Latest news with #Intelligence
Malaysian Reserve
11 hours ago
- Business
- Malaysian Reserve
Celestine Achi Launches Free AI Readiness Assessment Tool and Maturity Framework to Accelerate Africa's AI Adoption in PR, Media, and Communications
LAGOS, Nigeria, June 1, 2025 /PRNewswire/ — As the AI revolution sweeps across industries worldwide, one African innovator is ensuring the continent doesn't just keep up — but leads. Dr. Celestine Achi, renowned AI educator, PR technology pioneer, and author of AI-Powered PR: The Essential Guide for Communications Leaders to Master Artificial Intelligence, has unveiled a groundbreaking AI Maturity Assessment Framework and AI Readiness Assessment Tool tailored for African organizations and professionals. This dual innovation is designed to democratize access to strategic AI evaluation for businesses, agencies, nonprofits, and public sector entities — with a special focus on public relations, media, and communications professionals. 'AI shouldn't be a privilege for the West. It must be a catalyst for transformation in Africa — starting with those who shape public narratives,' said Celestine Achi, Founder of Cihan Digital Academy and architect of the TABS-D AI Implementation Framework. Empowering Africa's Future-Ready Workforce The AI Readiness Assessment Tool, now freely available at enables individuals and teams to instantly evaluate their current AI capabilities across key pillars such as strategy, skills, systems, and culture. Upon completion, users receive a customized AI readiness report with practical steps for growth — no technical background required. The companion AI Maturity Assessment Framework provides a structured pathway for organizations to transition from AI experimentation to enterprise-level integration. Rooted in real-world case studies and tested across PR agencies, newsrooms, and regulatory bodies, the framework allows African leaders to map their journey across five maturity stages: Nascent, Aware, Engaged, Strategic, and Transformational. Built for Communicators. Designed for Africa. What sets this initiative apart is its deep contextual relevance. Drawing from Celestine's extensive work with media agencies, government communicators, and enterprise brands across Nigeria and beyond, the tools are optimized for African realities — where connectivity, capacity gaps, and talent development remain major hurdles. 'PR and media professionals are the architects of trust. They deserve the right tools to thrive in this intelligent era,' Achi emphasized. 'With this framework, they can now measure, learn, and lead AI transformation — regardless of their current digital maturity.' A Movement, Not Just a Tool Already embraced by industry leaders and professional bodies, the AI Maturity Framework and Readiness Tool are part of the broader AI-Powered PR Ecosystem, a multi-dimensional platform offering: The AI-Powered PR playbook An immersive PR simulation game built on the TABS-D framework Community engagement tools and certification programs To access the free assessment and start your AI journey, visit: About Celestine Achi Celestine Achi (FIIM, MNIPR, ANIMC, Dr. FAIMFIN) is Africa's foremost authority on AI in PR and digital media transformation. He is the author of AI-Powered PR, developer of the TABS-D Framework, and founder of Cihan Digital Academy – a pioneer in AI education for communicators. Photo – View original content:
New Indian Express
17 hours ago
- Health
- New Indian Express
Senior IPS officer PSR Anjaneyulu hospitalised in Vijayawada GGH amid APPSC Group-1 scam investigation
VIJAYAWADA: Senior IPS officer and former Intelligence chief PSR Anjaneyulu, currently in judicial remand in connection with the alleged APPSC Group-1 examination evaluation scam, was admitted to Vijayawada GGH on Saturday afternoon. This marks the second time Anjaneyulu has been hospitalised since his remand, after developing health complications in jail. According to jail authorities, Anjaneyulu was rushed to the hospital around 10 am after experiencing sudden blood pressure fluctuations and giddiness. Doctors provided initial treatment and later moved him to the general ward for observation. His condition was monitored through the evening, and a detailed medical report was submitted to police and jail authorities. Anjaneyulu recently secured bail in a harassment case involving a doctor and Mumbai-based actress Kadambari Jethwani. He is still awaiting bail in the APPSC scam case.
Time of India
3 days ago
- Business
- Time of India
When AI becomes your intern (and your partner on the pitch)
HighlightsArtificial Intelligence (AI) functions like an ever-ready intern, generating numerous ideas quickly but still requiring human input to refine and ensure cultural relevance. The role of creatives is shifting from being doers to decision-makers, emphasising the importance of asking better questions and curating AI-generated content. While AI enhances the creative process by providing initial drafts and ideas, the true essence of storytelling and connection with the audience hinges on human creativity and insight. By Gaurav Arora Let's be honest: if AI were a team member, it would be that intern who never sleeps, never complains, and always has a 'first draft' ready in three seconds. Sure, the tone might be off, the headline might be a bit too clever for its own good, and the meme reference could be stuck in 2021 - but it's learning. Fast. In the agency world, we often joke: 'Need 100 campaign names by morning?' Today, the answer might be: 'Cool, I'll ask ChatGPT.' But here's the catch: AI might be brilliant at volume, but not always at value. And that's where the human magic comes in. The AI-Intern Era Is Here We have all been there—the late nights spent crafting pitch decks, sweating over that one big idea. Now, with AI in the loop, your whiteboard sessions are suddenly way more productive. The difference? The shift in how we approach creative work. AI doesn't replace thinking; it just clears the clutter so you can think deeper. Picture this: Your AI intern churns out 50 ideas in the blink of an eye. Your job? Sift through, select, and refine the gems that actually matter. Whether you're writing taglines, scripting videos, or planning influencer campaigns - AI provides breadth. It can pump out ideas like a machine gun. But the nuance, tone, and cultural context? That's still human turf. AI might give you 50 options, but it's the human who knows when a message clicks with the audience, or when it just falls flat. The New Creative Deck: 50% Prompt, 50% Gut Gone are the days when the creative pitch deck was a labour-intensive masterpiece. Now, it's more like a co-pilot system. Here's how it works: You feed the AI some insights. It spits out ten possible territories, themes, or even taglines. You review, provide feedback, and refine. It's like a tug-of-war with a machine—but somewhere in the digital back-and-forth, the concept sharpens into something fresh. 'A good deck used to take sweat. Now it takes prompts, patience, and perspective.' AI gives you scaffolding, but the soul of the story? That still comes from your gut. In the past, every pitch was like writing a book. Today, with AI as your co-pilot, it's like building a first draft, then editing it into something worthwhile. The hard part is still the same—turning an idea into something that resonates with the audience—but now, it's faster, cleaner, and more refined. The Culture Shift: From 'Doers' to 'Deciders' What AI changes most in agencies isn't the work itself—it's the roles. In a world where AI handles much of the grunt work, the value now lies in the human touch. Writers are becoming editors. Designers are becoming curators. Strategists are becoming orchestrators of logic, language, and storytelling. 'The real job now? Asking better questions, not just writing better answers.' In this new age, AI frees up the creative process, but it also requires a mindset shift. Creatives are no longer doing everything themselves. They're now decision-makers, curating the AI's output to craft something meaningful. The human creative is a director, guiding the AI like an orchestra conductor. So What Now? What does this all mean for the future of agencies and creatives in a world where AI is the intern that never leaves? Here's how to make the most of it: Embrace AI as your infinite intern. Use it to generate ideas, craft drafts, and streamline your creative process. It's like having a brainstorming partner who's always ready to when to override the algorithm. AI is fast, but it's still just a tool. There will be moments when you need to step in and add the human touch, refining a draft, adjusting tone, or ensuring the message aligns with the the deck human at the heart. While AI might generate the first line, only you know how the story ends. Your instincts, knowledge of culture, and understanding of the audience are what turn raw ideas into something that truly connects. At the end of the day, AI might be able to create at lightning speed, but it's your creativity, empathy, and expertise that make the difference between a good idea and a great one. (The author is the co-founder at Social Panga.)
Mint
3 days ago
- Politics
- Mint
Sadhguru Jaggi Vasudev files petition in Delhi HC to protect ‘personality rights' from AI misuse
Livemint Published 30 May 2025, 11:28 AM IST Mint Image Sadhguru Jaggi Vasudev has filed a petition in the Delhi High Court to safeguard his personality rights from potential misuse by Artificial Intelligence, reported Bar and Bench.
Tom's Guide
4 days ago
- Business
- Tom's Guide
Get an unbelievable 10% off any Squarespace subscription right now
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