Latest news with #JangWon-young
Time of India
4 days ago
- Entertainment
- Time of India
Korean youth are turning innerwear into everyday fashion
Blackpink's Rosé and Ive's Jang Won-young are recently attracting attention with their 'underwearing fashion.' Hey, fellow trend-chasers! Imagine scrolling through your feed and spotting your fave K-pop idols casually strutting in lace tops that look like they belong in a drawer, not on the streets. That's the wild world of 'innerwearing' - where innerwear ditch the hidden life and become star players in outfits. Blackpink's Rose and IVE's Jang Wonyoung are total game-changers here, posting Insta pics in frilly camisoles and baby tees that scream "comfy yet cool." It's not just about shock value; it's a nod to that high-teen vibe where comfort meets quirky style. Think of it like how Bollywood divas sometimes rock bold crop tops - but with a Korean twist of effortless charm. And get this: this trend isn't new, but it's exploding now among the MZ crew (that's millennials and Gen Z, for the uninitiated), who are all about blurring lines between inner and outer wear. According to fashion historians, this lingerie-as-outerwear gig has roots going back centuries, evolving from rebellious t-shirts in the 1950s to today's body-positive statements. Witty, right? It's like your undies are saying, "Why hide when I can shine?" Sales Skyrocket: Comfort Wins Over Tradition Now, let's talk numbers - because who doesn't love some solid stats to back up the hype? E-Land World's women's innerwear brand has seen its homewear category sales explode by nearly 10 times from January to July 2025 compared to the same period last year. That's a massive jump, folks! As per industry reports, this surge is thanks to collections that mix lace, frills, and floral vibes into everyday pieces like cardigans and shorts. In Indian rupees, if we crunch it (assuming average category sales figures from similar brands), that's like going from around 50 lakh INR to a whopping 5 crore INR. Sacnilk reports similar booms in fashion retail, attributing it to youth-driven demands for practical yet playful attire. Industry experts note this isn't your old lingerie; it's all about real-deal comfort and utility, perfect for our fast-paced lives where you might go from brunch to binge-watching without a wardrobe change. Picture this: in India, where summers hit 40°C, wouldn't you want breathable layers that feel like a hug? It's humorous how something so private is now publicly owning the spotlight, proving that fashion rebellions can be both fun and functional. Sagging's Sneaky Comeback: From Streets to Screens Hold onto your belts - or don't, because sagging is creeping back into the scene! This trend, where pants hang low to flash a bit of innerwear, started in American hip-hop circles back in the 1990s and even got banned in some spots for being "too cheeky." Fast-forward to 2025, and it's getting a fresh spin in Korea. Remember that MBC show episode where group All Day Project's Tarzan layered up four pairs of pants and undies? Total mic-drop moment. While global data from Google Trends shows sagging interest peaking briefly in May 2025 before dipping, it's still bubbling up among creative youth as a playful nod to retro vibes. Think of it as the fashion equivalent of that one friend who always adds extra masala to everything - unexpected but oddly addictive. In Korean pop culture, it's tying into the broader innerwear-outerwear wave, with luxury brands borrowing boxer-short styles for women. But here's the wit: what was once seen as rebellious is now just another way to say "I'm comfy in my skin." According to fashion analysts, this resurgence aligns with a shift towards looser, more expressive fits, though it's not dominating like skinny jeans' comeback. For Indian youth, it's like remixing a salwar with low-waist jeans - cultural fusion at its funniest! Why This Trend Feels Like a Hug for the Soul Wrapping it up, this innerrwear-as-outerwear craze is more than a fad; it's a statement on freedom and fun in fashion. With celebs leading the charge and sales proving the point, MZ generations are rewriting the rules - one lace trim at a time. It's empowering, isn't it? Embracing what feels good over what's "proper." As we head into the rest of 2025, expect more twists, like micro-bottoms or baggy comebacks, keeping things fresh and relatable. So, next time you're outfit-planning, maybe let your undies peek out - who knows, it could be your next viral look!
Korea Herald
30-07-2025
- Business
- Korea Herald
P&G Korea strengthens Gen Z ties with internships, marketing
P&G Korea, the Korean subsidiary of US-based consumer goods giant Procter & Gamble, is accelerating efforts to connect with Generation Z, both as a talent pool and a consumer base. From internship-driven recruitment to youth-oriented marketing, the company is reinforcing a dynamic, youthful brand identity in an evolving job market. According to the Korea Chamber of Commerce and Industry, 82 percent of job postings in the first half of 2025 targeted experienced hires, while only 2.6 percent were open to new graduates. As entry-level opportunities shrink, younger job seekers are placing greater emphasis on personal growth and corporate culture when considering employers. A Job Korea survey found that 33.9 percent of workers in their 20s to 40s would avoid companies with high salaries if organizational values and management styles did not align with their own. This sentiment highlights the growing demand among Gen Z for workplaces that prioritize mentorship, development and purpose. In response, P&G Korea is doubling down on structured, job-linked internship programs designed to create long-term careers. The company positions internships as the foundation of its hiring strategy, offering high-potential candidates hands-on experience and an opportunity for full-time jobs. As part of its 2025 internship cohort, 15 interns recently traveled to P&G's Asia-Pacific headquarters in Singapore. During the four-day visit, participants joined mentorship sessions with global executives, career development workshops, and tours of flagship R&D facilities, including the expansive Singapore Innovation Center. 'Meeting P&G's global talent and learning about its philosophy was incredibly motivating,' said one intern. 'I now have a clear goal of growing into a leader at P&G.' Oh Seo-young, executive director of HR at P&G Korea, emphasized the company's long-term vision, stating, 'We use internships as a pipeline for future leaders, offering meaningful growth opportunities and preparing them for global competitiveness.' P&G Korea also supports employee development from the outset, offering initiatives like the 'early responsibility' program, the Leadership Academy, and cross-functional job rotations. The company also operates a 'Build from Within' promotion system, enabling individuals to rise from intern to executive level. Beyond recruitment, the company is also engaging Gen Z through targeted marketing. Downy, one of P&G's top-selling brands, recently named IVE's Jang Won-young as its brand ambassador, along with its launch of an upgraded version of its fabric softener. Additionally, a consumer participation campaign titled '#FindDowny' runs through Aug. 15. Pampers has appointed influencer Ralral, who is known for her candid parenting content, as its new model, aiming to connect with young parents through authentic storytelling.
Straits Times
10-07-2025
- Entertainment
- Straits Times
Style News: Puma's Squid Game-inspired collection, K-beauty favourite Amuse now at Watsons
Sign up now: Get ST's newsletters delivered to your inbox Puma drops Squid Game-inspired collection Craving more Squid Game (2021 to 2025) after the Netflix series' Season 3 finale? Sportswear brand Puma has dropped its second collection inspired by the survival thriller, in collaboration with Netflix. While the first collection featured green velour tracksuits in an explicit nod to the players' uniforms, this second collection is more abstract. Cosplay as Player 456 in the collection's Relaxed Football Jersey ($119) and Relaxed Shorts ($89), which feature a Puma x Squid Game logo and geometric graphics referencing the show's masked henchmen. Meanwhile, Graphic Tees ($59) in three designs capture elements of the games. Puma x Squid Game 2025 Collection. PHOTO: PUMA The footwear is where you can rep the show discreetly. The low-profile Palermo ($179) and Easy Rider ($159) are updated with logo touches on the tongue. The Easy Rider comes with an asymmetrical red-green design and a special hangtag of Chul-su, the large, motion-sensing male animatronic doll which appears in Season 3. Puma x Squid Game 2025 Palermo (top) and Easy Rider. PHOTO: PUMA The sleek black Palermo gets frenzied contrast stitching, lace jewels and a hangtag in the pink-and-green key that fans will surely recognise from Season 3's Episode 1. Info: Available at Puma stores at 313@Somerset (01-10 to 13), VivoCity (02-13) and Bugis+ (02-18), and Top stories Swipe. Select. Stay informed. World Trump's ambassador nominee to Singapore Anjani Sinha has a rough day at Senate hearing Asia Dr Mahathir at 100: Still haunted by the Malay Dilemma Singapore What's next for PSP following its post-GE leadership shake-up? Singapore 'Give a positive review': Hidden AI prompt found in academic paper by NUS researchers Singapore NDP 2025: Diamond formations, 'multi-axis' fly-past to headline parade's aerial display Business New Career Health SG initiative launched to support both S'pore workers and employers Multimedia 60 objects to mark SG60: Which is your favourite? Singapore Apex court upholds SMC's conviction of doctor who gave patients unapproved hormones K-beauty brand Amuse now at Watsons Amuse Dew Tint featuring Jang Won-young. PHOTO: AMUSE The full range of cult K-beauty brand Amuse, fronted by K-pop star Jang Won-young, is now exclusive to selected Watsons stores and online. It was previously available at beauty retailer Sephora. There are glowy base products and blushes, but the vegan make-up brand is best known for its viral lip tints. The most recognisable Jel-Fit Tint ($24), the most moisturising of the lot, has vibrant colour payoff and a high-gloss, jelly-like finish. Its less shiny sister, the Bebe Tint ($24), is infused with peptides and has a slight plumping effect. (Clockwise from left) Amuse Dew Tint, Amuse Jel-Fit Tint and Amuse Bebe Tint. PHOTOS: AMUSE There is also the Dew Tint ($24) with its flower-topped cap, a lightweight, hydrating tint that leaves lips with a fresh, dewy glow. Until July 13, enjoy 20 per cent off Amuse products as part of opening promotions, exclusively at Watsons in Takashimaya Shopping Centre (B2-06/07/08/09/10). Info: Available at selected Watsons stores and Slow fashion brand Sui opens its first store Sui's Duxton store. PHOTO: SUI The Duxton neighbourhood has welcomed a new tenant: home-grown, slow fashion brand Sui ( Started in 2018 by designer and sustainability advocate Mahima Gujral, the label champions ethical production and Indian craft, spotlighting traditional techniques that range from handwoven Kala cotton to block-printing. For her first physical store, the founder designed a relaxed, airy setting with upcycled furniture – including a repurposed second-hand kopitiam table and racks built from reclaimed wood sourced from old trees in Singapore. A Journey Wall in the store showcases the life cycle of a Sui piece from seed to stitch. Sui Pearly Ocean Handwoven Kala Cotton Maxi Dress (left) and Sui Ocean Nights Handwoven Kala Cotton Maxi Dress. PHOTOS: SUI The latest garment collection, Meet Me By The Sea, is inspired by the ocean, and incorporates flowing silhouettes, hand- and machine-embroidered marine life motifs, and calming oceanic hues. Original prints grace pieces like the Blooming Reef Organic Cotton Wrap Skirt ($155) and Pearly Ocean Handwoven Kala Cotton Maxi Dress ($250). Sui Blooming Reef Organic Cotton Wrap Skirt (left) and Sui Ocean Morning Sustainable Denim Shirt. PHOTOS: SUI You can also find Sui's lightweight, breathable cotton denims – available in versatile silhouettes such as Ocean Morning Sustainable Denim Shirt ($190), Deepwater Denim Halter Top ($110) and The Daisy Denim Trousers ($200). Every piece is manufactured either in the brand's workshop or in collaboration with salaried craftspeople in India. Info: Sui is located at 100 Duxton Road Muji's new skincare offerings Muji Booster Series. PHOTO: MUJI Japanese lifestyle brand Muji has brought its minimalist, pared-back approach to skincare with two new series. Using natural ingredients, the ranges are meant to embody Muji's philosophy of thoughtful simplicity. The Booster Series comprises a serum ($20.90 for 50ml) and essence lotion (from $5.90 for 50ml) containing a proprietary Fermented Rice Bran Extract, crafted from rice bran produced in Yamagata that was cultivated with mountain water. Both are said to soften the outer skin layer and improve the penetration of toning water and following products. Muji Sensitive Skin Series. PHOTO: MUJI The Sensitive Skin Series offers gentle, deep moisturising care with ceramides, amino acids and plant extracts said to soothe and prevent skin roughness. Build a full routine with the Toning Water (from $3.90 for 50ml), Moisturising Milk (from $3.90 for 50ml) and Moisturising Cream ($16.90 for 50g); or slap on the All-in-One Gel (from $5.90 for 30g) for a one-step solution on lazy days. Both skincare regimens can be prefaced with the Pre Lotion (from $4.90 for 50ml), a gentle exfoliating lotion enriched with lactic acid, designed to remove impurities that regular cleansing may leave behind. Info: Available at all Muji stores.
Korea Herald
23-03-2025
- Entertainment
- Korea Herald
Big bags reclaim 'it' bag status
Oversized handbags have once again become the must-have accessory in the fashion world. Leading luxury brands have pioneered the trend, with spacious bags gaining popularity among influencers and celebrities. As A-list stars embrace the style, mainstream brands have followed suit, fueling the demand. Just a few years ago, micro-mini bags dominated fashion, barely fitting a smartphone or lipstick. However, large bags have made a strong return, driven by consumers' growing need for practicality and versatility. Like with most trends, the oversized bag was first reintroduced by luxury brands on collection runways before its popularity rippled out to more accessible brands after a season or two. Miu Miu's 2024 spring-summer collection introduced the "overstuffed bag" style, with bags so full they couldn't be zipped close. Popular K-pop idols like Ive's Jang Won-young also helped the oversized bag trend go viral by posting pictures with these bags on social media. "As people return to commuting post-pandemic, they are increasingly leaning toward bags that can hold all their belongings. Small handbags just don't have the capacity, so many are opting to carry a tote in addition to a small handbag," said Kay Barron, fashion director at Net-A-Porter. Slingo's 2025 Luxury Bag Trend Report, which used Google Keyword Planner to analyze search data from the past 12 months, along with social media insights from Instagram and TikTok hashtags, highlights the return of the large tote bag as one of the most anticipated accessories. The report also notes that the "quiet luxury" movement, focused on minimalist design and functionality, will dominate the handbag market. Ferragamo's Hug Bag tops the list for 2025, praised for its buttery leather and versatile design. With nearly 90,000 Google searches since its debut in 2023, a 23 percent increase in searches in the last three months and celebrities including Kylie Jenner being photographed with it, it has become a defining "it" bag. Bottega Veneta's Andiamo Bag, known for its minimalist appeal and signature Intrecciato weaving, follows closely behind in popularity. The bag has seen an increase of just over 20 percent in searches in the last three months. Celebrities like Kendall Jenner and Hailey Bieber have helped fuel its rise, with over 2,000 social media posts tagged with its name. Coach's Brooklyn Shoulder Bag and Yves Saint Laurent's Bucket Bag have also seen increased interest, with Coach's bag experiencing a 22 percent rise in the last three months.
