Latest news with #HighByte
Yahoo
24-06-2025
- Business
- Yahoo
Matter Named AOR for HighByte to Amplify the Company's Leadership in Industrial Software Innovation
Agency's B2B Tech PR Team Drives Executive Visibility for HighByte Across the Evolving Industrial DataOps Industry BOSTON, June 24, 2025--(BUSINESS WIRE)--Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for HighByte to elevate the brand's executive visibility and strengthen its position as a leader in Industrial DataOps. HighByte is an industrial software company addressing the data architecture and integration challenges faced by global manufacturers as they digitally transform. Along with elevating executive visibility, Matter is driving a robust, customized PR program focused on deepening HighByte's overall brand awareness in a competitive market. The program includes a comprehensive media relations strategy, thought leadership, executive social media support, and more. Early wins include strong coverage in key industry outlets like Machine Design, Database Trends & Applications, Supply & Demand Chain Executive, and local visibility in publications such as MaineBiz, highlighting company growth and culture. "It was important that we choose an agency that truly understands our business, complex industry, and the evolving media landscape. We needed an agency that could strategically promote HighByte's mission with creativity and intention," said Torey Penrod-Cambra, Co-Founder and Chief Communications Officer at HighByte. "Matter has quickly proven to be a dynamic partner and a seamless extension of our team, acting as a valuable sounding board while driving impactful media results. We're excited to keep building momentum together." Founded in 2018, HighByte works with cutting-edge industrial companies to help manufacturers contextualize their data for Industry 4.0 use cases. Its no-code platform enables operations teams to easily model, transform, and prepare data for cloud analysis—bridging the gap between OT and IT. With a unique ability to tackle challenges like fragmented systems, missing data context, and misalignment between departments, HighByte is modernizing industrial data infrastructure across sectors including consumer goods, electronics, pharmaceuticals, life sciences, food and beverage, and energy. "HighByte is leading the charge in helping manufacturers embrace Industry 4.0, by transforming how industrial data is contextualized for today's most complex business challenges," said Mandy Mladenoff, President at Matter. "Having partnered with the HighByte executive team at prior companies, we're excited to continue our long-standing collaboration and support the company's growing footprint in the industrial software space. We look forward to amplifying HighByte's voice as they redefine what's possible with industrial data." To learn more about Matter's B2B technology work and expertise, visit our B2B Tech PR page. About Matter Communications Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world's most innovative companies across high-technology, healthcare, consumer technology and consumer markets. For more information, visit View source version on Contacts MatterGreg Amaralgamaral@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
24-06-2025
- Business
- Business Wire
Matter Named AOR for HighByte to Amplify the Company's Leadership in Industrial Software Innovation
BOSTON--(BUSINESS WIRE)-- Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for HighByte to elevate the brand's executive visibility and strengthen its position as a leader in Industrial DataOps. HighByte is an industrial software company addressing the data architecture and integration challenges faced by global manufacturers as they digitally transform. Having partnered with the HighByte executive team at prior companies, we're excited to continue our long-standing collaboration and support the company's growing footprint in the industrial software space. Share Along with elevating executive visibility, Matter is driving a robust, customized PR program focused on deepening HighByte's overall brand awareness in a competitive market. The program includes a comprehensive media relations strategy, thought leadership, executive social media support, and more. Early wins include strong coverage in key industry outlets like Machine Design, Database Trends & Applications, Supply & Demand Chain Executive, and local visibility in publications such as MaineBiz, highlighting company growth and culture. "It was important that we choose an agency that truly understands our business, complex industry, and the evolving media landscape. We needed an agency that could strategically promote HighByte's mission with creativity and intention,' said Torey Penrod-Cambra, Co-Founder and Chief Communications Officer at HighByte. "Matter has quickly proven to be a dynamic partner and a seamless extension of our team, acting as a valuable sounding board while driving impactful media results. We're excited to keep building momentum together." Founded in 2018, HighByte works with cutting-edge industrial companies to help manufacturers contextualize their data for Industry 4.0 use cases. Its no-code platform enables operations teams to easily model, transform, and prepare data for cloud analysis—bridging the gap between OT and IT. With a unique ability to tackle challenges like fragmented systems, missing data context, and misalignment between departments, HighByte is modernizing industrial data infrastructure across sectors including consumer goods, electronics, pharmaceuticals, life sciences, food and beverage, and energy. 'HighByte is leading the charge in helping manufacturers embrace Industry 4.0, by transforming how industrial data is contextualized for today's most complex business challenges,' said Mandy Mladenoff, President at Matter. 'Having partnered with the HighByte executive team at prior companies, we're excited to continue our long-standing collaboration and support the company's growing footprint in the industrial software space. We look forward to amplifying HighByte's voice as they redefine what's possible with industrial data.' To learn more about Matter's B2B technology work and expertise, visit our B2B Tech PR page. About Matter Communications Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world's most innovative companies across high-technology, healthcare, consumer technology and consumer markets. For more information, visit
Yahoo
26-03-2025
- Business
- Yahoo
HighByte Expands Partnership with Novotek Group
Industrial software company renews partnership with Novotek Group, expanding distribution into Germany, Austria, and France PORTLAND, Maine, March 26, 2025--(BUSINESS WIRE)--HighByte®, an industrial software company, today announced an expanded distribution agreement with Novotek Group providing the rights to market, sell, and distribute HighByte Intelligence Hub in Germany, Austria, and France. The agreement follows Novotek's recent announcement of its own expansion throughout the DACH region and France earlier this year. "Novotek brings nearly 40 years of experience delivering innovative solutions and products for manufacturing companies that allow them to connect, digitalize, and optimize their production processes," said Tobias Antius, Chief Executive Officer at Novotek. "Our expansion into Germany and France is a natural extension of our business model and mission to bring digital transformation to our clients. We're excited to offer HighByte Intelligence Hub—a strategic product in our portfolio—to these markets where demand for industrial data management solutions is great and growing." According to independent research firm Verdantix, the industrial data management software market will grow at a CAGR of 19.9% to reach $6.1 billion in 2029. North America and Europe are the most prominent regions in this market, collectively accounting for over three-quarters of global market spend per the firm's Market Size and Forecast: Industrial Data Management Software 2023-2029 (Global) report. The growth is expected to be driven by market need for strong data quality management and increasing awareness of ROI delivered by AI-driven analytics from industrial data. "We are honored to expand our partnership with Novotek. Over the last five years, they have consistently proved themselves to be an extension of our brand in the market for the territories they represent," explained Tony Paine, Chief Executive Officer at HighByte. "They believe in our vision—and they have the experience and leadership to execute on that vision. HighByte is committed to our partnership with Novotek and to the German, Austrian, and French industrial markets." With strong roots in Switzerland and Austria, Novotek's newly formed offices in Germany strengthen their dedication to the entire DACH region, bringing the company's expertise and innovative solution portfolio to manufacturers in this key market. Novotek is approved to distribute and support HighByte Intelligence Hub across Northern and Western Europe, including Sweden, Denmark, Finland, Norway, United Kingdom, Ireland, Netherlands, Belgium, France, Germany, Austria, and Switzerland. HighByte Intelligence Hub is an Industrial DataOps solution that contextualizes and standardizes industrial data from diverse sources at the edge to help bridge the gap between OT and IT systems, networks, and teams. Meet representatives from HighByte and Novotek at Hannover Messe, running from March 31 to April 4, in the AWS booth located in Hall 15 – Stand D76. Additional Resources View all HighByte partners Meet HighByte customers See all company and product news About HighByte HighByte is an industrial software company addressing the data architecture and integration challenges faced by global manufacturers as they digitally transform. HighByte Intelligence Hub, the company's proven Industrial DataOps software, provides modeled, ready-to-use data to the Cloud using a codeless interface to speed integration time and accelerate analytics. Learn more at HighByte is a registered trademark of HighByte, Inc. View source version on Contacts Media HighByteTorey Penrod-CambraChief Communications Officer+1 844.328.2677 Sign in to access your portfolio
