Latest news with #Hologram
Forbes
08-04-2025
- Entertainment
- Forbes
A Minecraft Movie ‘Holograms' Take Over US Malls
Proto tech "A Minecraft Movie" Hologram experiences are making advertising fun again. In a world where high-budget blockbuster movies are struggling at the box office A Minecraft Movie has come out of the blocks flying, taking $163m in the US and Canada in its opening weekend and $151 million in the rest of the world. The movie seems to have connected with its intended young gaming demographic, and many of them will be delighted to experience the cutting-edge interactive 'holographic' experiences that have popped up across the USA this week across 30 Simon and four Macerich malls. A partnership between Warner Bros. Pictures and the Hologram Media Network (HMN) is encouraging Minecraft fans to stand in front of person-sized frames from Proto Hologram that turns them into characters from the movie. While dubbed 'holograms', they are, in truth, digital avatars, rendered into 3D by Los Angeles-based creative studio Pretty Big Monster. Adding to the realism, the 3D creation inside the box reflects light onto the physical bezel of the Proto frame, creating a shadow effect that grounds it in the world. Thanks to integrated 3D body-tracking cameras these full-size 3D avatars mimic the actions of the person standing in front of the frame, creating an engagingly interactive experience that bests static posters or passive video content. As can be seen the video, kids, and even adults, are drawn to the interactive advertising. A fascinating example of how the physical and digital worlds are merging, Proto Hologram tech is essentially a new form of video interaction that delivers an increased sense of 'presence'. As well as the entertainment industry the tech has been widely adopted by several Fortune 500 companies and for enhancing medical telepresence, enabling experts to provide remote healthcare. FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder In these cases, instead of 3D avatars, a high-resolution video of a person in front of a screen is streamed to the frame, making it look as if they are standing inside it. Thanks to a camera and built-in speakers they can interact with those watching the frame projection, wherever in the world they are. Proto tech can be found is in over 50 universities worldwide and dozens of major sports arenas — and now movie advertising. While a first for Warner Bros. Picture, similar Holographic Media Network experiences have been used to support two previous movies: for Paramount Pictures' Sonic the Hedgehog 3 in December 2024 and Sony Pictures' Paddington in Peru in February 2025. "With A Minecraft Movie, we launched a nationally scalable, in-person 3D experience—no headsets, no glasses required,' said Andrew Felts, the CEO of Hologram Media Network. 'In a single day at Roosevelt Field Mall, over 750 people stepped into the activation, transforming into holograms of in-game creatures. That's one fully immersive experience every 45 seconds, sustained for 10 straight hours—watched live by more than 30,000 on-site viewers.' In addition, Snapchat has also partnered with Warner Bros. and HMN to launch a collection of four AR Lens experiences (overlaying 3D effects and objects into the world), dubbed Blockify Your World, that also including the 3D body tracking lens. This debuted in a one-day event at Roosevelt Field Mall in New York and showcased four different AR Lenses inspired by the world of A Minecraft Movie. 'Combining hologram technology with Snapchat augmented reality unlocks an exciting new world of storytelling capabilities,' said Adam Katzenback, head of entertainment creative strategy at Snap Inc. 'Together, Snap, HMN, and Warner Brothers are inviting fans to literally step into the world of Minecraft in a way that's creative and playful, just like Snapchat.' HMN expects to have 100 more Proto Hologram units installed in the U.S. by the end of 2025 and has plans to launch in Japan.
Yahoo
08-04-2025
- Entertainment
- Yahoo
AEW Officially Changes Komander and Hologram's Tag Team Name
Photo Credit: AEW AEW has changed Hologram and Komander's tag team name after it was the source of criticism. Komander and Hologram had been named the Lucha Stars, and the name was heavily criticized. Jose The Assisant, among others, openly voiced his opinion about it. However, AEW has now changed their name. Advertisement As seen in a promotional post for their match on AEW Collision, Komander and Hologram are now competing as Los Titanes del Aire. They are set to face The Beast Mortos and Dralistico of La Faccion Ingobernable. In a tweet, Jose The Assistant commented on the news and took credit for influencing the change.: Komander is the reigning ROH World Television Champion. Hologram had been sidelined for a few months due to injury, but he returned in February. The duo have joined forces recently, and they have been feuding with La Faccion Ingobernable. RELATED: International Eliminator Four-Way Set For AEW Dynamite, Updated Card The post AEW Officially Changes Komander and Hologram's Tag Team Name appeared first on Wrestlezone.
Yahoo
10-03-2025
- Entertainment
- Yahoo
AEW Revolution Results: Review, Grades, Card For March 9, 2025
AEW Revolution takes place at Arena in Los Angeles, California. Featured matches on the card include Jon Moxley defending the AEW World Championship against Cope, Toni Storm defending the AEW Women's World Championship against Mariah May, and Kenny Omega challenging Konosuke Takeshita for the AEW International Championship. The AEW Revolution card is as follows: The card is as follows: Pre-Show: ROH World Championship: Chris Jericho (c) vs. Gravity Pre-Show: 'Big Boom!' A.J. and The Conglomeration (Orange Cassidy and Mark Briscoe) (with Big Justice) vs. Johnny TV and MxM Collection (Mansoor and Mason Madden) Pre-Show: Daniel Garcia and Undisputed Kingdom (Adam Cole, Roderick Strong, and Kyle O'Reilly) vs. Shane Taylor Promotions (Shane Taylor, Carlie Bravo, Lee Moriarty, and Shawn Dean) Pre-Show: Lee Johnson & Blake Christian vs. Komander & Hologram AEW World Tag Team Championship: The Hurt Syndicate (Bobby Lashley & Shelton Benjamin) (c) vs. The Outrunners (Turbo Floyd & Truth Magnum) AEW Continental Championship: Kazuchika Okada (c) vs. Brody King TBS Championship: Mercedes Moné (c) vs. Momo Watanabe Steel Cage Match: Will Ospreay vs. Kyle Fletcher #1 Contender's Match for AEW World Championship: Swerve Strickland vs. Ricochet AEW Women's World Championship: 'Timeless' Toni Storm (c) vs. Mariah May AEW International Championship: Konosuke Takeshita (c) vs. Kenny Omega MJF vs. 'Hangman' Adam Page AEW World Championship: Jon Moxley (c) vs. Cope Zero Hour Pre-Show Renee Paquette, RJ City, Jeff Jarrett, and Paul Walter Hauser are on the pre-show panel, and they welcome viewers. They run through the card as well. A video package hypes up the match between Kazuchika Okada and Brody King, and the panel continues to discuss the card. 'Queen of the Ring' stars join them and talk about the film. The panel continues to discuss the card. Harley Cameron joins them to talk about the AEW Women's World Championship match between Toni Storm and Mariah May. QT Marshall joins the panel and takes a shot at Hauser for getting into wrestling. He says there's a major difference between wrestling at big arenas and bingo halls. He offers to help train Hauser. Marshall and Hauser lock up, and Hauser gets the upper hand. Marshall throws his drink at Hauser as he leaves. Lee Johnson & Blake Christian vs. Komander & Hologram (with Alex Abrahantes) Johnson and Christian take the fight to Komander and Christian. Hologram rallies and takes them both down. Komander sends Christian to the outside. They dive onto their opponents at ringside. Hologram and Komander maintain the advantage and rock Johnson with a double kick. Christian tags in and dives onto Komander while he's hung up on the ropes. Christian grounds Komander. He and Johnson isolate the ROH World Television Champion. Komander fires up and kicks Christian. Hologram tags in and clears house with a flurry of offense. Johnson shoves Hologram to the outside and dives onto him. Christian dives onto Komander. Johnson gets a two-count with a Frog Splash. Johnson slams Hologram onto the apron. Komander sends Johnson crashing to the floor with a hurricanrana. Christian dives onto Komander. Komander goes for a moonsault, but Christian pulls Johnson out of the ring and hits a cutter. Hologram dives onto Christian to break up a submission hold. Komander takes Johnson out with a Destroyer. Hologram hits a 450 splash for the win as Komander dives onto Johnson. Winners: Komander & Hologram Good, fun opener here. The high-flying got the fans fired up. Johnson and Christian had a good showing in defeat. Komander and Hologram make a good team. Renee Paquette speaks with 'Queen of the Ring' director Ash Avildsen, who discusses the movie. Strong and Bravo start the match. Strong takes control and double-teams Bravo with Kyle O'Reilly. O'Reilly wrenches Bravo in an arm-bar. Cole tags in and maintains the advantage. Garcia tags in and squares off with Moriarty, and they battle back and forth. STP gains the upper hand and trucks over his opponents at ringside. STP isolates Garcia in the ring. The Opps (Samoa Joe, HOOK, and Katsuyori Shibata) are shown watching in the crowd. Bravo distracts the referee, so Bravo gets in a cheap shot. Taylor crushes Garcia with a leg drop on the apron. Garcia fires up and dumps Taylor with a back suplex. Strong rallies, and Undisputed Kingdom takes Taylor out. Cole drops Moriarty with a neckbreaker. Garcia tags himself in as Cole goes for Panama Sunrise. Garcia traps Moriarty in a Sharpshooter, and Moriaty taps out while Cole stares the TNT Champion down. Winners: Daniel Garcia and Undisputed Kingdom (Adam Cole, Roderick Strong, and Kyle O'Reilly) Garcia continues to stare down Undisputed Kingdom after the match, and he walks away. Undisputed Kingdom celebrates by themselves. A video package hypes up the title match between The Hurt Syndicate and The Outrunners. Jericho hits Gravity with a bat before the bell. Big Bill and Bryan Keith attack Gravity, and the referee calls for the bell before the match even starts. Bandido, Gravity's brother, runs in for the save and takes the fight to The Learning Tree. Big Bill overpowers him, and The Learning Tree gangs up on Bandido. Jericho unmasks Gravity. Jericho hits Gravity with a bat while Bill holds Bandido back. Jericho hits Gravity with the Judas Effect. Gravity's mother and sister, who were in the first row, check on him. Jericho teases attacking them and kicks Bandido instead. Jericho flips the crowd and stands tall. He leaves while holding Gravity's mask. Young Gravy joins Renee Paquette and RJ City on the pre-show panel and comments on attending the show. Orange Cassidy walks out with The Rizzler. Cassidy and TV start the match, and Cassidy catches him with a dropkick. Biscoe punches TV in the corner. AJ tags in and punches him too. Madden tags in and squares off with Cassidy. Mansoor attacks Cassidy from behind. Mansoor and Madden pose, and Cassidy joins them. Cassidy takes a seat next to The Rizzler and takes a bite of his cookie. Mansoor steals the cookie, and Cassidy dives onto him. Cassidy force-feeds him the cookie. Valkyrie trips up Cassidy and crotches him on the ropes. Madden grounds Cassidy. MxM Collection isolates Cassidy. TV and Valkyrie kiss at ringside. Cassidy tags Briscoe, who fires up with a series of strikes. He rocks Mansoor with a kick. Briscoe drops Mansoor with a neckbreaker on the floor. Madden slams Briscoe off the top rope. TV hits a split-legged moonsault. 'Big Boom' AJ makes the hot tag with a barrage of punches as he brings the boom. He keeps rolling. Madden tries to choke AJ, but he rallies and punches him. AJ slams Madden. Valkyrie distracts AJ. Mansoor hits AJ with a chop block, and TV nails him with a springboard kick. Harley Cameron fights off Valkyrie. AJ powerbombs TV. Mansoor drops him. Big Justice gets in the ring and powerbombs Mansoor. Madden kicks AJ and sets his sights on Big Justice. Briscoe nails him with a punch. Cassidy hits the Orange Punch, and they hit a triple Power-Boom for the win. Winners: 'Big Boom' AJ, Orange Cassidy, And Mark Briscoe The Murder Machines (Brian Cage and Lance Archer) come out, but Powerhouse Hobbs makes the save and drops Madden with a spinebuster. Adam Devine and Tony Cavalero hit Mansoor with a chokeslam. All the good guys stand tall together. MJF and Page square off and start trading blows. Page gains the upper hand. MJF grabs the referee and gouges Page's eye. He takes control and counters a sleeper hold by Page. MJF grounds Page. He hits him with a powerbomb over the knee. [Updating] READ MORE: The post AEW Revolution Results: Review, Grades, Card For March 9, 2025 appeared first on Wrestlezone.
