This Father's Day, Himalaya BabyCare celebrates every gentle touch
, India's baby care brand, has unveiled a new DVC film to mark the occasion of Father's Day. Inspired by the popular Kannada song 'I Love You
Appa
', the campaign, titled '
GentleAsDad
' captures the emotional bond between a father and his daughter as she grows from a newborn to a young woman.
To resonate deeply with regional audiences, the beloved song has been translated into six languages—Hindi, Tamil, Telugu, Malayalam, Marathi, and Bengali, ensuring regional resonance and a deeper emotional connection.
The film opens with a powerful visual: a father, now in his 60s, is shown getting ready in front of a mirror and a little girl dressed in wedding attire calls out, '
Appa
!' and hands him a photo album. As the pages turn, viewers are taken on an emotional journey through the lens of the father, showcasing quiet, everyday moments of love and care, from applying Baby Massage Oil, Baby Soap and Lotion while playing together —each moment portraying a father's quiet, unwavering presence in his daughter's life. These visual memories, highlighted by the soulful lyrics of 'I Love You
Appa
,' portray the father not just as a caregiver and protector but also a constant, gentle presence whose quiet strength shapes a child's every moment.
At the heart of this narrative lies Himalaya
BabyCare
's science-backed range—Baby Massage Oil, Baby Soap and Baby Lotion featuring seamlessly as part of the shared experiences between father and child. These products, known for their trust and science-backed herbal care, become quiet companions in this journey of parenting, offering support in every moment of affection, growth, and guidance.
Speaking on the campaign, Chakravarthi N V, director – BabyCare,
Himalaya Wellness Company
, said, "Fathers are often the silent pillars of a child's life - gentle, steady, and always present in the background, shaping their child's world through love and protection. With this campaign, we wanted to honour the subtle strength and tenderness that define fatherhood. The song 'I Love You
Appa
' carries deep cultural emotion, and through this universally relatable story, we hope to celebrate every dad who plays the role of protector, playmate, guide, and gentle nurturer.'
Himanshu Arora, the co- founder of Social Panga said, 'This Father's Day, our campaign celebrates the timeless bond between fathers and daughters, a connection that's deeply personal to me as a father. The song was thoughtfully chosen for its universal emotion, capturing how a daughter will always be her father's 'little girl,' no matter her age. Our goal was to create a campaign that beautifully captures this journey, and to ensure every part of India relates, we've recreated the song in six regional languages. We're proud to have partnered with Himalaya BabyCare, further strengthening their vital role as a leading parenting partner rooted in the values of gentle, natural care'
The campaign will be launched across YouTube and Instagram, accompanied by the hashtag #GentleAsDad to encourage viewers to share their own memories and moments with their fathers.
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