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Associated Press
20-05-2025
- Business
- Associated Press
European cheeses show their quality and versatility at the prestigious NRA fair in Chicago
The promotion and information campaign 'Discover the European Cheestories with cheeses from Spain', promoted by theInterprofessional Dairy Organization (InLac)with the support of the European Union, continues its course with new activities scheduled for 2025 in its third and final year of execution, including attendance at the prestigious NRA fair in Chicago, held between 17 and 20 May. TheNational Restaurant Association (NRA)of Chicago is one of the most important fairs for the restaurant and food industry in the USA, which has brought together exhibitors, buyers, chefs and experts around the latest innovations in products, services and technologies for the gastronomic sector in a single forum. The fair is a key platform to discover the latest market trends and exchange ideas with other professionals in the sector, being a crucial meeting point on development and innovation within the food industry, explained InLac, the organization that brings together the entire value chain of the dairy sector in Spain. At this event, which attracted exhibitors and visitors from the US and abroad, InLac had its own stand in which it promoted a selection of ten European cheeses of Spanish origin, with the help of the master cheesemaker Erin T. Connolly. Specifically, references of PDO Arzúa-Ulloa, PDO Murcia al Vino, PDO Idiazabal, Queso Mezcla, PDO Manchego, Rulo de Cabra, PDO Mahón-Menorca, PDO Tetilla, PGI Valdeón and PDO Zamorano shone. 'We are very satisfied with the receptivity that our cheeses have had in this event, a forum where we have been able to publicize the variety, quality and versatility of European cheeses of Spanish origin and thus help their greater internationalization,' said the managing director of InLac,Nuria Maria Arribas. Participation in fairs has been one of the priorities of the 'Cheestories' promotional campaign, allowing the European sector to be present in relevant forums such as theGood Food Mercantile, the Summer Fancy Food or theWinter Fancy Food, to publicize the cheeses and help their expansion in the US, their main market outside the EU. The three-year European promotion campaign (March 2023-February 2026) integrates different dissemination actions in cities such asNew York, Las Vegas and Chicago, and has set out to increase the level of knowledge about the benefits of European cheeses, especially their variety and diversity. In 2024, global exports of European cheese of Spanish origin to all destinations increased both in volume (+6.95% to 125,206 tonnes) and in value (+4.57% to 839.42 million euros). Shipments to the USA have a significant weight, concentrating 14.45% in value and almost 8% in volume of the total, which makes it the third foreign market in the sector in value and the fourth in volume for this category.
Associated Press
27-01-2025
- Business
- Associated Press
InLac Promotes European Cheeses at the Prestigious Winter Fancy Food Fair in Las Vegas
The promotion and information campaign ' Discover the European Cheestories with cheeses from Spain ' promoted by the Interprofessional Dairy Organization (InLac) with the support of the European Union continues its course, with new activities scheduled for 2025. Thus, European cheeses have shown their potential at the prestigious Winter Fancy Food fair that was held in Las Vegas (Nevada) from January 19 to 21, a forum of special relevance for the sector, as more than 13,000 professionals from all over the world participate, including manufacturers, retailers, buyers, distributors and media, InLac stressed. In fact, buyers from all commercial channels trust the Winter Fancy Food Show to look for high-quality food from the best manufacturers, constituting a forum of enormous interest for the European cheese sector as well, added the Interprofessional. 'We are very happy with the receptivity that our cheeses are achieving in the different activities organized at the fair, such as informative talks or tastings, in which the variety, quality and versatility of European cheeses of Spanish origin has been announced,' said the managing director of InLac, Nuria Maria Arribas. Participation in fairs has been one of the priorities of this promotional campaign, which has led InLac to be present in relevant forums such as the Good Food Mercantile or the Summer Fancy Food to show the versatility and excellence of European cheeses of Spanish origin. With the aim of improving its business opportunities in the US, the sector is also informing within the framework of Winter Fancy Food of the new online platform that already connects European and Spanish cheese companies - and the different protected designations of origin and geographical indications - with large importers and distributors, with the aim of boosting exports, as it is making it much easier, faster and more accessible to exchange information and close orders. The platform includes a practical guide on the rules and legislation applicable to this market that exporters must comply with, from the registration of establishments with the Food and Drug Administration (FDA), to the labelling of these dairy foods, including the regulations on additives and allergenic substances that affect them. Likewise, a specialized network connects importers and exporters, facilitating the exchange of our high-quality, unique and diverse cheeses. The three-year promotional campaign (2023-2025) includes outreach actions in New York, San Francisco, Florida, Las Vegas, Miami and Chicago, and has set out to increase the level of knowledge about the benefits of European cheeses, especially their variety and diversity. In 2023, Spain exported more than 8,700 tons of cheeses worth more than 105 million euros to the US. They account for 13% in value and 7.4% in volume of total cheese exports, positioning itself as the third foreign market in the sector in value and the fourth in volume.
