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Mediagenix and White Peaks Solutions power SBA's Maraya platform with AI-driven personalisation
Mediagenix and White Peaks Solutions power SBA's Maraya platform with AI-driven personalisation

Broadcast Pro

time08-05-2025

  • Business
  • Broadcast Pro

Mediagenix and White Peaks Solutions power SBA's Maraya platform with AI-driven personalisation

Spideo is providing Maraya with its AI-powered semantic recommendation engine, enabling real-time personalisation based on semantic data, user context and editorial objectives. Mediagenix, a global leader in smart content solutions, has announced a strategic partnership with White Peaks Solutions and the Sharjah Broadcasting Authority to enhance personalised content delivery on Maraya, the authority's flagship streaming platform. The collaboration aims to transform user experiences through advanced AI-powered recommendations, elevating Maraya's position as a premier destination for Arabic-language entertainment, culture and education. Sharjah Broadcasting Authority, the public media entity of the Emirate of Sharjah, operates Maraya with a mission to share the region's cultural and educational heritage with Arabic-speaking audiences worldwide. Now, through this partnership, the platform is integrating a next-generation recommendation engine that promises to significantly improve viewer engagement and satisfaction. At the heart of this initiative is the semantic recommendation engine developed by Spideo, a company acquired by Mediagenix in 2024. Now part of the Mediagenix Recommendation product suite, this AI-driven technology delivers real-time personalisation based on user context, semantic data and editorial priorities. The system aligns recommendations with both user preferences and brand values, resulting in higher engagement — increasing viewing by 20 to 60% and boosting conversion rates by 35% — while halving the time spent on content curation. Maraya's users will experience these enhancements through White Peaks Solutions' content management system, FAULIO, and the KWIKmotion online video platform. Together, these tools provide broadcasters and publishers with a secure, scalable environment for building and monetising OTT platforms across devices. Salem AlJunaidi, Head of Content at Maraya Platform, said: 'This partnership marks a new chapter in how Maraya combines technology and storytelling to elevate our platform. It's an important part of how we will continue to entertain and delight our growing number of viewers across the MENA region.' Jessy Abou Habib, Chief Operating Officer, White Peaks Solutions, added: ' We're delighted to partner with Mediagenix and integrate its AI-powered semantic recommendation engine with our CMS, FAULIO, in order to deliver cutting-edge Personalisation capabilities that will ensure Maraya maintains its position as one of the leading streaming platforms in the region.' Thibault d'Orso, co-founder at Spideo, now leading business development at Mediagenix, commented: 'Personalisation is no longer just a nice-to-have — it's a critical driver of engagement and retention, and by combining semantic intelligence with editorial agility, we're helping Maraya offer the right content, to the right audience, at the right moment.'

Mediagenix wins big at 2025 NAB Show with triple award recognition
Mediagenix wins big at 2025 NAB Show with triple award recognition

Broadcast Pro

time16-04-2025

  • Business
  • Broadcast Pro

Mediagenix wins big at 2025 NAB Show with triple award recognition

Ivan Verbesselt, Chief Strategy & Marketing Officer at Mediagenix, said: 'We are honoured to receive these three prestigious awards, which highlight our relentless focus on innovation and customer success. AI-driven solutions like our Humanized Semantic Search and Scheduling Automation enable us to deliver the right content to the right audience at the right time, addressing the complex challenges of an evolving media landscape with simplicity and efficiency, while Strategic (Content) Planning is a world-leading solution that significantly improves the strategic planning efficiency of our customers. These awards reinforce our position as a trusted partner to the media industry, committed to driving success through cutting-edge solutions.' The company's Scheduling Automation platform also earned a Product of the Year Award in the Artificial Intelligence and Machine Learning category. Designed to simplify and accelerate the channel launch process, this solution can help media organisations launch content-rich channels up to 80% faster. Leveraging AI tools like the Smart Content Pool, Scheduling Artist and Continuity Artist, it streamlines scheduling workflows, enhances rights utilisation, and minimises errors — all while integrating monetisation-enhancing recommendations via Spideo's engine. Rounding out the trio of accolades, Mediagenix's Strategic (Content) Planning solution received a Product of the Year Award in the Media Supply Chain, Automation and Management category. This web-native application enables long-term, high-level content planning by visualising channel strategy and improving planning efficiency by over 30%. For media companies, this translates to significant time savings — nearly seven person-days per title — and better management of content ROI. Judged by industry experts for innovation, practical application and value, the NAB Show awards showcase standout products shaping the future of media and entertainment. Mediagenix's triple win signals a clear recognition of its cutting-edge approach and its ongoing mission to empower broadcasters, streamers, and media organisations with transformative, scalable solutions. Verbesselt added: 'At Mediagenix, we're not just innovating—we're empowering our clients to reimagine their workflows, unlock new revenue streams, and take their operations to the next level. This recognition inspires us to continue delivering solutions that drive success in a rapidly evolving industry.'

Smarter and Faster: Mediagenix Scheduling Automation Integrates Spideo Recommendations And Accelerates Channel Creation by Up To 80%
Smarter and Faster: Mediagenix Scheduling Automation Integrates Spideo Recommendations And Accelerates Channel Creation by Up To 80%

Associated Press

time25-03-2025

  • Business
  • Associated Press

Smarter and Faster: Mediagenix Scheduling Automation Integrates Spideo Recommendations And Accelerates Channel Creation by Up To 80%

Innovation Empowers Broadcasters and Cable Networks to Maximize Efficiency and Monetization with Advanced AI Recommendations Engine BRUSSELS, BELGIUM / ACCESS Newswire / March 25, 2025 / Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the integration of Spideo's state-of-the-art recommendation capabilities into its market-leading Scheduling Automation solution. Mediagenix acquired Spideo in 2024 and this integration aims to revolutionize channel creation for broadcasters, sports media companies and cable networks by enabling faster, smarter, and more efficient scheduling processes, all while maximizing content utilization and monetization. 'We are very excited to help our customers drive even more operational efficiency through our new automated scheduling solution,' said Emmanuel Müller, Chief Product Officer, Mediagenix. 'The integration of Spideo's recommendation capabilities is a game-changer for how content is scheduled, managed, and monetized, ensuring our customers stay ahead in a competitive industry.' Maximizing Monetization Opportunities and Operational Efficiency As competition increases and cost-efficiency becomes more critical, the demand for faster channel launches with fewer staff and reduced manual effort continues to grow. Mediagenix's new Scheduling Automation capabilities meet this need by offering the flexibility to create multiple schedules from a single catalog while ensuring optimal use of rights windows. By intelligently integrating rights data, these capabilities identify and recommend available content, minimizing missed opportunities and streamlining the scheduling process. FAST and Linear Scheduling - Up to 80% Faster Mediagenix's Scheduling Automation platform now leverages Spideo's advanced content recommendation to generate a 'Smart Content Pool' matching the channel's editorial direction and target audience. This Smart Content Pool feeds the award-winning Scheduling Artist, which allows users to spectacularly accelerate FAST and linear channel creation. Scheduling Artist is now also further enriched with Continuity Artist, which seamlessly translates a long-term plan into a fully finalized playlist including secondary events, media readiness verification, promo management, and compliance tracking. Automated schedule adjustments ensure a seamless workflow, saving time and reducing errors significantly. In this way, the Mediagenix Scheduling Automation solution allows users to create engaging schedules in just a few clicks without having to compromise on any of the criteria that define a premium broadcast channel. Other key enhancements that optimize monetization and efficiencies include: Faster Channel Launches with Fewer Resources: A leading media brand achieved remarkable success with the new Mediagenix integration, launching 40 channels in just three days with a team of only two. Maximized Monetization Opportunities: Automate multiple schedules from a single catalog to maximize rights exploitation across platforms during defined rights windows. Eliminate Errors in Versioning and Synchronization through an intuitive human-in-the-loop (HITL) tool chain that seamlessly links content, rights, and media locations, reducing errors and streamlining the scheduling process. Custom Metadata to Meet Every Platform's Needs: A fully customizable metadata schema ensures accuracy and consistency across OTT platforms, future-proofing operations as VOD collections evolve. Automated Financial Tracking: From amortizations to run counts, Mediagenix provides unparalleled automation for financial reporting and reconciliations, giving finance teams greater transparency and control. These features empower operators to exploit untapped content quickly, publish validated schedules with minimal data errors, and scale their businesses to meet growing audience demand. Incredible Return on Investment With integration into Mediagenix's Content Strategy and Content Value Management suites, users benefit from a scalable, fully integrated solution that delivers remarkable ROI (150%+) within months of implementation. Leveraging its position as the market leader in the scheduling space, Mediagenix continues to provide unmatched efficiency gains, allowing businesses to thrive even with fewer resources and increased competition. Meet Mediagenix at the 2025 NAB Show Schedule an appointment to meet Mediagenix at the NAB 2025 Show in Las Vegas at booth W4023 April 6-9, 2025. Learn more about how we can help you to transform how you connect the right content with the right audience. For more information, please visit About Mediagenix Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content title management, content scheduling and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally. Press Contact Grithaus Agency #### SOURCE: Mediagenix

Mediagenix Integrates Spideo Recommendation and Curation Capabilities into Its Title Management Solution
Mediagenix Integrates Spideo Recommendation and Curation Capabilities into Its Title Management Solution

Associated Press

time19-03-2025

  • Business
  • Associated Press

Mediagenix Integrates Spideo Recommendation and Curation Capabilities into Its Title Management Solution

New integration boosts title catalog discovery by 40% and workflow efficiency by 60% for content value management processes. BRUSSELS, BELGIUM / ACCESS Newswire Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the integration of Spideo's humanized content recommendations, personalized discovery, and catalog exploration capabilities into its flagship Title Management solution, a cornerstone of the Content Value Management suite. As a result, Media & Entertainment (M&E) organizations can anticipate a 40% improvement in catalog discovery and gain a remarkable 60% increase in workflow efficiency for content value management processes. Building on decades of expertise in catalog and metadata management, Mediagenix's modern SaaS-based application is designed to provide a flexible framework for content metadata management. Supporting multi-version content, multiple languages, rights data, and media essence references, the platform ensures seamless metadata enrichment and distribution from sources like Gracenote. Users can address any gaps in their content catalogs efficiently while delivering value to their audience. 'Mediagenix's goal has always been to empower content providers with cutting-edge tools that drive efficiency and unlock their full potential,' said Emmanuel Müller, Chief Product Officer, Mediagenix. 'With tools like these, content providers can confidently answer the question, 'What content do I have rights to use, at this time, in this region, for this platform, within this schedule for this audience?'-all at the click of a button.' Users can locate the required content using their own terminology with natural language, tag-based, semantic search built-in. Leveraging Spideo's market-leading content discovery within title management workflows, Mediagenix empowers content management professionals with the same powerful and intuitive discovery tools to optimize title curation processes. By storing image and poster data along with media essence references downstream, schedule- and VOD-planning solutions can easily match media to metadata for seamless distribution. This sets a new standard for how media organizations manage and monetize content catalogs to maximize lifetime value potential, achieve optimum operational efficiency and deliver superior user experience. Key innovations Distributor catalog data is often scattered across multiple systems, including Media Asset Management (MAM) platforms, rights and contract management tools, service provider databases, image repositories, and spreadsheets. For strategic planners and deal teams, simply identifying available content - and determining which items can be used within specific timeframes and territories - can turn into a time-consuming, multi-day process filled with countless emails and calls just to gather clear answers. This new integration solves these business challenges by offering the following: Improved content discovery: With advanced natural language search and AI-based recommendation engine, users can easily surface specific content from extensive catalogs. Exported metadata and discovery insights can seamlessly integrate with scheduling and media supply chain systems. A single source of truth: The Mediagenix Title Management system centralizes all content metadata, rights, images, and media references, streamlining data across teams and tools via API connections. Global flexibility: The web-native SaaS solution offers enterprise-wide access across operations, enabling real-time collaboration regardless of location. Monetization made simple: By identifying content availability for specific platforms, timeframes, and geographies, Mediagenix enables content providers to streamline distribution and capitalize on emerging opportunities. Streamlined metadata management: Content teams can efficiently create and edit metadata using intuitive tools. Additionally, the Production Portal add-on ensures that no data gaps exist, collecting necessary information from external sources at the time of acquisition. With this latest release, incorporating capabilities from Spideo - which Mediagenix acquired in 2024 - Mediagenix confirms its position as a global innovator in media content solutions, enabling organizations to meet the growing demands of consumers in an increasingly digital age. Meet Mediagenix at the 2025 NAB Show Schedule an appointment to meet Mediagenix at the NAB 2025 Show in Las Vegas at booth W4023 April 5-9, 2025. Learn more about how we can help you to transform how you connect the right content with the right audience. For more information, please visit About Mediagenix Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content title management, content scheduling and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally. Press Contact Alex Molina Grithaus Agency #### SOURCE: Mediagenix

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