Staples Canada reimagines That Was Easy campaign on 20th Anniversary to help Canadians simplify life by crushing their to-do lists
Built around the needs of today's customer, the new brand platform highlights the Staples experience with curated products, services and EASY solutions
RICHMOND HILL, ON, May 26, 2025 /CNW/ - Today, Staples Canada announces the return of its iconic That Was Easy campaign with the launch of a reimagined brand platform designed to help Canadians crush their to-do lists and get back to what matters most. Celebrating the 20th anniversary of the original campaign and iconic EASY button, this new brand platform goes beyond a nostalgic symbol – it highlights how the brand has evolved over the past two decades.
Informed by shifting customer needs, this evolution spans Staples' entire enterprise, across both B2C and B2B operations, and reaffirms its brand promise: to simplify the working and learning experience through curated products, seamless service, and expert support — making life easier for all Canadians.
"For 20 years, the EASY button has symbolized Staples' commitment to simplifying the working and learning experience for our customers," said Rachel Huckle, CEO, Staples Canada. "Today, we're not just reviving a nostalgic part of our brand – we're redefining EASY. This evolution represents our dedication to curating the right products, creating easy and enjoyable customer experiences, and leveraging our expertise to help Canadians efficiently tackle their to-do lists and get back to what matters most – living."
The new EASY, made for today's consumerThe meaning of EASY has evolved over the past 20 years, with advancements in technology and accessibility transforming how Canadians work and learn. Staples' new brand platform reflects how Staples is meeting today's customers' needs through:
Curated product selection: Thoughtfully selected offerings across key categories including tech, kids, travel, and services.
Enhanced customer experience: Seamless shopping experiences both in-store and online.
Expert guidance, EASY solutions: Staples associates are at the heart of the EASY experience; knowledgeable, friendly and ready with tailored solutions to help customers make confident decisions.
Human-centered approach: Relating to customers' everyday challenges with authenticity.
Building confidence: Empowering customers to tackle their to-do lists efficiently.
"We understand that our customers' lives are busier than ever. Whether you're a parent, educator, business owner, remote worker, or a student looking for the latest tech, Staples is committed to making your working and learning experience easier, more seamless, and more supportive than ever before," added Huckle.
Creative spot: crush your to-do list with Staples' EASY solutionsThe campaign's TV spot highlights the diverse needs of today's consumers – from parents gearing up for back-to-school, to remote workers setting up home offices, to business owners streamlining operations – and demonstrates how Staples makes these experiences EASY.
At the heart of the creative campaign is the "Staples Family," who will be featured in all campaign elements throughout the year. The authentic portrayal of everyday Canadians navigating their busy lives showcases how Staples helps them crush their to-do lists so they can get back to enjoying life's most important moments.
As part of its continued brand evolution, Staples has introduced a multitude of new products and services to support customers in managing their to-do lists to achieve their goals. These include the expansion of Staples Kids Learn and Play, a partnership to accept Amazon returns, a Print Connect platform to help simplify printing for businesses, and an Apple for Education program to help educational institutions access technology products.
For more information on Staples Canada, visit our website at staples.ca.
About Staples CanadaStaples Canada is The Working and Learning Company. We are a Canadian company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. We deliver EASY, solution-focused experiences that simplify the way Canadians work and learn — through curated product offerings, knowledgeable in-store associates, and seamless service. Our network includes 298 stores across Canada and staples.ca, printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc, and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada. We are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit staples.ca for more information or engage with @StaplesCanada on Facebook, Twitter, Instagram, LinkedIn, or TikTok.
SOURCE Staples Canada ULC
View original content to download multimedia: http://www.newswire.ca/en/releases/archive/May2025/26/c4435.html
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hamilton Spectator
9 hours ago
- Hamilton Spectator
NDP leader says Carney needs to keep Parliament in the loop on trade talks
OTTAWA - Interim NDP Leader Don Davies is accusing Prime Minister Mark Carney of not being transparent about negotiations with the U.S. on getting President Donald Trump's tariffs lifted. Davies said Wednesday that Parliament has not been kept in the loop on what Carney and Trump are talking about behind closed doors, or whether Ottawa has involved stakeholders in negotiations with the U.S. 'Previous Liberal governments have made quite a deal out of appointing different stakeholders from society to be present in advising them. Yet we don't know anything about that in these negotiations,' Davies told reporters outside the House of Commons just ahead of question period. 'It's time that Carney government became more transparent with Canadians, let us know who's negotiating, and definitely explain to Canadians why he's pursuing deeper military and economic integration with the United States when he promised Canadians that he would do exactly the opposite.' Carney declared during the recent federal election that Canada's old relationship with the United States, based on deepening economic integration and military cooperation, had come to an end and he vowed to stand up to Trump in the face of steep U.S. tariffs. CBC/Radio-Canada reported earlier Wednesday that the U.S. and Canada are hashing out a 'working document' that outlines details of a potential trade deal and states that Canada will participate in Trump's Golden Dome missile defence project. The prime minister's office is neither confirming nor denying that report. Asked by reporters about talks on the U.S. tariffs, Finance Minister François-Philippe Champagne said the government's 'endgame' is to have all of Trump's tariffs removed, but he referred journalists to Carney and Intergovernmental Affairs Minister Dominic LeBlanc for the most up-to-date information. 'It's a very dynamic situation,' Champagne said. 'We've been engaging with our friends in the United States. You know, we talk to different people in the administration.' But Carney and Foreign Affairs Minister Anita Anand breezed past reporters who shouted questions at them on Wednesday, while LeBlanc was not seen in Parliament. Ontario Premier Doug Ford publicly confirmed the secret, top-level discussions last week, saying that Carney and Trump are in 'deep discussions' on trade and working 'around the clock to get a deal.' 'They're right at the brink,' Ford said in Toronto on June 5. Pete Hoekstra, Trump's ambassador to Canada, said in an armchair talk at the Canadian Club of Ottawa on Wednesday that he thinks there's a 'possibility to have a great deal.' He said that 'all indications' are that the two countries could reach a 'very positive agreement,' but couched that 'there's also the possibility you could end up with something like no deal or whatever.' 'Until a deal is announced, you really won't know what's it in it,' Hoekstra said. Trump has insisted that Canada could join his unbuilt Golden Dome continental missile defence program at a cost of $61 billion. Carney confirmed last month that he is in talks with Trump about the project. 'It's something that we are looking at and something that has been discussed at a high level,' Carney said at a press conference in Ottawa on May 21. This report by The Canadian Press was first published June 11, 2025.
Yahoo
12 hours ago
- Yahoo
U.S. booze is back on the shelf in two provinces. But is anyone buying?
Canadians in Alberta and Saskatchewan will see U.S. booze back on the shelf after the two provinces lifted their bans on American-made alcohol imports. Andrew Ferguson, the owner of an independent liquor store, says he does not expect this change to have a big impact because not a lot of people are buying American anyway.
Yahoo
13 hours ago
- Yahoo
Liberals reject Bloc proposal to split Bill C-5 to speed 'consensual' lifting of internal trade barriers
OTTAWA — Government House Leader Steven MacKinnon rejected the Bloc Québécois' proposal to split Bill C-5 in two parts, so that the sections on lifting internal trade barriers and the fast-tracking of major projects can be studied separately. Bloc House Leader Christine Normandin said earlier this week it made little sense that the bill, in its current form, would be sent to the House of Commons committee on transport as it falls under the mandate of Minister of Transport and Internal Trade Chrystia Freeland. Normandin instead suggested dividing the bill to study the portions on free trade and labour mobility in one committee and the fast-tracking of major projects in the national interest in another. She said the free trade portion is 'rather consensual' and could go 'a bit faster,' whereas the major projects portion would warrant more scrutiny. On Wednesday, MacKinnon offered a resounding 'no' to the Bloc's proposition. 'This is a bill that responds to economic conditions caused by the tariff war, among other things, and mobilizes premiers, mobilizes Canadians from coast to coast to coast behind projects of national significance,' he said. 'These projects have a certain urgency, as do interprovincial trade barriers that must fall,' he added. 'This is a very comprehensive bill. We understand that it's going to be debated, but it's something that we solicited and secured a mandate for.' Prime Minister Mark Carney said his intention is to see the bill passed before June 20, when the House of Commons rises and MPs return to their ridings for the summer. 'It is a top priority for this government, and we will do everything to get it passed before the summer,' he said after C-5 was tabled on Friday. 'And if Parliament needs to sit longer, it should sit longer in order to get it passed. That's what Canadians expect.' MacKinnon said to date there is no consensus from other parties to sit into the summer. The part of the bill on lifting internal trade barriers would allow a good or service that meets provincial or territorial rules to have met federal requirements but also make it easier for workers to get a federal licence by recognizing provincial or territorial work authorizations. The second part, which is a bit more contentious, seeks to get projects deemed in the national interest — such as highways, pipelines, mines and nuclear facilities — built faster by having only one environmental assessment done and respecting federal conditions. On Wednesday, the Assembly of First Nations (AFN) once more expressed concern the Liberals were 'ramming' through this bill without giving First Nations time to properly study the text. 'I keep hearing that they want to push through this legislation right to the end of this month, and I think that that's the wrong way to go,' said AFN National Chief Cindy Woodhouse Nepinak during a press conference on Parliament Hill. Woodhouse Nepinak is expected to meet with Carney in July, presumably after the bill may have passed. She urged the government to slow down the process to allow meaningful consultation and study to occur with all the parties involved, including First Nations. 'Look, take the summer, take the time to listen to First Nations, take the time to listen to Canadians. And I think that'll make a more united country,' she said. Conservative Leader Pierre Poilievre, on the other hand, is favourable to the fast-tracking of major projects like pipelines and dismissed the need for a consensus to move ahead. 'If you wait till everybody agrees on everything, nothing will happen. You're never going to get everybody to agree on every single project,' he told reporters on Monday. 'If the prime minister says he's going to wait until everyone agrees, then nothing will get done, which is what has been happening for the last decade,' he added. Woodhouse Nepinak said national chiefs before her were ignored in discussions on major projects, which caused civil unrest and lawsuits that slowed down the projects. 'Isn't it better to talk through things rather than always being in litigation?' she asked. 'It seems like First Nations always need to litigate, and then we get… results later.' 'Does Canada want to change that or not?' National Post calevesque@ Carney prepared to sit over the summer to pass new bill to fast-track major projects Proposed fast-tracking of national projects 'serious threat' to treaty rights: AFN Chief Get more deep-dive National Post political coverage and analysis in your inbox with the Political Hack newsletter, where Ottawa bureau chief Stuart Thomson and political analyst Tasha Kheiriddin get at what's really going on behind the scenes on Parliament Hill every Wednesday and Friday, exclusively for subscribers. Sign up here. Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark and sign up for our newsletters here.
