Latest news with #HouseofBrands
Time of India
21-07-2025
- Entertainment
- Time of India
HRX onboards Triptii Dimri as its brand ambassador with a new campaign
HRX , India's fitness and active lifestyle brand co-owned by Hrithik Roshan , has launched its latest brand campaign, reinforcing its positioning as a versatile active and athleisure brand that combines high-performance functionality with everyday style. As a key highlight of the campaign, HRX introduces Bollywood actor Triptii Dimri as the female face of the brand alongside Roshan, marking a strategic move to strengthen the brand's appeal with women consumers. The new campaign, 'Built for Sweat, Designed for Life' captures the essence of HRX's vision of resonating with a rising base of Indian consumers who are embracing athleisure as a seamless part of their everyday lifestyle. Whether it's a high-intensity workout, a coffee break, a morning run, or a dance session with your buddies, HRX is designed to support movement in every form while effortlessly adapting to everyday life's varied pace and style. Along with its active features, HRX highlights that sportswear need not be boring and basic and can be very stylish and trendy. Featuring Roshan and Dimri across dynamic settings, the campaign film highlights HRX's philosophy that activewear should not just perform, but should inspire confidence, comfort, style and self-expression throughout the day. HRX footwear reimagines performance essentials with hybrid sneakers engineered for the modern mover—think EVA soles, breathable uppers, and carbon plate tech for next-level rebound and energy return. The Ath-active silhouettes blur the lines between street and sport, transitioning effortlessly through the day. Completing the narrative, HRX's accessory arsenal—from modular tech backpacks andduffles to sculpted yoga mats—channels a high-function, high-form lifestyle. The HRX collection is available on Myntra , providing customers with easy access to a comprehensive range of performance and lifestyle essentials for both men and women. Roshan, co-founder, HRX, said, "I'm happy to be collaborating with Triptii, and welcome her to the HRX family. Together with this campaign, we hope to strengthen HRX's positioning as a brand for everyone, designed to blend high-performance functionality with style.' Dimri, on her first association with HRX, added, 'HRX offers styles that not only perform well at the gym but also make a statement in everyday life. I'm excited to join Hrithik in this campaign that celebrates movement, individuality, and effortless style.' Suman Saha, CXO, House of Brands, Myntra said, 'This new campaign perfectly articulates HRX's strategic evolution to meet the dynamic needs of the modern Indian customer by seamlessly blending high-performance functionality with fashion . With the addition of Triptii Dimri alongside Hrithik, we are reinforcing Myntra's commitment to offering a diverse and compelling portfolio of brands that truly resonates with our fashion-forward audience across the country. This move is key in solidifying HRX's position as a lifestyle choice, not just a fitness one.' Watch the video here:
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Business Standard
25-05-2025
- Automotive
- Business Standard
More limited-edition trims to debut in Indian mkt: Range Rover MD Limpert
India could see the introduction of more Range Rover limited edition trims, specially curated for the country, to cater to the diverse set of customers in the market, according to a top company executive. The brand is looking at enhancing its presence as it anticipates growth in the Indian market with the number of high-net-worth individuals expected to rise at a fast clip by the end of this decade. In an interaction with PTI here, the global Managing Director of the Range Rover brand Martin Limpert said that with localisation to a certain extent, the brand has been able to offer products for customers seeking value for money. Under its House of Brands positioning, Jaguar Land Rover plans to develop individual growth strategies for its four brands -- Jaguar, Range Rover, Discovery, and Defender, each catering to a specific audience and retail landscape. Range Rover has already announced the local manufacturing of Range Rover and Range Rover Sport in India. "At the same time, we have launched, last year for the first time, a limited edition, just for the Indian market, with the Ranthambore Edition," Limpert said. Twelve cars, built with a local context, were sold within one week as customers liked the concept, he added. "Customers appreciated the fact that we are building a context with the Indian market. We have that experience in other markets as well. So, we want to build more on this that we really build vehicles, either limited editions, small collector series for the Indian market," Limpert stated. "So yes, we want to build more variants and customer-specific vehicles for the market," he added. Limpert noted that the brand enjoys a great reputation in India. "We want to build on this equity. We want to further sharpen that positioning as part of the House of Brands strategy for the next level of success in the Indian market," he added. He noted that the company recognises the fact that there is a big growth opportunity in the market. "It's a big market, obviously 1.5 plus billion people. I think 65 per cent of the people are younger than 35 so going forward, there's an opportunity for us to grow with those people, the working population, the wealth that is increasing," Limpert said. The Indian economy is growing by 6-7 per cent annually, which is quite outstanding at the moment in the global context, he added. "So, we see an opportunity in the market. How do we tap the opportunity, beyond building brand equity, to build a proposition that is attractive in the market. This is where we made the decisions of local manufacturing," he stated. And since the brand launched the locally manufactured products, sales increased by 2.5 times for Range Rover and Range Rover Sport, he added. "So, we of course are investigating what should be our future strategy, we are understanding the growth opportunity in the market. We know the high net worth individuals which are around 9 lakh can grow to 12 lakh by the end of the decade. So, there's a market for us," Limpert said. Being part of the Tata group should also help the brand move ahead in the country, he noted.
Time of India
25-05-2025
- Automotive
- Time of India
More Range Rover limited edition trims to debut in Indian mkt, says MD Martin Limpert
India could see the introduction of more Range Rover limited edition trims, specially curated for the country, to cater to the diverse set of customers in the market, according to a top company executive. The brand is looking at enhancing its presence as it anticipates growth in the Indian market with the number of high-net-worth individuals expected to rise at a fast clip by the end of this decade. In an interaction with PTI here, the global Managing Director of the Range Rover brand Martin Limpert said that with localisation to a certain extent, the brand has been able to offer products for customers seeking value for money. Under its House of Brands positioning, Jaguar Land Rover plans to develop individual growth strategies for its four brands -- Jaguar, Range Rover, Discovery, and Defender, each catering to a specific audience and retail landscape. Range Rover has already announced the local manufacturing of Range Rover and Range Rover Sport in India. "At the same time, we have launched, last year for the first time, a limited edition, just for the Indian market, with the Ranthambore Edition ," Limpert said. Twelve cars, built with a local context, were sold within one week as customers liked the concept, he added. "Customers appreciated the fact that we are building a context with the Indian market. We have that experience in other markets as well. So, we want to build more on this that we really build vehicles, either limited editions, small collector series for the Indian market," Limpert stated. "So yes, we want to build more variants and customer-specific vehicles for the market," he added. Limpert noted that the brand enjoys a great reputation in India. "We want to build on this equity. We want to further sharpen that positioning as part of the House of Brands strategy for the next level of success in the Indian market," he added. He noted that the company recognises the fact that there is a big growth opportunity in the market. "It's a big market, obviously 1.5 plus billion people. I think 65 per cent of the people are younger than 35 so going forward, there's an opportunity for us to grow with those people, the working population, the wealth that is increasing," Limpert said. The Indian economy is growing by 6-7 per cent annually, which is quite outstanding at the moment in the global context, he added. "So, we see an opportunity in the market. How do we tap the opportunity, beyond building brand equity, to build a proposition that is attractive in the market. This is where we made the decisions of local manufacturing," he stated. And since the brand launched the locally manufactured products, sales increased by 2.5 times for Range Rover and Range Rover Sport, he added. "So, we of course are investigating what should be our future strategy, we are understanding the growth opportunity in the market. We know the high net worth individuals which are around 9 lakh can grow to 12 lakh by the end of the decade. So, there's a market for us," Limpert said. Being part of the Tata group should also help the brand move ahead in the country, he noted.
Fashion United
16-05-2025
- Business
- Fashion United
Made-to-measure suits for men come to Austria with Sartoria Vienna
Two year ago, Fashion United portrayed The Shirt Dandy, an Austrian company that makes customised shirts for men in India. Now, founder and entrepreneur Thomas Hebenstreit has taken the next step in reshaping the made-to-measure industry and has launched a new European label, Sartoria Vienna. It is geared for the European premium market and offers made-to-measure suits starting from 900 euros. They are crafted in the EU using premium Italian fabrics. The brand specializes in Western wedding and formal wear, delivering 'timeless design, Italian elegance and digital convenience'. The suits can be viewed and customised online (using the AI-based configurator) or in the new Sartoria Vienna store, which opened on 5th May in Graz, Austria. A second store is planned for the first quarter of 2026 in Vienna. The Sartoria Vienna store in Graz, Austria. Credits: Sartoria Vienna While The Shirt Dandy will continue to focus on India with stylish, accessible custom shirts delivered via fittings at home and online, Sartoria Vienna targets the European premium market. Both brands are brought together under a unified House of Brands strategy designed for international scale. 'Europe and India are fundamentally different markets - in how people dress, what they expect, and how they shop,' says Hebenstreit. 'By building a House of Brands 'Sartorial Collective', we honour those market differences while creating a structure that's investable, scalable and designed for strategic growth across both regions.' To propel the launch of Sartoria Vienna, Hebenstreit successfully closed a strategic angel round, bringing on board two new co-founders, thus securing over two decades of experience in the custom menswear industry. Global platform for access to Western markets Hebenstreit emphasises that most Indian fashion startups lack access to Western markets - limiting their global relevance and investor appeal. The new House of Brands model changes that. 'We're building a global platform while still providing the opportunity to invest locally in standalone businesses. Indian VCs, for example, can back The Shirt Dandy, or Sartoria Vienna only or invest globally - all while sharing long-term upside across the group,' states Hebenstreit. 'By combining deep local insight with international ambition, and aligning resources through smart capital allocation, we're creating something rare in custom fashion: a brand family that's both culturally sensitive and structurally scalable,' he adds. Also read:
