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Forbes
06-07-2025
- Entertainment
- Forbes
The Best Times To Post On TikTok, According To Industry Research
The best time to post on TikTok might surprise you. The best time to post on TikTok might surprise you. If you're looking for a specific day and time right away, the answer varies but typically Tuesday and Wednesday late afternoons work best. It's important because that is when, according to Sprout Social, you will see the most engagement. As for the content you post, it depends on your followers and the content itself in most cases. Gamers, for example, should target weekends, and those in the fashion industry (surprisingly) should post late in the day. Optimal Posting Days And Times For TikTok The best day and time to post on TikTok is Wednesday at 4 p.m. Many people are just getting out of school or they are done with work. Those estimates are based on several social media management companies that track engagement at specific times and days of the week including HootSuite, Sprout Social and Buffer. Beyond that, Tuesdays are best late afternoon before 5 p.m., according to all three social media firms. SocialPilot, another scheduling app, extended the timeframe to later in the day on Tuesdays and Wednesdays (more like 7 p.m. or 8 p.m.). Since engagement is so important in determining how many people you reach, the day and time you post are critically important, especially since you are putting the effort in to creating the content in the first place. The time to post does not depend on the timezone you are in — 4 p.m. in the timezone you are in works. Weekends work best for gamers and photographers, according to SocialPilot. Monday is another day to consider posting on TikTok, especially to achieve high engagement. The best time to post, according to Sprout Social, is anytime between noon and 5 p.m. Monday is a good day for doctors, artists, insurance companies and non-profit organizations, according to SocialPilot data. According to another social media management company called SocialBu, the best days to post are earlier in the week. That's because people tend to check social media for insights related to their job, so Mondays are when we're all just getting started. SocialBu also suggests sticking to late afternoon posting. Other timeframes to consider posting on Mondays include 6 p.m. to 7 p.m. according to Buffer. Tuesday is the best day of the week to post according to social media management companies, along with Wednesday. And, it's best to stick with late in the day posting times of around 4 p.m. but not after 5 p.m. SocialPilot crunched the numbers and determined that lawyers, schools and real estate agents will have the most success posting on Tuesdays (and Wednesdays or Thursdays as well). On Tuesdays, it is best to stick with afternoon posting and in some cases before 4 p.m. for the highest engagement levels. For great engagement on Wednesday, focus on the afternoon time slots. For example, one of the best times to post throughout the entire week is 4 p.m. on a Wednesday. Call it the midweek blahs, when people are trying to get through the week and looking for something to hold their attention. According to the Sprout Social study mentioned above, which has a more comprehensive list of times that work on each day of the week, the entire afternoon from 2 p.m. to 5 p.m. is ideal. A similar report by Buffer (noted above) lists the same times for Wednesday, and these are the apps that should know. Buffer is a social media scheduler that makes it easy to choose time slots for posting. According to the same reports by Sprout Social and Buffer, the best timeframe to post on Thursday is from 2 p.m. to 5 p.m. Buffer mentions the exact time of 5 p.m., based on their study of engagement at that time. That same report notes that videos posted at 1 p.m. also performed well, along with the 3 p.m. time slot. Sprout Social mentions that the timeslot of afternoon seems to work, and according to them, Thursday is the second best day to post of the entire week: 'Our data shows Thursdays, especially late afternoon hours, are the second-best days to post on TikTok.' The SocialBu report lists dramatically different times on Thursday: 12 p.m., 7 p.m., and 9 p.m. The social media managers Sprout Social and Buffer are using data from users. Friday is not the best day to post during the week. The time slots are roughly the same though, falling between 2 p.m. and 5 p.m. According to Sprout Social: 'With only moderate engagement on the app throughout the day, the only above-average hour of engagement on TikTok is 5 p.m. Users are already winding down and kicking off their weekend activities.' Buffer picked a specific time on Friday at 4 p.m., followed by 2 p.m. and 6p.m. An important note here is that Friday is likely the day when people are not fishing for videos related to their jobs, school-work or college classes. It is also a less popular day for engagement because it's nearly the weekend and the mid-week blahs are mostly over. A curious phenomena about TikTok is that the app tends to have less engagement on the weekend. Still, both Sprout Social and Buffer list afternoon time slots of 4 p.m., followed by 4 p.m. and 7 p.m. The Sprout Social report also mentions high engagement on posts from 9 a.m. to 11 a.m., which breaks from the norm. The big exception here is if you are posting gaming content. SocialBu lists Saturday as a good day to post for gamers and minions, during a timeframe that is fairly typical of the late-night gaming crowd — from 9 p.m. and after. That's because weekends are a more ideal time for competitive gaming when most people are not at work or in school, and it is also a way to relax after a long week at work. Similar to Saturday, engagement will tend to be lower if you post on a Sunday. Weekends in general are when people are not looking for as much help with work or trying to fill in the empty space between classes at school and in college. The best time to post on Sunday is 8 a.m. or 5 p.m., according to Sprout Social. The report says: 'Sundays have less engagement throughout the day across most, if not all, social platforms. So, the best time to post on TikTok on Sundays is any time from 8 a.m. to 5 p.m. to see average engagement.' Buffer echoes that timeframe, suggesting 4 p.m. or 5 p.m. as the best times for engagement. Buffer also lists 8 p.m. as an optimal time to post. Tips To Reach Your Desired TikTok Audience Other than posting on specific days and times of the week, the best way to engage an audience is to post relevant content for your followers. It's important to study your TikTok analytics to see when your followers engage with content and what excites them the most, according to TikTok itself. Other tips to engage your audience include starting with a hook to grab attention, posting consistently to make sure your followers know you are serious about content, and to be authentic. It's also important to use trending hashtags (and choose trending topics). You will want to engage often in comments as well to make sure people know you are active, listening to your followers, and open to new ideas. Bottom Line In the final analysis, the companies that track engagement the best are the actual social media management firms, with Sprout Social being one of the best. Tuesday and Monday late afternoon are the best times to post as long as it's before 5 p.m. — according to data from Sprout Social, Buffer and others. Frequently Asked Questions (FAQs) When Is The Worst Time To Post On TikTok? As you might expect, the worst times to post on TikTok are when people are asleep, according to a study of 10,000 TikTok posts. If you schedule posts for anytime between 1 a.m. and 5 a.m. the engagement will be Tuesdays and Wednesdays might be the best days to post, and late afternoon is when you will see the most engagement, the worst day to post is Sunday, according to SproutSocial research. What Time Should You Post To TikTok On Holidays? Another surprise has to do with holiday posting. Studies of TikTok posts reveal that engagement actually goes up during holidays when people have a lot more time on their hands. They are not at work or in school so they are scrolling through their feed even more. They have a lot more idle time. Of course, this puts pressure on your posting schedule because no one likes to work on holidays. It means your TikTok strategy can really benefit from some planning. Decide what you want to post and have the content ready to go before the holiday arrives, and then post near the holiday or on the day itself. It's also good to keep in mind that holiday shopping windows can impact engagement. This is good news and bad news. During Thanksgiving, for example, engagement will go up on Thanksgiving Day as people are thinking about shopping, but could go down on Black Friday in the morning as they do the actual shopping. Is It Bad To Post Too Much On TikTok? Experts differ on the topic of over-posting, but let's just say posting on TikTok is all about follower interest. If you post multiple times in a day and the engagement is very low, it means you are posting too much content. Your followers can't consume it all and stay engaged, especially given how many other people are best place to find advice on this topic is actually TikTok itself. There are quite a few helpful posts from TikTokkers who make a good case for posting relevant content but not posting too much. One tips video makes it clear that TikTok itself might be penalizing those who overpost. The algorithm knows all! A good guide here is to post three times a day and to make sure there's about two hours between posts. That said, the experts also agree that posting too little is a problem. Consistency is key. When you post on a regular basis, the algorithms tends to reward you because you are spacing out the posts, making them relevant and timely, but trying to dump too many posts in a row.
Scottish Sun
02-07-2025
- Entertainment
- Scottish Sun
I'm on universal credit but barely get by – I asked strangers on the internet to help but got slammed for ‘begging'
Plus, how you can earn money on the Creator Fund PARENTING PLEA I'm on universal credit but barely get by – I asked strangers on the internet to help but got slammed for 'begging' Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A MUM on Universal Credits has asked strangers online for help 'safety-proofing' her whole flat for her and her daughter. Rhiannon put up a video asking users to watch her entire video as it would help net her cash through TikTok's Creator Fund. Sign up for Scottish Sun newsletter Sign up 3 Rhiannon asked people to watch her video in order to rack up views to make money on the TikTok Creator Fund Credit: tiktok/@rhiannonlouisexo/ 3 In the clip, she explained how she wants to 'safety-proof' her home, including adding a second stair gate Credit: tiktok/@rhiannonlouisexo/ In July 2020, the social media giant launched the Creator Fund to allow its users to earn money by raking in views. Generally speaking, according to HootSuite, TikTok Creator Fund influencers going viral with a million views a month may be able to add a mere $40 (£30) to their bank account. However, Rhiannon was not put off and made her plea in a video on her @rhiannonlouisexo account. She shared: 'Please stay for this whole minute video, as I'm trying to make money through the Creator Fund to basically safety-proof my whole flat. 'Because I have a three-year-old, and she's a climber and she's very accident-prone, and I'm gonna show you the things that I need to buy for my flat.' The first item on her wish list was a baby gate, because although she already has one on her daughter's room, she needs one for the kitchen. Rhiannon explained that at the moment they have to take it off and put it back on, which is tricky given the doors are different sizes. The second item she wants is a door lock for her bedroom, and she added that there are lots of items in there she doesn't want her daughter getting hold of. Next up were knob covers, and Rhiannon said: 'These are sort of just as a safety precaution, because I'm like an overthinker, like majorly.' The next safety item she wants is window locks. I'm a mum-of-2 on UC & fed up with people calling me a scrounger - yes I've got a £1.5k pram, I can have nice things too She explained that someone had told her the council 'should be able to do it', but she wasn't sure and was going to check. She said she needs around five to do the windows in her house. Rhiannon concluded her video: 'If you stayed all the way through this video, thank you so much.' Her video has racked up 17,000 views, but not everyone was too supportive in the comments. One said: 'In other words, please someone buy it for me. You are hilarious.' Another added: 'got enough money for makeup by the looks of it, which aint cheap, begging for money.' However, one commented: 'well done you for doing your best. it's not easy.' Rhiannon responded: 'I'm not asking for anyone's money. I'm asking for people to watch the video in order to make money. Bore off.' CASHING IN ON TIKTOK 3 Certain TikTokers are able to access the app's Creator Fund and earn some money Credit: Getty Although the revenue may seem lucrative, there are several requirements TikTok users need to be able to provide to successfully apply, such as being a legal resident of the US, UK, Germany, Italy, France or Spain. You also need to be at least 18 years of age, boast 10k authentic - not purchased - followers, and the videos have received at least 100k authentic views in the 30 days prior to applying, Backstage reported. According to Chris Kubbernus, CEO of Kubbco, a creative social media agency, hitting the required 10k-strong fanbase will most likely take 50–100 pieces of content, unless you already have a significant audience from another platform. Several factors come into play when determining what kind of money creators receive, such as the number of views, view authenticity, other ways of engagement, including likes, comments and shares, as well as the creator's location.
Forbes
25-06-2025
- Business
- Forbes
The Reciprocity Gap: Why Mutual Engagement On LinkedIn Matters
Erick Grau, former sound engineer-turned-tech exec. Founder of Chibitek. Passionate about people-first IT and scaling AI with purpose. LinkedIn is full of professionals sharing wins, insights and ideas, but have the relationships you build there ever felt one-sided? I've noticed that many entrepreneurs and people building their presence from the ground up are actively supporting others—liking, commenting, even reposting content—but then they don't receive the same support in return. This is not just about feeling overlooked; this lack of reciprocity can weaken the greater business community, make social interactions feel transactional and have a real impact on the visibility and performance of content. The Consequences Of Engagement According to HootSuite's analysis, when a post is published on LinkedIn, it's initially shown to a small segment of the user's network. If this group engages within a short timeframe through likes, comments or shares, the platform deems the content valuable and extends its reach to a broader audience. That early response can make or break your post's reach. As LinkedIn strategist Carol Kaemmerer puts it, "Early interaction prompts the algorithm to show your content to a wider audience.' This means that early engagement is crucial for your content to gain traction. As the Hubspot analysis explains, posts that receive meaningful interactions within the first hour are more likely to reach a broader audience. And not all interactions are created equal: Comments, especially those the algorithm considers thoughtful, carry more weight than likes for boosting a post's visibility. When someone takes the time to engage with a post, it's a sign they see value in that content and the person behind it. But if that support isn't returned, the relationship becomes one-sided—and the opportunity to build a genuine community is lost. When members of a network consistently engage with each other's content, on the other hand, everyone gains greater visibility. This kind of mutual engagement is especially powerful for entrepreneurs and professionals with smaller audiences. By actively lifting one another up, we can build stronger networks and a healthier professional community. We also create more opportunities for ourselves and others. The Value Of Reciprocity While there is a lot of advice about algorithms and content hacks out there, more needs to be said about one of the simplest growth strategies: supporting your actual community. Many guides on online networking focus on content creation and personal branding but overlook the fundamental principle of mutual support. A Forbes Communications Council article puts it well: 'These go-givers are no longer focusing on a transactional approach, but rather investing time and energy into mastering the art of social reciprocity.' As the article notes, not supporting others in your industry perpetuates a cycle where engagement becomes transactional rather than relational. With LinkedIn surpassing one billion users nearly two years ago, the competition for attention is more intense than ever. The average engagement rate across industries remains low, as well—hovering around 0.41% for the median brand, according to the LinkedIn Benchmark Report by Rival IQ. These numbers reinforce just how critical mutual support can be in helping valuable content from people in your network and your business community cut through the noise. How To Change The Culture Let's shift the paradigm. Here are actionable steps to foster a culture of reciprocity: 1. Engage authentically. Take the time to read and thoughtfully comment on your connections' posts. Genuine engagement fosters deeper relationships. 2. Share the spotlight. Repost content from your network, giving credit where it's due. This not only supports others but also diversifies your content. 3. Educate and encourage. Share insights about online networking best practices with your network. Awareness can lead to more intentional engagement. 4. Lead by example. Consistently practice reciprocity. Your actions can inspire others to do the same. Reciprocity shouldn't be an afterthought; it should be the cornerstone of our interactions. Actively supporting each other not only enhances individual visibility but also strengthens the professional community. Committing to a culture of mutual engagement also ensures everyone has the opportunity to thrive. It's simple: Lift up those who lift you. Because when we rise together, everyone wins. Building each other up and showing up for those who show up for us are the best ways to create a community where engagement is meaningful, not just metrics-driven. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
