Latest news with #HimanshuArora
Time of India
10-07-2025
- Business
- Time of India
Social Panga wins the social media mandate for Neo by Nippon Paint
Social Panga has won the social media mandate for Neo by Nippon Paint , the painting services arm of Nippon Paint India . The mandate includes digital-first storytelling and campaign development aimed at positioning Neo as a category-defining player in the home makeover space. The mandate is being handled by Social Panga's Bengaluru office. Since onboarding, the agency has launched Neo's topical campaign for World Painter Appreciation Day, reimagining the role of painters as 'Home Stylists.' The initiative introduced a professional identity kit, an enhanced onboarding experience, and India's first painter anthem setting the tone for a brand that aims to elevate painting from a service to a style statement. As part of the mandate, Social Panga will drive integrated content across digital platforms. The collaboration also involves building Neo's painter-facing identity and ecosystem a key differentiator that positions the brand as one that celebrates both homes and the hands that transform them. With this partnership, Neo by Nippon Paint and Social Panga aim to script a fresh narrative in the aspirational home painting space - one that blends utility with imagination, and skill with style. Himanshu Arora, co-founder of Social Panga, said, 'Neo by Nippon Paint isn't just redefining home painting. It's reimagining what a home makeover means for today's generation. The brand has a bold vision and a deep respect for the people behind the process, and that's what excited us. At Social Panga, we're thrilled to partner with a team that sees painters as creators and homes as stories waiting to be told.' 'Bringing Social Panga on board to manage Neo by Nippon Paint's social mandate has been one of the best strategic moves for our brand. The team understood the brief to a T, resulting in a continuous stream of highly engaging content. A key highlight is their incredible responsiveness, which enables us to develop better creatives with remarkable speed. We believe this partnership will significantly enhance our ability to tell compelling stories to our audience,' said Bharat Raja, senior director – service marketing, Neo by Nippon Paint.
Fashion Value Chain
21-06-2025
- Entertainment
- Fashion Value Chain
Himalaya BabyCare Celebrates Dads with #GentleAsDad Film
Himalaya BabyCare, India's most trusted baby wellness brand, unveiled its touching new Father's Day campaign #GentleAsDad, anchored by an emotional DVC inspired by the iconic Kannada song 'I Love You Appa.' The digital film traces the timeless bond between a father and his daughter, portraying moments of tenderness from infancy to adulthood. Set to a stirring soundtrack recreated in six Indian languages—Hindi, Tamil, Telugu, Malayalam, Marathi, and Bengali—the film captures everyday rituals of affection, such as applying Himalaya's Baby Massage Oil and Lotion, highlighting the father as a silent nurturer in the backdrop of his daughter's growth. The story unfolds through a symbolic photo album and culminates in a powerful wedding-day moment, reinforcing the enduring emotional imprint of a father's gentle care. 'With this campaign, we wanted to honour the subtle strength and tenderness that define fatherhood,' said Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company. He emphasized that the #GentleAsDad campaign aims to celebrate fathers as protectors, playmates, and the quiet constants in every child's life. Himanshu Arora, Co-Founder of Social Panga, added, 'The recreated song and multilingual storytelling make this narrative universally relatable. It's a tribute to how a daughter is always her father's little girl, no matter her age.' Now live on YouTube and Instagram, the campaign invites audiences to share their own heartfelt memories under the hashtag #GentleAsDad. ▶️ Watch the film: YouTube Link
Time of India
14-06-2025
- Entertainment
- Time of India
This Father's Day, Himalaya BabyCare celebrates every gentle touch
Himalaya BabyCare , India's baby care brand, has unveiled a new DVC film to mark the occasion of Father's Day. Inspired by the popular Kannada song 'I Love You Appa ', the campaign, titled ' GentleAsDad ' captures the emotional bond between a father and his daughter as she grows from a newborn to a young woman. To resonate deeply with regional audiences, the beloved song has been translated into six languages—Hindi, Tamil, Telugu, Malayalam, Marathi, and Bengali, ensuring regional resonance and a deeper emotional connection. The film opens with a powerful visual: a father, now in his 60s, is shown getting ready in front of a mirror and a little girl dressed in wedding attire calls out, ' Appa !' and hands him a photo album. As the pages turn, viewers are taken on an emotional journey through the lens of the father, showcasing quiet, everyday moments of love and care, from applying Baby Massage Oil, Baby Soap and Lotion while playing together —each moment portraying a father's quiet, unwavering presence in his daughter's life. These visual memories, highlighted by the soulful lyrics of 'I Love You Appa ,' portray the father not just as a caregiver and protector but also a constant, gentle presence whose quiet strength shapes a child's every moment. At the heart of this narrative lies Himalaya BabyCare 's science-backed range—Baby Massage Oil, Baby Soap and Baby Lotion featuring seamlessly as part of the shared experiences between father and child. These products, known for their trust and science-backed herbal care, become quiet companions in this journey of parenting, offering support in every moment of affection, growth, and guidance. Speaking on the campaign, Chakravarthi N V, director – BabyCare, Himalaya Wellness Company , said, "Fathers are often the silent pillars of a child's life - gentle, steady, and always present in the background, shaping their child's world through love and protection. With this campaign, we wanted to honour the subtle strength and tenderness that define fatherhood. The song 'I Love You Appa ' carries deep cultural emotion, and through this universally relatable story, we hope to celebrate every dad who plays the role of protector, playmate, guide, and gentle nurturer.' Himanshu Arora, the co- founder of Social Panga said, 'This Father's Day, our campaign celebrates the timeless bond between fathers and daughters, a connection that's deeply personal to me as a father. The song was thoughtfully chosen for its universal emotion, capturing how a daughter will always be her father's 'little girl,' no matter her age. Our goal was to create a campaign that beautifully captures this journey, and to ensure every part of India relates, we've recreated the song in six regional languages. We're proud to have partnered with Himalaya BabyCare, further strengthening their vital role as a leading parenting partner rooted in the values of gentle, natural care' The campaign will be launched across YouTube and Instagram, accompanied by the hashtag #GentleAsDad to encourage viewers to share their own memories and moments with their fathers. Watch the video here:
Time of India
02-06-2025
- Time of India
‘Why are healthy trees being cut in name of public safety?'
Dehradun: Environmentalists in the capital have raised concerns over what they describe as a "questionable and unscientific approach" to tree felling, following two fatal accidents last week involving tree collapses during thunderstorms. In response, the forest department has belatedly started identifying trees deemed "structurally weak" and "dangerous" to public safety. However, activists allege that healthy trees are being "indiscriminately chopped or lopped under the guise of precaution". Public outrage intensified on Monday after multiple trees were cut down outside Rashtrapati Ashiana. "We were told only one tree, already felled last month, would be lost. But several more were removed without any proper justification. The authorities' callous attitude towards the city's green cover is disheartening," said eco-activist Himanshu Arora. He added, "On Sunday, three trees were marked for removal on the Doon Hospital premises. Thanks to timely intervention, we managed to save two. The one that was lost was a completely healthy, green tree. These trees provide essential shade to hundreds of patients and visitors daily. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like AdTab, un delicioso comprimido antiparasitario Adtab Encuéntralo Undo Authorities fail to recognise even such basic ecological and human needs." Part of Rashtrapati Ashiana is expected to open to the public on June 20, prompting hurried infrastructure work along Rajpur Road. Activists blame this for worsening damage to the urban green cover. The tree that collapsed at Tehsil Chowk on Saturday, leading to the death of a woman, was green but had lost its stability due to concrete encroachment at its base, a fate shared by many trees across the city's pavements, they said. Ruchi Singh of Citizens for Green Doon, an environmental advocacy group, said, "During various Smart City projects in recent years, concrete has been poured right up to the trunks of trees. In some cases, JCBs have even dug up roots, blatantly violating environmental norms laid out by the National Green Tribunal. This weakens trees over time and provides a convenient pretext for cutting them down. Tragically, it's not just vulnerable trees, healthy ones are also being targeted, steadily eroding the capital's green lungs. " She added, "The forest department lacks experts capable of accurately assessing whether a tree is structurally weak. Often, any tree that stands in the way is labelled dangerous. The Forest Research Institute has both the technology and expertise for such evaluations, and we've been urging authorities for years to consult them before felling trees, but to no avail."
Indian Express
31-05-2025
- Indian Express
Delhi businessman held for stalking, harassing woman online for 3 years
What began as a seemingly innocent Instagram friendship in 2021 unravelled into a three-year ordeal of cyberbullying and sexual exploitation for a young woman from Delhi's Shahdara—until she approached the police this week. On Thursday, the Delhi Police arrested a 37-year-old businessman in the case, on charges of sexual harassment, voyeurism and stalking, among others. The police identified the accused as Himanshu Arora, a married man who belongs to a family that runs a sanitary ware business in Shahdara. According to the woman's police complaint, she met Arora through Instagram in 2021. He earned her trust and began to emotionally pressure and manipulate her into sharing private photos and videos, she alleged. Soon, the woman said, she began receiving harassing texts from unknown Instagram accounts and email IDs sexually harassing her and attempting to extort her using the images and videos she had allegedly shared with Arora. She alleged that when she confronted Arora, he said that his laptop had been given for repairs, and he suspected the technician had stolen her photos and videos from it. The harassment continued and escalated, she said in her complaint. Fake profiles were made under her name, using the photos she had shared with Arora, she told the police. She was also allegedly coerced into performing inappropriate acts over Instagram and Google Meet video calls and received threats to pay Rs 1 lakh to end the ordeal. When she did not comply, the threats allegedly escalated, with the harassers threatening to kidnap her, attack her with acid, and harm her family. The harassers even fabricated legal notices implicating her in a murder case, she said in her complaint. This allegedly continued for three years until the victim registered a complaint on Wednesday. An FIR was lodged under sections 75 (sexual harassment), 77 (voyeurism), 78 (stalking), 79 (word, gesture or act intended to insult the modesty of a woman) and 308(2) (extortion) of the Bharatiya Nyaya Sanhita, along with sections 66E (violating privacy), 67 (publishing or transmitting obscene material in electronic form), and 67A (publishing or transmitting of material containing sexually explicit act in electronic form) of the IT Act. According to the police, nine fake Instagram accounts and a Gmail ID were used to harass the woman. 'Upon inquiry, digital evidence analysis, and responses received from Meta and Google, a mobile number was found to have been used to create the alleged Instagram IDs. This mobile number was registered in the name of Himanshu Arora's mother, but was being used by Arora himself. Arora was apprehended on Thursday, and during questioning, he admitted to his involvement in the creation, sharing, and use of the compromised data, as well as the sexual exploitation of the victim. The accused has been sent to judicial custody,' Prashant Gautam, Deputy Commissioner of Police, Shahdara, said. According to the police, Arora is a graduate from Delhi University and is married. The police seized two mobile phones containing photos of the woman, a screenshot of a fake Instagram profile with login credentials, and a laptop.
