I Shop For a Living – These Are the Only Prime Day Fashion Deals Worth Your Money
Calvin Klein, White T-Shirt
Tommy Hilfiger, Flared Dress
Guess, Noelle Girlfriend Bag
Michael Kors, East West Crossbody
Tommy Hilfiger, Poppy Backpack
Puma, Racerback Sports Bra
Adidas Essentials, 3-Stripes Cotton Leggings
Skechers, Slip-in Everywhere Cargo Pants
Under Armour, Fleece Hoodie
Spanx, Power High-Waisted Shorty Thigh Shapewear
Tommy Hilfiger, Cut Out Swimsuit
Cupshe, Scalloped V-Neck Tummy Control Swimsuit
Kate Spade, New York Heart You Enamel Bangle
Thomas Sabo, Bracelet With Seashells
Swarovski, Ariana Grande Collection Necklace
Diesel, Stainless Steel Signet Ring
Hush Puppies, Bailey Mary Janes
Camper, Misia K201507 Sandal
Timberland, Allington Ankle Boots
I could list all the reasons why July is an excellent month; the weather's sunny, Wimbledon is on, and that summer holiday you booked months ago is finally here, but if, like me, you're a self-confessed shopping addict, no event seems as exciting as Amazon Prime Day. Another Prime Day is finally upon us, and this year, it's doubling down with a massive four-day event running from 8th to 11th July. Naturally, this means you can expect an array of standout fashion and Prime Day beauty deals to help you snag some pretty incredible savings on your wish list. Whilst Grazia's beauty editors have personally tried and tested some of the best discounted make-up and skincare, I've browsed the endless Prime Day fashion deals and clothing discounts to help you stock your wardrobe up on everything from basics to investment pieces.
As Grazia's senior commerce writer, I've had my fair share of staying up well past midnight, scrolling through deal after deal on Amazon to sniff out those real gems amongst the crowded digital racks. Last year, for example, I managed to bag some incredible concessions on Levi's jeans and Calvin Klein basics. That said, scrolling through the overwhelming number of Prime Day deals can take over your entire evening, not to mention result in panic-buying pieces you'd regret. Well, to save you the effort and make sure your hard-earned cash is spent on worthwhile pieces, I've handpicked some of the best Prime Day clothing deals that'll have you saying 'it's actually from Amazon'.
From the best jeans for women to trendy Puma trainers, I'll be updating this page regularly as the new markdowns trickle through on Amazon to help you stay afloat amongst the endless discounts. So get your wishlist ready, and scroll ahead for team Grazia's edit of the best fashion must-haves you absolutely need to consider this Amazon Prime Day.
Levi's, Women's Ribcage Full Length Jeans
Price: £48.84 (was £111.63)
If there's one staple you absolutely need in any stylish wardrobe, it's a pair of classic blue jeans, and this Levi's pair with its mid blue wash and straight cut are perfect for wearing with just about everything.
Calvin Klein, White T-Shirt
I swear by a handful of white T-shirts in my summer wardrobe, and this simple Calvin Klein style is the kind that'll look great with everything from jeans and tailored trousers to breezy maxi skirts.
ONLY, Lace Short Dress
You really can't go wrong with a white mini come summer, and this lacy take from ONLY is a touch dressier than your basic linen styles. Dress it up with suede sandals and a raffia hat on holiday or wear with retro trainers and a denim jacket for a sunny stroll in the park.
Vero Moda, Slim Jeans
If you've been considering dipping your toe back into the slim jeans trend the style set has been wearing lately, add Vero Moda's medium blue pair to your cart immediately. Wear with kitten heels and a slouchy button-down for a fashion-forward look.
Tommy Hilfiger, Flared Dress
The perfect casual summer dress, this brown midi features a fitted bodice and flares out at the waist for a universally flattering fit.
Guess, Noelle Girlfriend Bag
Price: £65.18 (was£108.53)
Add a '90s flair to your outfits with a sleek shoulder bag, like this minimalist design from Guess. Featuring adjustable and removable handles with a simple metallic logo embellishment, it's the kind of bag that'll store your essentials while looking incredibly stylish.
Acuye, Leather Tote Bag
Price: £29.88 (was £35.99)
With the rise of boho, slouchy tote bags are increasingly popular for SS25, and this sleek leather style is perfect for everyday. It's roomy enough to store your laptop and chic enough to elevate any outfit.
Michael Kors, East West Crossbody
Emblazoned with Michael Kors' instantly recognisable monogram print, this simple east-west crossbody bag is classic yet modern.
Tommy Hilfiger, Poppy Backpack
Looking for a backpack to carry your office essentials? Tommy Hilfiger's Poppy backpack is practical and offers plenty of room without compromising on style, thanks to its white construction and sporty stripes.
Puma, Racerback Sports Bra
Price: £11.80 (was £15.39)
Made from soft modal cotton, Puma's scoopneck racerback sports bra delivers sufficient support whether you're headed to the pilates studio or out for a run.
Adidas Essentials, 3-Stripes Cotton Leggings
One of Amazon's consistent bestsellers, these Adidas leggings are so great, I have three pairs currently on rotation.
Skechers, Slip-in Everywhere Cargo Pants
Add a streetwear edge to your workout with these baggy cargo pants from Skechers. Crafted for a loose fit to be sweat-wicking and comfortable, these grey vargos will also work well with a graphic T-shirt and trainers for a relaxed weekend look.
Under Armour, Fleece Hoodie
As warm as it is soft, Under Armour's grey fleece hoodie is the ideal layer for early morning runs.
Spanx, Power High-Waisted Shorty Thigh Shapewear
With dresses getting more body-fitting this season, Spanx's high-waisted shapewear shorts will help sculpt a seamless figure whil still letting your breathe comfortably.
Triumph, Formfit BS X
If you're after a full body shapewear, Triumph's formfit is perfectly comfortable and is treimmed with elegant lace for a sleek finish.
Tommy Hilfiger, Cut Out Swimsuit
If your style preferences lean towards the sporty, Tommy Hilfiger's minimalist navy number is an excellent option. Featuring high cut legs and a branded belt at the bust, it also has a cut-out at the back that adds a striking finish.
Cupshe, Scalloped V-Neck Tummy Control Swimsuit
Price: £29.99 (was £36.99)
While every body is a beach body, if you prefer a little shapewear boost at the beach, Cupshe's navy one piece comes with built-in power mesh for tummy control and a slimming silhouette.
Kate Spade, New York Heart You Enamel Bangle
Price: £59.50 (was £81.55)
If the style set is any indication, bangles are the It accessory of the moment and this simple hinged style from Kate Spade with enamel detailing and a heart motif is perfect for wearing as a stack or on its own.
Thomas Sabo, Bracelet With Seashells
Seashell jewellery is trending for SS25, and we're eying Thomas Sabo's sterling silver design studded with seashell charms and white stones.
Swarovski, Ariana Grande Collection Necklace
Price: £141.67 (was 3250)
From the Swarovski x Ariana Grande collection, this sweet necklace features heart-shaped crystals surrounded by a glittering halo of clear pavé crystals, resulting in a glamorous yet romantic piece perfect for dressier occasions.
Diesel, Stainless Steel Signet Ring
Price: £43.37 (was £59.26)
While technically from the menswear section, Diesel's polished stainless steel signet ring with an engraved red logo will slot seamlessly into your everyday stack.
Hush Puppies, Bailey Mary Janes
Get that fashion-forward Birkenstock look for much less with these taupe sandals from Hush Puppies. Featuring a contoured footbed, you'll find these sandals are easy to walk in all day long.
Puma, Carina L Trainers
While the cushioned footbed of these Puma trainers promises comfort, the streamlined silhouette makes this pair easy to wear with everything from jeans and shorts to maxi dresses.
Camper, Misia K201507 Sandal
As striking as they are comfortable, Camper's platform sandals are perfect for adding a touch of Y2K nostalgia to your summer wardrobe.
Timberland, Allington Ankle Boots
Price: £106.13 (was £125)
Winter may be a little while away, but it's never too late to start stocking up on some chic boots. Our top pick? Timberland's heeled suede ankle boots.
Amazon Prime Day starts today, 8th July 2025 and runs until the 11th, so there's plenty of time to tick off your summer wardrobe wish list.
Prime Day is Amazon's bi-annual sale event exclusively available for Prime members. Every year, products across brands including Calvin Klein, Guess, Levi's, Adidas and more are heavily discounted, and you can also expect a wide range of deals from small businesses across the UK.
While Black Friday sees just about every major retailer jump on the discount bandwagon, Prime Day is a little more exclusive as it's limited to Amazon, and only for Prime members. But don't sleep on it. If you're looking to bag early deals on your favourite fashion brands (without waiting until November), Prime Day is your secret answer to major savings.
Much like previous Prime Day events, you can expect an array of fashion basics and staple brands to be heavily discounted this year. While Levi's is usually on sale, I predict sportswear labels such as Puma, Adidas and Skechers, as well as fashion brands including Guess, Ted Baker and Calvin Klein, will be discounted, based on my previous experience covering Amazon fashion sales.
Main image credits: ©Intsagram/@helena.ricci @samiraradmehr
Hitanshi Kamdar is a senior commerce writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet's most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Rhyl Journal
12 hours ago
- Rhyl Journal
Thousands enjoy music at free Rhyl Summertime Weekender
People at the Rhyl Events Arena were treated to two days of non-stop music on Saturday and Sunday (August 2 and 3). Organised by Denbighshire Leisure Ltd (DLL) in collaboration with Rhyl Town Council, 6,000 free tickets were given to the local community and residents. Both days saw line-ups packed with performances and activities for all ages, creating an exciting summer celebration for the entire community. The festivities began with an impressive line-up of acts including The Big Pop Party Show – featuring terrific tributes to Taylor Swift, Ariana Grande, Dua Lipa and Meghan Trainor. Queen Rhapsody performed all of Queen's legendary hits and Kaiser Monkey Killers played classic rock anthems. Sunday's line-up offered an afternoon of legendary sounds with performances from Midnight Soul Sisters, whose soulful and Motown classics delighted crowds, and Elite Elton, who played the iconic hits of Elton John. Finally, Ska Britannia gave their customary energetic performance with some showmanship to boot. There was plenty for families and children to do, with a range of fun and free entertainment dotted around the arena throughout the day, including face painting, balloon modelling, a caricaturist and more.
Fashion United
13 hours ago
- Fashion United
Levi's and Beyoncé release The Denim Cowboy film
Levi's has unveiled The Denim Cowboy, the final chapter in its year-long REIIMAGINE campaign in collaboration with Beyoncé. The film brings together previous campaign installments—Launderette, Pool Hall, and Refrigerator—into a single story centered on empowerment and modern reinterpretation of Levi's heritage. Featuring pieces from the new Beyoncé x Levi's denim collection, the film highlights standout items like the Western Crystal '90s Shrunken Trucker and the newly introduced 501 Curve jeans, designed to celebrate curves while preserving the classic 501 silhouette. The narrative unfolds with Beyoncé winning a pool game against a local 'shark' played by actor Timothy Olyphant, claiming his 501 jeans as the prize. Set to an exclusive edit of "Levi's Jeans" from Beyoncé's Grammy-winning Cowboy Carter album, the 90-second film was directed by Melina Matsoukas, who also helmed the previous chapters. It continues Levi's tradition of working with acclaimed creatives, including cinematographer Marcell Rév and photographer Mason Poole. Kenny Mitchell, Levi's Global Chief Marketing Officer, called The Denim Cowboy a celebration of reinvention in a press release: 'The campaign has put women at the center of the narrative and set in motion a new, iconic chapter in Levi's history.' The Beyoncé x Levi's denim collection launches August 7 on Levi's website and in select stores. The campaign rolls out globally across TV, digital, social media, and out-of-home platforms.
Spectator
17 hours ago
- Spectator
Why the world is obsessed with white women
Until a couple of weeks ago, the clothing company American Eagle was mainly known as a kind of low-rent Levi's. Founded in 1977, headquartered in Pennsylvania, the firm – specialising in denim, casualwear and kids' clothes – has quietly expanded into Europe, and beyond, without ever generating much excitement. Let alone a worldwide culture war. All that changed in July, when the company launched a new ad campaign featuring the petite, sassy, curvaceously ubiquitous actress Sydney Sweeney – very much This Year's Blonde – draping her desirable shape in the company's clothes. Several ads have been made, they all feature variations on the line 'Sydney Sweeney has great jeans.' A clear pun on genes. The result, whether intended or not, has been online uproar. Entire data centres have been devoted to churning out TikTok reels and YouTube mewls where women – and it is nearly all women – complain about the ad blitz, denouncing its connotations of white supremacy, of eugenics, of Nazi racist hierarchy – and of enforcing 19th century imperialist ideals of European beauty. All the more since Sweeney has been identified as a registered Republican in Florida. Some of the women complaining are white liberals, many are Asian or black (often in tears of fury or distress). Sydney Sweeney, of course, is notably young, blonde, blue eyed – and white. And there, I fancy, is the rub. What we are witnessing is not peculiarly or entirely a modern kulturkampf against renewed colonialist discourse. What we are witnessing is, as well, the age-old and rather awkward fact that pale/white women are perceived by almost all humanity as more desirable, and have been for all of recorded history. And this evokes – understandably – resentment, envy, anger, even rage, and now tearful TikToks, in others. Don't believe me? Think I'm trolling? Let me run you, like a blonde girl dancing through harvest corn in a retro cereal ad, by the plentiful evidence. As long ago as 3000 BC Egyptian art shows high class women (or deities) as being desirably paler than males. This can be found on tiny faience figurines and enormous funereal paintings, and it persists for 30 centuries. Egyptian love poems also praise the pale skin of mortal sweethearts – the earliest written evidence for the preference. Again, this poetic trope lasted for millennia. Moving on to Greece and Rome, we find the same pattern. Upper class Greek women were so keen to enhance their whiteness they used toxic white lead as face paint (a phenomenon which recurs throughout history – think of England's white virgin Queen, Gloriana). The concept – white women best – was amplified in Imperial Rome. The poet Ovid explicitly mentions it in his work Medicamina Faciei Femineae. Like the Greeks (and so many others) high-status Roman women used dangerous cosmetics – cerussa –to preserve the wanted pallor. Cleopatra bathed in asses' milk to accentuate the milkiness of her skin. Nor is this exclusively a European and Middle Eastern phenomenon. In Ancient Han and Tang China, the preference for white skinned women was deeply ingrained. The legendary beauty Wang Zhaojun was famed for her 'pale skin'. Chinese women even drank 'pearl powder' to achieve a pearly whiteness. Further east, in Heian Japan, the yearning for whiteness was easily as marked, with porcelain pale skin seen as the acme of loveliness (think of white painted geishas, even today). An enduring Japanese proverb says 'white skin covers the seven flaws' implying that white skin is such an erotic prize, it can compensate for other physical or social disadvantages. One of the most notable examples of this socio-cultural phenomenon can be found – perhaps ironically – in Islam. Many know that dead jihadi warriors are promised '72 virgins in paradise', fewer realise that the Quran and various hadiths promise, overtly, that these wonderful virgins will be white: fragrant 'houris' with skin so translucent you can 'see the marrow in the bones'. This urgent preference for white-skinned women runs throughout Islamic history. Early Islamic warriors were fired up for battle against Byzantium with the promise of 'the white girls' they would find as booty within Byzantine cities. Over following centuries Muslim emirates, kingdoms and empires made plain their wants via the slave trade, where white women – especially blondes – fetched far higher prices in the slave markets of Constantinople. Some historians have argued that the southwards Viking slave trade through Russia existed primarily to sate this imperious Muslim hunger for white skinned blue-eyed blondes, fetched from the British Isles, northern Europe, and Slavic countries. Circassian girls from the Caucasus mountains – famed for their soulful whiteness – were exported throughout the Islamic world, and this trade continued into the early 20th century. The case is made, but not explained. Why has much of the world desired paler, whiter women? The obvious answer is that, through most of history, darker skin has denoted outdoors toil, farmwork, poverty. The ability to avoid this and stay indoors, or under a parasol, soon became associated with high status and elite women, and thus a sun-less pallor became a near-universal preference. There are also some highly contentious evolutionary explanations. Women of all ancestries tend to be paler than men, paleness therefore equals femininity, ergo 'the more paleness the better.' There is also some evidence that female skin darkens as women age, so whiteness or paleness perhaps equates to youth, fertility, nubility. And desirability. None of this denies that European colonisers – in the 19th century – imposed grotesque, racist European ideals of beauty across the world. Nor does this deny the real harm that rigid beauty standards can inflict. When young women of colour grow up seeing only pale-skinned models celebrated in media, when skin-lightening creams cause genuine physical damage across Africa and Asia – these things are immoral or unjust. But the truth is, 'white woman equals beautiful woman' is a concept so deeply rooted in human culture, right back to the Sumerians, it is probably ineradicable. Will any of this matter to Sydney Sweeney and American Eagle? Maybe they will be intrigued that their ad campaign is perpetuating a stereotype that dates back to an early Egyptian poet near Luxor, who praised his lover's 'brilliantly white, shining skin'. They will probably be more excited by the fact that, as I write, American Eagle's stock price has risen 10 per cent.
