Latest news with #Huckle
Cision Canada
6 days ago
- Business
- Cision Canada
Tyrol Pickleball Expands U.S. Distribution with Kittridge & Associates, Strengthens Market Leadership with Life Time and Dan Patrick Partnerships
NAPLES, Fla., Aug. 5, 2025 /CNW/ - Tyrol Pickleball, the industry's first and only footwear brand purpose-built for the fast-growing sport of pickleball, has announced a major step forward in its U.S. expansion: a new sales and distribution partnership with Kittridge & Associates, a nationally recognized sales agency with a 21-person team credited for building brands like OOFOS across the U.S. Founded by performance footwear veteran Kevin Huckle in 2018, Tyrol has built its brand on specialization: footwear only, for pickleball only. With countless hours spent playing on the hot courts at the National Pickleball Center in Naples, Huckle and his wife Sharon, simply could not find a shoe that was built specifically for, and would accommodate, the unique and rigorous kinetic movements of pickleball. It simply didn't exist. Huckle found this unacceptable and got to work to create Tyrol. The brand's four foundational pillars — comfort, stability, breathability, and injury prevention — are the result of years of research into the sport's unique biomechanics. Unlike tennis shoes, Tyrol's shoes are engineered from the ground up for lateral movement, torque resistance, moisture drainage and unprecedented durability. Tyrol's credibility in performance design recently caught the attention of Vibram, the world's premier outsole maker. Vibram selected Tyrol as its pickleball footwear partner, a testament to the durability and innovation behind the brand. "Our partnership with Vibram says it all," says Huckle. "They're the best outsole company in the world, and they chose us — the only footwear brand built exclusively for pickleball — to carry their name in this category." Key commercial milestones in 2025 include: Exclusive footwear sponsor of The Life Time Open, a newly launched elite tournament backed by PPA and MLP. The October event features an unprecedented $250,000 in total prize money, including $50,000 to both men's and women's champions, attracting the best pickleball players from around the world. Media partnership with The Dan Patrick Show via iHeartRadio, positioning Tyrol at the center of sports culture and fandom. Patrick, a devoted pickleball player himself, personally sought out the brand due to its unmatched focus and performance and launched this partnership at the recent NFL Draft in Green Bay, WI, where players, coaches and media were introduced to the Tyrol difference. "As the sport of pickleball explodes in both recreational and competitive circles, we're seeing footwear become a true performance differentiator," says Huckle. "Our partnership with Kittridge gives us extensive reach in the U.S. and ensures retailers can tap into this fast-growing, equipment-hungry customer base." With a centrally located warehouse in Indianapolis, and operations in both the U.S. and Canada, Tyrol is poised to become the dominant name in pickleball footwear. Retailers, event sponsors, and media partners looking to ride the sport's explosive wave now have a dedicated, proven brand to turn to.
Yahoo
04-06-2025
- Business
- Yahoo
Staples Canada reimagines That Was Easy campaign on 20th Anniversary to help Canadians simplify life by crushing their to-do lists
Built around the needs of today's customer, the new brand platform highlights the Staples experience with curated products, services and EASY solutions RICHMOND HILL, ON, May 26, 2025 /CNW/ - Today, Staples Canada announces the return of its iconic That Was Easy campaign with the launch of a reimagined brand platform designed to help Canadians crush their to-do lists and get back to what matters most. Celebrating the 20th anniversary of the original campaign and iconic EASY button, this new brand platform goes beyond a nostalgic symbol – it highlights how the brand has evolved over the past two decades. Informed by shifting customer needs, this evolution spans Staples' entire enterprise, across both B2C and B2B operations, and reaffirms its brand promise: to simplify the working and learning experience through curated products, seamless service, and expert support — making life easier for all Canadians. "For 20 years, the EASY button has symbolized Staples' commitment to simplifying the working and learning experience for our customers," said Rachel Huckle, CEO, Staples Canada. "Today, we're not just reviving a nostalgic part of our brand – we're redefining EASY. This evolution represents our dedication to curating the right products, creating easy and enjoyable customer experiences, and leveraging our expertise to help Canadians efficiently tackle their to-do lists and get back to what matters most – living." The new EASY, made for today's consumerThe meaning of EASY has evolved over the past 20 years, with advancements in technology and accessibility transforming how Canadians work and learn. Staples' new brand platform reflects how Staples is meeting today's customers' needs through: Curated product selection: Thoughtfully selected offerings across key categories including tech, kids, travel, and services. Enhanced customer experience: Seamless shopping experiences both in-store and online. Expert guidance, EASY solutions: Staples associates are at the heart of the EASY experience; knowledgeable, friendly and ready with tailored solutions to help customers make confident decisions. Human-centered approach: Relating to customers' everyday challenges with authenticity. Building confidence: Empowering customers to tackle their to-do lists efficiently. "We understand that our customers' lives are busier than ever. Whether you're a parent, educator, business owner, remote worker, or a student looking for the latest tech, Staples is committed to making your working and learning experience easier, more seamless, and more supportive than ever before," added Huckle. Creative spot: crush your to-do list with Staples' EASY solutionsThe campaign's TV spot highlights the diverse needs of today's consumers – from parents gearing up for back-to-school, to remote workers setting up home offices, to business owners streamlining operations – and demonstrates how Staples makes these experiences EASY. At the heart of the creative campaign is the "Staples Family," who will be featured in all campaign elements throughout the year. The authentic portrayal of everyday Canadians navigating their busy lives showcases how Staples helps them crush their to-do lists so they can get back to enjoying life's most important moments. As part of its continued brand evolution, Staples has introduced a multitude of new products and services to support customers in managing their to-do lists to achieve their goals. These include the expansion of Staples Kids Learn and Play, a partnership to accept Amazon returns, a Print Connect platform to help simplify printing for businesses, and an Apple for Education program to help educational institutions access technology products. For more information on Staples Canada, visit our website at About Staples CanadaStaples Canada is The Working and Learning Company. We are a Canadian company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. We deliver EASY, solution-focused experiences that simplify the way Canadians work and learn — through curated product offerings, knowledgeable in-store associates, and seamless service. Our network includes 298 stores across Canada and printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc, and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada. We are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit for more information or engage with @StaplesCanada on Facebook, Twitter, Instagram, LinkedIn, or TikTok. SOURCE Staples Canada ULC View original content to download multimedia:
Malaysian Reserve
26-05-2025
- Business
- Malaysian Reserve
Staples Canada reimagines That Was Easy campaign on 20th Anniversary to help Canadians simplify life by crushing their to-do lists
Built around the needs of today's customer, the new brand platform highlights the Staples experience with curated products, services and EASY solutions RICHMOND HILL, ON, May 26, 2025 /CNW/ – Today, Staples Canada announces the return of its iconic That Was Easy campaign with the launch of a reimagined brand platform designed to help Canadians crush their to-do lists and get back to what matters most. Celebrating the 20th anniversary of the original campaign and iconic EASY button, this new brand platform goes beyond a nostalgic symbol – it highlights how the brand has evolved over the past two decades. Informed by shifting customer needs, this evolution spans Staples' entire enterprise, across both B2C and B2B operations, and reaffirms its brand promise: to simplify the working and learning experience through curated products, seamless service, and expert support — making life easier for all Canadians. 'For 20 years, the EASY button has symbolized Staples' commitment to simplifying the working and learning experience for our customers,' said Rachel Huckle, CEO, Staples Canada. 'Today, we're not just reviving a nostalgic part of our brand – we're redefining EASY. This evolution represents our dedication to curating the right products, creating easy and enjoyable customer experiences, and leveraging our expertise to help Canadians efficiently tackle their to-do lists and get back to what matters most – living.' The new EASY, made for today's consumerThe meaning of EASY has evolved over the past 20 years, with advancements in technology and accessibility transforming how Canadians work and learn. Staples' new brand platform reflects how Staples is meeting today's customers' needs through: Curated product selection: Thoughtfully selected offerings across key categories including tech, kids, travel, and services. Enhanced customer experience: Seamless shopping experiences both in-store and online. Expert guidance, EASY solutions: Staples associates are at the heart of the EASY experience; knowledgeable, friendly and ready with tailored solutions to help customers make confident decisions. Human-centered approach: Relating to customers' everyday challenges with authenticity. Building confidence: Empowering customers to tackle their to-do lists efficiently. 'We understand that our customers' lives are busier than ever. Whether you're a parent, educator, business owner, remote worker, or a student looking for the latest tech, Staples is committed to making your working and learning experience easier, more seamless, and more supportive than ever before,' added Huckle. Creative spot: crush your to-do list with Staples' EASY solutionsThe campaign's TV spot highlights the diverse needs of today's consumers – from parents gearing up for back-to-school, to remote workers setting up home offices, to business owners streamlining operations – and demonstrates how Staples makes these experiences EASY. At the heart of the creative campaign is the 'Staples Family,' who will be featured in all campaign elements throughout the year. The authentic portrayal of everyday Canadians navigating their busy lives showcases how Staples helps them crush their to-do lists so they can get back to enjoying life's most important moments. As part of its continued brand evolution, Staples has introduced a multitude of new products and services to support customers in managing their to-do lists to achieve their goals. These include the expansion of Staples Kids Learn and Play, a partnership to accept Amazon returns, a Print Connect platform to help simplify printing for businesses, and an Apple for Education program to help educational institutions access technology products. For more information on Staples Canada, visit our website at About Staples CanadaStaples Canada is The Working and Learning Company. We are a Canadian company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. We deliver EASY, solution-focused experiences that simplify the way Canadians work and learn — through curated product offerings, knowledgeable in-store associates, and seamless service. Our network includes 298 stores across Canada and printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc, and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada. We are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit for more information or engage with @StaplesCanada on Facebook, Twitter, Instagram, LinkedIn, or TikTok.
Cision Canada
26-05-2025
- Business
- Cision Canada
Staples Canada reimagines That Was Easy campaign on 20th Anniversary to help Canadians simplify life by crushing their to-do lists Français
Built around the needs of today's customer, the new brand platform highlights the Staples experience with curated products, services and EASY solutions RICHMOND HILL, ON, May 26, 2025 /CNW/ - Today, Staples Canada announces the return of its iconic That Was Easy campaign with the launch of a reimagined brand platform designed to help Canadians crush their to-do lists and get back to what matters most. Celebrating the 20 th anniversary of the original campaign and iconic EASY button, this new brand platform goes beyond a nostalgic symbol – it highlights how the brand has evolved over the past two decades. Informed by shifting customer needs, this evolution spans Staples' entire enterprise, across both B2C and B2B operations, and reaffirms its brand promise: to simplify the working and learning experience through curated products, seamless service, and expert support — making life easier for all Canadians. "For 20 years, the EASY button has symbolized Staples' commitment to simplifying the working and learning experience for our customers," said Rachel Huckle, CEO, Staples Canada. "Today, we're not just reviving a nostalgic part of our brand – we're redefining EASY. This evolution represents our dedication to curating the right products, creating easy and enjoyable customer experiences, and leveraging our expertise to help Canadians efficiently tackle their to-do lists and get back to what matters most – living." The new EASY, made for today's consumer The meaning of EASY has evolved over the past 20 years, with advancements in technology and accessibility transforming how Canadians work and learn. Staples' new brand platform reflects how Staples is meeting today's customers' needs through: Curated product selection: Thoughtfully selected offerings across key categories including tech, kids, travel, and services. Enhanced customer experience: Seamless shopping experiences both in-store and online. Expert guidance, EASY solutions: Staples associates are at the heart of the EASY experience; knowledgeable, friendly and ready with tailored solutions to help customers make confident decisions. Human-centered approach: Relating to customers' everyday challenges with authenticity. Building confidence: Empowering customers to tackle their to-do lists efficiently. "We understand that our customers' lives are busier than ever. Whether you're a parent, educator, business owner, remote worker, or a student looking for the latest tech, Staples is committed to making your working and learning experience easier, more seamless, and more supportive than ever before," added Huckle. Creative spot: crush your to-do list with Staples' EASY solutions The campaign's TV spot highlights the diverse needs of today's consumers – from parents gearing up for back-to-school, to remote workers setting up home offices, to business owners streamlining operations – and demonstrates how Staples makes these experiences EASY. At the heart of the creative campaign is the "Staples Family," who will be featured in all campaign elements throughout the year. The authentic portrayal of everyday Canadians navigating their busy lives showcases how Staples helps them crush their to-do lists so they can get back to enjoying life's most important moments. As part of its continued brand evolution, Staples has introduced a multitude of new products and services to support customers in managing their to-do lists to achieve their goals. These include the expansion of Staples Kids Learn and Play, a partnership to accept Amazon returns, a Print Connect platform to help simplify printing for businesses, and an Apple for Education program to help educational institutions access technology products. For more information on Staples Canada, visit our website at About Staples Canada Staples Canada is The Working and Learning Company. We are a Canadian company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. We deliver EASY, solution-focused experiences that simplify the way Canadians work and learn — through curated product offerings, knowledgeable in-store associates, and seamless service. Our network includes 298 stores across Canada and printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc, and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada. We are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit for more information or engage with @StaplesCanada on Facebook, Twitter, Instagram, LinkedIn, or TikTok.
Yahoo
26-05-2025
- Business
- Yahoo
Staples Canada reimagines That Was Easy campaign on 20th Anniversary to help Canadians simplify life by crushing their to-do lists
Built around the needs of today's customer, the new brand platform highlights the Staples experience with curated products, services and EASY solutions RICHMOND HILL, ON, May 26, 2025 /CNW/ - Today, Staples Canada announces the return of its iconic That Was Easy campaign with the launch of a reimagined brand platform designed to help Canadians crush their to-do lists and get back to what matters most. Celebrating the 20th anniversary of the original campaign and iconic EASY button, this new brand platform goes beyond a nostalgic symbol – it highlights how the brand has evolved over the past two decades. Informed by shifting customer needs, this evolution spans Staples' entire enterprise, across both B2C and B2B operations, and reaffirms its brand promise: to simplify the working and learning experience through curated products, seamless service, and expert support — making life easier for all Canadians. "For 20 years, the EASY button has symbolized Staples' commitment to simplifying the working and learning experience for our customers," said Rachel Huckle, CEO, Staples Canada. "Today, we're not just reviving a nostalgic part of our brand – we're redefining EASY. This evolution represents our dedication to curating the right products, creating easy and enjoyable customer experiences, and leveraging our expertise to help Canadians efficiently tackle their to-do lists and get back to what matters most – living." The new EASY, made for today's consumerThe meaning of EASY has evolved over the past 20 years, with advancements in technology and accessibility transforming how Canadians work and learn. Staples' new brand platform reflects how Staples is meeting today's customers' needs through: Curated product selection: Thoughtfully selected offerings across key categories including tech, kids, travel, and services. Enhanced customer experience: Seamless shopping experiences both in-store and online. Expert guidance, EASY solutions: Staples associates are at the heart of the EASY experience; knowledgeable, friendly and ready with tailored solutions to help customers make confident decisions. Human-centered approach: Relating to customers' everyday challenges with authenticity. Building confidence: Empowering customers to tackle their to-do lists efficiently. "We understand that our customers' lives are busier than ever. Whether you're a parent, educator, business owner, remote worker, or a student looking for the latest tech, Staples is committed to making your working and learning experience easier, more seamless, and more supportive than ever before," added Huckle. Creative spot: crush your to-do list with Staples' EASY solutionsThe campaign's TV spot highlights the diverse needs of today's consumers – from parents gearing up for back-to-school, to remote workers setting up home offices, to business owners streamlining operations – and demonstrates how Staples makes these experiences EASY. At the heart of the creative campaign is the "Staples Family," who will be featured in all campaign elements throughout the year. The authentic portrayal of everyday Canadians navigating their busy lives showcases how Staples helps them crush their to-do lists so they can get back to enjoying life's most important moments. As part of its continued brand evolution, Staples has introduced a multitude of new products and services to support customers in managing their to-do lists to achieve their goals. These include the expansion of Staples Kids Learn and Play, a partnership to accept Amazon returns, a Print Connect platform to help simplify printing for businesses, and an Apple for Education program to help educational institutions access technology products. For more information on Staples Canada, visit our website at About Staples CanadaStaples Canada is The Working and Learning Company. We are a Canadian company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. We deliver EASY, solution-focused experiences that simplify the way Canadians work and learn — through curated product offerings, knowledgeable in-store associates, and seamless service. Our network includes 298 stores across Canada and printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc, and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada. We are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit for more information or engage with @StaplesCanada on Facebook, Twitter, Instagram, LinkedIn, or TikTok. SOURCE Staples Canada ULC View original content to download multimedia:
