Latest news with #InternationalVisitorConservationandTourismLevy
Scoop
an hour ago
- Business
- Scoop
Additional Funding To Attract 72,000 More Visitors To New Zealand
Press Release – New Zealand Government We want people to know New Zealand is open for business and we welcome visitors with open arms, Tourism and Hospitality Minister Louise Upston says. Minister for Tourism and Hospitality A new $13.5 million investment in international tourism marketing is expected to deliver an extra 72,000 international visitors to our shores, Tourism and Hospitality Minister Louise Upston says. 'The additional funding into Tourism New Zealand will drive international visitor numbers and will be targeted towards our core markets of Australia, the United States and China over the next few years' Louise Upston says. 'We know how important marketing is to attract visitors, with around 14 per cent of international holiday visitors directly influenced by Tourism New Zealand's marketing activity. 'This is the first investment in the Government's Tourism Growth Roadmap, which sets out a series of Government initiatives and investments for the Government and industry to work together to double the value of tourism exports by 2034. 'International visitors bring billions of dollars into the economy and these markets are the driving force behind our tourism sector. 'This investment is expected to generate around $300 million in spending, which is a very strong return on investment. International visitor numbers continue to climb and this boost will help drive further economic growth throughout the entire country. 'Encouraging more visitors means more people staying in our hotels, eating in our cafés, spending in our shops and visiting our attractions. This creates jobs and drives economic growth. 'We want people to know New Zealand is open for business and we welcome visitors with open arms.' Funding comes from the International Visitor Conservation and Tourism Levy (IVL) for 2025/26.
Scoop
4 hours ago
- Business
- Scoop
Additional Funding To Attract 72,000 More Visitors To New Zealand
Minister for Tourism and Hospitality A new $13.5 million investment in international tourism marketing is expected to deliver an extra 72,000 international visitors to our shores, Tourism and Hospitality Minister Louise Upston says. 'The additional funding into Tourism New Zealand will drive international visitor numbers and will be targeted towards our core markets of Australia, the United States and China over the next few years' Louise Upston says. 'We know how important marketing is to attract visitors, with around 14 per cent of international holiday visitors directly influenced by Tourism New Zealand's marketing activity. 'This is the first investment in the Government's Tourism Growth Roadmap, which sets out a series of Government initiatives and investments for the Government and industry to work together to double the value of tourism exports by 2034. 'International visitors bring billions of dollars into the economy and these markets are the driving force behind our tourism sector. 'This investment is expected to generate around $300 million in spending, which is a very strong return on investment. International visitor numbers continue to climb and this boost will help drive further economic growth throughout the entire country. 'Encouraging more visitors means more people staying in our hotels, eating in our cafés, spending in our shops and visiting our attractions. This creates jobs and drives economic growth. 'We want people to know New Zealand is open for business and we welcome visitors with open arms.' Funding comes from the International Visitor Conservation and Tourism Levy (IVL) for 2025/26.
NZ Herald
8 hours ago
- Business
- NZ Herald
Government makes another investment into tourism marketing
The Government is pumping another $13.5 million into international tourism marketing, with the expectation it brings an extra 72,000 visitors to New Zealand. Prime Minister Christopher Luxon and Tourism Minister Louise Upston are expected to talk to media about the announcement at a 3.30pm press conference at Auckland International Airport. The money is on top of other investments into marketing announced earlier this year. Those were focused on increasing visitors between now and early 2026, while today's announcement is focused on arrivals in the years beyond that. Upston said today's funding – which comes from the International Visitor Conservation and Tourism Levy (IVL) - will be targeted towards core markets like Australia, the United States and China over the coming years. 'We know how important marketing is to attract visitors, with around 14% of international holiday visitors directly influenced by Tourism NZ's marketing activity,' she said. It's expected to deliver an extra 72,000 international visitors to NZ and generate about $300 million in spending, which the minister said was a 'very strong return on investment'. Upston said international visitor numbers continue to climb and this additional investment would help drive economic growth. 'Encouraging more visitors means more people staying in our hotels, eating in our cafés, spending in our shops and visiting our attractions. 'This creates jobs and drives economic growth. We want people to know New Zealand is open for business and we welcome visitors with open arms.' The minister said this is the first investment from the Government's yet-to-be-revealed Tourism Growth Roadmap. She said it will set out a 'series of Government initiatives and investments for the Government and industry to work together to double the value of tourism exports by 2034″. This is in addition to the $13.5 million announced by Upston in April for marketing as well as the 'Everyone Must Go' campaign to get Australians to New Zealand.
Scoop
4 days ago
- Business
- Scoop
Regional Event Promotion Fund Announcement
Press Release – Destination Hauraki Coromandel The Regional Events Promotion Fund has now supported 284 events across the motu, helping boost visitation and supporting local economies through tourism-driven initiatives. Three regional events in Hauraki Coromandel have secured funding through the Government's Regional Events Promotion Fund (REPF), aimed at increasing domestic tourism and supporting regional economies. The successful recipients are: 2026 New Zealand Women's Surfing Festival – $5,500 Whangamatā Half Marathon – $6,000 Wings and Wheels – $5,000 The REPF is available to Regional Tourism Organisations and is designed to support local events that attract domestic visitors, with a focus on driving visitation during the shoulder and off-peak seasons. A total of $5 million has been made available over two years via the International Visitor Conservation and Tourism Levy, with the aim of dispersing tourism benefits across the country. Tourism and Hospitality Minister Louise Upston says, 'Investing in these events has a direct impact, with visitors spending money in local cafés, businesses and accommodation providers, driving economic activity in our growing regional tourism, our remote and rural communities can benefit from the economic opportunities it brings.' Megan Nunn, Marketing Manager of Destination Hauraki Coromandel, says the funding support will make a tangible difference for local event organisers. 'We're really pleased to have received support through the Regional Events Promotion Fund. It's encouraging to see investment in events that reflect the character of our region and draw visitors beyond the peak period. These kinds of events help showcase the depth of experiences on offer across Hauraki Coromandel throughout the year.' The Regional Events Promotion Fund has now supported 284 events across the motu, helping boost visitation and supporting local economies through tourism-driven initiatives.
Scoop
29-05-2025
- Business
- Scoop
More Regional Events To Get Funding Boost
Press Release – New Zealand Government Events are excellent drawcards to get more visitors into our regions, particularly in quieter parts of the year for the tourism and hospitality sector. Funding comes from the $5 million Regional Events Promotion Fund. Over its two rounds, the Fund … Minister for Tourism and Hospitality The Government is driving economic growth in the regions by investing $2.6 million in 152 regional events, Tourism and Hospitality Minister Louise Upston says. 'I'm thrilled with the variety of exciting events on offer, encouraging more New Zealanders to enjoy and explore our beautiful country beyond the main centres,' Louise Upston says. 'Events include the National Waka Ama Sprint Championships in Waikato, the National Jazz Festival in the Bay of Plenty, the 2026 Hokitika Wildfoods Festival, and NZ Premier Motorsport Summer Series events around the country. 'Some of the new events coming to the regions include the Whakapapa Festival, a non-skiing event occurring over June 2026, and Summernats NZ, a car festival in the Waikato.' 'I'm particularly pleased to support events in regions which traditionally don't see as many domestic tourists,' Louise Upston says. 'Investing in these events has a direct impact, with visitors spending money in local cafes, businesses and accommodation providers, driving economic activity in our communities. 'By growing regional tourism, our remote and rural communities can benefit from the economic opportunities it brings. 'Events are excellent drawcards to get more visitors into our regions, particularly in quieter parts of the year for the tourism and hospitality sector. 'New Zealand is open for business, and we encourage both Kiwis and international visitors alike to explore and enjoy what New Zealand has to offer.' Funding comes from the $5 million Regional Events Promotion Fund. Over its two rounds, the Fund has invested in 284 regional events. The full list of funding recipients is available on the MBIE website. Notes: The Regional Events Promotion Fund was a contestable fund over two financial years to support regions to host local events attracting domestic tourists. The Fund was established using $5 million from the International Visitor Conservation and Tourism Levy ($2.375 million for round one and $2.652 million for round two).
