Ozzy Osbourne's final business ventures: Selling his DNA on tea cans and a makeup collection
Osbourne died on Tuesday at the age of 76. Though he was known for his role as the lead singer of the heavy metal band Black Sabbath, Osbourne spent the months before his death launching a series of notable brand partnerships.
The so-called "Prince of Darkness" teamed up with the company Liquid Death in June on a product called "Infinitely Recyclable Ozzy." He drank 10 cans of the brand's iced tea, leaving "trace DNA from his saliva" on the now-precious metal, according to the company. Osbourne also signed each package, which originally sold for $450 each. (A six-pack of the teas goes for $13.83 on Amazon). Liquid Death said in fine print that it couldn't guarantee "DNA integrity and cloning results."
At the time of writing, the coveted cans were sold out on Liquid Death's website. One sold on eBay on July 22, the day of his death, for $4,655.
Osbourne, who sometimes wore dark eyeliner, also dipped his toe in the makeup world in the weeks before his death. On July 1, the UK-based makeup brand Jolie Beauty announced it was partnering with the rock legend and launching a limited-edition collection.
Customers could preorder the entire collection, which included brushes, lipsticks, and a makeup bag emblazoned with an Osbourne-esque skull, for $553. The CEO of the Birmingham-based company said in a video on Facebook that the opportunity was an "absolute honor," noting that Osbourne himself was from Birmingham, England.
Representatives for Liquid Death and Jolie Beauty did not immediately respond to a request for comment from Business Insider.
In the early 2000s, Osbourne starred in the MTV reality show "The Osbournes" alongside his wife and kids. His somewhat unconventional business partnerships weren't entirely new, either — in 2003, Chipotle created the Chipotle Celebrity Card for him, which grants unlimited Chipotle for one year. As of 2022, he was the only lifelong cardholder.
Osbourne struggled with Parkinson's disease in the final years of his life, but joined Black Sabbath for a final concert earlier in July in Birmingham. His family said he died while "surrounded by love" in a statement.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Forbes
28 minutes ago
- Forbes
Defying Racist Bullying To Achieve Huge Business Success
Rudy Heywood 'Don't dream too small - and if there's no obvious path, create your own.' These are the words of Rudy Heywood, a Birmingham-based entrepreneur who did exactly that after a chance conversation with actor Idris Elba. But not before enduring a level of bullying that might have destroyed most people. He is the founder of Famous Wolf, a successful digital marketing agency that holds the record for one of the highest-performing ad campaigns in the U.K. As he explains, the road to success was far from easy. Along the way, he had to contend with vile racist bullying, but refused to let it destroy his passion and determination to succeed. A tough start Born to a Jamaican father and a White British mother, his parents worked long hours and lived from one pay packet to the next. By the age of five, he'd already experienced direct racism from a toddler league football coach and had noticed verbal racist abuse directed at his parents on the street. His dad always told him he'd have to work ten times harder just to be seen as equal, and this has driven him throughout his life. 'When my dad gave me that advice, I was very aware that I was looked at and treated differently,' says Heywood. 'It didn't discourage me or upset me, it simply made me more determined and lit an unquenchable fire that still drives me today.' Stage and screen After leaving school, he pursued his dream of becoming an actor, securing an agent and landing a scholarship at the prestigious East 15 Acting School. He won roles on the West End stage and in numerous TV shows. But the industry was tough, especially for Black and mixed-race actors, and within a couple of years, Heywood was questioning his choice of career. The tipping point came after a chance meeting with actor Idris Elba in a Covent Garden health store. 'That was a defining moment for me,' says Heywood. 'Idris had just secured the role in The Wire, which was also a defining moment in his career. He noticed my Spotlight card in my wallet as I was paying for a protein shake and asked me how long I'd been acting. I told him I was thinking of quitting, and instead of asking why, he said, 'It's hard at the moment for us, isn't it? The roles for people that look like you and I are very slim, but don't worry, I aim to change that one day.' Discovering a new talent Although after this meeting, Heywood decided to switch careers, Elba's words stayed with him. 'He made me realize that if I want things to change, I needed to create my own path and be the changemaker in whichever career I move into, which is my primary goal today.' Charting a new career course, Heywood secured a graduate job in advertising sales, where he quickly discovered he had a real talent for impactful, results-driven marketing. He says: 'The interview process was roleplay-led, which played to my acting skills. I realized I was good at it when I sold a £27,000 marketing campaign to a high-end furniture brand that delivered a ten-fold return for them. As a result, they offered me a position in their marketing team.' Racist bullying His career rocketed as he built high-profile creative campaigns, closed seven-figure partnerships, travelled the world and sold hundreds of thousands of pounds worth of ads. In just a few short years, he had worked his way up to become a regional director for a global multimedia agency, overseeing 150 staff. But behind the scenes, he was suffering racial abuse at the hands of senior directors. 'The racial abuse that I experienced was incredibly direct,' he recalls. 'Racist slurs were being said in my presence. Some senior directors made comments about black women being seen as ugly, in text messages, emails and in meetings. It was raised with HR, but they ignored it. That was when I decided to resign; the best decision I ever made as it drove me to start my own agency, Famous Wolf.' Entrepreneurial spirit Heywood threw himself into launching his new business, which was completely self-funded. He set about networking, building relationships with business owners, knocking on doors and cold calling. Within the first month, he was winning business. He quickly earned a reputation for delivering results, and thanks to word-of-mouth recommendations, Famous Wolf began to scale. In March 2020, he encountered his first major challenge. The business had been running for a year and had scaled to £10,000 per month when the pandemic hit. 'We lost 75% of our monthly revenue practically overnight,' says Heywood. 'I had to think quickly to assess the new landscape, pivot, and adapt to keep Famous Wolf alive.' He spotted a significant gap in the market. COVID had severely impacted the ability of small businesses to keep trading because traditional marketing methods had been rendered ineffective. Many small firms were unfamiliar with digital marketing and couldn't afford agencies to support them on a retainer. Heywood's solution was to establish the Famous Wolf E-learning platform, delivering regular, updated monthly step-by-step video training directly to SME's that they could implement directly into their businesses for a small monthly subscription fee. 'We helped over 200 businesses to survive and thrive throughout the pandemic,' says Heywood. 'It also acted as a nurture programme for Famous Wolf, which encouraged those businesses to become clients and kept a steady flow of revenue coming in. Award-winning agency Now one of the U.K.'s fastest-growing digital marketing agencies, Famous Wolf has grown 300% in the last 12 months and holds a Meta U.K. record for one of the highest performing ad campaigns. It has also established a broad and increasingly global client base. German audio equipment manufacturer Sennheiser began partnering with Famous Wolf in May this year to accelerate its digital growth strategy. 'In just three months, our Google Ads conversions increased by 70% under Famous Wolf's guidance,' says content coordinator Chris Smee. 'Rudy Heywood's entrepreneurial vision and data-driven approach have not only optimized our campaigns, but also but also laid the groundwork for sustained, market-leading performance. We're looking forward to a long and successful partnership with Famous Wolf.' Another client partnership was established much closer to home when tech retailer Box and Famous Wolf crossed paths during a power outage last year in their shared office building in Birmingham's Jewellery Quarter. Emma Powell, marketing manager at Box, says: 'Rudy and I both stepped out of our offices wondering what was going on and ended up having one of those classic 'what do you do?' chats. It turned out, we were looking for video support, and they were just two doors down, specializing in exactly that.' Since then, Famous Wolf has helped Box to bring bespoke video production back into its offering. 'Their support has been instrumental in helping us produce high-quality, platform-ready video content that fits seamlessly into our social commerce strategy,' adds Powell. 'As an online tech retailer, engaging, agile video content is key, and their team consistently delivers work that's both creative and commercially effective.' Transforming dreams Heywood attributes his business success to resilience, skill transfer and adaptation, visionary mindset, and relentless hustle. His advice to today's young entrepreneurs is to understand that true entrepreneurial success is born from boldly transforming past skills into new ventures, embracing challenges as opportunities to pivot, and harnessing the resilience and mental toughness to turn setbacks into fuel for growth. Having overcome the trauma of bullying, he says: 'Being an entrepreneur demands relentless perseverance regardless of background, so building strong networks, staying agile and being customer focused, while holding fast to a visionary mindset, will transform dreams into lasting impact.'
Yahoo
42 minutes ago
- Yahoo
Ozzy Osbourne's Cause of Death: What We Know So Far
Ozzy Osbourne's Cause of Death: What We Know So Far originally appeared on Parade. Just weeks after his final farewell show with Black Sabbath, Ozzy Osbourne has died. The rock icon was 76 years old. Osbourne's family confirmed his passing on July 22 and released a heartfelt statement announcing the tragic news. "It is with more sadness than mere words can convey that we have to report that our beloved Ozzy Osbourne has passed away this morning,' the family's statement given to TMZ read. "He was with his family and surrounded by love. We ask everyone to respect our family privacy at this time." What Was Ozzy Osbourne's Cause of Death? The 'War Pigs' singer's cause of death was still unclear at the time of publication. This is a breaking news story and Parade will publish more details as they become available. Osbourne's music publicist confirmed that he died in his native United Kingdom, per BBC. Ozzy and Sharon Osbourne Previously Spoke About Their End-of-Life Pact Shortly after Osbourne's farewell concert in Birmingham, England, on July 5, an interest in the heavy metal god's end-of-life pact with his wife, Sharon Osbourne, was reignited. "Ozzy and I have absolutely come to the same decision. We believe 100 percent in euthanasia so have drawn up plans to go to the assisted suicide flat in Switzerland if we ever have an illness that affects our brains. If Ozzy or I ever got Alzheimer's, that's it - we'd be off,' Sharon explained to The Mirror in a 2007 interview. "We gathered the kids around the kitchen table, told them our wishes and they've all agreed to go with it.' She continued, 'Some say the disease is hereditary so at the first sign, I want to be put out of my misery. Ozzy and I have asked our lawyers to make the appropriate arrangements. It's taken away some of the fear of our ending and is a final gift of love to our kids." Ozzy Osbourne's Cause of Death: What We Know So Far first appeared on Parade on Jul 22, 2025 This story was originally reported by Parade on Jul 22, 2025, where it first appeared.
Yahoo
42 minutes ago
- Yahoo
Ozzy Osbourne Remembered Final Concert in Last Instagram Post Before Death
Ozzy Osbourne Remembered Final Concert in Last Instagram Post Before Death originally appeared on Parade. Just one day before Ozzy Osbourne died at the age of 76, the late musician shared his final Instagram post remembering Black Sabbath's final concert called "Back to the Beginning." Osbourne took to Instagram on Monday, July 21, to share a photo taken to promote the show. The black and white photo featured the members of Black Sabbath and had Osbourne's name listed at the top. Below band members Geezer Butler, Tony Iommi and Bill Ward's names read, "The Final Show." The photograph appeared to be hung up on a mirror. The "Paranoid" musician did not share a caption with the post, those several fans took to the comments section to express their condolences. "Words cannot describe how much of a legacy you've left behind. Rest in paradise king," one person wrote, and another added, "Rip. What a great way to say goodbye. Couldn't have asked for a better closing of a chapter …" "Back to the Beginning" was held at Villa Park in Birmingham, England, on July 5. In addition to marking Osbourne's final concert, the event was also the first time he and the original band members performed together since 2005. The show was held just two weeks before Osbourne's death on Tuesday, July 22. His family confirmed his passing in a statement to the U.K. Press Association that same day. "It is with more sadness than mere words can convey that we have to report that our beloved Ozzy Osbourne has passed away this morning," the family said in the statement. "He was with his family and surrounded by love. We ask everyone to respect our family privacy at this time." Parade Daily🎬 SIGN UP for Parade's Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox 🎬 The statement was signed by his wife, Sharon Osbourne, and their kids, Jack Osbourne and . His cause of death has not yet been revealed. However, Osbourne had been diagnosed with Parkinson's disease in February 2019. Ozzy Osbourne Remembered Final Concert in Last Instagram Post Before Death first appeared on Parade on Jul 22, 2025 This story was originally reported by Parade on Jul 22, 2025, where it first appeared.
