Latest news with #HebaKorayem
Broadcast Pro
01-08-2025
- Business
- Broadcast Pro
Co-Production Salon returns to MIPCOM Cannes for second year
Co-Production Salon will debut the 2025 MENA Co-Production Guidebook, host curated in-person and virtual networking sessions, and launch a year-round Virtual Networking Lounge to connect Arabic producers with global partners and showcase key industry insights and projects. Co-Production Salon, a platform dedicated to nurturing co-production partnerships and investment channels involving the Arab world, is set to return to MIPCOM Cannes for the second year in a row. Scheduled to run from October 13 to 16, 2025, at the Palais des Festivals, the initiative will feature an upgraded presence at the MIP Creative Hub, strategically positioned along the Cannes beachfront. The event underscores Co-Production Salon's growing role in linking Arabic content creators and investors with international distributors, broadcasters, and financiers to develop globally marketable content. Heba Korayem, Founder of Co-Production Salon, said: 'CoProduction Salon was created to bridge worlds — bringing Arabic production houses and investors together with international partners to create meaningful, marketable content. MIPCOM gives us the stage to make more of those connections happen.' A recent Omdia report predicts the region's VOD market will grow fivefold to reach $8.4bn by 2029, while Parrot Analytics data points to a dramatic rise in demand for Arabic content — up 400% in Saudi Arabia, 300% in Morocco, and 200% in Iraq since 2020. Since its inception, Co-Production Salon has facilitated over $12m in partnership deals. For 2025, the platform is introducing several new initiatives aimed at deepening engagement and insight. These include the launch of the MENA Co-Production Guidebook (2025 Edition), offering in-depth analysis of market trends and investment opportunities, and a Networking Power Hour, designed to foster real-time, curated meetings between Arabic and international stakeholders. Additionally, a Virtual Networking Lounge will provide continuous access to industry data, professional connections, and project highlights throughout the year. The initiative invites participation from a wide array of industry players, from production companies and distributors to investors, broadcasters, OTT platforms, and advertising agencies, all seeking to tap into one of the fastest-growing, youth-driven content markets in the world. Participants will gain access to premium projects, vetted partnerships, and curated networking opportunities. The Virtual Lounge already features over 200 verified profiles from top-tier MENA content entities, including Saudi Broadcast Authority, Thamaniya, Sadaf Media Production, Rise Studios, Cedars Art and Pixitoon. The physical lounge at MIPCOM will serve as a key venue for face-to-face engagement with these and other leading industry names. With its enhanced presence and expanded programming, Co-Production Salon is positioning itself as a central force in the internationalisation of Arabic content. Visitors can connect with the team at PALAIS C12 HUB 6, explore ongoing projects, or join high-level networking events at MIPCOM. 'Our goal is to make those partnerships not just possible but profitable,' added Heba Korayem.
Broadcast Pro
25-06-2025
- Business
- Broadcast Pro
Co-Production Salon and Saudi Media Forum forge three-year deal
The upcoming Riyadh edition of the Co-Production Salon will be a key feature of the Forum's events, with a sharper focus on supporting the content economy in the Kingdom and the region. The Co-Production Salon, the region's premier platform for high-level B2B collaboration in the content industry, has announced a strategic three-year partnership with the Saudi Media Forum to launch an enhanced and expanded edition of the Salon in Riyadh. This new edition will be a major feature of the Future of Media Exhibition, further strengthening the Kingdom's growing position as a hub for the regional and global media sector. The collaboration follows the success of the previous edition of the Co-Production Salon, which brought together major production houses, influential media investors, leading writers, producers and emerging Saudi talents. The upcoming Riyadh edition aims to build on that momentum with a sharper focus on accelerating the content economy in Saudi Arabia and the wider Arab region. As part of its upgraded format, the Riyadh Salon will introduce three strategic tools designed to facilitate concrete business outcomes: advanced data and analytics, targeted B2B marketing and PR for producers and their projects, and structured project-to-financing matchmaking. These mechanisms are designed to move beyond simple networking and enable real investment and deal-making. Commenting on the announcement, Heba Korayem, Founder of the Co-Production Salon, said: 'Our goal is to continue building relationships, but more importantly, to help our community close real deals. That's why we're coming to Riyadh with a more advanced format built on actionable insights, smart content marketing, and precisely coordinated one-on-one meetings that lead to tangible outcomes.' To preserve its exclusive and results-driven nature, the Salon will continue its selective admissions process, accepting only 30% of applicants. This curation ensures that participating content creators—from production companies, digital platforms, and broadcasters across the Arab world—represent the highest tier of talent. The model has already proven highly effective, with one deal closing for every six meetings, one of the strongest conversion rates in the industry. The Saudi Media Forum, held under the oversight of the General Commission for Audiovisual Media, is the largest annual media dialogue platform in the Arab world. It brings together media executives, policymakers, and thought leaders to discuss the evolving media landscape, share global experiences, and explore challenges and opportunities in the digital age. The Forum also hosts the Future of Media Exhibition, an interactive showcase of the latest advancements in media technology and innovation. It aligns with Saudi Vision 2030 by promoting local content creation and supporting the digital transformation of the Kingdom's media sector. The Riyadh edition of the Co-Production Salon is expected to serve as a strategic entry point for regional and international media companies looking to invest in Saudi creative talent, engage in Arabic-language co-productions, or establish new partnerships across the Arab media landscape.
Zawya
25-06-2025
- Business
- Zawya
Saudi Media Forum & CoProduction Salon forge 3-year deal to elevate regional content economy
Riyadh, Saudi Arabia – The CoProduction Salon, the region's premier platform for high-level B2B partnerships in the content industry, has announced a three-year strategic agreement with the Saudi Media Forum to launch an expanded and more impactful edition of the Salon in Riyadh, as part of the Future of Media Exhibition. This collaboration follows the remarkable success of the previous edition, which brought together top production companies, influential media investors, and leading writers, producers, and rising Saudi talents. The upcoming Riyadh edition of the CoProduction Salon will be a key feature of the Forum's events, with a sharper focus on supporting the content economy in the Kingdom and the region. The Salon will leverage three strategic tools designed to drive real deals—not just connections: Commenting on the announcement, Heba Korayem, Founder of the CoProduction Salon, said: "Our goal is to continue building relationships, but more importantly, to help our community close real deals. That's why we're coming to Riyadh with a more advanced format built on actionable insights, smart content marketing, and precisely coordinated one-on-one meetings that lead to tangible outcomes." The Salon will maintain its exclusive nature, accepting only 30% of applicants to ensure participation by elite content creators from production companies, digital platforms, and broadcasting networks across the Arab world. This selective approach has resulted in a conversion rate of one deal for every six meetings —among the highest in the industry. About the Saudi Media Forum and Future of Media Exhibition The Saudi Media Forum is the largest annual media dialogue platform in the Arab world, held under the supervision of the General Commission for Audiovisual Media. It brings together decision-makers, industry experts, and professionals to explore the transformation and future challenges of the media landscape while exchanging global experiences and insights. The Forum also hosts the Future of Media Exhibition, an interactive space showcasing the latest innovations in media technology, along with initiatives to boost local content and envision the media future in light of digital transformation and Saudi Vision 2030. The Riyadh edition of the CoProduction Salon will serve as a key gateway for regional and international companies seeking to invest in Saudi talent, engage in Arabic-language co-productions, or expand partnerships in the region. About the CoProducton Salon The Co-Production Salon is a curated B2B platform connecting top-tier producers, investors, and platforms from the Arab world and beyond. With a focus on accelerating partnerships, market intelligence, and cross-border investment in film and television, the Salon brings together vetted industry leaders to turn conversations into real deals. From high-level networking lounges to data-driven matchmaking, the Co-Production Salon is where content meets capital through perfect partnerships.
Mid East Info
12-05-2025
- Entertainment
- Mid East Info
Stellar Line Up For CABSAT Content Congress 2025 Includes Acclaimed Director, Media Group Head, & Sports Council Chief
The annual conference at the long-running trade event promises three days of discourse UAE, May 2025 : CABSAT 2025, top B2b event for media and entertainment technology in the MENA reveals a line-up of thought-leaders and forward-thinkers for conference at its 31 st edition, which takes place from May 13 to 15, 2025, at the Dubai World Trade Centre (DWTC). On the packed three-day progamme are a stellar line-up of speakers, including Heba Korayem, Founder of CoProduction Salon, and a visionary in Arabic content partnerships who has helped transform the MENA region's media landscape; Adil Memon, EVP – Content & Marketing, Zee Entertainment Middle East, Wael Al Malki, Content Consultant of Saudi Broadcasting Authority and Anurag Dahiya, Chief Commercial Officer, International Cricket Council to add weight to key themes including 'The Future of Arabic Content,' 'AI and Media Innovation,' 'Sustainability in Media Production,' and more. Wael Al Malki, Content Consultant at the Saudi Broadcasting Authority , explained why CABSAT is where the future of Arab media takes shape: 'We look forward to being a part of CABSAT 2025, which is the leading platform for fostering strategic dialogue and innovation in the MENA region. The event will help enhance the global competitiveness of our content in the digital age, while staying true to our cultural roots.' As CABSAT brings a diverse range of experts of different cultures together on its conference stage, cross-culturalism naturally comes under lens. Actor and comedian Danish Sait brings his sharp wit, relatable humour, and innovative storytelling to the Content Congress on May 13 to reveal how he retains creativity and authenticity in the digital age. 'CABSAT 2025 is a hub for creativity, innovation, and collaboration—values that resonate deeply with me as a content creator,' he said. 'The event provides a platform to exchange ideas and explore how humour and storytelling can shape the future of media and entertainment.' Trailblazer Ashish S K, celebrated for his pioneering contributions to animation, skill-building, and original IP creation in India's AVGC-XR industry; Patch Khan, an innovator in broadcasting who developed the first virtual OB solution for the Paris 2024 Olympics; and KAMEI Masashi, Senior Manager and Chairman at NHK Japan, also feature in the all-star line-up. CABSAT 2025 welcomes 750+ exhibiting brands and over 18,800 attendees for three dynamic days of insightful discussions, live demonstrations, and invaluable networking opportunities. Access to the Content Congress sessions is complimentary with delegate passes. About CABSAT: With a history of over 30 years, CABSAT is the only specialised event that draws more than 14,000 business professionals from the MEASA region's media, content, and digital industries. Over the years, the event has welcomed the highest number of regional attendees, including engineers, system integrators, and broadcasters from the content creation, broadcast, and satellite industries, as well as content buyers, sellers, producers, and distributors. In line with its vision to provide a platform for business, networking, and knowledge sharing for the MEASA region's media markets, CABSAT continues to work with innovative content creators, producers, broadcast technology providers, and content delivery companies to identify traits of success that will fuel the growth of the industry. About Dubai World Trade Centre (DWTC): A global business facilitator since 1979, Dubai World Trade Centre (DWTC) is home to the region's leading purpose-built convention and exhibition centre. DWTC provides a platform for connecting people, products, innovation and ideas from around the world through a dynamic calendar of international trade exhibitions and its own roster of sector leading mega events. As a designated free zone, complemented by award-winning commercial real estate, DWTC plays an integral role in Dubai and the region's growth story. Since its inauguration, DWTC has hosted over 6,000 events, with an estimated economic output of AED 248 billion, attracting over 38 million business visitors to Dubai. Building on this legacy, DWTC's second flagship venue, the Dubai Exhibition Centre (DEC), stands as a premier destination for prominent national and international mega events. Strategically aligned with the Dubai 2040 Urban Master Plan, DEC's recently announced AED 10 billion expansion is integral to Expo City Dubai's vision of becoming a global business hub for exhibitions and events.
Broadcast Pro
12-05-2025
- Entertainment
- Broadcast Pro
CABSAT 2025 announces speaker line-up for Content Congress
Entry to the Content Congress sessions is included with delegate passes. CABSAT 2025, the MENA region's premier B2B event for media and entertainment technology, has revealed a roster of speakers for its upcoming Content Congress, set to take place from May 13 to 15, 2025, at the Dubai World Trade Centre. The three-day event will host an influential mix of thought-leaders and industry pioneers who will explore the rapidly evolving landscape of media, technology, and entertainment. Among the key speakers are Heba Korayem, Founder of CoProduction Salon and a leading figure in shaping Arabic content partnerships; Adil Memon, EVP of Content and Marketing at Zee Entertainment Middle East; Wael Al Malki, Content Consultant for the Saudi Broadcasting Authority; and Anurag Dahiya, Chief Commercial Officer at the International Cricket Council. Their sessions will address pressing themes such as the future of Arabic content, AI in media, sustainability in production, and global competitiveness in digital storytelling. Wael Al Malki, Content Consultant at the Saudi Broadcasting Authority, explained why CABSAT is where the future of Arab media takes shape: 'We look forward to being a part of CABSAT 2025, which is the leading platform for fostering strategic dialogue and innovation in the MENA region. The event will help enhance the global competitiveness of our content in the digital age, while staying true to our cultural roots.' As CABSAT continues to attract a broad spectrum of voices, the conference will also shine a spotlight on cross-cultural narratives. Actor and comedian Danish Sait brings his wit, humour, and storytelling to the Content Congress on May 13 to reveal how he retains creativity and authenticity in the digital age. 'CABSAT 2025 is a hub for creativity, innovation, and collaboration—values that resonate deeply with me as a content creator,' he said. 'The event provides a platform to exchange ideas and explore how humour and storytelling can shape the future of media and entertainment.' Also joining the speaker lineup are animation industry leader Ashish S K, known for advancing India's AVGC-XR sector; Patch Khan, a broadcasting innovator behind the virtual OB solution for the Paris 2024 Olympics; and KAMEI Masashi, Senior Manager and Chairman at Japan's NHK. CABSAT 2025 is expected to host over 750 exhibitors and more than 18,800 attendees, offering a packed agenda of expert talks, hands-on demonstrations, and networking opportunities.
