Latest news with #IsaacLarian
Yahoo
10 hours ago
- Business
- Yahoo
Toy and game prices rise at the fastest rate on record as Trump's tariffs on China hit industry hard
The cost of toys and games is rising at a record rate as the industry begins to feel the impact of President Donald Trump's tariffs on China. While inflation held steady last month at 0.1 percent, the price of toys, games and playground equipment saw a rise of 2.2 percent between April and May, according to figures from the Bureau of Labor Statistics. The latest figures capture the period after Trump unveiled his global reciprocal tariffs in April, and while the full impact is yet to appear in the data, experts say it's a gloomy indication of what's to come for the toy industry. After months of back and forth, tariffs on Chinese imports – which at one point rocketed to 145 percent – are currently at 30 percent until mid-August. Nearly 80 percent of the toys sold in the U.S. are sourced from China, according to The Toy Association, and the industry is bracing itself. Isaac Larian, chief executive of MGA Entertainment, which manufactures brands including Bratz and Little Tikes, told The Washington Post that inflation 'is only just starting.' 'There's going to be a domino effect: You're going to see prices go even higher,' Larian said. 'You're going to see empty shelves and a lack of innovation.' Trump acknowledged that his tariffs could lead to higher prices or less inventory. 'Well, maybe the children will have two dolls instead of 30 dolls,' he said in April. He also suggested those two dolls could 'cost a couple of bucks more than they would normally.' Some toy makers say they have no choice but to pass on the tariffs to customers. 'It's a tough situation,' Scott Clarke, the president of Douglas, which sells stuffed toy animals, told The Post. 'We've absorbed some of the tariffs, but there's only so much we can do. Ultimately, this is a tax on American businesses, and it's the consumer that's having to pay.' Last month Mattel, the creator of Barbie, Hot Wheels, Uno, American Girl and more, was threatened by Trump for refusing to move its production to the U.S. – the ultimate goal of the president's tariffs. Ynon Kreiz, the chairman and CEO of Mattel, told CNBC it was unlikely the company would move production to the U.S as a result of tariffs; preferring instead to diversify production to other countries or just raise prices on U.S. consumers. 'That's ok. Let him go, and we'll put a 100 percent tariff on his toy, and he won't sell one toy in the United States, and that's their biggest market,' Trump said. Greg Ahearn, president and CEO of The Toy Association, previously said that price increases of 15 percent to 20 percent are expected on games, dolls, cars and other toys by the back-to-school shopping season. The price range that U.S. consumers are willing to pay is anywhere from $4.99 to $19.99, leaving little wiggle room to raise prices, he said. The Associated Press contributed to this report. 擷取數據時發生錯誤 登入存取你的投資組合 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤
The Independent
10 hours ago
- Business
- The Independent
Toy and game prices rise at the fastest rate on record as Trump's tariffs on China hit industry hard
The cost of toys and games is rising at a record rate as the industry begins to feel the impact of President Donald Trump's tariffs on China. While inflation held steady last month at 0.1 percent, the price of toys, games and playground equipment saw a rise of 2.2 percent between April and May, according to figures from the Bureau of Labor Statistics. The latest figures capture the period after Trump unveiled his global reciprocal tariffs in April, and while the full impact is yet to appear in the data, experts say it's a gloomy indication of what's to come for the toy industry. After months of back and forth, tariffs on Chinese imports – which at one point rocketed to 145 percent – are currently at 30 percent until mid-August. Nearly 80 percent of the toys sold in the U.S. are sourced from China, according to The Toy Association, and the industry is bracing itself. Isaac Larian, chief executive of MGA Entertainment, which manufactures brands including Bratz and Little Tikes, told The Washington Post that inflation 'is only just starting.' 'There's going to be a domino effect: You're going to see prices go even higher,' Larian said. 'You're going to see empty shelves and a lack of innovation.' Trump acknowledged that his tariffs could lead to higher prices or less inventory. 'Well, maybe the children will have two dolls instead of 30 dolls,' he said in April. He also suggested those two dolls could 'cost a couple of bucks more than they would normally.' Some toy makers say they have no choice but to pass on the tariffs to customers. 'It's a tough situation,' Scott Clarke, the president of Douglas, which sells stuffed toy animals, told The Post. 'We've absorbed some of the tariffs, but there's only so much we can do. Ultimately, this is a tax on American businesses, and it's the consumer that's having to pay.' Last month Mattel, the creator of Barbie, Hot Wheels, Uno, American Girl and more, was threatened by Trump for refusing to move its production to the U.S. – the ultimate goal of the president's tariffs. Ynon Kreiz, the chairman and CEO of Mattel, told CNBC it was unlikely the company would move production to the U.S as a result of tariffs; preferring instead to diversify production to other countries or just raise prices on U.S. consumers. 'That's ok. Let him go, and we'll put a 100 percent tariff on his toy, and he won't sell one toy in the United States, and that's their biggest market,' Trump said. Greg Ahearn, president and CEO of The Toy Association, previously said that price increases of 15 percent to 20 percent are expected on games, dolls, cars and other toys by the back-to-school shopping season. The price range that U.S. consumers are willing to pay is anywhere from $4.99 to $19.99, leaving little wiggle room to raise prices, he said.
Yahoo
21-05-2025
- Entertainment
- Yahoo
MGA Entertainment Launches Wonder Factory– The Game-Changing Dough and Sand that Never Dry Out!
Wonder Factory Offers Kids a Hands-On, Tactile, Imaginative Experience Wonder Factory Never Dry Dough Wonder Factory Never Dry Dough LOS ANGELES, May 21, 2025 (GLOBE NEWSWIRE) -- MGA Entertainment (MGA), a leader in innovative play, today announced the launch of its latest brand, Wonder Factory™. This exciting new creative play line is designed to spark creativity and imaginative play through a variety of dough and sand products that never dry out. Wonder Factory introduces children to an engaging, sensory-driven experience, allowing them to shape, mold, and create with ease while encouraging cognitive and motor skill development. The full line of Wonder Factory products is available now at Walmart. 'At MGA Entertainment, we are dedicated to creating toys that inspire creativity and open-ended play,' said Isaac Larian, Founder and CEO of MGA Entertainment. 'Wonder Factory takes sensory play to the next level by offering kids a hands-on experience that you can mold, shape, and create. We have truly unlocked magic through this interactive and innovative line.' The packaging for both Wonder Factory Never Dry Dough and Sand Singles is a 4-in-1 tool, a new system of play, that allows you to roll, stamp, connect, and store, keeping kids entertained for hours. With a wide range of vibrant colors and numerous patterns to stamp and roll, the only limit to kids' creation is their imagination. MGA Entertainment has partnered with Dr. Aliza Pressman to highlight how hands-on activities like molding and shaping dough and sand can aid in childhood development. Dr. Aliza is a developmental psychologist, NYT bestselling author of The 5 Principles of Parenting, host of the Raising Good Humans podcast and co-founder of the Mount Sinai Parenting Center. 'Sensory play is essential for a child's growth, as it enhances fine motor skills, encourages problem-solving, and supports emotional regulation,' said Dr. Aliza Pressman. 'Wonder Factory provides children with a wonderful tool to engage their senses, fostering creativity and independent thinking in a way that is both fun and educational. The Never Dry Dough and Sand are also gluten-free and non-toxic, so parents can feel good about playing with Wonder Factory with their children.' In addition to the Wonder Factory Never Dry Dough and Sand Singles, the Wonder Factory collection includes: Wonder Factory Dough Products: Wonder Factory Never Dry Dough Extruder – Features different nozzles that allow kids to create unique shapes and designs with their dough. Wonder Factory Never Dry Dough Mega Box Set – Includes 8 tubes of signature Wonder Factory Dough, 12 caps with fun stamps, and 6 connectors to roll patterns into the dough. Wonder Factory Dough Creation Station – Comes with 3 tubes of dough, 5 caps with fun stamps, 1 connector with patterns, and 4 nozzles for expanded creative possibilities. Wonder Factory Sand Products: Wonder Factory Never Dry Sand Construction Trucks – Includes 1 construction truck, 1 tube of sand, and 2 caps with fun stamps. The sand features a variety of colors and textures to mimic a real construction site, encouraging immersive play. Wonder Factory Sand and Dough Sets: Wonder Factory Never Dry Dough & Sand Starter Set – The perfect introduction to Wonder Factory products, featuring one tube of sand, one tube of dough, two caps with unique stamp designs, and a connector with patterns to roll into both materials. Kids can mix the dough and sand for exciting new textures and colors. Wonder Factory Never Dry Dough & Sand Mega Box Set – The ultimate Wonder Factory experience, containing 4 tubes of dough, 4 tubes of sand, 12 caps with different stamps, and 6 connectors for creating unique textures and patterns. The full Wonder Factory collection is available now at Walmart, bringing innovative, sensory-driven play to families nationwide. For more information about Wonder Factory, visit or connect with the brand on Instagram, TikTok and Facebook @officialwonderfactory. About MGA Entertainment MGA Entertainment is the largest privately held toy and entertainment company in the U.S., known for its commitment to creativity, quality, and innovation. Headquartered in Los Angeles with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA's Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. For more information, please visit or check out at LinkedIn, TikTok, Instagram and Facebook. Attachments Wonder Factory Never Dry Dough Wonder Factory Never Dry Dough CONTACT: Amanda Magalski FINN Partners for MGA Entertainment MGA@ MGA Newsroom MGA Entertainment +1.818.221.4431 news@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Straits Times
25-04-2025
- Business
- Straits Times
How Donald Trump might steal Christmas
Tariffs are proving particularly burdensome for toymakers as around 80 per cent of toys sold in the US are made in China, the main target in President Donald Trump's trade war. PHOTO: AFP Times are bleak in Toyland. So bleak that Bratz dolls' flowing locks are at risk. 'There is no American factory anywhere that can make hair for dolls,' fumes Mr Isaac Larian, boss of MGA Entertainment, the Los Angeles company that makes the fashion figurines. 'What am I supposed to do? Sell bald dolls?' Join ST's Telegram channel and get the latest breaking news delivered to you.
Economist
24-04-2025
- Entertainment
- Economist
How Donald Trump might steal Christmas
Times are bleak in Toyland. So bleak that Bratz dolls' flowing locks are at risk. 'There is no American factory anywhere that can make hair for dolls,' fumes Isaac Larian, boss of MGA Entertainment, the Los Angeles company that makes the fashion figurines. 'What am I supposed to do? Sell bald dolls?'
