ACA launches rebrand with help of former client
BINGHAMTON, N.Y. (WIVT/WBGH) – In what's being described as a full circle moment, the American Civic Association is receiving help from an industry professional it helped to get on her feet.
The ACA has a new brand and website courtesy of Idea Kraft.
The local design firm was founded by Creative Director Ewelina Zajac-Holdrege.
Back in 2004, she was a recent immigrant from Poland and in graduate school.
Zajac-Holdrege says the American Civic Association helped her with her legal path to citizenship. Now, she's helped to provide a whole new look for the organization at a discounted price as a way to pay them back.
'They helped me with a green card, work authorization. I was just graduating without any financial resources, didn't know anyone and they were very kind and welcoming and helped me really to get my life started here,' said Zajac-Holdrege.
Idea Kraft helped the ACA to develop a visual identity with new branding and messaging. They created a new logo and new interactive website.
ACA Executive Director Hussein Adams says the old website was outdated and didn't properly reflect the services the organization offers for newcomers.
Adams says that at a time when the immigration and refugee landscape is changing at the federal level, it's critical to provide accurate and up-to-date information for new arrivals.
'It's important to make sure that the community is fully up to date in regard to our challenges, in regard to the need for the support of the community,' said Adams.
Adams says the old ACA logo featuring the Statue of Liberty became problematic because it gave the false impression that the non-profit was a governmental agency.
Adams says many immigrants are fleeing persecution and are suspicious of any form of government.
Idea Kraft also helped the ACA come up with a new slogan: When new Americans thrive, we all thrive.
You can check out the new website at AmericanCivic.com.
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