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Frame 101: A Guide to Shopping the Celeb-Approved Denim Staples
Frame was launched in Los Angeles in 2012, by founders Erik Torstensson and Jens Grede, with a focus on handcrafted denim. The brand began with jeans, but quickly became a modern day phenomena—taking off in the early years, with the help of countless supermodel and creative collaborations, including Karlie Kloss in 2014, Inez & Vinoodh in 2015, and Lara Stone in 2016.
A Guide to Frame's Most Popular Denim:
Since then, Frame's offerings have expanded, with collections consisting of luxe, ready-to-wear pieces, such as cashmere, leather, and outerwear, plus accessories, with countless, iconic moments along the way. From the Frame x Ritz Paris collaboration, to Sienna Miller's most recent campaign, the brand continues to move the needle with high-profile partnerships and eye-catching editorials focused around their easy-to-wear, gets-better-with-time quality denim silhouettes. From straight-legs, to palazzos, skinny jeans, and more, keep reading to discover all the best Frame denim styles, right here.
Le Sleek Straight
One of its most-loved styles, Le Sleek Straight is a high-rise silhouette made from super-stretch denim that is both soft and comfortable. Hitting right at the ankle, it pairs perfectly with everything from ballet flats to ankle boots, plus all your other wardrobe essentials, offering a clean look and relaxed feel you are sure to reach for over and over.
Le Slim Palazzo
Comfort comes first with Le Slim Palazzo—a roomier, wide-leg jean that has been in the Frame lineup for years. It's high-waisted, fitted at the hip, then softens to a subtle flare. These are effortless in design, easy to wear, and extremely soft —made from a stretch, cotton modal blend. Pair with your favorite blouse for the office or a cozy sweater on the weekend, or even consider wearing in flight—they are truly that comfortable.
The Bubble
The Bubble is Frame's answer to fashion's new fixation: the barrel-leg jean. The exaggerated leg curves to create a voluminous horseshoe-shape effect, and has been finished off with a cuff at the hem (which can also be unrolled, should you wish). The high-rise allows you to perfectly tuck in a T-shirt, button down, and or fitted cardigan for a dramatic upgrade to your everyday denim.
The Arrow
Bootcut jeans are very much back, and The Arrow checks all the boxes. Crafted from structured, stretch denim, it has the look of a vintage jean with the comfortable features of modern fabrication. Featuring a full-length inseam and slight bell below the knee, petites will rejoice that this style also is part of the brand's Pixie line, which caters to those needing a shorter inseam.
The Vertical
If stretch denim isn't your thing, take The Vertical for a test drive. It's a relaxed fit with a high-rise design, similar to Le High Straight, however this one is made with rigid, regenerative denim and has a longer inseam—it's the pair worn by Sienna Miller in her campaign. Think of this as your off-duty must-have; style accordingly, with your favorite leather jacket and sneakers, or a simple tank top and slides for a timeless approach.
The Lax
Inspired by the laid-back vibe of the brand's birthplace, Los Angeles, this wide-leg flare is made from rigid denim. Flaunting a frayed hemline for vintage-inspired appeal, they're a standby style that never loses its fashionable flair whether dressed up or down. Available in true blue, light wash, and white, try styling them with a striped T-shirt or a poplin blouse, for that certain je ne sais quoi.
Le High Skinny
The return of the skinny jean is on everyone's mind, but Frame's Le High Skinny has always been a go-to for brand enthusiasts, no matter current denim trends. It boasts a mid-rise cut with long, stovepipe legs that hit at the ankle. Made from stretch denim, it's the style that will hug your figure, just like a glove. Pair with all your favorite footwear musts, such as knee-high boots and ballerina flats.
The Reboot Crop
For most denim aficionados, having a cropped, boot-cut jean in their regular rotation is a necessity. The Reboot Crop is made from Frame's infamous, super-stretchy denim, with a streamlined design that focuses on quality and wearability. It styles perfectly, no matter the season, with sandals in the summer, boots in the fall and winter, or loafers and flats, for all the moments in between.
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