HRX onboards Triptii Dimri as its brand ambassador with a new campaign

Time of India

2 days ago

HRX
, India's fitness and
active lifestyle
brand co-owned by
Hrithik Roshan
, has launched its latest brand campaign, reinforcing its positioning as a versatile active and
athleisure
brand that combines
high-performance functionality
with everyday style.
As a key highlight of the campaign, HRX introduces Bollywood actor
Triptii Dimri
as the female face of the brand alongside Roshan, marking a strategic move to strengthen the brand's appeal with women consumers.
The new campaign, 'Built for Sweat, Designed for Life' captures the essence of HRX's vision of resonating with a rising base of Indian consumers who are embracing athleisure as a seamless part of their everyday lifestyle.
Whether it's a high-intensity workout, a coffee break, a morning run, or a dance session with your buddies, HRX is designed to support movement in every form while effortlessly adapting to everyday life's varied pace and style. Along with its active features, HRX highlights that sportswear need not be boring and basic and can be very stylish and trendy.
Featuring Roshan and Dimri across dynamic settings, the campaign film highlights HRX's philosophy that
activewear
should not just perform, but should inspire confidence, comfort, style and self-expression throughout the day.
HRX footwear reimagines performance essentials with hybrid sneakers engineered for the modern mover—think EVA soles, breathable uppers, and carbon plate tech for next-level rebound and energy return. The Ath-active silhouettes blur the lines between street and sport, transitioning effortlessly through the day.
Completing the narrative, HRX's accessory arsenal—from modular tech backpacks andduffles to sculpted yoga mats—channels a high-function, high-form lifestyle. The HRX collection is available on
Myntra
, providing customers with easy access to a comprehensive range of performance and lifestyle essentials for both men and women.
Roshan, co-founder, HRX, said, "I'm happy to be collaborating with Triptii, and welcome her to the HRX family. Together with this campaign, we hope to strengthen HRX's positioning as a brand for everyone, designed to blend high-performance functionality with style.'
Dimri, on her first association with HRX, added, 'HRX offers styles that not only perform well at the gym but also make a statement in everyday life. I'm excited to join Hrithik in this campaign that celebrates movement, individuality, and effortless style.'
Suman Saha, CXO, House of Brands, Myntra said, 'This new campaign perfectly articulates HRX's strategic evolution to meet the dynamic needs of the modern Indian customer by seamlessly blending high-performance functionality with
fashion
. With the addition of Triptii Dimri alongside Hrithik, we are reinforcing Myntra's commitment to offering a diverse and compelling portfolio of brands that truly resonates with our fashion-forward audience across the country. This move is key in solidifying HRX's position as a lifestyle choice, not just a fitness one.'
Watch the video here: