Latest news with #InfinitelyRecyclableOzzy
New York Post
23-07-2025
- Entertainment
- New York Post
Ozzy Osbourne's unique, but fitting final business ventures — including cans laced with his DNA
Can Ozzy Osbourne be resurrected? If you'd like to give it a try, purchase a can of this while supplies last. The legendary 'Prince of Darkness' who died on Tuesday at 76 partnered last month with Liquid Death – the canned water brand known for its heavy metal aesthetic – to sell special-edition cans of iced tea. The major, head-banging twist: These cans purportedly bear traces of Osbourne's DNA. 4 Ozzy Osbourne crushing a can of Liquid Death iced tea. Liquid Death The ad pitch from Liquid Death claims the 'Iron Man' singer drank and then crushed 10 cans of its iced tea, leaving behind 'trace DNA from his saliva.' 'Now, when technology and federal law permits, you'll be able to replicate Ozzy Osbourne and enjoy him for hundreds of years into the future,' the company said. 'DNA integrity and cloning results not guaranteed,' the company added. With Osbourne's signature on each package, the cans originally sold out quickly at $450 a pop – but that price soared as high as $4,655 for a resale on eBay after his death on Tuesday. 'Ozzy Osbourne is 1 of 1. But we're selling his actual DNA so you can recycle him forever,' Liquid Death said of the collaboration, which is called 'Infinitely Recyclable Ozzy.' 4 Three crushed cans with Ozzy Osbourne's signature – and apparent traces of his DNA. Liquid Death A regular Liquid Death iced tea sells for about $2 at Walmart and Stop & Shop. The Black Sabbath frontman also partnered with UK-based Jolie Beauty earlier this month on a limited-edition makeup collection with the moniker 'I'm Going Through Changes'. It included makeup brushes with black and red bristles, a hand mirror that looks like a vinyl record and lip products and eye glitters with shade names like 'Bloodbath,' 'Nightmare' and 'Hellraiser.' These weren't Osbourne's first unconventional partnerships. 4 Ozzy Osbourne performing during the half-time show at the 2022 NFL season opening game. Getty Images In 2003, Chipotle created the Chipotle Celebrity Card – which grants unlimited Chipotle for one year – for Osbourne. As of 2022, he was the only lifelong cardholder. Osbourne died 'surrounded by love,' his family said in a statement to The Post shortly after his death on Tuesday. 'It is with more sadness than mere words can convey that we have to report that our beloved Ozzy Osbourne has passed away this morning,' said the statement from his wife Sharon and four of his six kids – Jack, Kelly, Aimee and Louis. 4 Ozzy Osbourne's eyeshadow palette with makeup brand Jolie Beauty. Jolie Beauty His death came more than five years after he announced his Parkinson's disease diagnosis, and just a few weeks after his final show reunited with Black Sabbath in the band's hometown of Birmingham, England. Osbourne was known for his outrageous behavior – allegedly biting the head off a dove during a 1981 record company meeting and allegedly doing the same to a bat during a 1982 show in Iowa. The metal icon reportedly snorted a line of ants while on tour in the 1980s, according to documentary 'The Dirt,' and was arrested for urinating on the Cenotaph, a landmark at the Alamo in Texas. His antics only fed his legendary career as Sabbath's lead singer, a successful solo artist and star of the reality TV series 'The Osbournes,' which ran from 2002 to 2005.
Business Insider
22-07-2025
- Entertainment
- Business Insider
Ozzy Osbourne's final business ventures: Selling his DNA on tea cans and a makeup collection
Shortly before he died, Ozzy Osbourne embarked on a business venture that could let fans "recycle him forever" — technology permitting. Osbourne died on Tuesday at the age of 76. Though he was known for his role as the lead singer of the heavy metal band Black Sabbath, Osbourne spent the months before his death launching a series of notable brand partnerships. The so-called "Prince of Darkness" teamed up with the company Liquid Death in June on a product called "Infinitely Recyclable Ozzy." He drank 10 cans of the brand's iced tea, leaving "trace DNA from his saliva" on the now-precious metal, according to the company. Osbourne also signed each package, which originally sold for $450 each. (A six-pack of the teas goes for $13.83 on Amazon). Liquid Death said in fine print that it couldn't guarantee "DNA integrity and cloning results." At the time of writing, the coveted cans were sold out on Liquid Death's website. One sold on eBay on July 22, the day of his death, for $4,655. Osbourne, who sometimes wore dark eyeliner, also dipped his toe in the makeup world in the weeks before his death. On July 1, the UK-based makeup brand Jolie Beauty announced it was partnering with the rock legend and launching a limited-edition collection. Customers could preorder the entire collection, which included brushes, lipsticks, and a makeup bag emblazoned with an Osbourne-esque skull, for $553. The CEO of the Birmingham-based company said in a video on Facebook that the opportunity was an "absolute honor," noting that Osbourne himself was from Birmingham, England. Representatives for Liquid Death and Jolie Beauty did not immediately respond to a request for comment from Business Insider. In the early 2000s, Osbourne starred in the MTV reality show "The Osbournes" alongside his wife and kids. His somewhat unconventional business partnerships weren't entirely new, either — in 2003, Chipotle created the Chipotle Celebrity Card for him, which grants unlimited Chipotle for one year. As of 2022, he was the only lifelong cardholder. Osbourne struggled with Parkinson's disease in the final years of his life, but joined Black Sabbath for a final concert earlier in July in Birmingham. His family said he died while "surrounded by love" in a statement.
Business Insider
22-07-2025
- Entertainment
- Business Insider
Ozzy Osbourne's Final Business Ventures Include Selling His DNA
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Shortly before he died, Ozzy Osbourne embarked on a business venture that could let fans "recycle him forever" — technology permitting. Osbourne died on Tuesday at the age of 76. Though he was known for his role as the lead singer of the heavy metal band Black Sabbath, Osbourne spent the months before his death launching a series of notable brand partnerships. The so-called "Prince of Darkness" teamed up with the company Liquid Death in June on a product called "Infinitely Recyclable Ozzy." He drank 10 cans of the brand's iced tea, leaving "trace DNA from his saliva" on the now-precious metal, according to the company. Osbourne also signed each package, which originally sold for $450 each. (A six-pack of the teas goes for $13.83 on Amazon). Liquid Death said in fine print that it couldn't guarantee "DNA integrity and cloning results." At the time of writing, the coveted cans were sold out on Liquid Death's website. One sold on eBay on July 22, the day of his death, for $4,655. Osbourne, who sometimes wore dark eyeliner, also dipped his toe in the makeup world in the weeks before his death. On July 1, the UK-based makeup brand Jolie Beauty announced it was partnering with the rock legend and launching a limited-edition collection. Customers could preorder the entire collection, which included brushes, lipsticks, and a makeup bag emblazoned with an Osbourne-esque skull, for $553. The CEO of the Birmingham-based company said in a video on Facebook that the opportunity was an "absolute honor," noting that Osbourne himself was from Birmingham, England. Representatives for Liquid Death and Jolie Beauty did not immediately respond to Business a request for comment from Business Insider. In the early 2000s, Osbourne starred in the MTV reality show "The Osbournes" alongside his wife and kids. His somewhat unconventional business partnerships weren't entirely new, either — in 2003, Chipotle created the Chipotle Celebrity Card for him, which grants unlimited Chipotle for one year. As of 2022, he was the only lifelong cardholder. Osbourne struggled with Parkinson's disease in the final years of his life, but joined Black Sabbath for a final concert earlier in July in Birmingham. His family said he died while "surrounded by love" in a statement.
Indianapolis Star
05-07-2025
- Entertainment
- Indianapolis Star
'Clone me': Could Ozzy Osbourne live on thanks to Liquid Death DNA deal?
Ozzy Osbourne's most recent hit had nothing to do with music – it involved iced tea and saliva. The rock legend, whose last performance takes place Saturday, July 5, recently teamed with Liquid Death on a special offering: Ozzy, who's a celebrity ambassador for the brand, drank 10 cans of Liquid Death Iced Tea and left some DNA on the cans. Liquid Death then put the Infinitely Recyclable Ozzy cans, each autographed and sealed in a lab quality container, up for sale on its website for $450 each, to be sold first-come, first serve, with the (perhaps) tongue-in-cheek sales pitch that someday "once technology and federal law permit, fans can use this DNA to try to clone Ozzy in the future and enjoy him for hundreds of years to come," the company said. "Clone me, you bastards," Osbourne said in a statement accompanying the June 17 announcement. Of course, they sold out quickly. "As always, Ozzy was really fun to work with on this," Andy Pearson, vice president of creative at Liquid Death, told USA TODAY in a statement. "Hopefully the 10 people who bought the cans will do the right thing with them and give us more Ozzys for generations to come." It's not the brand's first bizarre DNA collaboration. Back in 2021, the company got skateboard legend Tony Hawk to donate blood for the paint to be used on limited-edition skateboards. "So if you have my blood, that means you have my DNA," Hawk said at the time. In 2023, Liquid Death teamed up with Travis Barker, drummer for rock band Blink-182, on a Liquid Death Enema of The State Collectible Enema Kit. It also marketed voodoo dolls made with the hair of "Jackass" star Steve-O and released a Recycling Glory Hole recycling container plastered with the face of comedian Tom Segura."Liquid Death is all about making healthy, sustainable choices feel insanely fun," Pearson said. "And there's no one who's had more fun than Ozzy. So rather than just do standard celebrity endorsement, we asked if he could crush some infinitely recyclable cans of our low-calorie iced tea and let us collect his DNA." Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@
USA Today
05-07-2025
- Entertainment
- USA Today
'Clone me': Could Ozzy Osbourne live on thanks to Liquid Death DNA deal?
Ozzy Osbourne's most recent hit had nothing to do with music – it involved iced tea and saliva. The rock legend, whose last performance takes place Saturday, July 5, recently teamed with Liquid Death on a special offering: Ozzy, who's a celebrity ambassador for the brand, drank 10 cans of Liquid Death Iced Tea and left some DNA on the cans. Liquid Death then put the Infinitely Recyclable Ozzy cans, each autographed and sealed in a lab quality container, up for sale on its website for $450 each, to be sold first-come, first serve, with the (perhaps) tongue-in-cheek sales pitch that someday "once technology and federal law permit, fans can use this DNA to try to clone Ozzy in the future and enjoy him for hundreds of years to come," the company said. "Clone me, you bastards," Osbourne said in a statement accompanying the June 17 announcement. Of course, they sold out quickly. "As always, Ozzy was really fun to work with on this," Andy Pearson, vice president of creative at Liquid Death, told USA TODAY in a statement. "Hopefully the 10 people who bought the cans will do the right thing with them and give us more Ozzys for generations to come." Ozzy Osbourne just the latest Liquid Death DNA donor It's not the brand's first bizarre DNA collaboration. Back in 2021, the company got skateboard legend Tony Hawk to donate blood for the paint to be used on limited-edition skateboards. "So if you have my blood, that means you have my DNA," Hawk said at the time. In 2023, Liquid Death teamed up with Travis Barker, drummer for rock band Blink-182, on a Liquid Death Enema of The State Collectible Enema Kit. It also marketed voodoo dolls made with the hair of "Jackass" star Steve-O and released a Recycling Glory Hole recycling container plastered with the face of comedian Tom Segura."Liquid Death is all about making healthy, sustainable choices feel insanely fun," Pearson said. "And there's no one who's had more fun than Ozzy. So rather than just do standard celebrity endorsement, we asked if he could crush some infinitely recyclable cans of our low-calorie iced tea and let us collect his DNA." Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@ What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day
