Latest news with #InstitutionalBrandValueIndex
CairoScene
10-06-2025
- Business
- CairoScene
Dubai Police Ranked World's Most Reputable Law Enforcement Agency
Brand Finance names Dubai Police the world's most reputable force with a AAA+ rating and 9.2/10 score globally. Jun 10, 2025 Dubai Police has been ranked the most reputable police force globally in a study by Brand Finance, securing a AAA+ rating and a score of 9.2 out of 10 in the newly launched Institutional Brand Value Index. Based on feedback from over 8,000 respondents across 10 countries, the study assessed public trust in law enforcement using criteria such as professionalism, ethical conduct, innovation, and effectiveness. In 2024, projects worth USD 545 million have been announced to enhance Dubai's police force, including plans to expand the force's infrastructure, training and technology for improved public safety. Key investments include the AED 1 billion Dubai Police Academy in Al Ruwayyah 1, set to open in 2027, and the 'Area 56' project, a AED 300 million Unified Centre for Crime Prevention and Data Analysis that will integrate AI and predictive policing to enhance crime prevention, traffic safety, and anti-narcotics efforts.
Hi Dubai
10-06-2025
- Business
- Hi Dubai
Dubai Police Tops Global Ranking as World's Most Reputable Police Force
Dubai Police has been named the most reputable and strongest police force in the world, according to a comprehensive study by Brand Finance. The force earned a AAA+ rating and scored 9.2 out of 10 in the Institutional Brand Value Index, topping the list after evaluations across 10 countries and feedback from more than 8,000 stakeholders. The study assessed global police forces across 11 key reputation pillars, including professionalism, integrity, fairness, and innovation. Dubai Police surpassed international counterparts in all categories, reflecting strong public trust and effective performance. Notable scores included 67% for safety assurance, 64% for effective duty performance, and 60% for integrity. The recognition also reinforces Dubai Police's contribution to enhancing the UAE's soft power. With an estimated brand value of AED57.9 billion ($15.8 billion), the force plays a significant role in the UAE's national brand, which totals AED4.48 trillion ($1.2 trillion). Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, credited the achievement to the visionary leadership of the UAE. He highlighted the force's shift from traditional policing to a modern, tech-driven model incorporating artificial intelligence and smart services. Strategic initiatives such as Smart Police Stations, the UAE SWAT Challenge, and the Esaad programme were cited as key contributors to the force's growing global reputation. David Haigh, CEO of Brand Finance, emphasized the importance of perception in shaping global influence, noting that Dubai Police's high brand strength score reflects its consistent efforts in community engagement, innovation, and public service. This recognition marks a major milestone in Dubai Police's transformation into a globally respected force, not only in law enforcement but also as a symbol of security and progress. News Source: Emirates News Agency
Gulf Today
09-06-2025
- Business
- Gulf Today
Dubai Police recognised as the world's strongest police brand
Dubai Police has been ranked the strongest police brand globally, topping the Institutional Brand Value Index issued by Brand Finance. The force received a prestigious AAA+ rating and an overall score of 9.2 out of 10 following a comprehensive comparative study conducted across 10 countries and involving feedback from more than 8,000 stakeholders and relevant entities. The assessment highlighted Dubai Police's exceptional performance across all evaluated pillars, including ethics, operational efficiency, transparency, and innovation. It also underscored the force's contribution to strengthening the UAE's and Dubai's soft power, with a brand value of Dhs57.9 billion ($15.8 billion), out of a total national brand value of Dhs4.48 trillion ($1.2 trillion), according to Brand Finance's National Brand Report. Superior Performance Dubai Police outperformed leading global police forces across all eleven reputation criteria, achieving scores well above the global average in key areas such as fair treatment of all individuals (57%), commitment and integrity (60%), safety and security assurance (67%), ethical conduct (59%), professional engagement (62%), effective duty performance (64%), positive presence on social media platforms (57%), transparent and effective communication (51%), innovation in crime prevention (54%), modernity and progressive development (54%), and strong operational field presence (63%). These results position Dubai Police as not only an effective law enforcement body, but also a key contributor to soft power and economic value, offering a global model for excellence in policing. Strategic National Alignment Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, extended his deepest appreciation to His Highness Sheikh Mohamed Bin Zayed Al Nahyan, President of the UAE, and to His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for their unwavering support and strategic guidance. Al Marri also expressed his gratitude to His Highness Sheikh Mansour Bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, and Chairman of the Presidential Court; Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai; Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, First Deputy Ruler of Dubai, Deputy Prime Minister and Minister of Finance; and Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, for their instrumental role in supporting the continued advancement of the UAE's police forces. Furthermore, Al Marri expressed the force's sincere appreciation to His Highness Lieutenant General Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, whose continuous directives have played a pivotal role in achieving this global milestone and embedding innovation within the policing sector. 'This recognition reflects the trust placed in police institutions across the UAE and highlights Dubai Police's commitment to public safety, wellbeing, and quality of life,' said Al Marri. 'Our rise to global leadership in police branding is the outcome of visionary leadership and an unwavering pursuit of excellence. Dubai Police has evolved from traditional structures to a forward-thinking, intelligent, and sustainable policing model, integrating advanced technologies and artificial intelligence.' Al Marri also noted several strategic initiatives that have strengthened the force's global profile, including Smart Police Stations (SPS), the UAE SWAT Challenge, community engagement events, e-sports tournaments, and the 'Esaad' programme. 'Dubai Police is more than a law enforcement entity; it is a strategic partner in building a secure, advanced, and sustainable society,' he added. A Human-Centric Approach Brigadier Ali Khalfan Al Mansouri, Director of the General Department of Community Happiness at Dubai Police, said: 'This global distinction reflects both local and international confidence in our institution. Leading the world in institutional identity and reputation confirms our focus on enhancing societal wellbeing through an innovative security framework. At the heart of this success is our commitment to transparent, inclusive, and effective communication with all segments of society. This recognition is the result of Dubai Police's integrated, human-centric development model.' Values-Driven Identity Major Abdulla Hamad Alshamsi, Director of the Institutional Identity and Exhibitions Department at Dubai Police, said: 'Receiving the AAA+ rating is a global endorsement of the success of Dubai Police's institutional identity strategy. We have established and sustained a brand rooted in our core values: transparency, innovation, justice, and efficiency. Over the years, we have built a distinct identity that goes beyond visual elements to reflect the ethos and global vision of Dubai Police. This recognition by Brand Finance motivates us to continue positioning our brand as an international benchmark.' Validation David Haigh, Chairman and CEO of Brand Finance, congratulated Dubai Police on securing the top ranking. He said: 'This achievement confirms the strength of Dubai Police's brand and highlights the importance of innovative, future-oriented public institutions in national development and global reputation-building. The level of trust attained is both rare and exceptional for a government security agency.' He added: 'Dubai Police has successfully embedded innovation and community engagement at the core of its global identity. This success stems from a long-term strategic vision that merges institutional planning with modern branding and technology. Through smart policing initiatives and AI-powered services, Dubai Police has redefined the relationship between law enforcement and society. Today, it stands not only as a leading security institution, but also as a key force in enhancing the soft power of Dubai and the UAE, turning brand reputation into tangible national value.' Methodology Brand Finance based its assessment on existing data reflecting perceptions of Dubai and the UAE's soft power, using inputs from the City Index and the Global Soft Power Index. A dedicated research study was conducted in line with international benchmarking standards to evaluate Dubai Police's contribution to the UAE and Dubai's 2025 performance in the index. The study included public perception data from 10 countries and over 8,000 stakeholders and participants.
Dubai Eye
09-06-2025
- Business
- Dubai Eye
Dubai Police recognised as world's strongest police brand
Dubai Police has officially been ranked the strongest police brand in the world, topping the Institutional Brand Value Index issued by Brand Finance. The force earned a top-tier AAA+ rating and an overall score of 9.2 out of 10, following an international study involving more than 8,000 stakeholders across 10 countries. The assessment praised Dubai Police for outstanding performance in areas including ethics, innovation, operational efficiency, transparency and public trust — outperforming other global police forces across all eleven reputation benchmarks. Highlights of the evaluation include: 67% recognition for safety and security assurance, 64% for effective duty performance, 60% for commitment and integrity, and strong public engagement through social media and transparency. The force also stood out for its use of technology in crime prevention and its modern, forward-thinking approach to law enforcement. According to Brand Finance, Dubai Police contributes a brand value of AED 57.9 billion to the UAE's overall national brand, which now stands at over AED 4.48 trillion. The report positions Dubai Police as more than just a top-tier security agency — it's now a key part of the UAE's global soft power, setting a new international benchmark for policing excellence.
Time of India
09-06-2025
- Business
- Time of India
Dubai Police ranked world's strongest police brand, earns AAA+ rating
Dubai Police earned a AAA+ rating and a 9.2/10 score, topping a global study across 10 countries by Brand Finance/ Image: X/ dubaipolice Dubai Police has been ranked the strongest police brand in the world, earning a AAA+ rating and an overall score of 9.2 out of 10, according to the Institutional Brand Value Index issued by Brand Finance. This recognition follows a rigorous global assessment across 10 countries, involving feedback from over 8,000 stakeholders and institutions. The force outperformed its international counterparts across all 11 reputation criteria, reflecting its commitment to operational excellence, innovation, ethical standards, and transparent governance. Top scores across all reputation criteria The comprehensive evaluation conducted by Brand Finance highlighted Dubai Police's exceptional performance in every measured area, including: Fair treatment of all individuals – 57% Commitment and integrity – 60% Safety and security assurance – 67% Ethical conduct – 59% Professional engagement – 62% Effective duty performance – 64% Social media presence – 57% Transparent and effective communication – 51% Innovation in crime prevention – 54% Modernity and progressive development – 54% Operational field presence – 63% These scores are well above the global average, positioning Dubai Police not only as a leading law enforcement agency, but also as a major contributor to Dubai's and the UAE's soft power. Brand Finance reported that Dubai Police's brand value alone stands at Dh57.9 billion ($15.8 billion), a substantial part of the UAE's total national brand value of Dh4.48 trillion ($1.2 trillion), as outlined in the firm's National Brand Report. Leadership, innovation, and strategic impact Commenting on the achievement, Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, expressed his gratitude to the country's leadership: 'This recognition reflects the trust placed in police institutions across the UAE and highlights Dubai Police's commitment to public safety, wellbeing, and quality of life,' said Al Marri. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch CFD với công nghệ và tốc độ tốt hơn IC Markets Đăng ký Undo He credited the visionary leadership of President His Highness Sheikh Mohamed bin Zayed Al Nahyan and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for their strategic direction and continuous support. 'Our rise to global leadership in police branding is the outcome of visionary leadership and an unwavering pursuit of excellence,' Al Marri said. 'Dubai Police has evolved from traditional structures to a forward-thinking, intelligent, and sustainable policing model, integrating advanced technologies and artificial intelligence.' Al Marri also highlighted the force's forward-thinking initiatives that contributed to its global standing, including: Smart Police Stations (SPS) The UAE SWAT Challenge Community engagement events E-sports tournaments The 'Esaad' programme 'Dubai Police is more than a law enforcement entity; it is a strategic partner in building a secure, advanced, and sustainable society,' he added. Global recognition from brand finance David Haigh, Chairman and CEO of Brand Finance, also commended Dubai Police for its historic achievement: 'This achievement confirms the strength of Dubai Police's brand and highlights the importance of innovative, future-oriented public institutions in national development and global reputation-building,' Haigh said. 'The level of trust attained is both rare and exceptional for a government security agency.' Haigh's remarks further emphasized the significance of Dubai Police's branding success not only as a policing milestone, but as a model for public sector excellence on the global stage.
