Latest news with #MandyMladenoff
Business Wire
5 days ago
- Business
- Business Wire
Matter Expands Social Media Services with Targeted Offerings Designed to Drive Brand Engagement and Growth
BOSTON--(BUSINESS WIRE)-- Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced a series of focused social media marketing offerings. These high-impact, right-sized services are designed to help brands and executives accelerate their presence on social media, tap into trends in real time, and build long-term credibility across platforms. There's more content than ever competing for attention — it's not enough to just post; you have to connect. Share Whether the goal is to grow a following, amplify a product launch, or elevate executive voices, Matter's social media team delivers fast-turn, platform-specific programs built for today's audience behaviors — with the strategy and creative chops to match. 'There's more content than ever competing for attention — it's not enough to just post; you have to connect,' said Jeff Tahnk, General Manager of Strategy + Integrated Marketing at Matter. 'We help our clients break through the clutter by creating content that sparks engagement, builds meaningful connections, and drives real, measurable results. Our clients want smart, specific programs that have impact — and these offerings deliver exactly that.' Purpose-Built Social Media Programs Short-Form LinkedIn Video Content Perfect for executive and company pages alike, these snackable videos are designed to stop the scroll and start conversations, while tapping into the platform's continued push to incentivize more video content. We handle everything — from concept to production to posting — to help your brand or leadership show up, stand out, and stay ahead of the moment. Executive Social Media Management We turn your executives into true thought leaders. By managing their channels as strategic brand extensions, we create and publish tailored content that engages industry peers, elevates credibility, and keeps them in the conversations that matter most. Social Media Acceleration For brands looking to grow their social presence fast, we deliver trend-savvy content and strategic posting that fuels organic growth. Whether you're just getting started or stuck in a plateau, our nimble approach gets your channels moving in the right direction — quickly. These social programs can be custom built as individual offerings or combined to meet broader marketing goals — from channel consistency to campaign amplification and everything in between. 'Our social team operates at the intersection of brand storytelling and real-time culture,' added Mandy Mladenoff, President of Matter. 'We're here to help brands stay relevant, grow their following, and most importantly — turn that audience into action.' Interested brands can connect with Matter's social media experts to learn more about building a custom social media strategy that fits their needs, timelines, and budgets by visiting Matter's Social Media Services page. About Matter Communications Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world's most innovative companies across healthcare, high-technology, consumer technology and consumer markets. For more information, visit
Yahoo
24-06-2025
- Business
- Yahoo
Matter Named AOR for HighByte to Amplify the Company's Leadership in Industrial Software Innovation
Agency's B2B Tech PR Team Drives Executive Visibility for HighByte Across the Evolving Industrial DataOps Industry BOSTON, June 24, 2025--(BUSINESS WIRE)--Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for HighByte to elevate the brand's executive visibility and strengthen its position as a leader in Industrial DataOps. HighByte is an industrial software company addressing the data architecture and integration challenges faced by global manufacturers as they digitally transform. Along with elevating executive visibility, Matter is driving a robust, customized PR program focused on deepening HighByte's overall brand awareness in a competitive market. The program includes a comprehensive media relations strategy, thought leadership, executive social media support, and more. Early wins include strong coverage in key industry outlets like Machine Design, Database Trends & Applications, Supply & Demand Chain Executive, and local visibility in publications such as MaineBiz, highlighting company growth and culture. "It was important that we choose an agency that truly understands our business, complex industry, and the evolving media landscape. We needed an agency that could strategically promote HighByte's mission with creativity and intention," said Torey Penrod-Cambra, Co-Founder and Chief Communications Officer at HighByte. "Matter has quickly proven to be a dynamic partner and a seamless extension of our team, acting as a valuable sounding board while driving impactful media results. We're excited to keep building momentum together." Founded in 2018, HighByte works with cutting-edge industrial companies to help manufacturers contextualize their data for Industry 4.0 use cases. Its no-code platform enables operations teams to easily model, transform, and prepare data for cloud analysis—bridging the gap between OT and IT. With a unique ability to tackle challenges like fragmented systems, missing data context, and misalignment between departments, HighByte is modernizing industrial data infrastructure across sectors including consumer goods, electronics, pharmaceuticals, life sciences, food and beverage, and energy. "HighByte is leading the charge in helping manufacturers embrace Industry 4.0, by transforming how industrial data is contextualized for today's most complex business challenges," said Mandy Mladenoff, President at Matter. "Having partnered with the HighByte executive team at prior companies, we're excited to continue our long-standing collaboration and support the company's growing footprint in the industrial software space. We look forward to amplifying HighByte's voice as they redefine what's possible with industrial data." To learn more about Matter's B2B technology work and expertise, visit our B2B Tech PR page. About Matter Communications Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world's most innovative companies across high-technology, healthcare, consumer technology and consumer markets. For more information, visit View source version on Contacts MatterGreg Amaralgamaral@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
24-06-2025
- Business
- Business Wire
Matter Named AOR for HighByte to Amplify the Company's Leadership in Industrial Software Innovation
BOSTON--(BUSINESS WIRE)-- Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced it has been named the agency of record (AOR) for HighByte to elevate the brand's executive visibility and strengthen its position as a leader in Industrial DataOps. HighByte is an industrial software company addressing the data architecture and integration challenges faced by global manufacturers as they digitally transform. Having partnered with the HighByte executive team at prior companies, we're excited to continue our long-standing collaboration and support the company's growing footprint in the industrial software space. Share Along with elevating executive visibility, Matter is driving a robust, customized PR program focused on deepening HighByte's overall brand awareness in a competitive market. The program includes a comprehensive media relations strategy, thought leadership, executive social media support, and more. Early wins include strong coverage in key industry outlets like Machine Design, Database Trends & Applications, Supply & Demand Chain Executive, and local visibility in publications such as MaineBiz, highlighting company growth and culture. "It was important that we choose an agency that truly understands our business, complex industry, and the evolving media landscape. We needed an agency that could strategically promote HighByte's mission with creativity and intention,' said Torey Penrod-Cambra, Co-Founder and Chief Communications Officer at HighByte. "Matter has quickly proven to be a dynamic partner and a seamless extension of our team, acting as a valuable sounding board while driving impactful media results. We're excited to keep building momentum together." Founded in 2018, HighByte works with cutting-edge industrial companies to help manufacturers contextualize their data for Industry 4.0 use cases. Its no-code platform enables operations teams to easily model, transform, and prepare data for cloud analysis—bridging the gap between OT and IT. With a unique ability to tackle challenges like fragmented systems, missing data context, and misalignment between departments, HighByte is modernizing industrial data infrastructure across sectors including consumer goods, electronics, pharmaceuticals, life sciences, food and beverage, and energy. 'HighByte is leading the charge in helping manufacturers embrace Industry 4.0, by transforming how industrial data is contextualized for today's most complex business challenges,' said Mandy Mladenoff, President at Matter. 'Having partnered with the HighByte executive team at prior companies, we're excited to continue our long-standing collaboration and support the company's growing footprint in the industrial software space. We look forward to amplifying HighByte's voice as they redefine what's possible with industrial data.' To learn more about Matter's B2B technology work and expertise, visit our B2B Tech PR page. About Matter Communications Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices spanning North America, Matter works with the world's most innovative companies across high-technology, healthcare, consumer technology and consumer markets. For more information, visit
