Latest news with #Mediagenix
Broadcast Pro
5 days ago
- Business
- Broadcast Pro
Mediagenix to demo integration of Spideo personalisation tech at IBC
Fully integrated personalisation and recommendations engine continuously refines data-driven decisions from content strategy to title management and automated scheduling. Mediagenix is set to highlight the full integration of Spideo's advanced personalisation and recommendation technology across its entire platform at IBC 2025. This development represents a major leap forward in audience-centric content operations by embedding personalisation not just at the user interface level, but throughout the entire content lifecycle. Traditionally, personalisation tools have been confined to improving front-end user experience. Mediagenix is shifting that paradigm by leveraging Spideo's capabilities to influence upstream content decisions, such as what to produce, acquire, curate or schedule, well before content reaches the viewer. The result is enhanced audience engagement, more efficient monetisation and increased agility in operations. Ivan Verbesselt, Chief Strategy & Marketing Officer at Mediagenix, said: 'At IBC we're showing what happens when you embed content and audience intelligence across the entire content lifecycle. By deeply integrating Spideo, we're helping our customers go beyond personalisation at the point of consumption, giving them the tools to make strategic decisions much earlier in the game, faster, with greater impact on engagement and ROI.' The company's innovation was recently recognised in IDC Innovators: Media and Entertainment 2025, where Mediagenix was named an IDC Innovator for its cutting-edge personalisation strategy. This vision is further explored in the company's latest whitepaper, Engagement & Conversion Hacking: Reimagining the Content Lifecycle Around Personalisation. Central to its strategy is the Self-Optimising Content Monetisation Flywheel, a continuous feedback loop that uses downstream viewer data to refine upstream content choices, boosting engagement and reducing content waste. Mediagenix's personalisation technology is already being utilised by leading media brands such as Globo, DirecTV Latin America and Sky Brasil. Results from these deployments have shown substantial impact, including a 20–60% increase in engagement, over 35% improvement in viewing conversion, and 62% daily catalog exposure. At IBC 2025, attendees will experience how Mediagenix's AI-powered tools, ranging from content strategy and smart title management to multi-platform scheduling and automated programming, use predictive insights to enhance content value. The platform's modular SaaS architecture supports features such as predictive acquisition and commissioning in content strategy; semantic smart curation that aligns editorial goals with rights availability; automated scheduling tailored to audience performance goals; and real-time personalization and recommendation engines for maximizing viewer retention. Mediagenix continues to redefine how content is selected, packaged and monetised, transforming viewer behaviour data into strategic, revenue-driving actions throughout the content value chain. Stand 1.B57
Miami Herald
22-07-2025
- Business
- Miami Herald
Mediagenix Named an IDC Innovator in Media and Entertainment, 2025
BRUSSELS, BE / ACCESS Newswire / July 22, 2025 / Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, has been named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025* report. According to the report, "Mediagenix positions itself as the global provider in smart content solutions to profitably connect the right content to the right audience. Its modular SaaS platform orchestrates the entire content life cycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling, and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. This 'unified' approach to the content life cycle makes it unique in the industry." According to IDC, "IDC Innovators for 2025 have one common main objective in mind: to provide their customers high-value workflow efficiencies and return on investment." The IDC Innovators report noted three key differentiators for Mediagenix: AI Integration, Efficiency Gains, and Differentiated Content Life-Cycle Workflow Solution. "Mediagenix exemplifies innovation in media operations with its unified, AI-powered approach to content strategy, scheduling automation, and intelligent discovery," said Alex Holtz, Research Director, Worldwide Media and Entertainment Digital Strategies at IDC. "By integrating tools like Human Semantic Search and Smart Content Pool into a modular SaaS platform, Mediagenix delivers a differentiated, end-to-end content life-cycle solution that boosts efficiency, accelerates time-to-air, and improves audience engagement. In a market where media companies struggle with automation and system connectivity, and where rapid cloud adoption adds operational complexity, Mediagenix enables seamless orchestration across multiple platform distributions, helping media companies confidently navigate transformation with minimal disruption." Personalization is a Strategic Driver Unlike traditional personalization approaches that focus on the front-end user layer, Mediagenix applies content and audience intelligence across the entire content chain. By integrating Mediagenix Recommendation into core planning and scheduling tools, customers can act on real-time engagement data to improve performance across: Discovery and Curation - Humanized Semantic Search delivers personalized, transparent content results, with Mediagenix reporting up to 23% increased engagement and 35% better Automation - Tools such as Scheduling Artist and Smart Content Pool dramatically reduce time-to-air and increase rights usage efficiency, accelerating channel launches by up to 80%.Strategic Planning - Web-native planning interfaces improve efficiency by over 30%, allowing teams to align editorial, rights, and platform strategy with predicted audience demand. "We are honored to be recognized as an IDC Innovator in media and entertainment," said Fabrice Maquignon, CEO of Mediagenix. "Personalization must be more than a front-end experience. It needs to inform the upstream decisions that determine which content is produced, acquired, and promoted. That's where real engagement and content profitability are driven." Mediagenix solutions were recently honored with multiple awards at the 2025 NAB Show. For more information about these innovative solutions, please visit *doc #US52275525, May 2025 About IDC Innovators: An IDC Innovators report presents a set of vendors - under $100M in annual revenue at the time of selection - chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc. About Mediagenix Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally. Press Contact Melissa HardingGrithaus Agency (e) melissa@ SOURCE: Mediagenix
Broadcast Pro
08-05-2025
- Business
- Broadcast Pro
Mediagenix and White Peaks Solutions power SBA's Maraya platform with AI-driven personalisation
Spideo is providing Maraya with its AI-powered semantic recommendation engine, enabling real-time personalisation based on semantic data, user context and editorial objectives. Mediagenix, a global leader in smart content solutions, has announced a strategic partnership with White Peaks Solutions and the Sharjah Broadcasting Authority to enhance personalised content delivery on Maraya, the authority's flagship streaming platform. The collaboration aims to transform user experiences through advanced AI-powered recommendations, elevating Maraya's position as a premier destination for Arabic-language entertainment, culture and education. Sharjah Broadcasting Authority, the public media entity of the Emirate of Sharjah, operates Maraya with a mission to share the region's cultural and educational heritage with Arabic-speaking audiences worldwide. Now, through this partnership, the platform is integrating a next-generation recommendation engine that promises to significantly improve viewer engagement and satisfaction. At the heart of this initiative is the semantic recommendation engine developed by Spideo, a company acquired by Mediagenix in 2024. Now part of the Mediagenix Recommendation product suite, this AI-driven technology delivers real-time personalisation based on user context, semantic data and editorial priorities. The system aligns recommendations with both user preferences and brand values, resulting in higher engagement — increasing viewing by 20 to 60% and boosting conversion rates by 35% — while halving the time spent on content curation. Maraya's users will experience these enhancements through White Peaks Solutions' content management system, FAULIO, and the KWIKmotion online video platform. Together, these tools provide broadcasters and publishers with a secure, scalable environment for building and monetising OTT platforms across devices. Salem AlJunaidi, Head of Content at Maraya Platform, said: 'This partnership marks a new chapter in how Maraya combines technology and storytelling to elevate our platform. It's an important part of how we will continue to entertain and delight our growing number of viewers across the MENA region.' Jessy Abou Habib, Chief Operating Officer, White Peaks Solutions, added: ' We're delighted to partner with Mediagenix and integrate its AI-powered semantic recommendation engine with our CMS, FAULIO, in order to deliver cutting-edge Personalisation capabilities that will ensure Maraya maintains its position as one of the leading streaming platforms in the region.' Thibault d'Orso, co-founder at Spideo, now leading business development at Mediagenix, commented: 'Personalisation is no longer just a nice-to-have — it's a critical driver of engagement and retention, and by combining semantic intelligence with editorial agility, we're helping Maraya offer the right content, to the right audience, at the right moment.'
Broadcast Pro
16-04-2025
- Business
- Broadcast Pro
Mediagenix wins big at 2025 NAB Show with triple award recognition
Ivan Verbesselt, Chief Strategy & Marketing Officer at Mediagenix, said: 'We are honoured to receive these three prestigious awards, which highlight our relentless focus on innovation and customer success. AI-driven solutions like our Humanized Semantic Search and Scheduling Automation enable us to deliver the right content to the right audience at the right time, addressing the complex challenges of an evolving media landscape with simplicity and efficiency, while Strategic (Content) Planning is a world-leading solution that significantly improves the strategic planning efficiency of our customers. These awards reinforce our position as a trusted partner to the media industry, committed to driving success through cutting-edge solutions.' The company's Scheduling Automation platform also earned a Product of the Year Award in the Artificial Intelligence and Machine Learning category. Designed to simplify and accelerate the channel launch process, this solution can help media organisations launch content-rich channels up to 80% faster. Leveraging AI tools like the Smart Content Pool, Scheduling Artist and Continuity Artist, it streamlines scheduling workflows, enhances rights utilisation, and minimises errors — all while integrating monetisation-enhancing recommendations via Spideo's engine. Rounding out the trio of accolades, Mediagenix's Strategic (Content) Planning solution received a Product of the Year Award in the Media Supply Chain, Automation and Management category. This web-native application enables long-term, high-level content planning by visualising channel strategy and improving planning efficiency by over 30%. For media companies, this translates to significant time savings — nearly seven person-days per title — and better management of content ROI. Judged by industry experts for innovation, practical application and value, the NAB Show awards showcase standout products shaping the future of media and entertainment. Mediagenix's triple win signals a clear recognition of its cutting-edge approach and its ongoing mission to empower broadcasters, streamers, and media organisations with transformative, scalable solutions. Verbesselt added: 'At Mediagenix, we're not just innovating—we're empowering our clients to reimagine their workflows, unlock new revenue streams, and take their operations to the next level. This recognition inspires us to continue delivering solutions that drive success in a rapidly evolving industry.'
Miami Herald
02-04-2025
- Business
- Miami Herald
SKY+ and DGO Consolidate the Premium Experience for Their Users With AI From Mediagenix and Spideo to Offer Personalized Content and Live TV Recommendations
DIRECTV Latin America and SKY Brasil's streaming platforms have incorporated innovative technological solutions to enhance the curation of their extensive content portfolio, including a catalog of 15,000 titles and more than 400 live television channels. BRUSSELS, BELGIUM / ACCESS Newswire / April 2, 2025 / SKY+ and DGO, the streaming and live TV platforms of DIRECTV Latin America and SKY Brasil, are moving forward with consolidating the highest-level experience for their users in South America and have now incorporated the innovative Artificial Intelligence (AI) tools of Mediagenix and Spideo, which will allow them to provide the best personalized recommendations for content and live TV. Mediagenix, a leader in software solutions for content strategy, value management and programming, announced the alliance with Vrio Corp. (parent company of DIRECTV Latin America and SKY Brasil) to use its leading media recommendation and curation solution, powered by Spideo, as the basis for offering a premium experience to SKY+ users in Brazil and DGO users in Argentina, Uruguay, Chile, Colombia, Peru and Ecuador. The OTT platforms will leverage Mediagenix and Spideo's AI capabilities to enhance personalized and relevant selection. This is an innovative solution that allows users to enjoy, according to their preferences, the extensive catalog that includes 10,000 premium titles, 170 live channels within SKY+, and 260 live channels within DGO. "Our vision for content search and recommendation technologies extends beyond UI adjustments. Vrio's goal is to increasingly improve content discovery and provide more personalized and engaging user experiences. Content discovery is key on a streaming platform," said Flavia Guerra, Executive Director of Digital Products at Vrio Corp. "DGO and SKY+ offer a rich content landscape with a large number of live channels, including local news and exclusive high-profile sporting events like the FIFA Club World Cup. With a wide range of commercial models and offerings, personalization becomes essential to deliver the right content to the right user," explained Guerra. "Leveraging AI and deep data analytics, Mediagenix/Spideo will provide this personalized content discovery across all screens and platforms, greatly simplifying the customer journey and significantly improving the user experience," said Fabrice Maquignon, CEO of Mediagenix. Mediagenix acquired Spideo in 2024 and Mediagenix/Spideo empowers DGO and SKY+ to tackle the complexities of OTT streaming while enhancing operational efficiency and delivering data-rich experiences at scale. "DGO and SKY+ are strengthening subscriber engagement and Mediagenix-Spideo is the core technology that will drive this strategy, ensuring seamless scalability while enhancing the audience experience, positioning Vrio as the leading TV Operator in Latin America," commented Thibault d'Orso, co-founder at Spideo, now leading business development at Mediagenix. Key advantages of the solution workflow include: Enhanced Personalization and Engagement: Highly relevant content recommendations based on user preferences, viewing habits, and intent ensure that users find content they love faster, increasing watch time and AI for Content Discovery: Advanced semantic data enables intuitive explanations and algorithmic controllability, which increases users' trust in the recommendation experience. Viewers will spend less time searching and more time enjoying viewers engaged: Personalized recommendations keep viewers engaged while providing opportunities for targeted upselling and ad placements, boosting both loyalty and profitability. With Mediagenix and Spideo technology at the core, the partnership solidifies Vrio's position as a premier media and entertainment group across South America. Learn more about how these innovative solutions can automate your scheduling at or contact Thibault d'Orso, About Mediagenix Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, and content scheduling all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally. Press Contact Alex MolinaGrithaus Agency(e) alex@ +1 (617) 834-9600 #### SOURCE: Mediagenix
