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Style Edit: At Watches and Wonders 2025, IWC Schaffhausen dropped Pilot's Watch models tied to Brad Pitt's movie F1, as well as other Pilot's Watch and Ingenieur variants
Style Edit: At Watches and Wonders 2025, IWC Schaffhausen dropped Pilot's Watch models tied to Brad Pitt's movie F1, as well as other Pilot's Watch and Ingenieur variants

South China Morning Post

time21-04-2025

  • Automotive
  • South China Morning Post

Style Edit: At Watches and Wonders 2025, IWC Schaffhausen dropped Pilot's Watch models tied to Brad Pitt's movie F1, as well as other Pilot's Watch and Ingenieur variants

IWC Schaffhausen delivered just what every fan of the elegant, technically sophisticated Swiss luxury watch brand desired at Watches and Wonders 2025 : stunning new updates to two of its most storied and coveted series – the Ingenieur and Pilot's Watch collections. IWC Schaffhausen brand ambassador Eileen Gu at Watches and Wonders on April 1. The Ingenieur collection first saw the light of day in the 1950s, but it was reborn in the 70s with an eye-catching design featuring a trademark integrated bracelet, the work of horological legend Gérald Genta. In 2023, that classic look was revived via the Ingenieur Automatic 40. Now, the same ergonomic profile is available in an even wider range of sizes and materials. Advertisement Creating the IWC Schaffhausen Ingenieur Automatic 40. Photo: Handout The Ingenieur Automatic 35 brings new slimline dimensions to the collection, at just 35mm across and 9.44mm thick. It's available in three versions, one of which is made of gold, from the case to the dial and the bracelet. IWC Schaffhausen Ingenieur Automatic 35 with silver-plated dial. Photo: Handout For the more sizeable wrist, meanwhile, there's the Ingenieur Automatic 42, with a case, dial and bracelet made from black ceramic. Both show off all the signature Ingenieur touches, from the integrated bracelet, to the five screws positioned around the bezel, to the grid-patterned dial. Also on show at Watches and Wonders were an all-gold rendition of the Ingenieur Automatic 40, plus the new Ingenieur Perpetual Calendar 41. IWC Schaffhausen Ingenieur Automatic 42. Photo: Handout There's no collection more synonymous with IWC Schaffhausen than the much-loved Pilot's Watch, which has even deeper roots than the Ingenieur, stretching all the way back to the 1930s. Some of the most compelling newest additions to the collection, however, have a distinctly contemporary source of inspiration: the forthcoming movie F1, which stars Brad Pitt as a motorsport legend who comes out of retirement to mentor a young star.

IWC Schaffhausen Unveils New Boutique at Solitaire Mall In Riyadh
IWC Schaffhausen Unveils New Boutique at Solitaire Mall In Riyadh

CairoScene

time11-03-2025

  • Business
  • CairoScene

IWC Schaffhausen Unveils New Boutique at Solitaire Mall In Riyadh

Nestled in Riyadh's dedicated jewellery quarter, IWC Schagghausen invites guests to witness its unique approach to fine watchmaking. Mar 11, 2025 Swiss luxury watchmaker IWC Schaffhausen has opened a new boutique in Riyadh's Solitaire, the latest addition to the city's growing collection of high-end shopping destinations. With 160 square metres of glass displays, plush seating, and a dedicated coffee bar, the space is as much about selling a lifestyle as it is about selling watches. The boutique showcases IWC's signature timepieces—the Portugieser, Pilot's Watch, Ingenieur, and Portofino collections—all meticulously presented to emphasise their engineering precision. The experience is, of course, designed to be immersive. Visitors can linger in the lounge, admire the intricate craftsmanship, and sip coffee as they contemplate a purchase—or simply the idea of timekeeping as a status symbol.

Luxury Watch Brand IWC Schaffhausen Opens New Boutique in Bahrain
Luxury Watch Brand IWC Schaffhausen Opens New Boutique in Bahrain

CairoScene

time26-02-2025

  • Business
  • CairoScene

Luxury Watch Brand IWC Schaffhausen Opens New Boutique in Bahrain

The boutique is now open at Marassi Galleria, with collections like Portugieser, Pilot's Watch, Ingenieur and Portofino. Swiss label IWC Schaffhausen has officially opened its latest boutique in Marassi Galleria, Bahrain. The boutique offers IWC's luxury watch collections, including the Portugieser, Pilot's Watch, Ingenieur and Portofino. The 160-square-metre boutique features fully open facades, blending into the mall's vibrant setting. Inside, guests can also enjoy the perpetual calendar display on the wall, dedicated to showcasing IWC's watchmaking expertise. There's also a lounge area where visitors can sit down with expert advisors to learn more about the craftsmanship behind the watches. Adding to the experience, the boutique includes a Big Pilot Cafe, where guests can enjoy coffee, refreshments, and light bites while browsing. With a focus on personalisation, the boutique provides tailored consultations to help each guest find a timepiece that reflects their individual style.

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