Latest news with #LeeYong-woo
Korea Herald
31-03-2025
- Business
- Korea Herald
Innocean named Germany's leading creative agency
Innocean, a Korean marketing and advertising agency, announced Monday that its German subsidiary Innocean Berlin received the highest honors in Germany and ranked No. 2 in Europe in the latest Creative Agency Rankings. The rankings are based on results from the Immortal Awards, hosted by Little Black Book, a global marketing platform. Innocean Berlin's top placement was led by its campaign 'The First Speech,' created in collaboration with Reporters Without Borders. The campaign promotes press freedom with the message 'Trust the free press. Not pretty words,' and was praised for its cinematic quality and emotional resonance. The acclaimed campaign previously won the Grand Prix for Good at the Cannes Lions International Festival of Creativity, along with major awards from the New York Festivals and the London International Awards. Innocean has steadily expanded its European presence since establishing its regional headquarters in Germany in 2007. The agency serves major global clients, including affiliates of Hyundai Motor Group, and is known for its culturally insightful and socially driven campaigns. It is expected to achieve even greater success moving forward. 'We're very proud, as this latest ranking is a testament to our efforts,' said Innocean CEO Lee Yong-woo. 'We will continue delivering impactful messages that reflect deep cultural and social insight.'
Korea Herald
05-03-2025
- Automotive
- Korea Herald
Innocean explores marketing collaboration with Netflix leadership
Innocean, a marketing agency affiliated with Hyundai Motor Group, announced Wednesday that it held a meeting with Netflix's advertising leadership team, including Advertising President Amy Reinhard, to explore potential marketing collaborations. During the meeting, Innocean showcased its creative expertise, spanning campaign planning, production, and dominant outdoor advertising media in key commercial districts, as well as its extensive global network. The collaboration is expected to generate significant marketing synergies, leveraging Innocean's branding campaigns and integrated marketing communications strategies for major global clients alongside Netflix's premium streaming services and engaging ad environments. Since last year, Innocean and Netflix have actively collaborated on various online and offline marketing initiatives, including Kia's first domestic single-title sponsorship deal with Squid Game Season 2 in Korea. 'With growing global interest in K-content, including Squid Game Season 2, Single's Inferno Season 4, and The Trauma Code: Heroes on Call, Netflix's ad-supported subscription plans have seen a substantial increase in demand,' an Innocean official said. 'Netflix is evolving into a key media platform for branding campaigns, offering an immersive ad experience that seamlessly integrates with user engagement.' Innocean CEO Lee Yong-woo added, 'We will continue expanding our partnership with Netflix by driving successful collaborations that create meaningful shifts in the global advertising market.'
Korea Herald
20-02-2025
- Business
- Korea Herald
Innocean Indonesia named agency of the year by Campaign Brief Asia
Innocean Indonesia has been named agency of the year by Campaign Brief Asia, the most influential creative advertising trade magazine in the region, the company announced Thursday. The achievement was driven by the agency's highly successful "Yellow Canteen" campaign for Dulux, a corporate social responsibility initiative aimed at protecting Indonesian students from diseases caused by flies in the country's hot, humid climate. In addition to securing the top spot, Innocean Indonesia also entered the top 20 agencies in Asia, ranking among the most awarded creative agencies. With the largest population in Southeast Asia and a pivotal role in ASEAN, Indonesia has emerged as a major hub for creative marketing in the Asia-Pacific region. Lee Yong-woo, CEO of Innocean, expressed his gratitude, stating, 'We are honored to lead the rankings, surpassing our competitors in just five years since Innocean Indonesia's establishment. We will continue to deliver creative work rooted in a deep understanding of regional cultures.' Yusdina Fibriyanti, managing director of Innocean Indonesia, emphasized the company's long-term vision, 'Our goal is to be a trusted partner that drives client success while making a lasting impact on the community. We will continue to dedicate our efforts to embedding our values in the Indonesian market.'
