Latest news with #IdeaKraft
Yahoo
27-05-2025
- Business
- Yahoo
Chemung County introduces new transit buses
CHEMUNG COUNTY, N.Y. (WETM) — People in Chemung County should keep their eyes out for some shiny, new, green buses this week. Announced in a release from the Chemung County Executive's Office, Chris Moss asks Courtney Dunn, Chemung County's Transit Manager questions about Chemung County's new transit buses in a special sneak peek video. Dunn explained the bus being shown in the video is one of five brand new buses that were ordered by the county, and each cost about $530,000, she further stated, only three of the five have come in so far. The expenses are 80% federally funded and the other 20% split, with 10% coming from the county and the remaining 10% from New York State, Dunn said. Potential expansion to include semi-truck parking coming to gas station in Elmira The outside of the new buses is a lighter shade of green with a white swirl design on the side, Dunn said it's a total rebrand of the old buses. 'We did a marketing, rebranding, it started last year with Idea Kraft out of Binghamton, so it's just something fresh and new, showing people that we're on the map, because we are,' Dunn explained. 'So you'll see the little map, like the location dot on the side of the bus, it's just showing that we're out here and we'll get you where you need to go,' she said. A couple of the buses are slated to hit the streets the week of Monday, May 26, Dunn exclaimed. The routes of the new buses aren't solidified, but Dunn said the plan is to spread the new buses throughout the county, with each switching routes. To check out the video of the new bus, Moss explained, people can visit Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
25-02-2025
- Business
- Yahoo
ACA launches rebrand with help of former client
BINGHAMTON, N.Y. (WIVT/WBGH) – In what's being described as a full circle moment, the American Civic Association is receiving help from an industry professional it helped to get on her feet. The ACA has a new brand and website courtesy of Idea Kraft. The local design firm was founded by Creative Director Ewelina Zajac-Holdrege. Back in 2004, she was a recent immigrant from Poland and in graduate school. Zajac-Holdrege says the American Civic Association helped her with her legal path to citizenship. Now, she's helped to provide a whole new look for the organization at a discounted price as a way to pay them back. 'They helped me with a green card, work authorization. I was just graduating without any financial resources, didn't know anyone and they were very kind and welcoming and helped me really to get my life started here,' said Zajac-Holdrege. Idea Kraft helped the ACA to develop a visual identity with new branding and messaging. They created a new logo and new interactive website. ACA Executive Director Hussein Adams says the old website was outdated and didn't properly reflect the services the organization offers for newcomers. Adams says that at a time when the immigration and refugee landscape is changing at the federal level, it's critical to provide accurate and up-to-date information for new arrivals. 'It's important to make sure that the community is fully up to date in regard to our challenges, in regard to the need for the support of the community,' said Adams. Adams says the old ACA logo featuring the Statue of Liberty became problematic because it gave the false impression that the non-profit was a governmental agency. Adams says many immigrants are fleeing persecution and are suspicious of any form of government. Idea Kraft also helped the ACA come up with a new slogan: When new Americans thrive, we all thrive. You can check out the new website at ACA launches rebrand with help of former client Riley backs bill that aims to lower energy costs Molinaro nominated to lead Federal Transit Administration Truth Pharm continues to combat opioid crisis with new initiatives Long-Stay Pet Program helps pets find forever home Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
