Latest news with #Jimmydixs
Business Standard
17-06-2025
- Business
- Business Standard
BOHO GROUP: How Two Cousins Built Dubai's Fastest-Growing Women-Led Conglomerate in Just 10 Months
VMPL New Delhi [India], June 17: In the heart of Dubai's dynamic business landscape, a remarkable story of passion, ambition, and legacy is unfolding. Meet Sucheta Sharma and Urvashi Lakhanpal--two visionary cousin sisters who, under the esteemed guidance of the Private Office of His Highness Sheikh Hamdan Bin Ahmed Al Maktoum, co-founded BOHO GROUP in September 2024. What began as a dream to make a meaningful mark in Dubai's vibrant market has rapidly evolved into a powerhouse enterprise, boasting four successful ventures, two Guinness World Records, and a clear roadmap for dynamic future expansion. The Spark: Beauty with a Purpose The journey commenced with Meraki Ladies Beauty Lounge, strategically located in Karama, offering a luxurious self-care sanctuary for women. With a focus on quality, ambiance, and empowerment, the lounge quickly gained popularity among Dubai's diverse female clientele. This venture wasn't just about beauty--it was about creating a space that radiates confidence, comfort, and care. Breaking Stereotypes with Boho Vibes Following Meraki's success, the sisters launched Boho Cafe in Dubai's premium commercial district, DIFC. Designed with an eclectic, free-spirited aesthetic, Boho Cafe quickly became a lifestyle destination. More than just coffee and conversation, it made international headlines by entering the Guinness Book of World Records for serving the world's most expensive Karak tea--an exquisite cup infused with 23k pure edible gold imported from Europe, DHA & DM approved, priced at AED 5,000. In contrast, the cafe also serves the cheapest Karak tea in DIFC at just AED 1.5, reflecting their mission: "To serve both the rich and the poor under one roof, without compromising on food quality, standards, or quantity." Elevating the Dining Experience The third venture, Jimmydixs Restaurant and Lounge, located inside Barcelo Hotel, Al Jaddaf, blends international culinary excellence with a vibrant nightlife atmosphere. Jimmydixs shattered records by serving the world's costliest mocktail, priced at AED 11,549, earning the group its second Guinness World Record. At the same time, Jimmydixs remains accessible, offering some of the lowest-priced drinks in Dubai, complete with live bands, DJs, comedy nights, karaoke, and a wide range of shisha, including herbal options. Each of these milestones wasn't just about profit--it was about storytelling. Every brand under BOHO GROUP tells a tale of tradition, luxury, innovation, and culture, perfectly curated for Dubai's cosmopolitan audience. The Latest Gem: Annas & Bhaijan Idli Restaurant On June 16, 2025, BOHO GROUP launched its fourth venture, Annas & Bhaijan Idli Restaurant, located in DIP 2. The inauguration ceremony was graced by Chief guest MR. IQBAL HABTOOR and other notable VIPs, with blessings from His Excellency Ahmed Al Jarari, CEO of the Private Office of His Highness Sheikh Hamdan Bin Ahmed Al Maktoum. The restaurant offers an inclusive menu featuring authentic South Indian, Pakistani, and Chinese cuisine, celebrating cross-cultural flavors. A highlight is the affordable monthly tiffin (mess) service, specially curated for working professionals and families. Customers can opt for either a South Indian or Pakistani mess, all prepared under strict food safety and hygiene standards--without compromising on taste. Growth with a Mission "Dubai is the land of opportunities, and we sisters are here to explore and expand in the best possible way," said Sucheta Sharma, co-founder of BOHO GROUP. With four ventures already launched in just 10 months, the sisters are now gearing up for the next phase of growth. The 2026 roadmap includes:- - Two new branches of Meraki Ladies Beauty Lounge in Dubai - Three more outlets of Boho Cafe to broaden its lifestyle footprint - The launch of FOOD BANK in Jebel Ali by December 2025, aiming to focus on community-based food distribution and sustainability, offering Dubai's most affordable meal service Future Frontiers: Healthcare and Retail BOHO GROUP is also diversifying into healthcare, with the upcoming Aaryan Clinic and Pharmacy, which will offer premium services in General Medicine, Dentistry, Orthopedics, and Gynecology. Sucheta, who has also featured as a model and actor in over 12 Bollywood, Punjabi, and Haryanvi music videos, remarked: "We are in the process of acquiring a clinic where people can receive world-class healthcare in a compassionate environment." On the retail front, the group plans to launch Urvashi Mini Mart by February 2026, offering a curated selection of FMCG products at affordable prices, catering to both residential and commercial zones across Dubai. A Vision Beyond Business What makes the BOHO GROUP truly special is not just its record-breaking speed, but the legacy-building mindset behind each venture. In a competitive city like Dubai, the group's commitment to storytelling, community relevance, service quality, and global branding has earned it a unique identity. Sucheta and Urvashi are not just building businesses--they are shaping brands that resonate with Dubai's multicultural, progressive audience, combining luxury with purpose and tradition with modernity. Founder's Statement When asked about her vision, Sucheta Sharma stated: "My vision is deeply inspired by the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum and Crown Prince His Highness Sheikh Hamdan bin Mohammed Al Maktoum. Under their leadership, Dubai has become a global hub for innovation and growth. I want BOHO Group to be a key contributor to that dynamic journey." She added: "This is more than business for me--it's a legacy built on excellence, integrity, and passion. I want to inspire young women to believe that with hard work, vision, and determination, anything is possible." Final Thoughts BOHO GROUP is a powerful example of what women-led entrepreneurship can achieve when paired with a clear vision, strategic planning, and relentless commitment. From luxury lounges and record-setting cafes to community kitchens, healthcare facilities, and retail ventures--the journey is just beginning. As they scale across Dubai's diverse sectors, one thing is certain: Sucheta Sharma and Urvashi Lakhanpal are not just creating ventures--they are building a legacy of dreams, innovation, and global inspiration.
Associated Press
22-04-2025
- Business
- Associated Press
Arab-Sino Leader Mr. Yao Lei Receives the World's Most Expensive Mocktail at Jimmydixs – Dubai's Latest Luxury Milestone
Dubai, United Arab Emirates, April 22, 2025 -- Dubai, a city known for its grandeur and world records, made headlines again with the launch of the world's most expensive mocktail at Jimmydixs Restaurant & Lounge, Barcelo Hotel, Al Jaddaf. Priced at AED 12,099, the mocktail was unveiled during the restaurant's grand opening, marking a new milestone in luxury hospitality. The first serving of this opulent beverage was awarded through a lucky draw to Mr. Yao Lei, Executive Secretary General of the Arab-Sino International Communication Association. He received not only the mocktail but also two starters wrapped in EU-certified 24 Karat gold flakes and gold dust. The lucky draw was conducted by the Guest of Honour, Mr. Ankur Agarwal, Chairman of BNW Developments, in the presence of diplomats, influencers, and global media. Crafted by Mr. Fredrick, Bar Manager at Jimmydixs, the mocktail redefines luxury. It blends fresh cranberry and pomegranate juice, mint leaves, sea salt from the Dead Sea, sparkling water with 24 Karat edible gold dust, and 23.99 Karat EU-certified gold foil. It also includes packaged edible gold water and is served in a handcrafted pure silver glass, gifted to the guest as a collectible. According to Mr. Fredrick, 'Jimmydixs has achieved global recognition by serving the world's most expensive mocktail, enriched with certified 24K edible gold.' Mr. Yao Lei, as the first guest globally to receive the drink, remarked, 'Dubai never ceases to amaze. Enjoying this extraordinary mocktail was truly a privilege. It represents art, culture, and international unity.' The visionaries behind this concept are Ms. Sucheta Sharma, Founder of Boho Café Group UAE, and her sister Mrs. Urvashi. Speaking about the launch, Ms. Sharma said, 'Dubai is a global canvas for ambition. We wanted to create not just a beverage, but an experience that reflects prestige and elegance.' This launch reinforces Dubai's reputation as a global hub for innovation and non-alcoholic luxury experiences. With the rise in demand for halal fine dining and premium mocktails, Dubai continues to lead the Middle East in culinary innovation. Following this success, Jimmydixs is in talks with luxury stakeholders in Qatar, London, and Singapore to offer limited-edition VIP mocktail experiences to dignitaries and luxury travelers worldwide. Jimmydixs Restaurant & Lounge, situated within Barcelo Hotel Al Jaddaf, is a flagship destination under the Boho Café Group UAE. Known for premium presentation and luxury dining, the group, led by Ms. Sucheta Sharma, specializes in experiential hospitality and culinary creativity. Instagram: @bohocafe | @jimmydixsdubai Contact Info: Name: Media Relations Email: Send Email Organization: Boho Café Group Phone: +971-545-272 272 Website: Release ID: 89158268 If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release that require attention or if there is a need for a press release takedown, we kindly request that you notify us without delay at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be available round-the-clock to address your concerns within 8 hours and take necessary actions to rectify any identified issues or guide you through the removal process. Ensuring accurate and reliable information is fundamental to our mission.
Mid East Info
17-04-2025
- Business
- Mid East Info
Arab-Sino Leader Mr. Yao Lei Receives the World's Most Expensive Mocktail at Jimmydixs – Dubai's Latest Luxury Milestone
In a city where opulence defines lifestyle and world records are a tradition, Dubai has once again made global headlines. The grand inauguration of Jimmydixs Restaurant & Lounge, located in the prestigious Barcelo Hotel, Al Jaddaf, witnessed the unveiling of the world's most expensive mocktail, priced at an astonishing AED 12,099. A World-Record Debut Honoring Global Diplomacy In a historic moment, the first-ever serving of this exquisite mocktail was presented as a gift through a lucky draw to Mr. Yao Lei, Executive Secretary General of the Arab-Sino International Communication Association. Mr. Lei became the first guest globally to experience the world's most luxurious non-alcoholic beverage, alongside two starters wrapped in EU-certified 24 Karat pure gold flakes and gold dust — a true embodiment of diplomatic celebration and cultural prestige. The lucky draw was conducted by the Guest of Honour, Mr. Ankur Agarwal, Chairman of BNW Developments, Dubai, during the spectacular opening ceremony attended by diplomats, influencers, and global media personnel. The Mocktail That Redefined Luxury Crafted by the talented Mr. Fredrick, Bar Manager and Mixologist at Jimmydixs, the mocktail is more than just a drink — it is an immersive luxury experience designed for the elite. From flavor to presentation, every detail resonates with refinement and exclusivity. What's Inside the Record-Breaking AED 12,099 Mocktail? Fresh Cranberry & Pomegranate Juice Hand-Plucked Mint Leaves Sea Salt sourced from the Dead Sea Sparkling Water infused with 24 Karat Edible Gold Dust 23.99 Karat EU-Certified Edible Gold Foil and Gold Dust Packaged 24 Karat Edible Gold Water (EU Certified) The mocktail is served in a handcrafted pure silver souvenir glass, which is gifted to the guest as a keepsake — merging luxury with memory. The Price That Captivated the World AED 12,099 USD 3,294 INR 2,85,000 PKR 9,25,000 'Jimmydixs has achieved global recognition by serving the world's most expensive mocktail, enriched with EU-certified 24K edible gold,' declared Mr. Fredrick. Spotlight: Mr. Yao Lei – A Cultural Milestone As the lucky draw winner, Mr. Yao Lei stands as the first individual globally to receive the mocktail. A distinguished leader in global communication, his presence elevated the significance of the event. 'Dubai never ceases to amaze with its creativity and elegance. Being the first guest to enjoy this extraordinary mocktail was truly a privilege. It's not just a drink; it's an embodiment of art, culture, and international unity,' shared Mr. Yao Lei. Meet the Visionaries: The Sharma Sisters This historic luxury concept was brought to life by Ms. Sucheta Sharma, Founder of Boho Café Group UAE, and her sister Mrs. Urvashi. Together, they have redefined the limits of experiential dining in the region. 'Dubai is the global canvas for ambition,' said Ms. Sucheta Sharma. 'We aimed to create more than just a beverage — an experience that reflects prestige, memory, and elegance.' Dubai: Global Epicenter of Innovation and Luxury From architectural marvels to culinary firsts, Dubai continues to lead the world in breaking boundaries. With the launch of this world-record mocktail, the city reaffirms its status as the premier hub of non-alcoholic luxury experiences. As the demand for halal fine dining and premium mocktails continues to rise, Dubai positions itself as the undisputed epicenter of gastronomic innovation in the Middle East. What's Next for Jimmydixs? Following the tremendous success and international acclaim, Jimmydixs Restaurant & Lounge is now in discussions with luxury stakeholders in Qatar, London, and Singapore. Plans are in motion to offer limited-edition VIP mocktail experiences for celebrities, dignitaries, and luxury travelers across the globe. 'Served in a handcrafted pure silver glass — a collectible souvenir gifted to the guest.' About Jimmydixs & Boho Café Group Jimmydixs Restaurant & Lounge, located inside Barcelo Hotel Al Jaddaf, is a flagship destination under the Boho Café Group UAE — a pioneer in experiential hospitality, premium presentation, and luxury dining. Spearheaded by Ms. Sucheta Sharma, the group has earned a reputation for crafting memorable culinary innovations that blend art with exclusivity.
Khaleej Times
16-04-2025
- Entertainment
- Khaleej Times
Dubai unveils ultra-luxury mocktail experience at Jimmydixs, Barcelo Hotel
Dubai's reputation for redefining luxury has reached new heights with the unveiling of an ultra-premium mocktail, priced at Dh12,099, at Jimmydixs Restaurant & Lounge, located within the upscale Barcelo Hotel, Al Jaddaf. The launch marks a new chapter in the city's growing appreciation for exceptional culinary craftsmanship and immersive dining experiences. The concept was brought to life by Sucheta Sharma, founder of Boho Café Group UAE, alongside her sister Urvashi. Their vision was to create a non-alcoholic beverage that embodies elegance, emotion and artistry - offering patrons not just a drink, but a lasting memory. The mocktail was meticulously crafted by Fredrick, bar manager at Jimmydixs, who skilfully combined tradition with innovation. This luxurious drink features a unique blend of fresh cranberry and pomegranate juice, sea salt, sparkling water, mint leaves, 24-karat edible gold dust, and EU-certified 24-karat gold-infused water. It is topped with 23.99-karat edible gold foil and dust, adding a dazzling finish. Presented in a handcrafted pure silver glass, the mocktail doubles as an artistic collectible, with the glass gifted to each guest as a keepsake. "We didn't just want to serve a drink; we wanted to give our guests a moment of luxury they could own," said Sharma. "This mocktail is a reflection of emotion, prestige and craftsmanship. And there's no better place than Dubai to unveil such excellence." The launch event was attended by a curated guest list of socialites, influencers and media, all treated to a gold-themed ambience, live music and bespoke service. A special highlight of the evening included a lucky draw, where the winner received the exclusive mocktail experience, two 24-karat gold-wrapped starters, and the silver glass - presented by guest of honour, Ankur Agarwal, chairman of BNW Developments. At Dh12,099 (approximately $3,294 / INR 285,000 / PKR 925,000), the luxury mocktail has already generated buzz in the hospitality space as a symbol of opulence and creative flair. "Every drop tells a story," said Fredrick. "This is about more than taste - it's about offering an unforgettable experience that reflects the spirit of Dubai." With this launch, Jimmydixs Restaurant & Lounge further solidifies its place among Dubai's premier dining destinations, appealing to connoisseurs of fine taste and those seeking bespoke experiences.
Mid East Info
15-04-2025
- Business
- Mid East Info
Dubai Creates a New World Record with the Launch of the World's Costliest Mocktail at Jimmydixs Restaurant & Lounge, Barcelo Hotel
In a city renowned for its opulence and record-breaking achievements, Dubai has once again made global headlines — this time by setting a world record for unveiling the most expensive mocktail in the world, priced at an astounding AED 12,099. The iconic launch took place at Jimmydixs Restaurant and Lounge, nestled within the elegant Barcelo Hotel, Al Jaddaf. The event celebrated not just a beverage, but a bold statement of taste, luxury, and Dubai's signature flair for setting trends on a global stage. A Mocktail Like No Other — Curated for Royalty, Crafted with Gold The visionary behind this grand concept is Ms. Sucheta Sharma, Founder of the Boho Cafe Group UAE, who along with her sister Mrs. Urvashi, set out to redefine what it means to enjoy a non-alcoholic beverage. Their goal was simple yet ambitious: to craft a drink that fuses artistic presentation, the finest ingredients, and a memory that guests could take home — literally. This dream was brought to life by Mr. Fredrick, the creative and passionate Bar Manager at Jimmydixs, who blended tradition with innovation to deliver a one-of-a-kind creation. The mocktail features an exquisite mix of: Fresh Cranberry Pomegranate Juice Sea Salt Sparkling Water Mint Leaves 24 Karat Edible Gold Dust Edible 24 Karat Packaged Gold Water (EU Certified) Topped with 23.99 Karat Edible Gold Foil and Dust (EU Certified) And here lies the crowning glory — Jimmydixs achieved the world record, and Dubai has one more world record in its kitty: the most expensive mocktail in the world, priced at AED 12,099, infused with EU-certified 24 Karat edible gold flakes and gold dust. 🥂 Served in Pure Silver Glass, Remembered Forever What truly elevates this experience to legendary status is the presentation. The mocktail is served in a handcrafted pure silver glass, which is gifted to the guest as a takeaway collectible. This gesture not only complements the grandeur of the drink but also transforms it into an everlasting keepsake. 'We didn't just want to serve a drink; we wanted to give our guests a moment of luxury they could own,' said Ms. Sucheta Sharma. 'This mocktail is a reflection of emotion, prestige, and craftsmanship. And there's no better place than Dubai to unveil such excellence.' 💫 A Glamorous Night of Luxury and Legacy The launch event, attended by socialites, influencers, and media personnel, was an enchanting evening filled with sparkle, sophistication, and surprise. Guests were welcomed into a world of elegance where gold-themed décor, soothing music, and personalized service created a five-star ambiance. One of the highlights of the evening was a lucky draw, where the winner was honored with a special felicitation by Mr. Ankur Agarwal, Chairman of BNW Developments, who attended the event as the Guest of Honour. His presence underscored the significance of the moment and added an extra layer of prestige to the launch. The lucky draw winner was served the world's most expensive mocktail, along with two starters wrapped in 24 Karat edible gold flakes and gold dust — an opulent treat that perfectly complemented the extraordinary experience, along with the pure silver glass as a gift. 💰 The AED 12,099 Experience: Price Meets Prestige At AED 12,099 (approximately USD 3,294 / INR 285,000 / PKR 925,000), the world's most expensive mocktail isn't just a drink — it's a symbol of Dubai's luxury spirit, a world record achievement, and a culinary collectible that has already taken the hospitality world by storm. 'Every drop tells a story,' said Mr. Fredrick. 'This isn't just about flavor. It's about making history, about aligning with Dubai's values of setting world records and delivering unforgettable experiences.' ✨ Dubai's Newest Jewel in Its Crown of Records Dubai is no stranger to luxury and world records. From the tallest building to the largest shopping mall, the city continues to astonish and inspire. The World's Costliest Mocktail now adds another prestigious chapter to this legacy — a golden achievement in both culinary innovation and fine dining theatrics. With this spectacular launch, Jimmydixs Restaurant and Lounge has secured its place among the city's elite culinary destinations, drawing both locals and tourists eager to witness and taste history. 🌟 Special Highlight: 'Jimmydixs Restaurant & Lounge achieved the world record, and Dubai has one more world record in its kitty: the most expensive mocktail in the world, priced at AED 12,099 with EU-certified 24 Karat edible gold flakes and gold dust.' 📍 About Jimmydixs & Boho Café Group Jimmydixs Restaurant and Lounge, a crown jewel within Barcelo Hotel Al Jaddaf, is part of the larger Boho Café Group UAE, known for its trend-setting culinary spaces, luxury presentations, and experiential hospitality. Under the leadership of Ms. Sucheta Sharma, the group continues to redefine the boundaries of what's possible in the food and beverage industry.
