Latest news with #JaipuriBanno
Fashion Value Chain
21-07-2025
- Entertainment
- Fashion Value Chain
Jaipuri Banno: Celebrating Craft, Empowering Women, Creating Timeless Fashion
In a world increasingly driven by speed and short-lived trends, Jaipuri Banno stands as a quiet force of timeless beauty and purpose. For over 13 years, this Jaipur-based label has celebrated India's rich craft traditions through clothing that brings together heritage, comfort, and contemporary elegance. Jaipuri Banno – Celebrating Craft, empowering women, creating timeless fashion Founded by Neetu Mahajan, a homemaker and mother of two, Jaipuri Banno began not in a studio or fashion hub, but at a kitchen table. With no formal business background and no investors, Neetu followed her instinct and love for Indian textiles. She began working with block prints and pure cotton, creating garments that reflected both tradition and modern ease. What started as a personal pursuit quickly grew into a beloved brand, worn and adored by women across the country. Jaipuri Banno is best known for its use of traditional hand block printing techniques combined with soft, breathable fabrics. Each garment is made with care by skilled artisans, many of whom come from families with generations of experience in this craft. The prints are thoughtful and earthy, the silhouettes are flattering yet relaxed, and the fabrics are chosen to suit the Indian climate and lifestyle. Whether it's a kurta for daily wear or something more vibrant for a festive moment, every piece carries the brand's signature of understated charm. Among its many collections, two have stood out as favourites among customers and admirers alike – Raag and Patola. The Raag collection is inspired by the emotional depth and graceful rhythm of Indian classical music. The garments in this line are soft, fluid, and rooted in a calm elegance. Raag uses earthy colour palettes, subtle prints, and flowing forms that feel meditative and timeless. Each piece is designed to be worn and re-worn – for quiet gatherings, moments of reflection, or simply when one wants to feel beautifully at ease. Much like a raag in music, the collection moves gently but leaves a lasting impression. The Patola collection brings a vibrant and bold dimension to Jaipuri Banno's offerings. Crafted in breathable cotton and adorned with striking block prints, Patola is tailored into modern silhouettes that are both festive and functional. With jewel-toned colours, geometric and floral motifs, and easy-to-wear cuts, the collection has become a favourite for women who like to stand out without sacrificing comfort. Whether worn to a family celebration, a day at work, or a casual brunch, Patola delivers confident style with a distinctly traditional soul. At the heart of Jaipuri Banno, beyond the design and fabrics, is a deep commitment to women's empowerment. As the brand gained recognition, Neetu remained rooted in her vision of using fashion as a tool for social change. With the support of the M3M Foundation, she began training young women from rural areas in garment construction, embroidery, and tailoring. This led to the formation of a collective proudly known as the Dream Weavers. For many of these women, joining Jaipuri Banno marked a new beginning. Through their training and work, they gained financial independence, creative confidence, and a sense of identity. Today, they are not only the hands behind the clothes but also an integral part of the brand's story. Their proudest moment came during Times Fashion Week 2024, where the Dream Weavers didn't just work backstage – they walked the runway, side by side with professional models, presenting the very garments they had helped bring to life. It was a powerful moment of recognition, resilience, and celebration. Jaipuri Banno's journey proves that fashion rooted in purpose and authenticity can quietly but powerfully shape the industry. With no need for gimmicks or mass marketing, the brand has built a loyal following through consistency, care, and an honest connection with its audience. Customers often describe the experience of wearing Jaipuri Banno as comforting, graceful, and deeply personal. Today, the brand's collections are available on major platforms including Nykaa Fashion, Myntra, Ajio, and through its own official website. Despite its growing popularity, Jaipuri Banno remains focused on small-batch production, ethical practices, and a hands-on approach to quality. Each garment is still designed with the same attention to detail and emotional resonance as it was in Neetu's early days. In a market filled with mass-produced fashion, Jaipuri Banno offers something far more meaningful – clothes that carry a story, honour a craft, and support a community. Whether it's a Raag kurta worn on a quiet evening or a Patola kurti that lights up a celebration, each piece is made to be remembered and re-worn. Neetu Mahajan's journey is a reminder that powerful change often begins in the smallest of spaces. From her kitchen table to fashion week, from block printing to building futures, she has woven together creativity, purpose, and resilience into every thread of Jaipuri Banno. And through her work, she continues to inspire women everywhere to wear their roots with pride. Jaipuri Banno is not just a brand. It is a tribute – to handmade artistry, to cultural continuity, and to the courage of women who dare to dream and do.
NDTV
06-05-2025
- Entertainment
- NDTV
Glamour Meets Grassroots At Times Lifestyle Fashion Week 2025 In Gurugram
In a landmark collaboration, eight young women from rural India, known as the 'Dream Weavers', supported by the M3M Foundation, got a once-in-a-lifetime opportunity to work backstage with designers, including iconic fashion designer Neeta Lulla, at the Times Lifestyle Fashion Week in Gurugram. From dressing models to coordinating looks, these young talents, who trained last year with Jaipur-based start-up Jaipuri Banno, stepped confidently into the world of high fashion. The runway at Grand Hyatt Gurugram lit up with flair and purpose as the Times Lifestyle Fashion Week unfolded a dazzling evening of couture and creativity. Featuring nine of India's most dynamic designers- Neeta Lulla, Shweta Aggarwal, Anjalee and Arjun Kapoor, Charu Parashar, Prarena Grover, Rajdeep Ranawat, Reynu Taandon, Samant Chauhan, and Varija Bajaj - the event was not only a celebration of fashion, but also of empowerment and inclusivity. At this edition of Times Fashion Week, the spotlight wasn't just on the ramp, it was also on the talented young girls from M3M Foundation's Dream Weavers program, who supported all our designers backstage with incredible dedication, creativity, and skill. Their contribution brought every ensemble to life, and their journey is a true testament to how fashion can empower and uplift. Aishwarya Bansal, Trustee of M3M Foundation and Co-founder of Smart World Developers, was present at the event. Dr Payal Kanodia, Chairperson and Trustee of M3M Foundation, said, "This is what real impact looks like, where fashion meets purpose. Giving these girls a backstage pass to India's top fashion event is not just about exposure; it is about equity, empowerment, and blending creativity with social change. We need more cross-sector efforts like this that champion the underserved and redefine what opportunity looks like." The 'Dream Weavers' campaign has emerged as a beacon of hope and transformation, shining a light on what is possible when rural talent is nurtured and given a platform to thrive. At a time when rural empowerment is key to India's inclusive growth, this initiative stands as a powerful example of how grassroots potential can seamlessly integrate into urban, cosmopolitan platforms, not as an afterthought, but as an equal, celebrated force. The presence and performance of the eight young girls backstage with leading designers didn't just enrich the event, it redefined what empowerment looks like. Walking away with confidence, skill, and a renewed sense of self, these girls now carry within them the courage to dream dreams that once felt distant but are now firmly within reach, thanks to the vision and commitment of M3M Foundation. Alongside their backstage contributions in garment preparation, wardrobe assistance, styling, and accessory management, the young Dream Weavers took a heartfelt step further, personally presenting couture scarves to each designer as souvenirs of their artisanship and gratitude. This exposure marks a major milestone in the Dream Weavers' journey. Last year, they stunned audiences by assembling a 16-piece collection of traditional Indian wear, modelled by top national and international talent. This year, they deepened their learning by gaining behind-the-scenes experience with some of India's biggest fashion names, reflecting the M3M Foundation's commitment to grassroots transformation through skill-building and creative empowerment. As flashbulbs popped and the runway echoed with applause, it wasn't just the designers' collections that made a statement, it was the spirit of inclusion and the vision of change.
