Latest news with #Huckle
Yahoo
04-06-2025
- Business
- Yahoo
Staples Canada reimagines That Was Easy campaign on 20th Anniversary to help Canadians simplify life by crushing their to-do lists
Built around the needs of today's customer, the new brand platform highlights the Staples experience with curated products, services and EASY solutions RICHMOND HILL, ON, May 26, 2025 /CNW/ - Today, Staples Canada announces the return of its iconic That Was Easy campaign with the launch of a reimagined brand platform designed to help Canadians crush their to-do lists and get back to what matters most. Celebrating the 20th anniversary of the original campaign and iconic EASY button, this new brand platform goes beyond a nostalgic symbol – it highlights how the brand has evolved over the past two decades. Informed by shifting customer needs, this evolution spans Staples' entire enterprise, across both B2C and B2B operations, and reaffirms its brand promise: to simplify the working and learning experience through curated products, seamless service, and expert support — making life easier for all Canadians. "For 20 years, the EASY button has symbolized Staples' commitment to simplifying the working and learning experience for our customers," said Rachel Huckle, CEO, Staples Canada. "Today, we're not just reviving a nostalgic part of our brand – we're redefining EASY. This evolution represents our dedication to curating the right products, creating easy and enjoyable customer experiences, and leveraging our expertise to help Canadians efficiently tackle their to-do lists and get back to what matters most – living." The new EASY, made for today's consumerThe meaning of EASY has evolved over the past 20 years, with advancements in technology and accessibility transforming how Canadians work and learn. Staples' new brand platform reflects how Staples is meeting today's customers' needs through: Curated product selection: Thoughtfully selected offerings across key categories including tech, kids, travel, and services. Enhanced customer experience: Seamless shopping experiences both in-store and online. Expert guidance, EASY solutions: Staples associates are at the heart of the EASY experience; knowledgeable, friendly and ready with tailored solutions to help customers make confident decisions. Human-centered approach: Relating to customers' everyday challenges with authenticity. Building confidence: Empowering customers to tackle their to-do lists efficiently. "We understand that our customers' lives are busier than ever. Whether you're a parent, educator, business owner, remote worker, or a student looking for the latest tech, Staples is committed to making your working and learning experience easier, more seamless, and more supportive than ever before," added Huckle. Creative spot: crush your to-do list with Staples' EASY solutionsThe campaign's TV spot highlights the diverse needs of today's consumers – from parents gearing up for back-to-school, to remote workers setting up home offices, to business owners streamlining operations – and demonstrates how Staples makes these experiences EASY. At the heart of the creative campaign is the "Staples Family," who will be featured in all campaign elements throughout the year. The authentic portrayal of everyday Canadians navigating their busy lives showcases how Staples helps them crush their to-do lists so they can get back to enjoying life's most important moments. As part of its continued brand evolution, Staples has introduced a multitude of new products and services to support customers in managing their to-do lists to achieve their goals. These include the expansion of Staples Kids Learn and Play, a partnership to accept Amazon returns, a Print Connect platform to help simplify printing for businesses, and an Apple for Education program to help educational institutions access technology products. For more information on Staples Canada, visit our website at About Staples CanadaStaples Canada is The Working and Learning Company. We are a Canadian company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. We deliver EASY, solution-focused experiences that simplify the way Canadians work and learn — through curated product offerings, knowledgeable in-store associates, and seamless service. Our network includes 298 stores across Canada and printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc, and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada. We are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit for more information or engage with @StaplesCanada on Facebook, Twitter, Instagram, LinkedIn, or TikTok. SOURCE Staples Canada ULC View original content to download multimedia:
Malaysian Reserve
26-05-2025
- Business
- Malaysian Reserve
Staples Canada reimagines That Was Easy campaign on 20th Anniversary to help Canadians simplify life by crushing their to-do lists
Built around the needs of today's customer, the new brand platform highlights the Staples experience with curated products, services and EASY solutions RICHMOND HILL, ON, May 26, 2025 /CNW/ – Today, Staples Canada announces the return of its iconic That Was Easy campaign with the launch of a reimagined brand platform designed to help Canadians crush their to-do lists and get back to what matters most. Celebrating the 20th anniversary of the original campaign and iconic EASY button, this new brand platform goes beyond a nostalgic symbol – it highlights how the brand has evolved over the past two decades. Informed by shifting customer needs, this evolution spans Staples' entire enterprise, across both B2C and B2B operations, and reaffirms its brand promise: to simplify the working and learning experience through curated products, seamless service, and expert support — making life easier for all Canadians. 'For 20 years, the EASY button has symbolized Staples' commitment to simplifying the working and learning experience for our customers,' said Rachel Huckle, CEO, Staples Canada. 'Today, we're not just reviving a nostalgic part of our brand – we're redefining EASY. This evolution represents our dedication to curating the right products, creating easy and enjoyable customer experiences, and leveraging our expertise to help Canadians efficiently tackle their to-do lists and get back to what matters most – living.' The new EASY, made for today's consumerThe meaning of EASY has evolved over the past 20 years, with advancements in technology and accessibility transforming how Canadians work and learn. Staples' new brand platform reflects how Staples is meeting today's customers' needs through: Curated product selection: Thoughtfully selected offerings across key categories including tech, kids, travel, and services. Enhanced customer experience: Seamless shopping experiences both in-store and online. Expert guidance, EASY solutions: Staples associates are at the heart of the EASY experience; knowledgeable, friendly and ready with tailored solutions to help customers make confident decisions. Human-centered approach: Relating to customers' everyday challenges with authenticity. Building confidence: Empowering customers to tackle their to-do lists efficiently. 'We understand that our customers' lives are busier than ever. Whether you're a parent, educator, business owner, remote worker, or a student looking for the latest tech, Staples is committed to making your working and learning experience easier, more seamless, and more supportive than ever before,' added Huckle. Creative spot: crush your to-do list with Staples' EASY solutionsThe campaign's TV spot highlights the diverse needs of today's consumers – from parents gearing up for back-to-school, to remote workers setting up home offices, to business owners streamlining operations – and demonstrates how Staples makes these experiences EASY. At the heart of the creative campaign is the 'Staples Family,' who will be featured in all campaign elements throughout the year. The authentic portrayal of everyday Canadians navigating their busy lives showcases how Staples helps them crush their to-do lists so they can get back to enjoying life's most important moments. As part of its continued brand evolution, Staples has introduced a multitude of new products and services to support customers in managing their to-do lists to achieve their goals. These include the expansion of Staples Kids Learn and Play, a partnership to accept Amazon returns, a Print Connect platform to help simplify printing for businesses, and an Apple for Education program to help educational institutions access technology products. For more information on Staples Canada, visit our website at About Staples CanadaStaples Canada is The Working and Learning Company. We are a Canadian company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. We deliver EASY, solution-focused experiences that simplify the way Canadians work and learn — through curated product offerings, knowledgeable in-store associates, and seamless service. Our network includes 298 stores across Canada and printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc, and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada. We are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit for more information or engage with @StaplesCanada on Facebook, Twitter, Instagram, LinkedIn, or TikTok.
Cision Canada
26-05-2025
- Business
- Cision Canada
Staples Canada reimagines That Was Easy campaign on 20th Anniversary to help Canadians simplify life by crushing their to-do lists Français
Built around the needs of today's customer, the new brand platform highlights the Staples experience with curated products, services and EASY solutions RICHMOND HILL, ON, May 26, 2025 /CNW/ - Today, Staples Canada announces the return of its iconic That Was Easy campaign with the launch of a reimagined brand platform designed to help Canadians crush their to-do lists and get back to what matters most. Celebrating the 20 th anniversary of the original campaign and iconic EASY button, this new brand platform goes beyond a nostalgic symbol – it highlights how the brand has evolved over the past two decades. Informed by shifting customer needs, this evolution spans Staples' entire enterprise, across both B2C and B2B operations, and reaffirms its brand promise: to simplify the working and learning experience through curated products, seamless service, and expert support — making life easier for all Canadians. "For 20 years, the EASY button has symbolized Staples' commitment to simplifying the working and learning experience for our customers," said Rachel Huckle, CEO, Staples Canada. "Today, we're not just reviving a nostalgic part of our brand – we're redefining EASY. This evolution represents our dedication to curating the right products, creating easy and enjoyable customer experiences, and leveraging our expertise to help Canadians efficiently tackle their to-do lists and get back to what matters most – living." The new EASY, made for today's consumer The meaning of EASY has evolved over the past 20 years, with advancements in technology and accessibility transforming how Canadians work and learn. Staples' new brand platform reflects how Staples is meeting today's customers' needs through: Curated product selection: Thoughtfully selected offerings across key categories including tech, kids, travel, and services. Enhanced customer experience: Seamless shopping experiences both in-store and online. Expert guidance, EASY solutions: Staples associates are at the heart of the EASY experience; knowledgeable, friendly and ready with tailored solutions to help customers make confident decisions. Human-centered approach: Relating to customers' everyday challenges with authenticity. Building confidence: Empowering customers to tackle their to-do lists efficiently. "We understand that our customers' lives are busier than ever. Whether you're a parent, educator, business owner, remote worker, or a student looking for the latest tech, Staples is committed to making your working and learning experience easier, more seamless, and more supportive than ever before," added Huckle. Creative spot: crush your to-do list with Staples' EASY solutions The campaign's TV spot highlights the diverse needs of today's consumers – from parents gearing up for back-to-school, to remote workers setting up home offices, to business owners streamlining operations – and demonstrates how Staples makes these experiences EASY. At the heart of the creative campaign is the "Staples Family," who will be featured in all campaign elements throughout the year. The authentic portrayal of everyday Canadians navigating their busy lives showcases how Staples helps them crush their to-do lists so they can get back to enjoying life's most important moments. As part of its continued brand evolution, Staples has introduced a multitude of new products and services to support customers in managing their to-do lists to achieve their goals. These include the expansion of Staples Kids Learn and Play, a partnership to accept Amazon returns, a Print Connect platform to help simplify printing for businesses, and an Apple for Education program to help educational institutions access technology products. For more information on Staples Canada, visit our website at About Staples Canada Staples Canada is The Working and Learning Company. We are a Canadian company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. We deliver EASY, solution-focused experiences that simplify the way Canadians work and learn — through curated product offerings, knowledgeable in-store associates, and seamless service. Our network includes 298 stores across Canada and printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc, and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada. We are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit for more information or engage with @StaplesCanada on Facebook, Twitter, Instagram, LinkedIn, or TikTok.
Yahoo
26-05-2025
- Business
- Yahoo
Staples Canada reimagines That Was Easy campaign on 20th Anniversary to help Canadians simplify life by crushing their to-do lists
Built around the needs of today's customer, the new brand platform highlights the Staples experience with curated products, services and EASY solutions RICHMOND HILL, ON, May 26, 2025 /CNW/ - Today, Staples Canada announces the return of its iconic That Was Easy campaign with the launch of a reimagined brand platform designed to help Canadians crush their to-do lists and get back to what matters most. Celebrating the 20th anniversary of the original campaign and iconic EASY button, this new brand platform goes beyond a nostalgic symbol – it highlights how the brand has evolved over the past two decades. Informed by shifting customer needs, this evolution spans Staples' entire enterprise, across both B2C and B2B operations, and reaffirms its brand promise: to simplify the working and learning experience through curated products, seamless service, and expert support — making life easier for all Canadians. "For 20 years, the EASY button has symbolized Staples' commitment to simplifying the working and learning experience for our customers," said Rachel Huckle, CEO, Staples Canada. "Today, we're not just reviving a nostalgic part of our brand – we're redefining EASY. This evolution represents our dedication to curating the right products, creating easy and enjoyable customer experiences, and leveraging our expertise to help Canadians efficiently tackle their to-do lists and get back to what matters most – living." The new EASY, made for today's consumerThe meaning of EASY has evolved over the past 20 years, with advancements in technology and accessibility transforming how Canadians work and learn. Staples' new brand platform reflects how Staples is meeting today's customers' needs through: Curated product selection: Thoughtfully selected offerings across key categories including tech, kids, travel, and services. Enhanced customer experience: Seamless shopping experiences both in-store and online. Expert guidance, EASY solutions: Staples associates are at the heart of the EASY experience; knowledgeable, friendly and ready with tailored solutions to help customers make confident decisions. Human-centered approach: Relating to customers' everyday challenges with authenticity. Building confidence: Empowering customers to tackle their to-do lists efficiently. "We understand that our customers' lives are busier than ever. Whether you're a parent, educator, business owner, remote worker, or a student looking for the latest tech, Staples is committed to making your working and learning experience easier, more seamless, and more supportive than ever before," added Huckle. Creative spot: crush your to-do list with Staples' EASY solutionsThe campaign's TV spot highlights the diverse needs of today's consumers – from parents gearing up for back-to-school, to remote workers setting up home offices, to business owners streamlining operations – and demonstrates how Staples makes these experiences EASY. At the heart of the creative campaign is the "Staples Family," who will be featured in all campaign elements throughout the year. The authentic portrayal of everyday Canadians navigating their busy lives showcases how Staples helps them crush their to-do lists so they can get back to enjoying life's most important moments. As part of its continued brand evolution, Staples has introduced a multitude of new products and services to support customers in managing their to-do lists to achieve their goals. These include the expansion of Staples Kids Learn and Play, a partnership to accept Amazon returns, a Print Connect platform to help simplify printing for businesses, and an Apple for Education program to help educational institutions access technology products. For more information on Staples Canada, visit our website at About Staples CanadaStaples Canada is The Working and Learning Company. We are a Canadian company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. We deliver EASY, solution-focused experiences that simplify the way Canadians work and learn — through curated product offerings, knowledgeable in-store associates, and seamless service. Our network includes 298 stores across Canada and printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc, and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada. We are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit for more information or engage with @StaplesCanada on Facebook, Twitter, Instagram, LinkedIn, or TikTok. SOURCE Staples Canada ULC View original content to download multimedia:
BBC News
08-03-2025
- Sport
- BBC News
How can netball cash in on its grassroots support?
Women's football has been booming in recent years and has never had a higher of the England Lionesses have become household names, with many of the world's best players attracting ever bigger crowds to Women's Super League matches around the how are women in other sports faring? More women play netball than any other sport in England, with an estimated three million taking to the court each the Netball Super League (NSL), which begins its new season on Friday with much hype and a brand new format, is determined to harness enthusiasm at grassroots level. League bosses want 50% of games to be played at bigger Thunder's franchise director and head coach Karen Gregg says this will be key to drumming up even more interest in the more bums on seats would bring in the additional revenue that is needed to increase players' wages, potentially to the point where they can become full-time then, though, many of the NSL's stars will be juggling netball with their day jobs. The NSL hopes to increase average wages by at least 60%, with the minimum salary more than the moment, training sessions typically have to take place in the evening, so as to fit around players' day hopes the league's stars will eventually be in a financial position to be able to fit their other work commitments around their may take time, she concedes."We're only in the first year of a 10-year plan," Gregg tells the BBC."We're still very much having to do what we do at night, so it fits around the players' professions."By the time we get to year five, six or seven the players' salaries will be improved and hopefully we'll be training during the day."I'm hoping that if I'm still here then, we'll be training during the day and we'll almost reflect what professional footballers do." Goal Keeper and defensive player Josie Huckle currently combines playing for Manchester Thunder with being head of PE at a school in 33-year-old typically works from 7.30am until 5.30pm before heading to training sessions, often in also manages her school's weekend netball the amount of time she spends in the northwest of England, Huckle says she feels like an "honorary Manc"."I love the sport intensely so I'm lucky I get to do both jobs," she said."My partner is incredibly supportive - I'm very lucky he looks after life when I'm not there."While acknowledging that some of her students have no idea about her being an elite athlete, Huckle says she is determined to be a great role model for girls following in her footsteps. She jokes that during an annual school trip to see the Thunder last year, some of her students even asked for their teacher's autograph."I was like 'You see me every day - go speak to Nat Metcalf because she's England captain!'"It's really nice because it opens their eyes to what women's sport is. And they can see me being a full-time teacher and able to play professional sport."It gives them an idea of what they could do." Huckle isn't the only teacher in the Manchester Thunder African Nikola Smith will be with the team until July, when she will head back to her job at a primary school in Cape 25-year-old, who plays Goal Keeper and Goal Defence, also says she is proud to inspire the girls she teaches, and loves the fact they are her "biggest fans".Smiling, she remembers "the little ones had to do an oral project about what they want to be one day, and a lot of the girls in the class said they wanted to be netball players 'like teacher Nikola'."While rugby union dominates sport in South Africa, Smith says netball was given a lot of exposure on television when the 2023 Netball World Cup was held there."When I was that age I didn't watch it - I didn't know any of the players." While many of her team-mates dream of turning professional, Manchester Thunder's captain Amy Carter, from Macclesfield, says she is in no hurry to give up her day 26-year-old, who plays Wing Defence and Centre, is also a junior doctor at Salford Royal hospital's A&E unit."I love it - I'm not someone who's a fan of routines at all," she explains."I like to have a focus on two different things - if you get too zoned in on one it becomes a bit all-encompassing and too pressurising, whereas having a bit of both is really helpful."How does she reconcile the two?"It sounds like two different worlds," she admits, "but I have developed transferrable skills."There's actually lots of similarities between the two in terms of leadership, decision-making, working under pressure, communication and working in a team."They really do play into each other - you can get what you can out of both of them." Listen to the best of BBC Radio Manchester on Sounds and follow BBC Manchester on Facebook, X, and Instagram and watch BBC North West Tonight on BBC iPlayer.
