Latest news with #JensGrede
CNBC
a day ago
- Business
- CNBC
Kim Kardashian's Skims deepens women's sports ties with volleyball league deal
Skims is deepening its ties in women's sports with a new sponsorship in League One Volleyball. The popular undergarments brand started by star Kim Kardashian and Swedish entrepreneur Jens Grede will become the official loungewear, intimates and sleepwear partner of the emerging volleyball league. They did not disclose the size of the deal. The partnership comes as Skims has been ramping up its efforts in the women's sports category. In February, the company announced it was teaming up with Nike as it looks to win over more women and take on competitors such as Lululemon, Alo Yoga and Vuori. League One Volleyball — or LOVB, pronounced "love" — was founded in 2020 and consists of the largest community of youth volleyball clubs in the country. LOVB launched a professional league in January. "This partnership with LOVB is an exciting opportunity to expand our reach at the intersection of fashion, culture and sports," said Grede, co-founder and CEO of Skims. Skims said as part of the sponsorship deal, the brand will also participate in the LOVB community, including athlete-driven events and leaguewide activations. The brand said it plans to help elevate the voices of female athletes of all levels and highlight volleyball's growth across the U.S. "Together, we look forward to inspiring confidence and empowering athletes at every level through innovative products, community activations, and storytelling that celebrates the athletes on and off the court," Kardashian, co-founder and chief creative officer of Skims, said in a statement. Skims sees huge potential in volleyball, calling it "America's next major sports league." In recent years, the sport has seen huge upticks both in fans and television ratings. In 2023, 92,000 fans recorded the largest-ever crowd for a women's sports event when the Nebraska Cornhuskers' women's team took on the Omaha Mavericks. The 2024 Women's NCAA Volleyball Tournament was the most-consumed ever for ESPN, with more than 1.3 billion minutes watched across its platforms, according to the network. The entirety of the NCAA Women's Volleyball Tournament finished up 41% year over year, ESPN said. In May 2024, ESPN secured the media rights for League One pro matches. "Partnering with Skims is an incredible milestone for our league and clubs," said Michelle McGoldrick, LOVB's chief business officer. "Together, we're not only supporting our remarkable athletes on their journey to becoming household names, but also helping to inspire the next generation of players and fans."
Bloomberg
6 days ago
- Business
- Bloomberg
Substack Raises $100 Million at $1.1 Billion Valuation
Substack, the newsletter platform for independent writers, has raised $100 million to invest in better tools, broader reach and more support for creators on the site. Investors were led by technology investment firm BOND and the Chernin Group, the company announced Thursday. Andreessen Horowitz, Klutch Sports Group founder Rich Paul and Skims Body Inc. co-founder Jens Grede also participated in the round, which values the company at $1.1 billion.
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Vogue
30-05-2025
- Business
- Vogue
Frame 101: A Guide to Shopping the Celeb-Approved Denim Staples
Frame was launched in Los Angeles in 2012, by founders Erik Torstensson and Jens Grede, with a focus on handcrafted denim. The brand began with jeans, but quickly became a modern day phenomena—taking off in the early years, with the help of countless supermodel and creative collaborations, including Karlie Kloss in 2014, Inez & Vinoodh in 2015, and Lara Stone in 2016. A Guide to Frame's Most Popular Denim: Since then, Frame's offerings have expanded, with collections consisting of luxe, ready-to-wear pieces, such as cashmere, leather, and outerwear, plus accessories, with countless, iconic moments along the way. From the Frame x Ritz Paris collaboration, to Sienna Miller's most recent campaign, the brand continues to move the needle with high-profile partnerships and eye-catching editorials focused around their easy-to-wear, gets-better-with-time quality denim silhouettes. From straight-legs, to palazzos, skinny jeans, and more, keep reading to discover all the best Frame denim styles, right here. Le Sleek Straight One of its most-loved styles, Le Sleek Straight is a high-rise silhouette made from super-stretch denim that is both soft and comfortable. Hitting right at the ankle, it pairs perfectly with everything from ballet flats to ankle boots, plus all your other wardrobe essentials, offering a clean look and relaxed feel you are sure to reach for over and over. Le Slim Palazzo Comfort comes first with Le Slim Palazzo—a roomier, wide-leg jean that has been in the Frame lineup for years. It's high-waisted, fitted at the hip, then softens to a subtle flare. These are effortless in design, easy to wear, and extremely soft —made from a stretch, cotton modal blend. Pair with your favorite blouse for the office or a cozy sweater on the weekend, or even consider wearing in flight—they are truly that comfortable. The Bubble The Bubble is Frame's answer to fashion's new fixation: the barrel-leg jean. The exaggerated leg curves to create a voluminous horseshoe-shape effect, and has been finished off with a cuff at the hem (which can also be unrolled, should you wish). The high-rise allows you to perfectly tuck in a T-shirt, button down, and or fitted cardigan for a dramatic upgrade to your everyday denim. The Arrow Bootcut jeans are very much back, and The Arrow checks all the boxes. Crafted from structured, stretch denim, it has the look of a vintage jean with the comfortable features of modern fabrication. Featuring a full-length inseam and slight bell below the knee, petites will rejoice that this style also is part of the brand's Pixie line, which caters to those needing a shorter inseam. The Vertical If stretch denim isn't your thing, take The Vertical for a test drive. It's a relaxed fit with a high-rise design, similar to Le High Straight, however this one is made with rigid, regenerative denim and has a longer inseam—it's the pair worn by Sienna Miller in her campaign. Think of this as your off-duty must-have; style accordingly, with your favorite leather jacket and sneakers, or a simple tank top and slides for a timeless approach. The Lax Inspired by the laid-back vibe of the brand's birthplace, Los Angeles, this wide-leg flare is made from rigid denim. Flaunting a frayed hemline for vintage-inspired appeal, they're a standby style that never loses its fashionable flair whether dressed up or down. Available in true blue, light wash, and white, try styling them with a striped T-shirt or a poplin blouse, for that certain je ne sais quoi. Le High Skinny The return of the skinny jean is on everyone's mind, but Frame's Le High Skinny has always been a go-to for brand enthusiasts, no matter current denim trends. It boasts a mid-rise cut with long, stovepipe legs that hit at the ankle. Made from stretch denim, it's the style that will hug your figure, just like a glove. Pair with all your favorite footwear musts, such as knee-high boots and ballerina flats. The Reboot Crop For most denim aficionados, having a cropped, boot-cut jean in their regular rotation is a necessity. The Reboot Crop is made from Frame's infamous, super-stretchy denim, with a streamlined design that focuses on quality and wearability. It styles perfectly, no matter the season, with sandals in the summer, boots in the fall and winter, or loafers and flats, for all the moments in between.
BreakingNews.ie
12-05-2025
- Business
- BreakingNews.ie
Kim Kardashian's Skims to open first UK store in London's Regent Street
Kim Kardashian's shapewear brand Skims is set to open its first UK store in London's Regent Street after signing a deal with the Crown Estate. The US brand has signed a lease on a property in the historic shopping street and is set to open in summer 2026. Advertisement Skims was co-founded by billionaire reality TV star and businesswoman Kardashian and entrepreneur Jens Grede in 2019, specialising in women's underwear, loungewear and shapewear for a variety of body types. A men's collection was launched in 2023, and the brand has partnered with an array of celebrities including Charli XCX, Sabrina Carpenter, Usher and Jude Bellingham for advertising campaigns that have tapped into popular culture. Skims products sell in stores in a number of US cities, as well as concessions in London department stores Selfridges and Harrods. Skims will open its first standalone UK store in London's Regent Street in summer 2026 (The Crown Estate/PA) The 10-year Regent Street lease will see the first standalone shop open in the UK. Advertisement It is set to replace the flagship Ted Baker store which has been empty since the British fashion brand was forced to shut the doors of its UK high street shops. This followed the collapse into administration last year of the business which ran its operations. The Crown Estate is an independent company that belongs to the monarch for the duration of their reign, with a £16 billion portfolio of property that spans the country, including London's West End. Profits made by company are partly used to fund the work of the monarchy. Advertisement Skims' chief commercial officer Robert Norton said opening the brand's first UK store in London's Regent Street is a 'landmark moment' for the business. 'Its global prestige and vibrant history make it the perfect setting to debut our immersive retail experience,' he said.
The Independent
12-05-2025
- Business
- The Independent
Kim Kardashian's Skims to open first UK store in London's Regent Street
Kim Kardashian's shapewear brand Skims is set to open its first UK store in London's Regent Street after signing a deal with the Crown Estate. The US brand has signed a lease on a property in the historic shopping street and is set to open in summer 2026. Skims was co-founded by billionaire reality TV star and businesswoman Kardashian and entrepreneur Jens Grede in 2019, specialising in women's underwear, loungewear and shapewear for a variety of body types. A men's collection was launched in 2023, and the brand has partnered with an array of celebrities including Charli XCX, Sabrina Carpenter, Usher and Jude Bellingham for advertising campaigns that have tapped into popular culture. Skims products sell in stores in a number of US cities, as well as concessions in London department stores Selfridges and Harrods. The 10-year Regent Street lease will see the first standalone shop open in the UK. It is set to replace the flagship Ted Baker store which has been empty since the British fashion brand was forced to shut the doors of its UK high street shops. This followed the collapse into administration last year of the business which ran its operations. The Crown Estate is an independent company that belongs to the monarch for the duration of their reign, with a £16 billion portfolio of property that spans the country, including London's West End. Profits made by company are partly used to fund the work of the monarchy. Skims' chief commercial officer Robert Norton said opening the brand's first UK store in London's Regent Street is a 'landmark moment' for the business. 'Its global prestige and vibrant history make it the perfect setting to debut our immersive retail experience,' he said.
