Latest news with #IABHongKongDigitalAwards2024
Korea Herald
07-04-2025
- Business
- Korea Herald
IAB HK Digital Awards 2024 Celebrates Hong Kong's Best in Digital Marketing, DigiSalad and Bupa Win Top Honours for AI-Powered Mobile App Campaign
HONG KONG, April 3, 2025 /PRNewswire/ -- The highly anticipated "IAB Hong Kong Digital Awards 2024" concluded successfully on 18 March at Hotel ICON, celebrating extraordinary achievements in digital marketing across Hong Kong. Over 300 industry leaders, digital marketers, brand representatives, and agency professionals gathered to recognize groundbreaking campaigns and innovative use of technology in marketing. The coveted "Best Digital Campaign of the Year" was awarded to Bupa and DigiSalad for their exceptional AI-powered "Together For Your Health & Connected Care Expo - Blua Health Mobile App" campaign. Their innovative approach to integrating AI-driven solutions resonated deeply with the judges, setting a new benchmark for digital marketing excellence in Hong Kong. In his welcome speech, Brian Hui, Chairman of IAB Hong Kong, stated that "Embrace AI and seize the power of digital to expand new markets. That is the key to surviving in today's fast-changing landscape". The Guest of Honor, Tony Wong, Commissioner for Digital Policy, stressed that AI is no longer an option but has become an essential tool widely adopted across various sectors. He stated: "The Government has not reduced its investment in AI in recent years and continues to promote the active adoption of AI technologies across bureaux and departments. In the future, we hope to gradually enhance support for the industry, helping businesses utilize AI tools more effectively". This year, the awards expanded their scope with the addition of two new categories that reflect evolving industry trends: " Best Advocate of Social & Environmental Impact" and " Most Efficient Use of Budget Campaign". These additions underscore the industry's commitment to social responsibility and budget efficiency, bringing the total number of categories to eight. A total of 74 brands submitted over 200 entries, which were rigorously evaluated by a panel of 59 esteemed judges from diverse backgrounds including brands, agencies, academia, and technology platforms. Entries were assessed based on four key criteria: Strategy, Execution, Innovation/Creativity, and Results. Key winners include: IAB HK Digital Awards remains the only non-profit-organized digital marketing awards event in Hong Kong, proudly supported by renowned sponsors including EternityX, Google, HKT, LinkedIn, Quantcast, Uni-China Group, and Yahoo. Congratulations to all winners and participants for continuously pushing boundaries and setting new benchmarks in digital marketing excellence! For high-resolution event photos, please visit here. PR Newswire is the Official Press Release Distribution Partner of IAB HK. About IAB HK IAB Hong Kong is the city's leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem. For the full list of finalists, click here.
South China Morning Post
02-04-2025
- Business
- South China Morning Post
IAB HK Digital Awards 2024: Celebrate Digital Brilliance with Innovation and Creativity
[The content of this article has been produced by our advertising partner.] Advertisement The IAB Hong Kong Digital Awards 2024 celebrated excellence in digital marketing, bringing together over 300 industry leaders at Hotel ICON on March 18. The prestigious ceremony, now in its third consecutive year, honored strategy, creativity, innovation, and measurable results across multiple competitive categories. The elegant venue provided the perfect backdrop for recognizing the region's most outstanding digital campaigns of the past year. DigiSalad and Bupa's AI-powered Blua Health Mobile App emerged as the standout winner, claiming the prestigious "Best Digital Campaign of the Year" award after an intensive selection process. The revolutionary healthcare application impressed both users and industry experts with its cutting-edge functionality and innovative go-to-market approach. Judges commended the campaign for its strategic use of technology and flawless execution. "This year's entries reflect the wisdom and creativity of the industry, showcasing the unlimited potential of digital marketing," said Janet Lee, Advisor to the Committee. Anita Lam, also an Advisor to the Committee, added, "The IAB Hong Kong Digital Awards is not just about recognizing excellence but also about encouraging innovation." This year saw over 200 submissions from 74 brands, evaluated by 59 judges representing leading brands, agencies, and platforms. The awards introduced two new categories--"Best Advocate of Social & Environmental Impact" and "Most Efficient Use of Budget Campaign"--highlighting the industry's growing focus on sustainability and resourcefulness. These additions reflect the evolving priorities of both consumers and brands in today's socially conscious marketplace. The Gold Award for social impact was presented to Standard Chartered Bank for their Anti-Fraud Campaign, which effectively raised awareness about financial scams through innovative digital channels, while AirAsia clinched the award for budget efficiency with their No Clue Escape campaign, demonstrating how creativity can often outweigh extensive spending. Caption: DigiSalad and Bupa's AI-powered Blua Health Mobile App wins 'Best Digital Campaign of the Year.' A notable trend this year was the rise of new entrants. "We've seen a significant increase in participation from new brands, reflecting a growing willingness to invest in digital innovation," said Fai Leung, Associate Director of Chow Sang Sang. Tim Hung, Founder of Blossom Lane Communications, described this year's entries as "The Digital Landscape in Full Bloom," underscoring the industry's increasing embrace of digital transformation. Advertisement Industry experts noted that successful campaigns increasingly blend traditional marketing principles with cutting-edge technology. Judges agreed that the winning campaigns exemplified a combination of innovation, strategic thinking, and tangible business impact. Cecilia Chan, Head of Marketing at Colliers, remarked, "A great campaign should be memorable and help the business achieve its goals." Phyllis Ma, Director at Disneyland Hong Kong, emphasized the importance of data-driven strategies, stating, "The best campaigns demonstrate thoughtful planning coupled with creative use of data."
