IAB HK Digital Awards 2024 Celebrates Hong Kong's Best in Digital Marketing, DigiSalad and Bupa Win Top Honours for AI-Powered Mobile App Campaign
The coveted "Best Digital Campaign of the Year" was awarded to Bupa and DigiSalad for their exceptional AI-powered "Together For Your Health & Connected Care Expo - Blua Health Mobile App" campaign. Their innovative approach to integrating AI-driven solutions resonated deeply with the judges, setting a new benchmark for digital marketing excellence in Hong Kong.
In his welcome speech, Brian Hui, Chairman of IAB Hong Kong, stated that "Embrace AI and seize the power of digital to expand new markets. That is the key to surviving in today's fast-changing landscape". The Guest of Honor, Tony Wong, Commissioner for Digital Policy, stressed that AI is no longer an option but has become an essential tool widely adopted across various sectors. He stated: "The Government has not reduced its investment in AI in recent years and continues to promote the active adoption of AI technologies across bureaux and departments. In the future, we hope to gradually enhance support for the industry, helping businesses utilize AI tools more effectively".
This year, the awards expanded their scope with the addition of two new categories that reflect evolving industry trends: " Best Advocate of Social & Environmental Impact" and " Most Efficient Use of Budget Campaign". These additions underscore the industry's commitment to social responsibility and budget efficiency, bringing the total number of categories to eight. A total of 74 brands submitted over 200 entries, which were rigorously evaluated by a panel of 59 esteemed judges from diverse backgrounds including brands, agencies, academia, and technology platforms. Entries were assessed based on four key criteria: Strategy, Execution, Innovation/Creativity, and Results.
Key winners include:
IAB HK Digital Awards remains the only non-profit-organized digital marketing awards event in Hong Kong, proudly supported by renowned sponsors including EternityX, Google, HKT, LinkedIn, Quantcast, Uni-China Group, and Yahoo.
Congratulations to all winners and participants for continuously pushing boundaries and setting new benchmarks in digital marketing excellence!
For high-resolution event photos, please visit here. PR Newswire is the Official Press Release Distribution Partner of IAB HK.
About IAB HK
IAB Hong Kong is the city's leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.
For the full list of finalists, click here.
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