Innocean explores marketing collaboration with Netflix leadership
Innocean, a marketing agency affiliated with Hyundai Motor Group, announced Wednesday that it held a meeting with Netflix's advertising leadership team, including Advertising President Amy Reinhard, to explore potential marketing collaborations.
During the meeting, Innocean showcased its creative expertise, spanning campaign planning, production, and dominant outdoor advertising media in key commercial districts, as well as its extensive global network.
The collaboration is expected to generate significant marketing synergies, leveraging Innocean's branding campaigns and integrated marketing communications strategies for major global clients alongside Netflix's premium streaming services and engaging ad environments.
Since last year, Innocean and Netflix have actively collaborated on various online and offline marketing initiatives, including Kia's first domestic single-title sponsorship deal with Squid Game Season 2 in Korea.
'With growing global interest in K-content, including Squid Game Season 2, Single's Inferno Season 4, and The Trauma Code: Heroes on Call, Netflix's ad-supported subscription plans have seen a substantial increase in demand,' an Innocean official said.
'Netflix is evolving into a key media platform for branding campaigns, offering an immersive ad experience that seamlessly integrates with user engagement.'
Innocean CEO Lee Yong-woo added, 'We will continue expanding our partnership with Netflix by driving successful collaborations that create meaningful shifts in the global advertising market.'
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