Latest news with #Innocean
Korea Herald
07-04-2025
- Automotive
- Korea Herald
Innocean's Canvas Worldwide named media agency of the year in US
Innocean, a marketing agency affiliated with Hyundai Motor Group, announced Monday that its US subsidiary, Canvas Worldwide, has been named 2025 Media Agency of the Year by Campaign US, coinciding with the 10th anniversary of Canvas' founding. Canvas was recognized for its data-driven strategy, innovative media solutions, and strong client evaluations, according to Innocean. In particular, the agency's customized strategies have significantly contributed to the improved business performance of its clients. For example, Canvas has supported Kia in achieving seven consecutive years of growth, with six models reaching all-time high US sales. The agency also played a key role in helping Genesis break into the top 10 luxury automotive brands in the US within just six years of its launch. Additionally, Zillow, a major US online real estate platform, reported a 13 percent revenue increase in the first quarter of its collaboration with Canvas. Canvas was established in 2015 as a joint venture between Innocean and Horizon Media, the largest media agency in the US, to drive Innocean's global media expansion. In 2022, Innocean acquired full ownership of Canvas, further strengthening its presence in the competitive North American market.
Korea Herald
31-03-2025
- Business
- Korea Herald
Innocean named Germany's leading creative agency
Innocean, a Korean marketing and advertising agency, announced Monday that its German subsidiary Innocean Berlin received the highest honors in Germany and ranked No. 2 in Europe in the latest Creative Agency Rankings. The rankings are based on results from the Immortal Awards, hosted by Little Black Book, a global marketing platform. Innocean Berlin's top placement was led by its campaign 'The First Speech,' created in collaboration with Reporters Without Borders. The campaign promotes press freedom with the message 'Trust the free press. Not pretty words,' and was praised for its cinematic quality and emotional resonance. The acclaimed campaign previously won the Grand Prix for Good at the Cannes Lions International Festival of Creativity, along with major awards from the New York Festivals and the London International Awards. Innocean has steadily expanded its European presence since establishing its regional headquarters in Germany in 2007. The agency serves major global clients, including affiliates of Hyundai Motor Group, and is known for its culturally insightful and socially driven campaigns. It is expected to achieve even greater success moving forward. 'We're very proud, as this latest ranking is a testament to our efforts,' said Innocean CEO Lee Yong-woo. 'We will continue delivering impactful messages that reflect deep cultural and social insight.'
Korea Herald
05-03-2025
- Automotive
- Korea Herald
Innocean explores marketing collaboration with Netflix leadership
Innocean, a marketing agency affiliated with Hyundai Motor Group, announced Wednesday that it held a meeting with Netflix's advertising leadership team, including Advertising President Amy Reinhard, to explore potential marketing collaborations. During the meeting, Innocean showcased its creative expertise, spanning campaign planning, production, and dominant outdoor advertising media in key commercial districts, as well as its extensive global network. The collaboration is expected to generate significant marketing synergies, leveraging Innocean's branding campaigns and integrated marketing communications strategies for major global clients alongside Netflix's premium streaming services and engaging ad environments. Since last year, Innocean and Netflix have actively collaborated on various online and offline marketing initiatives, including Kia's first domestic single-title sponsorship deal with Squid Game Season 2 in Korea. 'With growing global interest in K-content, including Squid Game Season 2, Single's Inferno Season 4, and The Trauma Code: Heroes on Call, Netflix's ad-supported subscription plans have seen a substantial increase in demand,' an Innocean official said. 'Netflix is evolving into a key media platform for branding campaigns, offering an immersive ad experience that seamlessly integrates with user engagement.' Innocean CEO Lee Yong-woo added, 'We will continue expanding our partnership with Netflix by driving successful collaborations that create meaningful shifts in the global advertising market.'
Korea Herald
17-02-2025
- Entertainment
- Korea Herald
Innocean pioneers digital storytelling with cutting-edge displays
Korean marketing company Innocean is strengthening its presence in the digital outdoor advertising sector by showcasing location-tailored content, supported by creative storytelling and cutting-edge video technology. The Hyundai Motor Group's advertisement unit announced Monday that it is broadcasting customized content on a massive digital board in the heart of Seoul, offering immersive, illusory visuals to visitors. Originally known for its multiaward-winning advertisements, Innocean has evolved into a media provider, managing the digital board since November and curating its content. The 1,292-square-meter screen — about the size of three basketball courts — is mounted on the over half-century-old Shinsegae Department Store in central Seoul, filling the expansive square facing Myeong-dong, one of Seoul's busiest districts, with captivating visuals. The content, including in-house productions, had attracted approximately 1 million visitors by the end of last year, driven by its viral online popularity with its striking aesthetics. For its in-house content, Innocean has focused on the historical significance of the location, incorporating Korean cultural heritage into its displays. Since January, Innocean has showcased a video featuring the real wall of the Shinsegae Department Store — the first department store in Korea, built in the 1960s — adorned with illusory images representing both the store and Korean culture. One standout display features the pattern of "najeonchilgi," a traditional lacquered mother-of-pearl box inlaid with chrysanthemums. Another notable creation from last year highlights Korea's cultural heritage, showcasing the Bronze Dragon artifact unearthed from a pond at Gyeongbokgung, the main palace of the Joseon era (1392–1910). The video, particularly designed with foreign visitors in mind, dynamically portrays the artifact's restoration, showing it transforming from a damaged relic to a fully restored form. Lifelike flames and animation create an illusion of the dragon bursting out from the digital screen. Additionally, Innocean has produced content reflecting real-time weather conditions, using illustrated animations of the current weather to enhance the immersive experience for pedestrians. "Going beyond commercial content, we aim to create displays that the general public can enjoy, contributing to the development of Seoul's unique brand through digital out-of-home advertising," stated Kim Jae-pil, the head of Innocean's media experience division. With its blend of technology, storytelling and cultural themes, Innocean is establishing itself as a leader in digital out-of-home advertising, offering visitors and locals the opportunity to experience the fusion of digital art and Korean heritage.
Korea Herald
13-02-2025
- Automotive
- Korea Herald
Innocean's Genesis G80 ranks among top 10 most memorable Super Bowl ads
Innocean, the marketing unit under Hyundai Motor Group, announced Thursday that its 2016 Super Bowl advertisement for Hyundai Motor's Genesis G80 had ranked among the top 10 most memorable Super Bowl commercials of the past decade. According to a survey released on Feb. 7 by global advertising agency VCCP and marketing consultancy Cowry Consulting, which surveyed 1,000 US adults, "First Date"—featuring Kevin Hart as an overprotective father—took fourth place, following advertisements from Budweiser, Doritos and Heinz. It was also the only automotive advertisement to make the top 10 among those televised during the NFL championship. American comic actor Hart portrays an over-the-top father tracking his daughter on first date, seamlessly highlighting the Genesis G80's location tracking feature. The well-structured storyline and humor resonated with audiences, leaving a lasting impression on US consumers. In 2016, the commercial topped USA Today's annual Super Bowl Ad Meter, a key measure of consumer sentiment toward Super Bowl advertisements. It was the first time a commercial for either a non-US-based company or an automotive brand ranked first since the index was introduced in 1989. With well over 100 million viewers in the US alone, the Super Bowl is widely regarded as the biggest advertising stage in the world, fetching a premium for the ad spots. Companies paid as much as $8 million for a 30-second slot at this year's Super Bowl. 'Great advertisements stay in consumers' minds no matter how much time passes. Innocean will continue efforts to showcase differentiated creativity in the global market,' said Innocean CEO Lee Yong-woo.
