Latest news with #IDCInnovator
Broadcast Pro
6 days ago
- Business
- Broadcast Pro
Mediagenix to demo integration of Spideo personalisation tech at IBC
Fully integrated personalisation and recommendations engine continuously refines data-driven decisions from content strategy to title management and automated scheduling. Mediagenix is set to highlight the full integration of Spideo's advanced personalisation and recommendation technology across its entire platform at IBC 2025. This development represents a major leap forward in audience-centric content operations by embedding personalisation not just at the user interface level, but throughout the entire content lifecycle. Traditionally, personalisation tools have been confined to improving front-end user experience. Mediagenix is shifting that paradigm by leveraging Spideo's capabilities to influence upstream content decisions, such as what to produce, acquire, curate or schedule, well before content reaches the viewer. The result is enhanced audience engagement, more efficient monetisation and increased agility in operations. Ivan Verbesselt, Chief Strategy & Marketing Officer at Mediagenix, said: 'At IBC we're showing what happens when you embed content and audience intelligence across the entire content lifecycle. By deeply integrating Spideo, we're helping our customers go beyond personalisation at the point of consumption, giving them the tools to make strategic decisions much earlier in the game, faster, with greater impact on engagement and ROI.' The company's innovation was recently recognised in IDC Innovators: Media and Entertainment 2025, where Mediagenix was named an IDC Innovator for its cutting-edge personalisation strategy. This vision is further explored in the company's latest whitepaper, Engagement & Conversion Hacking: Reimagining the Content Lifecycle Around Personalisation. Central to its strategy is the Self-Optimising Content Monetisation Flywheel, a continuous feedback loop that uses downstream viewer data to refine upstream content choices, boosting engagement and reducing content waste. Mediagenix's personalisation technology is already being utilised by leading media brands such as Globo, DirecTV Latin America and Sky Brasil. Results from these deployments have shown substantial impact, including a 20–60% increase in engagement, over 35% improvement in viewing conversion, and 62% daily catalog exposure. At IBC 2025, attendees will experience how Mediagenix's AI-powered tools, ranging from content strategy and smart title management to multi-platform scheduling and automated programming, use predictive insights to enhance content value. The platform's modular SaaS architecture supports features such as predictive acquisition and commissioning in content strategy; semantic smart curation that aligns editorial goals with rights availability; automated scheduling tailored to audience performance goals; and real-time personalization and recommendation engines for maximizing viewer retention. Mediagenix continues to redefine how content is selected, packaged and monetised, transforming viewer behaviour data into strategic, revenue-driving actions throughout the content value chain. Stand 1.B57
Miami Herald
22-07-2025
- Business
- Miami Herald
Mediagenix Named an IDC Innovator in Media and Entertainment, 2025
BRUSSELS, BE / ACCESS Newswire / July 22, 2025 / Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, has been named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025* report. According to the report, "Mediagenix positions itself as the global provider in smart content solutions to profitably connect the right content to the right audience. Its modular SaaS platform orchestrates the entire content life cycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling, and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. This 'unified' approach to the content life cycle makes it unique in the industry." According to IDC, "IDC Innovators for 2025 have one common main objective in mind: to provide their customers high-value workflow efficiencies and return on investment." The IDC Innovators report noted three key differentiators for Mediagenix: AI Integration, Efficiency Gains, and Differentiated Content Life-Cycle Workflow Solution. "Mediagenix exemplifies innovation in media operations with its unified, AI-powered approach to content strategy, scheduling automation, and intelligent discovery," said Alex Holtz, Research Director, Worldwide Media and Entertainment Digital Strategies at IDC. "By integrating tools like Human Semantic Search and Smart Content Pool into a modular SaaS platform, Mediagenix delivers a differentiated, end-to-end content life-cycle solution that boosts efficiency, accelerates time-to-air, and improves audience engagement. In a market where media companies struggle with automation and system connectivity, and where rapid cloud adoption adds operational complexity, Mediagenix enables seamless orchestration across multiple platform distributions, helping media companies confidently navigate transformation with minimal disruption." Personalization is a Strategic Driver Unlike traditional personalization approaches that focus on the front-end user layer, Mediagenix applies content and audience intelligence across the entire content chain. By integrating Mediagenix Recommendation into core planning and scheduling tools, customers can act on real-time engagement data to improve performance across: Discovery and Curation - Humanized Semantic Search delivers personalized, transparent content results, with Mediagenix reporting up to 23% increased engagement and 35% better Automation - Tools such as Scheduling Artist and Smart Content Pool dramatically reduce time-to-air and increase rights usage efficiency, accelerating channel launches by up to 80%.Strategic Planning - Web-native planning interfaces improve efficiency by over 30%, allowing teams to align editorial, rights, and platform strategy with predicted audience demand. "We are honored to be recognized as an IDC Innovator in media and entertainment," said Fabrice Maquignon, CEO of Mediagenix. "Personalization must be more than a front-end experience. It needs to inform the upstream decisions that determine which content is produced, acquired, and promoted. That's where real engagement and content profitability are driven." Mediagenix solutions were recently honored with multiple awards at the 2025 NAB Show. For more information about these innovative solutions, please visit *doc #US52275525, May 2025 About IDC Innovators: An IDC Innovators report presents a set of vendors - under $100M in annual revenue at the time of selection - chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc. About Mediagenix Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally. Press Contact Melissa HardingGrithaus Agency (e) melissa@ SOURCE: Mediagenix
Miami Herald
25-06-2025
- Business
- Miami Herald
IDC Names MASV One of Three Most Innovative Companies in Media & Entertainment for 2025
Recognized for revolutionizing large file transfer and management workflows in sports, news, and high-volume media production OTTAWA, ON / ACCESS Newswire / June 25, 2025 / MASV ( the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Media and Entertainment, 2025 report (doc #US52275525, May 2025). "In today's market, delivering high-value workflow efficiencies and measurable ROI is essential," said Alex Holtz, Research Director, Worldwide Media & Entertainment Digital Strategies at IDC. "MASV offers a unique combination of deep cloud and tool integrations, exceptional ease of use, and faster implementation with minimal setup complexity. Their flexible pricing model and ability to work within existing infrastructures further reduce customer risk-making MASV an IDC Innovator in the space." According to the report, "MASV serves modern media and entertainment companies with data-intensive applications such as sports and news. Sports demands quick and reliable delivery of high-quality video content from live event footage to highlight reels. Benefits include real-time delivery, efficient remote uploads, and reliability. News agencies constantly operate under immense time constraints, needing to gather and organize breaking stories at lightning speed. Journalists can efficiently upload footage from the field, which MASV automatically categorizes for streamlined newsroom workflows. Reporters with minimal technical expertise can transfer files quickly using drag-and-drop functionality, avoiding technical delays. Automated workflows, such as integrations with Amazon S3 and Slack notifications, ensure that producers and editors access content instantly, accelerating broadcast readiness for time-sensitive stories. MASV simplifies, manages, and supports the transfer of entire archives, individual files up to 15TB, or multi-petabyte data sets such as historical footage or production backups. MASV offers cloud-based scalability with platforms that enable seamless ingestion and distribution of petabyte-scale data directly into storage systems and provides secure, reliable transfers." "We're honored to be recognized as an IDC Innovator in media and entertainment," said MASV CTO and interim CEO Majed Alhajry. "We've built MASV to solve the real problems media teams face today, from shrinking timelines to distributed production teams, and this recognition validates the mission we're on." Download the IDC Innovators ExcerptTo view the MASV excerpt from the IDC Innovators: Media and Entertainment, 2025 report, visit About IDC Innovators: An IDC Innovators report presents a set of vendors - under $100M in annual revenue at the time of selection - chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc. About MASV MASV is a cloud-based large file transfer platform designed to orchestrate and secure file movement worldwide to meet fast-paced and nimble workflows. Global media organizations rely on MASV to automatically deliver their large files without any restrictions, allowing them to concentrate on their next big deliverable. To learn more and try MASV for free, visit or contact team@ MASV Press Contact: Melissa HardingGrithaus Agency(e) melissa@ ### SOURCE: MASV
Yahoo
19-02-2025
- Business
- Yahoo
HarperDB Named an IDC Innovator for Edge Inference Delivery
One of Five Companies Profiled in the Report DENVER, Feb. 19, 2025 /PRNewswire/ -- HarperDB, bringing next-level web performance to a digital-first world, today announced that it has been named an IDC Innovator in the report, IDC Innovators: Edge Inference Delivery, 2024 (Doc #: US52767224, December 2024). IDC Innovator reports highlight emerging vendors that are offering new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. Deploying and managing data-dependent workloads in highly distributed environments is a complex and costly challenge for most organizations. Digital transformation and the proliferation of AI in the enterprise calls for the processing of real-time data at the edge, but existing infrastructures and data management processes are often inadequate or too complex to maintain and manage properly. HarperDB was founded on the belief that a development platform should make scaling modern applications in highly distributed and diverse environments easy, faster, with lower global latency, and greater cost efficiency – removing the barriers to performance and innovation. To do this, HarperDB has collapsed the traditional software stack into a single technology, on a single server. Database caching, application and messaging functions are combined into one high-performant offering. "Across all industries, business and IT leaders can see the opportunities for improvement and acceleration of innovation, but the ability to streamline and secure highly distributed IT services is a barrier to progress. Modernized edge infrastructure and management technologies can address this complexity and accelerate the shift from data deluge to data-driven insights and operations." — Jennifer Cooke, IDC Research Director, Edge Trends and Strategies HarperDB's support of distributed systems and low-latency architecture enables users to natively dispense and synchronize data across geographically distributed locations – fast. As a result, users can make better, more informed decisions from data, tap new revenue streams, and achieve greater business agility and operational resiliency. "What was impossible is now accessible to every developer," said Stephen Goldberg, CEO and Co-Founder of HarperDB. "We understand that edge resources operate under capacity limitations and have built a system with an architecture that allows for nearly limitless horizontal scale. Our deep geo-redundancy and low network latency makes app development faster and ongoing maintenance easy – even as application requirements change over time. We are proud to be recognized as an IDC Innovator. We believe we received this recognition for our future-forward approach and for the new levels of reliability, scale, and performance we bring to data teams." HarperDB streams data with a fault-tolerant system that is ideal for bandwidth-constrained locations, allowing for mass data ingestion and AI-based decision making on the same edge system vs. connecting, deploying, and maintaining multiple systems to achieve the same functionality. See how HarperDB delivered fault-tolerant data connectivity between autonomous aquatic drones, aerial drones, and ground command stations for the U.S. Navy in project Common Operational Database. About HarperDBHarper enables companies to achieve web speed, scale, and performance levels never seen before – with customers reporting as much as 7x faster page loads, nearly 30x faster LCPs, and more than 25 percent year-over-year revenue growth. Its innovative, backend technology collapses the traditional software stack into one highly-efficient, low-latency system with limitless horizontal scale. By combining data, application, cache, and messaging functions into a single process, on a single server, Harper eliminates the constraints and complexity of building, distributing, and maintaining data-dependent applications. In doing so, Harper unlocks new revenue streams for its clients and inspires dev teams to innovate without compromise. To learn more, visit About IDC InnovatorsAn IDC Innovators report presents a set of vendors – under $100M in annual revenue at the time of selection – chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc. Media Contact: april@ View original content to download multimedia: SOURCE HarperDB
