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Travel Daily News
12-05-2025
- Business
- Travel Daily News
Marriott and Verkehrsbuero Hospitality partner for five properties in Austria
Marriott signs agreement to open five properties in Austria, expanding its portfolio with over 1,100 rooms across multiple brands. Marriott International, Inc. announced it has signed an agreement with Verkehrsbuero Hospitality to open five properties in Austria across its Tribute Portfolio, AC Hotels, and Four Points Flex by Sheraton brands. The signed projects are expected to further enhance Marriott's footprint in the country with the addition of more than 1,100 rooms. All five properties are expected to be converted from existing hotels operated by Verkehrsbuero Hospitality under its Austria Trend Hotels brand. 'As a company, we have developed a conversion-friendly platform, and these new hotel signings are a testament to the trust owners and franchisees have in Marriott International and the reputation of our world-class brands,' said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International. 'Austria is an important growth market for the company, and we continue to see opportunities to further diversify our portfolio in the country. We are particularly looking forward to growth in the affordable midscale segment with Four Points Flex by Sheraton.' Verkehrsbuero Hospitality is taking a strategic step in the Austrian hospitality industry with the conversion of its five Austria Trend Hotels. Marked in a signing ceremony with Marriott International President and Chief Executive Officer Anthony Capuano and CEO of Verkehrsbuero Martin Winkler, the multi-deal agreement with Marriott supports the company's goal to diversify its portfolio and drive sustainable growth while continuing to provide unique memories for its guests. Martin Winkler added, 'We are delighted about our new agreement with Marriott International. With this recent signing, we have gained a strong global collaborator with whom we can strategically develop our hotel portfolio. As an experienced hotel operator in Austria, we combine our long-standing expertise with Marriott's global reach to provide guests from around the world with outstanding hospitality experiences.' Four Points Flex by Sheraton, one of Marriott's midscale brands, will make its anticipated debut in Austria with four properties. By Q3 2025, Austria Trend Hotel beim Theresianum is expected to convert to the Four Points Flex by Sheraton Vienna Hauptbahnhof, and Austria Trend Hotel Salzburg Messe will transition into Four Points Flex by Sheraton Salzburg Messe. Austria Trend Hotel Anatol is expected to convert into Four Points Flex by Sheraton Vienna Mariahilf in 2026. Additionally, following extensive renovations, Austria Trend Hotel Ananas will transition into a dual-branded hotel, featuring both Four Points Flex by Sheraton Vienna Naschmarkt and AC Hotel by Marriott Vienna Naschmarkt. As part of the multi-deal agreement, the historic Parkhotel Schönbrunn will join Marriott's Tribute Portfolio – a global network of hotels renowned for their unique charm, exceptional service, and outstanding design. Located in close proximity to Schönbrunn Palace, the landmark hotel blends Viennese elegance with top-tier comfort. Marriott's footprint in Austria currently features a portfolio of 21 properties and nearly 4,000 rooms in operation. The country is home to 14 of the company's brands, each serving distinct experiences across traveller segments and travel purposes. These include The Ritz-Carlton, The Luxury Collection, Marriott Hotels, Sheraton, Le Méridien, Renaissance Hotels, Autograph Collection, Tribute Portfolio, Design Hotels, Residence Inn by Marriott, AC Hotels by Marriott, Moxy Hotels, Courtyard by Marriott and Four Points by Sheraton.
Trade Arabia
12-05-2025
- Business
- Trade Arabia
Marriott, Verkehrsbuero sign deal for five properties in Austria
Marriott Internationalhas signed an agreement with Verkehrsbuero Hospitality to open five properties in Austria across its Tribute Portfolio, AC Hotels, and Four Points Flex by Sheraton brands. The signed projects are expected to further enhance Marriott's footprint in the country with the addition of more than 1,100 rooms. All five properties are expected to be converted from existing hotels operated by Verkehrsbuero Hospitality under its Austria Trend Hotels brand. 'As a company, we have developed a conversion-friendly platform, and these new hotel signings are a testament to the trust owners and franchisees have in Marriott International and the reputation of our world-class brands,' said Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International. 'Austria is an important growth market for the company, and we continue to see opportunities to further diversify our portfolio in the country. We are particularly looking forward to growth in the affordable midscale segment with Four Points Flex by Sheraton.' Verkehrsbuero Hospitality is taking a strategic step in the Austrian hospitality industry with the conversion of its five Austria Trend Hotels. Marked in a signing ceremony with Marriott International President and Chief Executive Officer Anthony Capuano and CEO of Verkehrsbuero Martin Winkler, the multi-deal agreement with Marriott supports the company's goal to diversify its portfolio and drive sustainable growth while continuing to provide unique memories for its guests. Winkler added, "We are delighted about our new agreement with Marriott International. With this recent signing, we have gained a strong global collaborator with whom we can strategically develop our hotel portfolio. As an experienced hotel operator in Austria, we combine our long-standing expertise with Marriott's global reach to provide guests from around the world with outstanding hospitality experiences." Four Points Flex by Sheraton, one of Marriott's midscale brands, will make its anticipated debut in Austria with four properties. By Q3 2025, Austria Trend Hotel beim Theresianum is expected to convert to the Four Points Flex by Sheraton Vienna Hauptbahnhof, and Austria Trend Hotel Salzburg Messe will transition into Four Points Flex by Sheraton Salzburg Messe. Austria Trend Hotel Anatol is expected to convert into Four Points Flex by Sheraton Vienna Mariahilf in 2026. Additionally, following extensive renovations, Austria Trend Hotel Ananas will transition into a dual-branded hotel, featuring both Four Points Flex by Sheraton Vienna Naschmarkt and AC Hotel by Marriott Vienna Naschmarkt. As part of the multi-deal agreement, the historic Parkhotel Schönbrunn will join Marriott's Tribute Portfolio – a global network of hotels renowned for their unique charm, exceptional service, and outstanding design. Located in close proximity to Schönbrunn Palace, the landmark hotel blends Viennese elegance with top-tier comfort. Marriott's footprint in Austria currently features a portfolio of 21 properties and nearly 4,000 rooms in operation. The country is home to 14 of the company's brands, each serving distinct experiences across traveller segments and travel purposes. These include The Ritz-Carlton, The Luxury Collection, Marriott Hotels, Sheraton, Le Méridien, Renaissance Hotels, Autograph Collection, Tribute Portfolio, Design Hotels, Residence Inn by Marriott, AC Hotels by Marriott, Moxy Hotels, Courtyard by Marriott and Four Points by Sheraton.
Zawya
07-05-2025
- Business
- Zawya
Tanzania: Marriott to open first Autograph Collection safari camp in Serengeti
Marriott International has announced plans to open its first Autograph Collection safari camp globally, with the launch of Mapito Safari Camp, Serengeti, Autograph Collection in Tanzania. The property is expected to debut in the third quarter of 2025. The new safari camp will be located in the heart of the Serengeti ecosystem, near the Fort Ikoma gate of Serengeti National Park. Positioned between Central Serengeti and the western migration corridor, the camp lies directly along the Great Migration route, where herds of wildebeest, zebra, and antelope pass through between May and July each year. The area is known for abundant year-round wildlife, including lion, elephant, buffalo, leopard, and giraffe. 'Mapito Safari Camp will mark a defining moment for Autograph Collection as we introduce the brand's first safari experience in one of the world's most breathtaking wildlife destinations," says Jerome Briet, chief development officer, Europe, Middle East & Africa, Marriott International. "The Serengeti's scale, beauty, and cultural heritage will make an unforgettable setting for a property that will embody the individuality and character that Autograph Collection is known for." The camp will feature 16 tented suites, including a two-bedroom villa with outdoor decks, fire pits, and retractable roofs for stargazing — a first for the region. Amenities will include a spa, fitness centre, swimming pool, and multiple dining options such as 'The Boma', a communal restaurant inspired by traditional bonfire gatherings. The camp's design will be informed by the surrounding landscape and local Ikoma culture, focusing on sustainable practices to support conservation and minimise environmental impact. Guests can expect a range of immersive experiences, including daytime and night game drives, walking safaris, hot air balloon flights, bush dining, and cultural encounters with the local Ikoma tribe. "We are excited to collaborate with Marriott International to bring Autograph Collection to the Serengeti," says Rishen Patel, developer of Mapito Safari Camp, Serengeti.
West Australian
07-05-2025
- Business
- West Australian
Marriott planning Serengeti safari camp
Marriott is planning to open the world's first Autograph Collection safari camp in Tanzania's Serengeti. Expected to be complete late in 2025, Mapito Safari Camp will be a landmark moment for Marriott. Officially called 'Mapito Safari Camp, Serengeti, Autograph Collection', the camp will be near the Fort Ikoma gate of Serengeti National Park. Between Central Serengeti and the western migration corridor for wildlife, it is on the Great Migration route. Vast herds of wildebeest, zebra and antelope will pass close to the camp between May and July each year. But the spot is full of wildlife all year of course — lion, elephant, buffalo, leopard and giraffe. 'The Serengeti's scale, beauty, and cultural heritage will make an unforgettable setting for a property that will embody the individuality and character that Autograph Collection is known for,' says Jerome Briet, chief development officer, Europe, Middle East and Africa, Marriott International. The camp is expected to have 16 tented suites, including a two-bedroom villa. Each suite will have an outdoor deck, fire pit and retractable roof for open-air stargazing, which is a first for the area. The plans for the camp also include a spa, fitness centre and swimming pool. Multiple dining options include The Boma, a communal restaurant inspired by traditional bonfire gatherings. And the design team aims to draw not only from the camp's geographic position, but from the local Ikoma culture. They aim to incorporate sustainable practices that support conservation and minimise impact. It is planned that guests will have meaningful encounters with the Ikoma tribe. There will be daytime game drives, walking safaris, stifling air balloon flights, bush dining and night safaris. The camp developer Rishen Patel says, 'This camp will offer an intimate and immersive experience that reflects both the natural wonder of the region and the timeless storytelling and craftsmanship of the brand.' Autograph Collection's global portfolio currently includes more than 330 hotels selected for their 'vision, passion and unique perspectives on design and hospitality'.
Zawya
29-04-2025
- Business
- Zawya
Marriott International Announces Plans to Debut First Autograph Collection Safari Camp in Serengeti, Tanzania
Marriott International ( Inc. has signed an agreement to open the first Autograph Collection safari camp globally. Expected to debut in Q3 2025, Mapito Safari Camp, Serengeti, Autograph Collection will deliver a distinctive and immersive safari experience in Tanzania's world-renowned Serengeti wilderness, marking a milestone expansion for the brand into experiential, nature-based travel. Mapito Safari Camp, Serengeti, Autograph Collection is set in the heart of the Serengeti ecosystem, near the Fort Ikoma gate of Serengeti National Park. Positioned between Central Serengeti and the western migration corridor, the camp lies directly along the Great Migration route, where vast herds of wildebeest, zebra and antelope pass through between May and July each year. The surrounding area teems with wildlife year-round—including lion, elephant, buffalo, leopard and giraffe—offering remarkable encounters in every season. 'Mapito Safari Camp will mark a defining moment for Autograph Collection as we introduce the brand's first safari experience in one of the world's most breathtaking wildlife destinations,' said Jerome Briet, Chief Development Officer, Europe, Middle East&Africa, Marriott International. 'The Serengeti's scale, beauty, and cultural heritage will make an unforgettable setting for a property that will embody the individuality and character that Autograph Collection is known for.' Mapito Safari Camp, Serengeti, Autograph Collection is expected to offer 16 tented suites, including a two-bedroom villa. Each suite will feature an outdoor deck, fire pit and retractable roof for open-air stargazing — a first for the region. Plans for the camp include a spa, fitness centre, swimming pool and multiple dining options, such as 'The Boma', a communal restaurant inspired by traditional bonfire gatherings. Design inspiration will be drawn from the surrounding landscape and local Ikoma culture, and the camp will aim to incorporate sustainable practices that support conservation and minimise environmental impact. Guests can anticipate a range of immersive experiences, from spectacular daytime game drives and evocative night safaris that unveil the Serengeti's nocturnal rhythms, to walking safaris, hot air balloon flights, bush dining, and meaningful engagement with the local Ikoma tribe. 'We are excited to collaborate with Marriott International to bring Autograph Collection to the Serengeti,' said Rishen Patel, developer of Mapito Safari Camp, Serengeti, Autograph Collection. 'This camp will offer an intimate, and immersive experience that reflects both the natural wonder of the region and the timeless storytelling and craftsmanship of the brand.' Autograph Collection's global portfolio currently includes over 330 hotels that are carefully selected for their vision, passion, and unique perspectives on design and hospitality. Each property offers immersive moments that are Exactly Like Nothing Else. Distributed by APO Group on behalf of Marriott International, Inc.. Media Contacts: Birgit Deibele Senior Director of Communications, Sub-Saharan Africa at Marriott International Email: Chandan Belani Senior Director of Communications, MEA&Development PR, EMEA at Marriott International Email: About Marriott International: Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of over 9,300 properties across more than 30 leading brands in 144 countries and territories. Marriott operates, franchises, and licenses hotel, residential, timeshare, and other lodging properties all around the world. The company offers Marriott Bonvoy ®, its highly awarded travel platform. For more information, please visit our website at and for the latest company news, visit In addition, connect with us on Facebook ( and @MarriottIntl on X ( and Instagram (
