Latest news with #Innisfree
Hype Malaysia
5 days ago
- Entertainment
- Hype Malaysia
Giorgio Armani, YSL, Longines & More: New Fashion & Beauty Drops To Level Up Your Style & Glow!
Freshen up your style and skincare with six new launches that bring effortless cool and easy glow-ups to your everyday routine. From sleek shoes to must-have beauty picks, these simple upgrades pack a big style punch. Giorgio Armani Step into minimalist heaven with Giorgio Armani's Spring/Summer 2025 men's shoe collection. Soft suede meets iconic black mesh in clean silhouettes that fuse Japanese-inspired geometry with Italian finesse. Whether you're sliding into lace less pairs for effortless sophistication or lacing up for that low-key edge, the season's palette – black, white, sand, and that signature greige – is pure quiet luxury grounded in style. Find the Giorgio Armani Spring/Summer 2025 men's shoes now at Giorgio Armani boutiques and selected retailers. Innisfree When your skin's acting up and the heat is on full blast, Innisfree has your back. Their limited-edition Super Volcanic Pore Clay Mask in Cool Mint Chocolate is like a mini ice cream break for your face. Packed with Jeju Volcanic Cluster Spheres™ and inspired by everyone's fave summer dessert (yes, mint chocolate!), this mask cools and calms while soaking up oily chaos. Grab the Cool Mint Chocolate mask for RM75 (100ml) at all Innisfree stores and online while stocks last – don't let it melt away. Longines Longines Conquest, your new everyday watch that's as versatile as your weekend plans. Sizes range from dainty 30 mm to bold 41 mm, with styles featuring stainless steel, gold accents, and even mother-of-pearl dials with diamond indexes. Sporty charm meets sophisticated flair, making it the perfect wrist companion for workdays and nights out alike. The expanded Longines Conquest collection will be available in various sizes and styles from mid-2025 at authorised Longines retailers and online. The Ordinary Sun protection just got a serious glow-up. The Ordinary's UV Filters SPF 45 Serum is lightweight, white cast-free, and slides into your skincare routine like it was made for you. With broad-spectrum UVA and UVB defense, it shields against sun damage and premature aging while keeping your skin hydrated and glowing. If you've been searching for fuss-free, effective sunscreen that feels more like skincare than makeup, meet your new holy grail. Launching 29th May at Sephora stores and online, priced at SG$34 (~RM120). Ready to protect your skin without the heavy, sticky feel? Carrera Carrera's Spring/Summer 2025 Women's Collection is here to turn heads and set trends with a fearless blend of bold design and Italian craftsmanship. Oversized rimless flattops, chic butterfly frames, and sleek optical options strike the perfect balance between edgy modernity and timeless elegance. Whether you want standout sunnies or sleek specs, Carrera's got the confident style to own every moment. The Carrera Spring/Summer 2025 collection is now available at select stores and online. YSL Beauty YSL Beauty's LIBRE L'Eau Nue brings the Mediterranean sun right to your skin. This fresh, luminous scent mixes juicy green mandarin, Calabrian bergamot, and rare Moroccan orange blossom in a radiant oil-in-water formula that feels more like skincare than perfume. Housed in a sleek white ceramic bottle dripping with couture vibes, it's freedom, glow, and elegance all in one summer essential. LIBRE L'Eau Nue is available now at YSL counters nationwide and online.
Buzz Feed
19-05-2025
- Health
- Buzz Feed
28 Inexpensive Beauty Products That Still Get Results
An Innisfree daily SPF 36 sunscreen to keep your skin safe from the sun's evil rays. Reviewers with all skin tones report that it leaves no white cast, so it's a great buy any and everyone. It's become my daily sunscreen and I know I'll be rebuying it from now until forever. I looooove the way this sunscreen feels. So light sunscreen-y. I don't feel like it makes me shiny or clogs my pores or causes any of my usual sunscreen annoyance. That, and the price is right, especially compared to other trendy SPF brands. Promising reviews: "I gave up on trying sunscreen because I'd always hear than sunscreen was for everyone but I'd put it on and I'd look so damn ghostly! Not this time, sweetheart. I saw people talking about it on TikTok and I decided to just go ahead and give it a try. Absolutely! No white cast. It's smells pretty nice so that's a bonus to me. I've had it for three weeks now and have been using it consistently. My face hasn't broken out, so love that too." —TaeGet it from Amazon for $18. A long-lasting makeup setting spray for keeping makeup picture-perfect throughout the day and well into the night. Sweat, rain, and time are now powerless to bring your makeup look down. A Stila Stay All Day liquid eyeliner that keeps your cat eye on *point* and flawless all day every day. It goes on smooth and (most importantly) stays without flaking, smudging, or any other nonsense. Promising review: "Stila is the absolute best liquid eyeliner I have ever tried. It doesn't fade or crack and stays on through sleeping and tears. It's very smudge-proof and it does not flake AT ALL. It dries quickly and stays. It's also easy to clean off at the end of the day. No hard scrubbing to get it off — makeup wipes will take it off easily. It's amazing for creating perfect wings or drawing artfully for Halloween. It's perfect for everyday subtle looks and for getting more creative and wild. I can use this eyeliner for months at a time without having to repurchase." —KyraGet it from Amazon for $24 (available in 14 colors).Learn more in our full Stila eyeliner review. A lip-plumping gloss set if you're looking to take your pout to the next level. And it's not just a size boost on the table. Vitamin E and jojoba oil moisturize, too. What doesn't this set do? A color corrector multi-stick so you can flex some color theory in order to counteract undereye circles and dark spots without having to cake on concealer. You'll look so bright-eyed, no one will ever know you stayed up all night watching old episodes of Gilmore Girls. Okay, yes, maybe I'm often staying up all night watching Gilmore Girls. A bottle of Paula's Choice 2% BHA Salicylic Acid Exfoliant, which gently exfoliates while tackling breakouts, fine lines, and pores. I can't get enough of this multitasking product — it's such a huge help with all my skincare chores and is one of the only things that's actually helped with my hormonal breakouts. A pack of acne patches so you can take on breakouts by simply popping on a sticker. WHAM! They'll go right to work on sucking gunk out of your open pimples. Bio-Oil to help you say bye bye to uneven skin, stretch marks, and acne scars. It helps your body retain moisture (see ya later, dry skin!) and absorbs into the skin fast so you won't feel greasy. A gorgeous Juvia's Place Zulu Eyeshadow Palette that's super pigmented and will help you create the makeup look of your dreams. The veritable feast of vibrant colors will let you unleash your creativity and experiment with tons of new looks. Juvia's Place is a Black woman-owned small business founded by Chichi review: "These colors are bold and beautiful. They blend well and feel lightweight on my eyes. The colors also last all day. I wear makeup to work, and it lasts through 12-hour shifts and still looks good by the time I get home. I definitely recommend this palette. Beautiful!" —TamzGet it from Juvia's Place or Ulta for $20. A painless, mint-flavored teeth-whitening pen whose soft-bristle brushes even work for folks with sensitive teeth. It's recommended that you treat twice a day for the first seven days of use, but it'll be good to have some on hand for any touch-ups. A heat-activated anti-frizz treatment so you're not straightening your hair in vain, especially as summer approaches. Specifically formulated to fight humidity, it essentially "waterproofs" your hair when you put it on before blow-drying, helping your blowout stay glossy and in-tact all day. A Merit Beauty cream-to-powder eye shadow for anyone looking for a signature daily eye look that's natural and no-fuss, but still feels special. Merit is the best when it comes to low-maintenance but chic makeup, and this is a phenomenal addition to their lineup. I love just tapping a bit on my lids with my fingertip before heading out for an elegant little touch on any look. Promising review: "This is my favorite eyeshadow I've ever used. It's sooooo east to use. It isn't too creamy where it takes forever to dry or spreads weird, and somehow it's also not too dry and doesn't dry down so fast that you have to move super quickly. It's just perfectly spreadable and blendable! It's also a great neutral cool brown (Studio) so would work for just about anyone's coloring. It's also not too dark so works as a great base color or can be worn alone." —theresa013Get it from Sephora for $24 (available in eight colors). Maybelline's Instant Age Rewind Concealer to easily cover anything you want with its round sponge applicator. Under-eye circles? Little breakouts? Consider them tackled. A beloved cruelty-free lengthening mascara for lifting your lashes to the heavens with just a few swipes. Have fun batting your eyes all day like a dang Disney princess showing off your miraculous new beauty product! An Elizavecca hair treatment to help repair dry and processed hair without the wild price tag that most treatments come with. That's right, this product is under $10 and has over 5,000 5-star reviewers of all different hair types singing its praises. A pack of 24-karat-gold under-eye masks featuring hyaluronic acid and collagen for anyone who would consider cooling eye treatment a luxurious and enlivening start or end of their day. And at about $1 per pair, I think we can count this as a practical purchase as well. It just makes good business sense to treat yourself to these, and you can quote me on that. A firming eye cream whose foruma is jam-packed with vitamin C, vitamin E, rose hip seed oil, and hibiscus flower to take on wrinkles, puffiness, and dark circles in one fell swoop. Just pat, pat, pat it on in the morning, night, or both at the end of your usual skincare routine and you're good to go. A deep conditioning hair mask made with biotin for anyone who's struggling with heat damage, color damage, and breakage, or as I call them, the three horsemen of the hair-pocolypse. To use, just comb a generous amount into your hair after shampooing and let it sit for up to 15 minutes under a drying or one hour at room temp. Sounds like a great excuse to watch an episode of your favorite show to me! A jar of E.l.f. Poreless Putty Primer so you have the perfect canvas for your true art: your full beat. Reach for it on days where you want to be camera-ready and just have a flawless makeup application full-stop. And since it has a lightweight feel, that can be every day. A tube of Differin gel — a powerful retinoid treatment that increases cell turnover, helping to get rid of your most stubborn and consistent breakouts, and give make your skin smoother and less inflamed look over time. This formula is no joke, so don't be afraid to start off slow to give your skin time to adjust, and as with all retinoids, don't forget the sunscreen! Moisturizing heel socks infused with jojoba seed oil, olive oil, and vitamin E oil if the word that could best describe the sound that you hear when you rub your heels on your sheets is "haunting." You can even slather some lotion or balm on your heels before putting them on to enhance the effect. A popular Nizoral anti-dandruff shampoo so you don't have to go about your day stressing about any flakes that may be visible in your hair. Even though everyone gets dandruff and it's no big deal, it can get stressful when it feels out of your control! Hard as Hoof nail-strengthening cream that helps fortify your nails, which could prevent them from breaking, splitting, or peeling. It's perfect for maintaining strong nails or getting them back in tip-top shape after removing acrylics or gels. A personal go-to product, Benefit's Love Tint cheek and lip stain, which layers beautifully and really makes cheeks and lips pop. If you're looking for all-day wear without staining or fuss, I couldn't recommend it more highly. This lippie is a stain, so it really stays put but doesn't feel drying at all, especially with a thin layer of balm. It's also delish (and equally staying) on the cheeks, so if you're down to clown with a bold cheek look, this product is absolutely for you! I like to build it up with two layers on the lips and sheer it out on the face. I've been using it for years and plan on keeping it in my kit for years to come! A perfect low-maintenance bold lip. Promising review: "I love this product so much. It's perfect on my lips hands for blush. You might just wanna blend it in a little bit faster than usual, but it's perfect overall." —Puppylover2840Get it from Sephora for $26+ (available in seven shades and a value size). A bottle of Fanola No Yellow Shampoo for preventing all the platinum QTs of the world from getting brassy. Fanola users not only love their icy look, but are stoked to rarely have to return to the salon for expensive toning sessions. A six-piece set of long-lasting matte lipsticks capable of hanging on all through dinner, dessert, and drinks without batting an eye. And for six shades at an under-$10 price point, they're pretty much a no-brainer if you're a lippie lover. An adorable octopus-shaped blackhead remover who will happily scrub your most stubborn zits away a few days a week. What a helpful lad! A smudge-proof eyeliner stamp, because even if you think you don't need this, it can probably help you out. Pride won't make your wings any sharper, but this stamp sure will!
India.com
24-04-2025
- Health
- India.com
Top Lip Balms for Hydration, Protection, and a Touch of Luxury
Some lip balms also include SPF protection to shield lips from sun damage, while others may offer soothing ingredients like menthol or aloe for a cooling effect. Lightweight and portable, lip balm is an essential product in any skincare routine, ensuring that lips remain soft, smooth, and nourished throughout the day. 1. Typsy Beauty – Pout Polish Peptide Lip Treatment Balm Image Source: Order Now Typsy Beauty's Pout Polish Peptide Lip Treatment Balm is a luxurious, multi-functional lip balm designed to hydrate, plump, and repair lips. Infused with peptides, this balm helps to improve lip texture and restore moisture balance, making it ideal for those with dry or chapped lips. The nourishing formula leaves lips feeling smooth and visibly healthier. Key Features: Peptide-infused formula for lip plumping and hydration Repairs and restores moisture balance in dry or damaged lips Peptides may take time to show visible results Higher price point compared to basic lip balms 2. Innisfree – Dewy Tint Lip Balm with Jeju Camellia Seed Oil & Hyaluronic Acid Image Source: Order Now The Innisfree Dewy Tint Lip Balm is a dual-purpose product that provides both hydration and a hint of color. Infused with Jeju Camellia Seed Oil and Hyaluronic Acid, it deeply nourishes lips while offering a dewy finish. Ideal for those who want soft, moisturized lips with a subtle tint, this lip balm offers a refreshing and lightweight feel. Key Features: Jeju Camellia Seed Oil for deep nourishment Hyaluronic Acid helps to lock in moisture and hydrate lips Color payoff may be minimal for those seeking more intense color The dewy finish may not be preferred by those who prefer matte textures 3. Estee Lauder – Pure Color Revitalizing Crystal Balm Image Source: Order Now Estee Lauder's Pure Color Revitalizing Crystal Balm is a hydrating lip balm that provides a smooth, glossy finish with a burst of color. This balm helps revitalize and refresh lips while keeping them hydrated with its nourishing formula. The crystal-clear finish adds a touch of shine and is perfect for everyday use or layering over other lip products. Key Features: Provides hydration while delivering a glossy finish Offers a subtle pop of color without feeling heavy Glossy finish may not be preferred by those who like matte lips Limited shade range compared to other lip balms 4. Lancome – Lip Idole Butterglow Lip Balm Image Source: Order Now Lancome's Lip Idole Butterglow Lip Balm combines nourishing skincare with a soft, buttery texture that provides a luxurious feel on the lips. With ingredients like shea butter and a smooth, hydrating formula, it leaves lips feeling soft, plumped, and moisturized throughout the day. This lip balm is perfect for those seeking both hydration and a touch of natural glow. Key Features: Enriched with nourishing shea butter for deep hydration Offers a buttery smooth texture that glides on easily May not be moisturizing enough for severely chapped lips Some may find the balm too lightweight for long-lasting hydration Brands like Typsy Beauty and Innisfree cater to those who want both hydration and skin care, with their peptide-infused and nourishing formulas. Estee Lauder and Lancome bring a touch of luxury with glossy finishes and revitalizing effects, while LANEIGE focuses on light hydration with its signature glowy balm. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Buzz Feed
20-03-2025
- Lifestyle
- Buzz Feed
35 Products That Are So Good You'll Want To Shout About Them From The Rooftops (Or At Least Write A Review)
1. An easy-to-apply one-hour (!!) self-tanner perfect for summoning a sun-kissed glow if it's still too cold or gloomy to step outside. This dreamy mousse glides over your skin smoothly, ensuring an even application without those pesky streaks *and* you don't have to wait ages to see the magic happen — just one hour, and you'll be glowing like you've spent a day basking in the sun. Promising review: 'If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I've used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!' — Review Writer Get it from Amazon for $9.97 (available in five tanning levels and 12 styles). 2. An electric Crock-Pot, aka the king of all lunch containers! Finally, a world where you no longer have to suffer through those sad, cold leftovers at work — just plug in this beauty about an hour or so before you plan to eat so your food is hot and ready waiting for you! And you can *keep* it plugged in to slowly savor your delicious meals without them going cold if work starts to pick up. Plenty of reviewers say this 20-ounce Crock-Pot holds the perfect amount of food for one person. Its also dishwasher safe! Promising review: "I have been using this at work for a couple of weeks now and it's great! It's allowed me to bring all kinds of meals to work. I just plug it in about an hour before I plan to eat, stir it a couple of times and enjoy a gently and evenly warmed meal. If I get interrupted I just put the lid back on and it keeps my food warm till I get back. No odor while warming so I've even been able to bring fish without offending anyone. The unit is very easy to clean as well. So glad I found this product!" — Nana Harris Get it from Amazon for $34+ (available in four colors). 3. An Innisfree daily UV defense sunscreen reviewers are calling their "holy grail" sun protection. It has SPF 36, which is *chef's kiss* for everyday use. It's formulated with green tea for hydration, cica to soothe redness and irritation, and sunflower seed oil to nourish the skin. And the best part? It leaves behind a beautiful glow with zero white cast. Amazon, Promising reviews:" My holy grail SPF. The scent is mild, and the sunscreen goes on my skin like a dream. I've tried maybe 20 other sunscreens (American, Korean, and Japanese), and this one is my top pick for everyday wear." — Symphanie Park "I LOVE this product, I swear by it and I'm pretty sure this is my 3rd or 4th time purchasing it! As a woman of color, finding a sunscreen that didn't give me a white cast / ashy finish was very hard, so I am so glad I've come across this product ! It goes on the skin so smoothly. I apply moisturizer first, then the sunscreen and have no trouble spreading a little over my entire face! I seriously don't leave the house without this; I keep it on me at all times! It gives you a glow and makes skin feel so much softer. I also feel like some of my dark spots have faded due to this product! Also I have VERY sensitive skin, so everything breaks me out, but this has not!" — Sierra Keyes Get it from Amazon for $18+ (available in two sizes). 4. A splurge-worthy Hatch Restore 3, because this TikTok-viral sunrise alarm clock has had a serious ~glow-up~. This beautiful gadget not only helps you unwind at night but also wakes you up gently with its soothing glow and calming sounds, which reviewers say can help curb your habit of hitting the snooze button and completely transform your routine. It also doubles as a touch-controlled smart light and bedside lamp! The Hatch sunrise alarm clock works by gradually increasing or decreasing the light in the room to simulate a sunrise, which helps regulate the body's natural sleep/wake cycle. It also has a variety of soothing sounds to help you fall asleep and wake up more peacefully. The device can be controlled through an app, which allows you to customize the light and sound setting to your preference. If you haven't seen the latest Hatch iterations, the Restore 2 added design upgrades and a bunch of new content, including 10 new sunrise sounds, new light and sound pairings, 12 new sleep sounds, and a Morning Moment that includes meditation, stretches, and more to start your day off on the right foot! The Restore 3 adds even more sleep sounds, improved audio, and more controls on the device (making it easier to avoid using your phone before bed). Promising review:"BEST PURCHASE EVER!! A friend of mine had told me about her new sleep routine and after some researching Hatch, I was sold. I have had my Hatch Restore 2 for about a week and WOW, it has been a game changer. I wake up each morning in a better mood and not so groggy. It's been a great way to wake up and ease your wake up without getting jolted awake by your typical phone alarm." — Morgan Snyder Get it from Amazon for $169.99 (available in three colors). 5. An Aveeno Daily Body Oil featuring a mist pump so you can quickly cover your body with the nourishing goodness of oat and jojoba oils. This oil will leave your skin hydrated and glowing with a refreshing light scent that'll linger all day. Promising review: "Now that I am entering perimenopause, my skin is even drier than it was before. I have tried all different lotions with no luck. I am in LOVE with this spray. Even though it is an oil, it soaks in quickly and has helped my skin a ton. Hours later I felt my hands and arms and was amazed at how soft they were hours after use. It has a light and not overbearing smell, which is a plus too!" — stacey domboski Get it from Amazon for $9.58. 6. A Catrice "Instant Awake" under-eye brightener if you're desperate to hide and brighten those dark under-eye circles that can't seem to keep up with your new daylight savings schedule. Your old concealers might start to feel a bit jealous of this one's color-adapting formula, lightweight feel, and seamless blending. To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Placeholder Get it from Amazon for $6 (available in four shades). 7. A Graco 4Ever car seat with a 4-in-1 design that can adapt as your little one grows, supporting tiny newborns all the way up to big kids ready for a backless booster. You can save yourself from the never-ending game of "Which car seat do I need now?" because this gem has you covered from 4 to 120 pounds. Promising review:"We bought this exact car seat back in 2019 for my oldest. Knowing there are cheaper but decent other options, I considered buying a different car seat when our youngest was born. I did a ton of research and visited stores in person to check quality. Once again, I bought this car seat! It's expensive but worth every penny. Comfortable, easy to install, reclines, and extends super easy. Has two cup holders, which my oldest has designated for snacks and a drink. It's held up perfectly after repeated messes/spills/washes! Can't recommend this car seat more. If you're wondering if you should spend the money, do it!" — Ali Keller Get it from Amazon for $279 (available in seven colors). 8. An Anua heartleaf cleansing oil that visibly sucks out sebum from your pores and removes makeup residue and blackheads, leaving your skin looking clearer and feeling smoother. Reviewers of all skin types swear by it, including those with acne-prone skin (who say it doesn't cause breakouts)! BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores. Promising review:"BEST OIL CLEANSER I SWEAR. I've gone through 3–4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly it's heaven-sent. The first time I used it, it cleared a lot of my sebum and even now when I use it, it clears any dead skin and dirt I have, even when I don't wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo [above, right]." — rexichor Get it from Amazon for $17.69. 9. A set of neoprene hand weights with a rack if you're looking to step up your fitness game at home. The cute colors help quickly identify each matching pair (while looking nice in the corner of your room), and the neoprene coating makes them easy to grip — no slipping, just lifting! Promising review:"I like the fun motivational colors and the soft coating that makes them warmer to the touch and easier to hold than bare metal barbells. They also don't clank. I bought these for rehab and the weight variety is perfect for my now. The sturdy rack makes storage and access a breeze. It comes with instructions, but you won't need them. Just grab a Phillips screwdriver when you have an extra five minutes. Have another five minutes? Knock out a couple sets. You got this!" — lyn allin Get it from Amazon for $39.99 (available in various sets and sizes). 10. A fast-acting, refillable plug-in fly trap that not only catches house flies, fruit flies, moths, and gnats but does it all with a little light magic — luring those pesky bugs from up to 400 feet away so you don't have to waste time and money scattering traps all throughout your home. The sticky side is cleverly hidden on the back, so you won't have to face a gross bug graveyard every time you turn on the lights. Check out a TikTok of the plug-in fly trap in action. Promising review:"I can't say enough wonderful things about these handy little bug catchers! They are simple to use, cheap to refill, and catch a ton of small bugs and flies. I have eight of them now, all around my house! It's a little gross how many tiny flying insects are around…but it makes me feel a lot better now that I have these!" — Chris H. Get it from Amazon for $14.97 (comes with the device and two glue cards; also available in larger packs). 11. A bulk box of Churu treats (of the tuna variety) my cat goes completely feral over. These squeezable goodies are irresistibly tasty, crafted with high-quality ingredients, and rich in moisture (water is the first ingredient!), making them a hydrating treat your feline friend will love. Plus, their creamy texture makes them perfect for mixing with kibble for a little extra pizzazz or using as a sneaky way to administer meds. Life hack: Put them in the freezer to make icy pops so they'll last longer! BuzzFeed Shopping editor (and cat mom) Jenae Sitzes keeps these on deck at all times: "These lickable cat treats are such a crowdpleaser — even my youngest cat Chicho, who generally turns his nose up at crunchy treats, loves to get in on the action whenever I offer him one of these lil' tubes. And considering they've garnered over 40,000 5-star ratings on Amazon, it seems my kitties aren't alone in loving them. It's so easy to tear open a pack, and I love being able to feed the treat to them directly like Go-Gurt. They also came in clutch a while back when my older cat Sneaky (who was later diagnosed with a low-grade form of lymphoma) stopped eating and was throwing up from his stomach being so empty. The Churu lickable treats were the only thing I could coax him into eating — and while they're not a replacement for meals, they're high in moisture and were able to tide him over until his vet visit. And if you have to give your cats medications regularly, these can help disguise the flavor. "For mess-free dispensing, grab this cute spoon! I snagged it recently and it's made giving my cats Churu so much easier." Get it from Amazon for $22.57 for 40 tubes (also available in other packs and flavors). 12. Medicube's "Zero Pore" Pads containing lactic acid, salicylic acid, and a dual-textured surface to help control excess sebum while exfoliating dead skin and refining pores, all while keeping your glow game strong. Promising review:"I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it's been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It's great for the value, and I'll definitely be repurchasing these." — Ee El Get a pack of 70 from Amazon for $17.90 (available in four other styles). 13. Three pairs of ~tingly~ warming foot masks infused with a soothing blend of Epsom salt and menthol — the gentle warmth helps these ingredients dive deep into your foot muscles for instant relief, while shea butter and essential oils leave your skin incredibly soft and moisturized. They're perfect for anyone who's on their feet all day — like this hairstylist who gave them a glowing "10/10" rating. BuzzFeed Shopping writer Emma Lord is a fan of these: "I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!" Get it from Amazon for $11.97. 14. A set of family-friendly pastel "unbreakable" deep plates that are so practical, they basically pay for themselves. Made of wheat straw fiber, these lightweight plates won't break when you (or a kid) accidentally drop them, and they have a thickened bottom that's anti-slip. They're durable enough for the dishwasher and will survive *all* of your moves, and they come in the cutest colors that'll make every meal feel special! Amazon You can also microwave them for all your reheating needs (just don't microwave on high for more than three minutes). Promising review: "These are microwaveable and light to carry. Love the colors. Wish they were available in one color only, but I can't complain. I primarily bought these for microwave purposes. But can be used for salads, hot soup, etc. Also it's an in-between size like a medium. Just right for me." — M. Zolnosky Get a set of four from Amazon for $9.55 (also available as bowls). 15. A Dash rapid egg cooker ready to whip up an egg-cellent breakfast or snack while you're busy doing something else. It prevents the whole "guess if my yolks are cooked" drama because it can perfectly hard boil, soft boil, poach, or scramble eggs — and even make individual omelets — all within minutes. Promising review:"I bought this egg cooker for the first time a year and a half ago, and it is awesome. I hate having a single-purpose appliance in my kitchen, but this is worth it. Making hard-boiled eggs was always hit or miss for me, even if it was timed perfectly. (I admit I forgot about the eggs more than once!) This cooker makes PERFECT eggs every single time, to the exact hardness I desire with no green ring on the yolk. Even better, the shell slides off without taking half the egg white with it! My favorite use is to pop some eggs in when I get home and prep a salad. By the time the salad is ready, the eggs are done. I can even leave the kitchen and still hear when they are done because of the buzzer." — A. M. Hinshaw Get it from Amazon for $18.99+ (available in nine colors and two sizes). 16. A robotic vacuum that'll take care of all the dirty work so you finally have *extra* time for something else — like sleeping in a little! This handy guy features an infrared sensor for avoiding obstacles, which means it knows to avoid crashing into chew toys and furniture. And if you hate emptying vacuum bins (who doesn't?) you'll love the self-emptying feature. It can clean on a variety of surfaces, including hardwood floors and low- to medium-pile carpets! It also has drop-sensing tech to avoid falling down stairs and off ledges. And if it starts to run low on battery, it'll just return to its base for a recharge! Promising review:"I just had my hardwood floors refinished and got the one large area rug in my house deep cleaned. I have 2 dogs that were cordoned off in the kitchen for the whole time the floors were being refinished, except for the little trips in a hallway to the upstairs to go to bed at night and down in the mornings. The pic I have attached is from running the Eufy (Harry) for the first time after getting the rug back and putting furniture back in the downstairs of my house. I was appalled and thrilled! I have run it two times a day for the last two days with much the same result. Icky, but this thing is a beast. It is very easy to clean, comes with tools, extra brushes and a filter and I'm not sure how I have lived without it for all these years with dogs. I recommend highly." — Get it from Amazon for $149.99 (available in three models). Apply the $50 off coupon for this price! 17. A set of antimicrobial toothbrushes with special bristles to clean in between your teeth and get out all those popcorn kernels and sesame seeds from your everything bagel, leaving you feeling like you just left the dentist. And if you have sensitive teeth, no worries, because reviewers say these bristles are super soft. Mouthwatchers is a small biz that sells antimicrobial toothbrushes, which are also available in bundle sets and travel-sized options! Promising review:"Like most people, I've tried any number of toothbrushes (electric and manual) and can't say I've ever experienced an appreciable or memorable difference. Until this one. This one's approach to gum care got my attention. And they deliver. I can't remember the last time my mouth felt so clean without any torture involved. Highly recommend." — Emma Hunter Get two from Amazon for $9.90. 18. An airtight cold-brew maker guaranteed to kick those Monday morning blues to the curb. You can prep your favorite coffee blend the night before and store it in the fridge for a perfectly chilled cup come morning. Plus, it's dishwasher safe so you can spend less time washing dishes and more time enjoying your delicious brew. Promising review:"This has made my morning routine so much smoother! I love how easy it is to use, and it really feels like a high quality item. I never have to worry about leaks or spills, and it's nice to be able to have a sealed pitcher for the fridge when I'm not brewing coffee." — Victoria D. Get it from Amazon for $25.99+ (available in two sizes and three lid colors). And check out our full Takeya cold brew maker review for more deets! 19. A reviewer-beloved veggie chopper that'll help you save time and fly through making dinner because (in my opinion) prepping your fresh ingredients is the most time-consuming part. This handy gadget allows you to chop, slice, and julienne your veggies in record time. This chopper also features a built-in storage container to prevent messy countertops. Fullstar is a small business established in 2017 that specializes in kitchen gadgets. Promising review:" This made my life so much better with chopping onions and other veggies! It's so quick and easy. One tip is to make sure you cut your veggie small enough so that it's easy to push down the handle. Big chunks are a little harder to chop. Please be careful with cleaning; the blades are super sharp." — Tasha Get it from Amazon for $22.99+ (available in four sets and four colors). 20. A pack of surprisingly absorbent Swedish dishcloths — a perfect substitute for those endless rolls of single-use paper towels. They can absorb up to 20 times their weight in liquid; plus they're fast-drying (which helps prevent odors), machine washable, and can be reused over and over! BuzzFeed Shopping editor Melanie Aman loves these: "I recently received a pack to try and was surprised at how often I found myself reaching for them. While they can't replace a sponge (at least not in my cleaning routine because they're not as abrasive as a sponge), they are a fantastic paper towel replacement in most scenarios. I keep one in my kitchen and bathroom to deal with puddles on the counter and by the faucet, spills, and crumbs. As someone who buys sponges in bulk, I usually forget which sponge is the dish sponge and which is the cleaning sponge. Now that I have these dishcloths to handle easy messes, I don't have to worry about accidentally washing my dishes with the sponge that has bleach and harsh chemicals on it." Promising review:"These are great for everyday kitchen clean-up. There are enough in the package so that I can use a clean one every day, and they wash well. I don't put them in the dryer - just lay them on the counter til dry and that way they stay flat, easier to store them that way. Way better than a dishcloth, and hold less water than a sponge for wiping surfaces. Sometimes it's little things that make a chore less of a pain. These work for me." — TeresaB Get a 10-pack from Amazon for $19.99 (available in 12 color combos). 21. A pair of compression gloves to bring some relief to your sore, aching hands after a long day of typing reports. These gloves are breathable so you won't have to worry about your hands getting sweaty after using them for an extended period of time. Promising review: "I was feeling pain and discomfort in both hands for the past few weeks, so I decided to look into purchasing some sort of compression gloves. I got these within two days and started to wear them immediately and found them to be very comfortable. Within two or three days my hands were feeling so much better. Since they were fingerless I started to use them during the day also while on my computer etc. After about a week my hands were back to more pain or discomfort, so thank you ComfyBrace Compression Gloves for making my old tired painful hands feel young again and pain free again. So anyone out there who is suffering from arthritis or carpal tunnel pain do yourself a favor and get those gloves. They are well worth the money and you too will be thanking them." — Juliette Get a pair from Amazon for $9.97 (available in four sizes). 22. An Owala stainless-steel water bottle that'll help you hit your hydration goals while avoiding making unnecessary trips to the kitchen for ice, since it'll keep your bev nice and cold for up to 24 hours! It's also equipped with a unique 2-in-1 spout so you can sip through the built-in straw *or* chug through a wide-mouth opening without any leaky accidents. Check out the Owala FreeSip water bottle on TikTok! Promising review:"This is the second one I have purchased. I love this water bottle for the ease of drinking. The built-in sipping feature is a game changer, and I appreciate being able to close the top and keep the mouthpiece clean, unlike bottles with exposed straws. Don't ever change the design!" — Jill Get a 24-ounce bottle from Amazon for $29.98 (available in 18 colors and four sizes). 23. A pair of reusable Nippies silicone pasties because the last thing we want is you in the chilly conference room recreating Janet Jackson's Super Bowl wardrobe malfunction during that big presentation. These little lifesavers last up to 12 hours (perfect for bra-free days), offer ultra-discreet coverage, and are totally waterproof. They come in three sizes that fit cups A-C, D+ cups, and CC+ cups. Promising review: "I've tried so many nipple covers over the years, and these are just in a league of their own! They stick and don't move (sweat, clothes, moisturizer, etc. — nothing budges them), but then they peel off so easily. It's magic. They are completely seamless, and my husband (without prompting) said they looked like a second skin. I've got quite 'triangular' boobs, and they completely mold to the shape and look like I just have no nipples lol. Only when I'm suuuuuper cold does any level of nipple start to show through, and even then, it's minimal. They're more pricey than others I've bought before but so worth it. The others were one and done — these have held up through several wears and are still in perfect condition. Will repurchase them as soon as they wear out, without a doubt! No more bras!" — Alison BuzzFeed Shopping editor Natalie Brown swears by these pasties too! Check out her Nippies review to learn more. Get a set from Amazon for $26.50 (available in five shades, another style that gives you lift, and three sizes: one that fits A–C cups, one that fits D+ cups, and one that fits DD+ cups). 24. A patented ChomChom pet hair remover that works so well to remove pet hair, it'll make you say, "Oh yeah, my couch was that color!" Unlike a normal lint roller, the ChomChom doesn't contain sticky adhesive, which means it can be used over and over again. Promising review:"This thing does exactly what it says it does. It has made my life so much better, and I feel like I'm actually making progress in picking up the cat hair instead of just moving it from one place to another. I love it. The door that opens to throw away the picked-up hair needs to be more stable. I feel like it could break easily, so I'm very careful with it. All in all, this is a great product." — Drema Get it from Amazon for $23.99+ (available in four colors). 25. An antimicrobial facial spray to target acne-causing bacteria, stopping future breakouts right in its tracks. You can use it after your mid-day gym sesh, during that layover at the airport, or after being wedged between people on the bus headed to work. Just a quick spray and you're good to go — no scrubbing needed, *and* it won't dry your skin out. Promising review:" The product is a great alternative to Tower 28, any HCl spray will have a bleach-like smell, but it fades right away. I spray it right after washing my face in preparation for my nighttime routine and after workouts. Just be careful when using it with skin and makeup products as if it's not completely dry it will deactivate their properties. I use a fan to dry it out and it doesn't take long. Also, the atomizer mists more than it spritzes so you get nice even coverage. I usually use 3–5 sprays to cover my face. Haven't had any new breakouts since using it!" — Sophie Get it from Amazon for $17.46. 26. A bottle of Angry Orange citrus deodorizer that works and actually smells good with natural orange peel oil. This is perfect for getting rid of any pee smells from pet accidents, especially if you have a kitty who hasn't quite figured out the litter box yet. Use a UV blacklight (as shown above) to find urine spots you didn't even know were there! Angry Orange is a small biz that was founded in 2014. They provide pet-related household cleaning supplies like stain removers, mops, and more. Promising reviews:"I was skeptical at first, my cat peed on my couch and I had tried everything else but the smell was still there. I saw an ad for this and was completely surprised it worked so well! I sprayed my couch and wiped it down and the smell is GONE! Worth every penny!" — Amy "I love my dogs, stink and all. But I get embarrassed when non-dog owners come over, and my house smells like pond. Y'all know what I'm talking about. I keep a clean house, but I can't afford the water to wash their beds every week. I decided to try Angry Orange, and let me tell you, it works. Just two sprays on each dog bed, and the odor was gone. Also, four hours later after the orange smell had dissipated, still no doggie smell. 👍👍👍" — ocdmax Get it from Amazon for $17.96 (available in two scents and sizes). 27. A nonaerosol, benzene-free mattifying powder shampoo for the next time you sleep through your alarm and have to skip washing your hair to make it out the door in time. Just sprinkle a bit onto your roots, massage it in, and done! Your hair will look *and* smell fresh, and the added volume will give you a confidence boost to tackle the day ahead. Amazon Promising review: "I was looking for a dry shampoo that would be easy to use on the go for a trip I was taking. I had no issues taking this through TSA and it was so easy to use on the go. You literally just pat the poof on your scalp and then rub the powder in. I do have black hair so dry shampoo is usually very visible in my hair, but I didn't have any harder time than usual rubbing this powder in. It did a really good job of soaking up all the oil and giving my hair volume. I'm not a fan of the price for the amount that you get, but it is lasting longer than I thought it would. I would definitely recommend and will purchase again." — Teresa Get two from Amazon for $18 (available in six shades and in packs; refills also available). 28. A beginner-friendly menstrual cup, a trusty investment that won't fill up your trash or drain your wallet like other period products, saving you major $$$ in the long run. It has a handy pull tab so removing it is as easy as pulling a tampon string, and it provides up to 12 hours (!) of comfortable wear. No more rushing to the nearest store in a panic if your period's a bit unpredictable and you're always running out of supplies. The Flex Cup is ideal for heavy flows: Size 01 accommodates the equivalent of two super tampons, while Size 02 holds the equivalent of three. With proper care, your Flex Cup can last for years, saving you money! To maximize its lifespan, they recommend using the pH-balanced Flex Foaming Cleanser. Be sure to follow the instructions for cleaning and usage. BuzzFeed Shopping editor Danielle Healy says: "The menstrual cup factor that freaked me out the most was the thought of having to get up there and break the seal to take it out. So when I saw the Flex Cup, which is specifically designed to make that process easier, I figured why not give it a try. This is a purchase I would definitely file under the 'life-changing' category. Yes, there is a learning curve, but by my second cycle with the cup I felt like a pro. Even with the pull tab, taking it out can be a little messy (I tend to just do it in the shower), but it's definitely a more controlled experience than if it wasn't there at all. With my flow, I can leave my cup in for 12 straight hours without fear (can't say the same about tampons...), meaning The Flex Cup has made my period less awful. A true feat!" Promising review:"So very happy with my purchase!! Fits comfortably! Easy to insert and remove just takes some getting used to. Save money on pads and tampons! Very very very happy with this purchase." — Evie Get it from Amazon for $29.99 (available in two sizes). 29. Vacuum-free space-saving compression bags if you're tired of the struggle that comes with storing clothes every time the seasons change. These bags can compress even the bulkiest items into a neat little package. Just stick your clothes inside, zip it up, roll the bag, and watch the air get squished out, magically shrinking your clothes. Emma Lord / BuzzFeed It's great for packing a suitcase too — because, let's face it, we all need emergency backup outfits! BuzzFeed Shopping writer Emma Lord is OBSESSED: "Despite all the rave reviews I was definitely skeptical of space-saving bags that didn't require a vacuum, and even as they were actively squishing my clothes into oblivion I still couldn't quite believe it. I had easily two suitcases worth of clothes I wanted to pack for a three-week trip to London, and I managed to neatly pack the entirety of my wardrobe in one roller carry-on bag. Truly all I had to do was put my clothes in the bag, push them to the bottom, and then sit on it to get the air out before sealing it up. I had tons of extra bags and make a habit of taking them with me in case other people joining me on trips need them to be able to pack souvenirs on the way home. I'm never taking a long trip without these again — these are worth every damn penny. "Psst — just note that airlines will still enforce weight limits, so don't fly TOO close to the sun packing these up!!" Get a set of eight from Amazon for $15.48. 30. L'Oréal's 8-Second Wonder Water, a moisturizing, rinse-out lamellar treatment that'll smooth and add volume to your hair in just eight seconds. No more annoying knots or tangles to deal with! And when you dry your hair afterward, you'll notice much less frizz than usual and a soft, silky feel. This is silicone- and paraben-free! Promising review:"OMG!!! Most amazing hair treatment I've ever used in my entire life. Most hair masks weigh my hair down, but since this is water, it makes it SO soft and bouncy. I'm obsessed and will keep buying. Holy grail." — Natasha Get it from Amazon for $10.97. 31. A convenient, no-scrub Wet & Forget cleaner you only have to use ONCE a week to maintain a squeaky clean shower. This bleach-free cleaner removes soap scum, mildew, and hard water deposits from glass or tile surfaces without any overpowering odors. Just spray it on, walk away, and rinse it off the next day — easy peasy. The key is to start with an already clean shower — then, once a week, spray it down with this for upkeep so you don't have to deep clean quite as often! Promising review: "Let me be clear: I HATE cleaning the bathroom, all aspects of it, including the shower. At the same time, I HATE a dirty bathroom, especially the shower, since I got Lasik and can clearly see the filth and scum that until now was there but invisible to my blind eyes. Along comes Wet & Forget and holy shiny tile Batman, this stuff works! I use it weekly (unless I forget, which is part of its name, oddly enough), and it really looks like I used some brute force to bring my shower to its original glory. Get it, use dang it, don't forget it!" — Randy B Get it from Amazon for $19.39 (available in two scents). 32. A set of BluApple freshness balls — just by existing in the same space as your fruits and veggies, these can extend their lifespan and save you a ton of money in the process. No more wasted trips to the grocery store just because your bananas and bell peppers went bad too soon! BluApple is a small business that was founded 2009 to help combat food waste. Just snag a refill kit and refresh your freshness ball with a new packet every three months. Promising review:" I didn't really expect this to work, but it was so cheap I figured it was worth a try. I can't believe a head of iceberg lettuce was still crisp after two weeks in the fridge. It's not a miracle — it did not seem to help my cilantro last longer, but if I can stop throwing away a fraction of the produce I currently toss each week, I think it's worth it." — momin8er Get a two-pack from Amazon for $15.99. 33. A rechargeable electric lighter eliminating the need to constantly purchase matches or lighter fluid. Huge bonus: You can avoid burning your fingers or getting wax everywhere when trying to light your jar candle. Emma Lord / BuzzFeed, Promising review: "I'm not sure about battery life because it's rechargeable. My daughter has one, it's been over a year and she's never charged hers. I will NEVER go back to the traditional, long flame lighters. This thing is AMAZING! It's worth the money. I burn candles every day. This will be an awesome gift for any candle-loving person. Very easy to use." — JMR Get it from Amazon for $6.64+ (available in six colors). 34. A thermal round brush if you crave that gorgeous blowout look but dread the idea of shelling out a fortune at the salon every week. It's dual voltage *and* the brush head pops right off, making it super travel-friendly — just throw it in the adorable storage bag it comes with, and you're ready to jet-set in style. It has two heat settings so you can choose the best one for your hair type and minimize heat damage. Promising reviews: "I use this every day and I love it so much, so many compliments!" — Jenine Bivona "I have super thick and curly hair that I was not sure would be compatible with this device. I was hesitant because I saw it all over TikTok but could rarely find someone with my hair texture using this. I decided to buy it here on Amazon instead and I am glad that I did! My hair came out gorgeous and I got a lot of compliments from people. My biggest piece of advice to people who have thick and curly hair is to do much smaller sections at a time when doing your hair. It has better outcomes each time." — Tatiana Apelu Get it from Amazon for $35.99 (available in three colors). 35. A rubber broom acting as a magnet to pull out all that pet hair that's made itself at home in your carpet, giving your vacuum a well-deserved break and extending its lifespan by preventing pet hair from wrapping around the vacuum comb. It also works wonders on wood and linoleum, and the built-in squeegee is fantastic for tackling any spills or messes your furry friend may leave behind. Emma Lord / BuzzFeed Promising reviews:"I purchased this in hopes that it would help my poor vacuum survive future carpet cleaning days. It was AWESOME. All the hair that normally gets tangled and wrapped around my vacuum combs was just squeegee'd right up! My vacuum works less and picks up more actual 'stuff' because it isn't bogged down by hair tangles. Fully recommend for all households, regardless of pets!" — SKayeHan " I got this broom to save my knees (you're welcome, future me). My previous method of cleaning up stubborn dog hair was to literally dip a rag in water and go to town. It would take hours of Mr. Miyagi-ing my rugs and carpet to even get it semi-clean. Now I just dip this broom in a water bucket, sweep my rugs, and presto — I'm done in 30 minutes." — Savannah Woods Get it from Amazon for $19.31. The reviews for this post have been edited for length and clarity.
South China Morning Post
15-02-2025
- Entertainment
- South China Morning Post
J-beauty and K-beauty, compared – but will C-beauty take the crown?
Innisfree is one of the many Asian brands that took on the globe. Photo: Handout J-beauty and K-beauty rose from the East to enchant the world. J-beauty took the minimalist, less-is-more approach, while K-beauty came in full force, all about multi-step rituals and splashy trends. Both reshaped the industry and set the bar for skincare worldwide, but now these once-supreme giants are finding their influence isn't quite what it used to be. Anne Hathaway is a brand ambassador for Japanese stalwart Shiseido. Photo: Handout J-beauty has long been committed to simplicity and effectiveness. David Yu, co-founder of Prossence, a skincare brand developed with inspiration from K-beauty principles, explains that J-beauty 'relies on a few high-quality products with mild ingredients that work well together', an ideal for those who want 'an effective, uncomplicated routine that's gentle on the skin and works well in the long term'. In classic J-beauty style, brands like Shiseido have championed hydration-focused formulas that keep skin healthy without overdoing it – no fluff, just lasting results. At the other end of the spectrum, K-beauty preaches a different philosophy, packing multi-step routines with everything from essences to snail mucin. As Yu points out, K-beauty's 'multi-step routine' turns skincare into a ritual of layering and hydration , where 'fun, effective, visually appealing textures' meet quirky ingredients that have wowed Western markets. K-beauty's edge lies in its constant reinvention – Sulwhasoo, Innisfree and Laneige, among others, have mastered the art of intrigue, rolling out fresh products and driving trends as if skincare were the latest Netflix binge. Jin, from K-pop supergroup BTS, is an ambassador for K-beauty mainstay Laneige. Photo: Handout The global rise of J-beauty and K-beauty can be chalked up to their approaches and rich cultural backstories. With its commitment to quality and tradition, J-beauty became the go-to for those craving authenticity and reliability in their skincare. Brands like Shiseido and SK-II didn't just build products, they built icons: household names that have become revered for their dedication to timeless, no-fuss excellence. On the flip side, K-beauty soared on the wings of trendiness and innovation, with the Korean wave (think K-pop idols and K-dramas) spreading the gospel of flawless skin worldwide. K-beauty's rituals are all about consistently nurturing the skin, in sharp contrast to the West's 'get results now' approach. As Yu explains, 'K-beauty is all about building a healthy skin barrier over time, focusing on gradual results with gentle, hydrating products, unlike Western skincare.' Here, it's all about layering hydration daily to strengthen the skin for the long haul. Yu notes that, in Korea, skincare is seen as a gentle wellness ritual. DamDam Rice Drops. Photo: Handout Together, J-beauty and K-beauty shook up the global market, each bringing a fresh, culturally rich approach to skincare. As Giselle Go, former Harper's Bazaar Singapore editor and co-founder of Damdam, says, K-beauty stands out for its 'playfully innovative products, multi-step routines, and fast-paced product cycles'. It's skincare that's indulgent as well as fun – transforming everyday rituals into personal spa moments.
