Matter Named AOR for HighByte to Amplify the Company's Leadership in Industrial Software Innovation
Having partnered with the HighByte executive team at prior companies, we're excited to continue our long-standing collaboration and support the company's growing footprint in the industrial software space.
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Along with elevating executive visibility, Matter is driving a robust, customized PR program focused on deepening HighByte's overall brand awareness in a competitive market. The program includes a comprehensive media relations strategy, thought leadership, executive social media support, and more. Early wins include strong coverage in key industry outlets like Machine Design, Database Trends & Applications, Supply & Demand Chain Executive, Automation.com, and local visibility in publications such as MaineBiz, highlighting company growth and culture.
"It was important that we choose an agency that truly understands our business, complex industry, and the evolving media landscape. We needed an agency that could strategically promote HighByte's mission with creativity and intention,' said Torey Penrod-Cambra, Co-Founder and Chief Communications Officer at HighByte. "Matter has quickly proven to be a dynamic partner and a seamless extension of our team, acting as a valuable sounding board while driving impactful media results. We're excited to keep building momentum together."
Founded in 2018, HighByte works with cutting-edge industrial companies to help manufacturers contextualize their data for Industry 4.0 use cases. Its no-code platform enables operations teams to easily model, transform, and prepare data for cloud analysis—bridging the gap between OT and IT. With a unique ability to tackle challenges like fragmented systems, missing data context, and misalignment between departments, HighByte is modernizing industrial data infrastructure across sectors including consumer goods, electronics, pharmaceuticals, life sciences, food and beverage, and energy.
'HighByte is leading the charge in helping manufacturers embrace Industry 4.0, by transforming how industrial data is contextualized for today's most complex business challenges,' said Mandy Mladenoff, President at Matter. 'Having partnered with the HighByte executive team at prior companies, we're excited to continue our long-standing collaboration and support the company's growing footprint in the industrial software space. We look forward to amplifying HighByte's voice as they redefine what's possible with industrial data.'
To learn more about Matter's B2B technology work and expertise, visit our B2B Tech PR page.
About Matter Communications
Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world's most innovative companies across high-technology, healthcare, consumer technology and consumer markets. For more information, visit https://www.matternow.com.
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Words such as "expects," "intends," "targets," "anticipates," "believes," "estimates," "guides," "provides guidance," "provides outlook," "projects," "designed to," and other similar expressions or future or conditional verbs such as "may," "will," "should," "would," "could," and "might" are intended to identify such forward-looking statements. Readers of this press release of The Western Union Company (the "Company," "Western Union," "we," "our," or "us") should not rely solely on the forward-looking statements and should consider all uncertainties and risks discussed in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2024 and in our subsequent filings with the Securities and Exchange Commission. The statements are only as of the date they are made, and the Company undertakes no obligation to update any forward-looking statement. 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