Latest news with #HubbaBubba
Business Mayor
25-05-2025
- Entertainment
- Business Mayor
Rebellious, retro, radical chiclet: How chewing gum may just sum up our times
Watching IPL, I noticed that no one quite chews as much gum as cricketers. In other sports – swimming, hockey, tennis, squash, football – gum gets in the way of playing. Not so in cricket. So, why doesn't IPL have an official gum? Just like Amul is the official ice-cream partner? Suryakumar Yadav a.k.a. SKY would make the perfect poster boy for a gum brand. The man's jaws are constantly working away at it. The last time we had an official gum partner was in 2009, when Wrigley's tied up with all IPL teams. Last year, Mentos was the exclusive chewing gum sponsor for Esports World Cup, the global gaming festival – 'to keep gamers fresh and de-stressed.' I am a gum chewer. There are some people who one can never imagine chewing gum – like Manmohan Singh, Narendra Modi, my folks. Back in the day, we didn't have Hubba Bubba in all its variety. Bubble Yum was the big one in North India in the 1980s. Wrigley's came via the phoren aunt. For gum chewers, there was a ladder to climb. One started with chewing gum, then graduated to the big boys' club: bubblegum. It was a bit like learning how to blow smoke rings. Initially, one would get cock-eyed with concentration. It took some learning to pull the thin film of gum over one's tongue, then blow it out seemingly effortlessly with just the right amount of nonchalance. The unassuming gum also had a touch of rebellion, a kind of insouciance to it. If you popped one in the school classroom, it was a minor offence. One was made to spit it out. Madonna went a step further and made bubble gum sexy. There are any number of images of her blowing big ones. In countries like Singapore, gum could potentially be dangerous. It was banned in 1992 due to its nuisance value. Extant stocks of gum were confiscated, and fines – even jail terms – announced. Reasons given were to do with littering, jammed lift doors, and disruptions caused to the mass rapid transport system by gum chewers sticking gum on door sensors. People would travel to Johor Bahru in Malaysia to pick up gum and bring it in illegally. When a BBC reporter argued that such laws would stifle creativity, Lee Kuan Yew said, 'If you can't think because you can't chew, try a banana.' In India, classic chewing gum commercials have vanished from TV screens. Ask any copywriter/visualiser and they will tell you that gum TV ads allowed for wacky freedom. Popping a gum was akin to swallowing an LSD tab. Crazy things happened to the chewee. Centre Shock went with the tagline: 'Hila ke rakh de'. In one ad, a man goes to his barber and gives him a picture of a spiky punk haircut that he wants. The barber puts a piece of Centre Shock in his mouth, blowing up his hair. Mentos – 'Dimag ki batti jala de' – had a TV commercial featuring the evolution of man, which ends with a homo sapien turning tables on a donkey. People Tree in Delhi's Connaught Place subverted the Polo mint (not strictly gum) commercial by printing t-shirts which declared, 'There's a hole in my ass, so why shouldn't there be one in my mint?' It featured a donkey with a hole punched into its belly. Read More MACA, make America cricket-loving again How can we forget the Chiclets commercials? A memorable one had a couple seeking each other out inside a darkened cinema – by shaking their packets of Chiclets and following the sounds. Gum is also a metaphor for the times we live in, what with bubble gum social media, bubble gum politics and religion, bubble gum cricket, and bubble gum attention spans. Even more reason to put bubble gum ads back on TV.
Economic Times
24-05-2025
- Entertainment
- Economic Times
Rebellious, retro, radical chiclet: How chewing gum may just sum up our times
Watching IPL , I noticed that no one quite chews as much gum as cricketers. In other sports - swimming, hockey, tennis, squash, football - gum gets in the way of playing. Not so in cricket. So, why doesn't IPL have an official gum? Just like Amul is the official ice-cream partner? Suryakumar Yadav a.k.a. SKY would make the perfect poster boy for a gum brand. The man's jaws are constantly working away at last time we had an official gum partner was in 2009, when Wrigley 's tied up with all IPL teams. Last year, Mentos was the exclusive chewing gum sponsor for Esports World Cup, the global gaming festival - 'to keep gamers fresh and de-stressed.'I am a gum chewer. There are some people who one can never imagine chewing gum - like Manmohan Singh, Narendra Modi, my folks. Back in the day, we didn't have Hubba Bubba in all its variety. Bubble Yum was the big one in North India in the 1980s. Wrigley's came via the phoren gum chewers, there was a ladder to climb. One started with chewing gum, then graduated to the big boys' club: bubblegum. It was a bit like learning how to blow smoke rings. Initially, one would get cock-eyed with concentration. It took some learning to pull the thin film of gum over one's tongue, then blow it out seemingly effortlessly with just the right amount of unassuming gum also had a touch of rebellion, a kind of insouciance to it. If you popped one in the school classroom, it was a minor offence. One was made to spit it out. Madonna went a step further and made bubble gum sexy. There are any number of images of her blowing big countries like Singapore, gum could potentially be dangerous. It was banned in 1992 due to its nuisance value. Extant stocks of gum were confiscated, and fines - even jail terms - announced. Reasons given were to do with littering, jammed lift doors, and disruptions caused to the mass rapid transport system by gum chewers sticking gum on door would travel to Johor Bahru in Malaysia to pick up gum and bring it in illegally. When a BBC reporter argued that such laws would stifle creativity, Lee Kuan Yew said, 'If you can't think because you can't chew, try a banana.'In India, classic chewing gum commercials have vanished from TV screens. Ask any copywriter/visualiser and they will tell you that gum TV ads allowed for wacky freedom. Popping a gum was akin to swallowing an LSD tab. Crazy things happened to the Shock went with the tagline: 'Hila ke rakh de'. In one ad, a man goes to his barber and gives him a picture of a spiky punk haircut that he wants. The barber puts a piece of Centre Shock in his mouth, blowing up his - 'Dimag ki batti jala de' - had a TV commercial featuring the evolution of man, which ends with a homo sapien turning tables on a donkey. People Tree in Delhi's Connaught Place subverted the Polo mint (not strictly gum) commercial by printing t-shirts which declared, 'There's a hole in my ass, so why shouldn't there be one in my mint?' It featured a donkey with a hole punched into its can we forget the Chiclets commercials? A memorable one had a couple seeking each other out inside a darkened cinema - by shaking their packets of Chiclets and following the is also a metaphor for the times we live in, what with bubble gum social media, bubble gum politics and religion, bubble gum cricket, and bubble gum attention spans. Even more reason to put bubble gum ads back on TV.
Yahoo
21-05-2025
- Sport
- Yahoo
'All he does is hit homers and blow bubbles': Red Sox prospect Marcelo Mayer continues to pop at the plate for Triple-A Worcester
WORCESTER — As Marcelo Mayer stood in the lobby of the Hyatt Regency in Rochester, New York, on the night of April 17, the Red Sox prospect set up his cell phone in the corner and FaceTime'd his father, Enrique. After going 1 for 7 with a single and two strikeouts in Triple-A Worcester's doubleheader that day, and seeing his batting average dip below .200, Mayer wanted to work on his swing. So for roughly two hours, Mayer practiced his stroke with a BodyArmor drink bottle in his hands while his father observed on the other end of the phone. Advertisement 'I'm in the corner of the lobby, it was a huge lobby, so nobody could see me,' Mayer, 22, said. 'I'm not that weird. So I just put (my phone) up there, and we were watching film, and I was doing slow-motion swings. '(My dad's) been my coach my whole life,' Mayer added. 'He knows me better than anyone else. So the fact that I'm able to talk to him every single day and that we're able to work on things that I worked on when I was a six-year-old kid, means a lot.' WooSox slugger Marcelo Mayer blows a bubble with his gum while making contact earlier this season. The next day, Mayer mashed a 400-foot grand slam with an exit velocity of 108.1 mph. He drove in seven runs during his team's 20-7 win over the Rochester Red Wings. Advertisement Pops was proud. 'He gave me props,' Mayer said ahead of the WooSox' doubleheader April 23 at Polar Park. 'I was the one who reached out, but that's just the relationship we've had my whole life. He's the guy that that I was working with at the park when I was six years old. He never told me I couldn't do something, and that kind of went a long way with me growing up. 'So just the way that we get after it together, it's awesome.' Since that FaceTime with his father, Mayer has found his stroke at the plate. In his last six games, the left-handed hitter has 12 hits in 26 at-bats (.462 average) with four homers and 16 RBIs. On April 22, Mayer smacked his fifth home run of the season in the fifth inning of Worcester's 5-0 win over the Syracuse Mets, and the following day connected for home run No. 6 in the second game of a WooSox sweep of 5-4 games. Advertisement Mayer, who extended his multiple-hit streak to six games, leads the International League in RBIs with 26. Following the doubleheader, he was batting .277. Marcelo Mayer takes a practice swing before an at-bat earlier this season. 'He's squaring it up again,' WooSox manager Chad Tracy said. '(He's) in a place where he wants to be (at the plate).' Tuesday's dinger went 401 feet and was hit with an exit velocity of 103.5 mph. As Mayer rounded the bases, WooSox broadcaster Mike Antonellis summed up the Sox shortstop prospect succinctly. 'All he does is hit homers and blow bubbles,' Antonellis said. Put that on a T-shirt. Hubba Bubba is Mayer's bubble gum of choice. 'I like chewing on something while I'm hitting. It kind of takes my mind off things,' Mayer said. 'Now I always have gum in my mouth.' WooSox shortstop Marcelo Mayer gets ready for play during a game at Polar Park on April 13, 2025. Whatever works. Between bubble gum and BodyArmor, Marcelo Mayer is popping at the plate as of late for the WooSox. Advertisement A two-hour FaceTime with his father proved to be the spark. 'Right now, I feel really good,' he said. 'I'm just trying to get a good pitch to hit and get my 'A' swing off.' —Contact Tommy Cassell at tcassell@ Follow him on X, formerly known as Twitter, @tommycassell44. This article originally appeared on Telegram & Gazette: Sox prospect Marcelo Mayer swinging a hot bat for Triple-A Worcester
Elle
16-05-2025
- Entertainment
- Elle
Kayali's New Vanilla Fragrance Is A Nod To '90s Nostalgia
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Picture this: It's 1995. You are 14 years old. 14 years and eight months, to be exact. Yes, you're the sassy type. You're cruising through the mall with your two best friends and just called your crush on the pay phone so him and his friends can come meet you and yours. While you wait to meet in the food court, you pop into Victoria Secret's or Bath and Body Works and douse yourself in body mist. You stop at the candy shop and get a quarter pound of your favorite sweet and sour candy before heading to meet your crush. That's what Kayali's latest sweet scent, Vanilla Candy Rock Sugar, is giving—'90s mall rat energy. 'Oh my God, that's such a good description because I grew up in the '90s and that's when I was the biggest mall rat ever,' exclaims Mona Kattan, founder of Kayali, as we chat during lunchtime on Friday. For the gourmand girlies, this scent will satisfy the sweetest of cravings. Candied pears, marshmallow, rocky candy, and bubble gum dance with violet leaves, jasmine, and patchouli for a sweet scent that dries down to a saccharine, smoky vanilla essence. You can't help but feel like a kid in a candy shop—Kattan admits she worked in her school's candy store. 'I love desserts. I'm a sweet tooth girl. It's probably my biggest weakness in life, so that's why I always want to smell really sweet. It just makes me happy,' says Kattan. As I spritz the fragrance, I imagine Kattan selling rice krispey treats while smacking on Hubba Bubba bubble gum. 'I'm crushing on marshmallow right now—I want to put it in everything,' says Kattan. There are warm, woody notes of sweet tonka bean with the vanilla shining through as the fragrance dries down and becomes more complex. It's sweet but not childish, rather, nostaligic. 'They're really fun playful notes. We have jelly beans, we have so many fun notes in there,' Kattan says. Vanilla is a scent profile found throughout the Kayali collection and Vanilla Candy Rock Sugar fulfills a trio of this spice. 'A lot of people in our community were asking [me] to make something stronger and more long lasting, more intense. So [Vanilla Royale] was the answer to that, like the bougie big sister,' explains Kattan. She describes Vanilla 28 as the 'crazy rich auntie,' and Vanilla Candy Rock Sugar rounds out the sisterhood as the 'younger, more playful sister.' Vanilla is a nostalgic scent for Kattan, one that makes her feel at ease. 'I think it's related to vanilla cake when you're a kid and all of us had birthday cake and that smell of vanilla cake to me, just makes you feel happy,' she says. These family moments—birthdays, dinners, and times spent with people you love are the ones that are most precious to Kattan and often inspire her scents. 'It's not a big milestone. It's not a trip. It's chilling with people you love and having good food is the best memory. So that's why I feel like I always want to bottle those memories and wear it and feel that emotion again.' You can shop Vanilla Candy Rock Sugar at and
