7 days ago
Lewis the Pumpkin King returns to Target – at least online. See Halloween 2025 drop.
It's never too early to prepare for Halloween – at least not at Target.
The retailer officially listed more than 1,500 spooky, seasonal finds online, and prices start at $1, the company announced Aug 11.
Among this year's items are snacks; Victorian-inspired pieces and Lewis, the $180 8-foot-tall pumpkin ghoul that was first sold in October 2023 and sold out during its first week.
Lewis boasts multiple phrases, including a saying to correct those who fail to address the Pumpkin King properly: "I am not a jack-o-lantern," Lewis says. "My name is Lewis."
Many of the items are part of Target's Hyde & EEK! Boutique, a Halloween-owned brand. Those decorations include the Featherly Friends werewolf, cat and vampire-inspired bird figurines.
'We know millions of families love Halloween and don't want to wait until October to shop, so Target is ready,' Rick Gomez, Target's chief commercial officer, said in a press release.
Here's a look at Target's Halloween 2025 drop.
What's new this year? Lewis is back with friends.
According to Target, the company has brought back Lewis the pumpkin ghoul with some additions: a werewolf, a vampire and a witch.
There are also new costumes for kids, adults and pets starting at $10, the company said in its press release. Costumes include pop stars, Marvel's Spiderman, Lilo & Stitch, and Minecraft, as well as Elphaba and Glinda from the musical "Wicked."
Target also offers adaptive costumes for those with disabilities, such as Marvel's Black Panther adaptive costume and a firefighter costume with a wheel cover for people who use wheelchairs.
Not just orange and black: Pink Halloween is here
Target also said the retailer has options for Halloween-lovers who want to try something outside of the traditional purple, green, orange and black Halloween colors.
There's a blush pink, shimmery, poseable skeleton and a Disco-inspired poseable Jack-o-lantern decoration.
When will Halloween items be in Target stores?
While Target hasn't announced an exact date, Halloween items will be in stores starting in September, the press release said.
Target's Halloween decorations, costumes and props can be found online now at
Saleen Martin is a reporter on USA TODAY's NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@
