Dubai unveils ultra-luxury mocktail experience at Jimmydixs, Barcelo Hotel

Khaleej Times

16-04-2025

Dubai's reputation for redefining luxury has reached new heights with the unveiling of an ultra-premium mocktail, priced at Dh12,099, at Jimmydixs Restaurant & Lounge, located within the upscale Barcelo Hotel, Al Jaddaf. The launch marks a new chapter in the city's growing appreciation for exceptional culinary craftsmanship and immersive dining experiences.
The concept was brought to life by Sucheta Sharma, founder of Boho Café Group UAE, alongside her sister Urvashi. Their vision was to create a non-alcoholic beverage that embodies elegance, emotion and artistry - offering patrons not just a drink, but a lasting memory. The mocktail was meticulously crafted by Fredrick, bar manager at Jimmydixs, who skilfully combined tradition with innovation.
This luxurious drink features a unique blend of fresh cranberry and pomegranate juice, sea salt, sparkling water, mint leaves, 24-karat edible gold dust, and EU-certified 24-karat gold-infused water. It is topped with 23.99-karat edible gold foil and dust, adding a dazzling finish. Presented in a handcrafted pure silver glass, the mocktail doubles as an artistic collectible, with the glass gifted to each guest as a keepsake.
"We didn't just want to serve a drink; we wanted to give our guests a moment of luxury they could own," said Sharma. "This mocktail is a reflection of emotion, prestige and craftsmanship. And there's no better place than Dubai to unveil such excellence."
The launch event was attended by a curated guest list of socialites, influencers and media, all treated to a gold-themed ambience, live music and bespoke service. A special highlight of the evening included a lucky draw, where the winner received the exclusive mocktail experience, two 24-karat gold-wrapped starters, and the silver glass - presented by guest of honour, Ankur Agarwal, chairman of BNW Developments.
At Dh12,099 (approximately $3,294 / INR 285,000 / PKR 925,000), the luxury mocktail has already generated buzz in the hospitality space as a symbol of opulence and creative flair. "Every drop tells a story," said Fredrick. "This is about more than taste - it's about offering an unforgettable experience that reflects the spirit of Dubai."
With this launch, Jimmydixs Restaurant & Lounge further solidifies its place among Dubai's premier dining destinations, appealing to connoisseurs of fine taste and those seeking bespoke experiences.