Mediagenix to demo integration of Spideo personalisation tech at IBC
Mediagenix is set to highlight the full integration of Spideo's advanced personalisation and recommendation technology across its entire platform at IBC 2025. This development represents a major leap forward in audience-centric content operations by embedding personalisation not just at the user interface level, but throughout the entire content lifecycle.
Traditionally, personalisation tools have been confined to improving front-end user experience. Mediagenix is shifting that paradigm by leveraging Spideo's capabilities to influence upstream content decisions, such as what to produce, acquire, curate or schedule, well before content reaches the viewer. The result is enhanced audience engagement, more efficient monetisation and increased agility in operations.
Ivan Verbesselt, Chief Strategy & Marketing Officer at Mediagenix, said: 'At IBC we're showing what happens when you embed content and audience intelligence across the entire content lifecycle. By deeply integrating Spideo, we're helping our customers go beyond personalisation at the point of consumption, giving them the tools to make strategic decisions much earlier in the game, faster, with greater impact on engagement and ROI.'
The company's innovation was recently recognised in IDC Innovators: Media and Entertainment 2025, where Mediagenix was named an IDC Innovator for its cutting-edge personalisation strategy. This vision is further explored in the company's latest whitepaper, Engagement & Conversion Hacking: Reimagining the Content Lifecycle Around Personalisation. Central to its strategy is the Self-Optimising Content Monetisation Flywheel, a continuous feedback loop that uses downstream viewer data to refine upstream content choices, boosting engagement and reducing content waste.
Mediagenix's personalisation technology is already being utilised by leading media brands such as Globo, DirecTV Latin America and Sky Brasil. Results from these deployments have shown substantial impact, including a 20–60% increase in engagement, over 35% improvement in viewing conversion, and 62% daily catalog exposure.
At IBC 2025, attendees will experience how Mediagenix's AI-powered tools, ranging from content strategy and smart title management to multi-platform scheduling and automated programming, use predictive insights to enhance content value.
The platform's modular SaaS architecture supports features such as predictive acquisition and commissioning in content strategy; semantic smart curation that aligns editorial goals with rights availability; automated scheduling tailored to audience performance goals; and real-time personalization and recommendation engines for maximizing viewer retention.
Mediagenix continues to redefine how content is selected, packaged and monetised, transforming viewer behaviour data into strategic, revenue-driving actions throughout the content value chain.
Stand 1.B57
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