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TECHx
18-07-2025
- TECHx
HUAWEI Unveils Pura 80 Ultra with Advanced Cameras
Home » Top stories » HUAWEI Unveils Pura 80 Ultra with Advanced Cameras Smartphones have become the most popular tool for photography. A recent study revealed that 94% of the trillions of photos taken in 2024 were captured using smartphone cameras. Despite the popularity, a noticeable quality gap remains between smartphone cameras and mirrorless cameras. This is especially true for telephoto lenses, which often suffer from lower-grade sensors due to size and cost limitations. HUAWEI has announced a solution to this issue with its new Pura 80 Ultra smartphone. The device features a Switchable Dual Telephoto Camera, combining a 3.7x medium telephoto and a 9.4x super-telephoto lens that share a single large sensor. This setup brings the telephoto camera quality in line with that of main cameras on flagship phones. The large sensor, along with updated image processing algorithms, significantly improves low-light photography. According to HUAWEI, the Ultra Chroma Camera enhances detail restoration and color accuracy, particularly in long-distance and low-light conditions. Users can now capture high-quality images even at challenging events such as concerts or on wildlife safaris. The Pura 80 Ultra excels in scenarios with difficult lighting thanks to its ability to handle color saturation and dynamic range effectively. • The 3.7x telephoto lens produces flattering portraits with shallow depth of field. • The 9.4x super-telephoto lens enables close-ups from long distances without sacrificing detail. HUAWEI also revealed that the main camera has undergone a major upgrade. The 1-inch Ultra Lighting HDR Camera delivers superior performance with an exceptional dynamic range of 16EV. The F1.6-F4.0 variable aperture enhances light intake, improving clarity in both bright and dark environments. The AI Cinematic Engine enables the Pura 80 Ultra to record video with balanced exposure and vibrant detail. Whether capturing backlit portraits or flames in night scenes, the camera maintains lifelike color reproduction and realistic lighting. With this launch, HUAWEI aims to close the gap between smartphone and professional photography. The Pura 80 Ultra offers users creative freedom that was once only possible with dedicated camera equipment. Huawei Consumer Business Group continues to expand its global reach. With operations in over 170 countries and a wide range of smart devices, HUAWEI remains committed to innovation and intelligent user experiences.
Rakyat Post
19-06-2025
- Business
- Rakyat Post
Huawei Introduces PC-Like MatePad Pro 12.2' & FreeBuds 6 For Work, Play, & Creativity
Subscribe to our FREE Huawei Consumer Business Group (CBG) Malaysia unveiled the Huawei MatePad Pro 12.2' (2025) , the latest evolution of its flagship tablet series yesterday. The Huawei MatePad Pro 12.2' (2025) is built to have PC-like capabilities in mind, perfect for business and professionals, designers, and creators to be productive on-the-go. The tablet combines the power of a laptop, the portability of a tablet, and the precision of a creative tool in a single, streamlined device. Images: Adeline Leong/TRP Here are some key features of the Huawei MatePad Pro 12.2' (2025): 1. The Tandem OLED PaperMatte Display gives a paper-like surface, perfect for sketching and writing with the stylus. It also gives pro-level colour accuracy, a high 144 Hz refresh rate, 2.8k resolution, and HDR Vivid support. 2. The anti-glare nano-textured display, certified by TUV Rheinland and SGS for eye comfort, reduces 99% of ambient light interference. This makes working in different environments or lighting easier. 3. The Genius Huawei Glide Keyboard works seamlessly with the tablet and has a secure stylus storage slot. 4. Hidden stylus: the Huawei M-Pencil (3 rd Gen) powered by NEARLINK. 5. Equipped with PC-level WPS Office (documents, presentations, spreadsheets etc). GoPaint app comes with new brushes like realistic oil-painting brush and tapping on stylus for splatter effect. Image: Adeline Leong/TRP 6. Equipped with Huawei Notes and GoPaint, featuring AI handwriting enhancement, pro-level brush tools, and frame-by-frame animation. 7. Smart Multi-Window and App Multiplier features so you can run multiple apps side-by-side, review multiple documents, or attend calls while referencing notes. 8. Live-Multitask interface so you can run up to three apps simultaneously. 9. Desktop-style keyboard shortcuts. 10. Battery: 10,100 mAh, full charge in 55 minutes to ensure smooth all-day usage. Huawei also introduced its latest open-fit wireless earbuds, the Huawei FreeBuds 6 , which promise premium sound quality, all-day comfort, and reliable performance. The FreeBuds 6 is lighter than its predecessor, weighing only 4.9g, and fit naturally into a wide range of ear shapes, ensuring long-wearing comfort. The design, inspired by glistening water droplets, provides a refined, aerodynamic curve that sits naturally in the ear. Tech-wise, the FreeBuds 6 boasts an upgraded 11mm dual-magnetic driver and Bass Turbo 2.0 tech which provides a fuller sound profile and users get to feel the beat without sealing off the ear canal. The earbuds also supports lossless audio transmission of up to 2.3Mbps when paired with the Huawei Mate X6, powered by Huawei's proprietary L2HC 4.0 codec. Huawei FreeBuds 6 Available in black, purple, white This enables 48 kHz/24-bit high-resolution playback, capturing fine textures in vocals and instruments and delivering studio-grade clarity wirelessly, a feature typically reserved for premium over-ear headphones. Think concert-like sound when you're jogging or immersing in a podcast while cooking dinner. Additionally, the FreeBuds 6 supports two-way silent calls in all scenarios, which eliminate background sounds in a 95dB high-noise environment. In other words, you can still hear your music or calls clearly in windy or noisy environments. The earbuds offer up to 36 hours of music playback with the charging case, a full six hours more than the previous generation. A quick five-minute charge provides up to 2.5 hours of uninterrupted playback. The Huawei FreeBuds 6 supports dual device connections so users can switch effortlessly between phones, tablets, and PCs. The Huawei MatePad Pro 12.2' (2025) is priced at RM3,599. It's available for pre-order via Huawei Experience Stores, the Huawei Customers who place a RM50 deposit during the pre-order period will receive a rebate of up to RM200, along with exclusive free gifts worth up to RM2,045, including a complimentary Huawei M-Pencil (3rd Gen), Huawei Mouse, Huawei Backpack, Huawei SoundJoy, and PC-Level WPS. Meanwhile, the Huawei FreeBuds 6 priced at RM699 is available in Purple, White, and Black. Starting from 24 June 2025, customers get to enjoy additional free gifts worth RM327 across all official Huawei stores, listed above. For more information, latest updates, or promotions about Huawei, please visit the Huawei Official Website, the Huawei Official Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Yahoo
18-02-2025
- Business
- Yahoo
Huawei Unfold the New Innovative Chapter with Global Release of Tri-fold Smartphone, Next-Gen Tablets and Open-Ear Audio
KUALA LUMPUR, Malaysia, Feb. 18, 2025 /PRNewswire/ -- Huawei Consumer Business Group (CBG) unveiled a spectacular line-up of audio, wearable, tablets, and foldable products at HUAWEI Innovative Product Launch held in Kuala Lumpur, Malaysia. The launch event saw the release of the HUAWEI Mate XT | ULTIMATE DESIGN, the world's first commercial tri-fold smartphone. Born out of a bold undertaking of the impossible, Huawei pushed boundaries to achieve a new foldable paradigm, redefining the industry. Huawei also announced three new products: an upgraded edition of the HUAWEI MatePad Pro 13.2-inch, the brand's first hooked earphones HUAWEI FreeArc, and the HUAWEI Band 10. HUAWEI Mate XT | ULTIMATE DESIGN Makes Highly Anticipated Global Debut After months of anticipation, the HUAWEI Mate XT | ULTIMATE DESIGN is now ready to make its debut worldwide. The tri-fold display is not only a pioneering innovation in the industry but also a record-breaker – it is now the thinnest foldable[1] and the largest foldable display[2] at the same time, measured as thin as 3.6 mm and 10.2 inches wide when unfolded. Built with an Advanced Precision Hinge System and an ultra-large 322 cm² UTG (ultra-thin glass), the tri-fold display has achieved a new breakthrough in durability and is now the first to support inward and outward folding at the same time. This new foldable species revolutionises the display experience. Whether its horizontal and portrait browsing, a 10.2-inch large-screen immersive experience, or a split-screen efficient experience, the HUAWEI Mate XT | ULTIMATE DESIGN expands the smartphone's functionality and turns it into a multi-scenario machine. Users will also be able to enjoy advanced photography through Ultra Aperture XMAGE Camera, which features a 10-size Adjustable Physical Aperture that captures sharper, professional-level shots. MatePad Pro 13.2: PC-Level Capabilities, Smart Tablet Convenience The new HUAWEI MatePad Pro 13.2 brings PC-level professional office capabilities into the tablet industry through immersive display, flagship performance, and efficient productivity accessories. With a 13.2" Flexible OLED PaperMatte Display built with professional colour accuracy, 1000nits ultra-high brightness, and 2.8K ultra-high resolution, HUAWEI MatePad Pro 13.2-inch brings the ultimate display experience with life-like visuals and top-notch clarity. The smart tablet also brings PC-level WPS Office that allow desktop mode editing and presentations. Through PC-level application experience such as touch interaction, keyboard and mouse interaction, users can achieve seamless switching between PC and tablet to enjoy efficient on-the-go working. In addition, the new HUAWEI MatePad Pro 13.2-inch 2025 is also equipped with its very own professional applications such as HUAWEI Notes and GoPaint App, equipping users to maximise productivity and creativity. HUAWEI FreeArc: Huawei's Fresh New Take on Open-Ear Earbuds Huawei also announces HUAWEI FreeArc, its very first open-ear earbuds with earhooks. To achieve an ergonomic and breathable design, the earbuds revive Huawei's iconic C-Bridge Design and also incorporates 0.7mm high-performance nickel-titanium (Ni-Ti) shape memory alloy that moulds easily to the user's ears. The earbuds are also 81.5% covered in ultra-soft, skin-friendly liquid silicone for lasting comfort. HUAWEI FreeArc delivers exceptional sound for sports enthusiasts with its 17 x 12 mm high-sensitivity driver unit, symmetrical acoustic structure, dynamic bass algorithm, and Adaptive Equal-loudness Algorithm for rich audio performance. HUAWEI Band 10: All-in-One Wellness Assistance HUAWEI Band 10 offers a complete upgrade in holistic wellness, starting with sleep and emotional wellbeing. By analysing your daily routine, the Enhanced Sleep Health Assistant provides personalised sleep insights, actionable recommendations and detailed summaries of the user's sleep patterns using HRV data, boosting overall sleep quality for vitality and performance. With a stylish design and skin-friendly material, HUAWEI Band 10 easily elevates your everyday looks and enhances all-day wear. An Unstoppable Force in Innovation A lead-up from Unfold the Classic in 2024, Huawei reshapes the way we create, enjoy, and interact with information. By fostering its innovative spirit through its commitment to its users, the brand will continue to expand the realm of possibilities and shape the future of innovation. [1] The world's thinnest foldable smartphone refers to the commercially available foldable smartphone released as of February 18, 2025, with the thinnest thickness (excluding the screen bezel) in the tri-fold state in the area that does not include the rear camera. Due to product configuration and manufacturing processes, the measurement method may affect the actual size, please refer to the physical product, and the data is sourced from Huawei laboratories. [2] The world's largest foldable display smartphone, as of February 18, 2025, refers to the commercially available foldable phone with the largest screen size in its triple-screen state. The display features a rounded corner design, and when measured as a standard rectangular display, the diagonal length of the screen in the triple-screen state is 10.2 inches (with a slightly smaller actual viewable area). SOURCE HUAWEI Sign in to access your portfolio
