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Economic Times
02-08-2025
- Business
- Economic Times
Kothari Industrial Corporation acquires Zodiz, Jeetlo to strengthen mass footwear presence
KICL, the flagship company of the diversified D C Kothari Group, acquired footwear brands Zodiz and Jeetlo for an undisclosed sum, further expanding its presence in the mass-market footwear segment, an official said. Kothari Industrial Corporation Ltd had previously acquired noted overseas brands, including Kickers, and has set up a non-leather footwear park in Tamil Nadu's Perambalur district. The acquisition of Zodiz and Jeetlo, along with their associated sub-brands, will come into effect from August 4, 2025, the company said in a statement on Zodiz brand is promoted by Coimbatore-based Zaimus Trends Pvt Ltd and is known for its affordable footwear promoted by Haryana-based India Pvt Ltd, has a strong presence across e-commerce platforms. The acquisition is expected to provide KICL with a firm foothold in underserved and fast-growing consumer segments. Both brands retail products priced below Rs 1,000 per pair, catering to a quality-conscious and value-driven industry data, KICL said that footwear priced under Rs 1,000 accounts for nearly 80 per cent of total consumption, with the sector estimated to be valued between Rs 80,000 crore and Rs 85,000 crore annually."This is not just an acquisition; it marks the beginning of a new chapter that will unlock value for consumers, partners, and stakeholders," said KICL executive chairman Jinnah Rafiq company plans to focus its marketing strategy on tier-II and tier-III cities, offering products that align with evolving fashion sensibilities while ensuring comfort for daily wear, he added. Ahmed noted that the Indian footwear market is undergoing a "profound transformation", with per capita consumption currently at 1.9 pairs per annum-a figure expected to double by 2030. The domestic footwear industry is at a pivotal moment. India is witnessing a rapid shift in consumer preferences. Footwear is no longer seen as mere utility-it has evolved into a symbol of personal style and self-expression, he said.
Time of India
02-08-2025
- Business
- Time of India
Kothari Industrial Corporation acquires Zodiz, Jeetlo to strengthen mass footwear presence
KICL, a D C Kothari Group company, is set to acquire footwear brands Zodiz and Jeetlo, effective August 4, 2025, to bolster its presence in the mass-market segment. This acquisition will provide KICL with a stronger foothold in underserved consumer segments, focusing on products priced under Rs 1,000, catering to a value-driven market. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Popular in Cons. Products 1. Over one lakh jobs in India's jewellery industry at risk due to fresh US tariffs KICL, the flagship company of the diversified D C Kothari Group, acquired footwear brands Zodiz and Jeetlo for an undisclosed sum, further expanding its presence in the mass-market footwear segment, an official said. Kothari Industrial Corporation Ltd had previously acquired noted overseas brands, including Kickers, and has set up a non-leather footwear park in Tamil Nadu's Perambalur acquisition of Zodiz and Jeetlo, along with their associated sub-brands, will come into effect from August 4, 2025, the company said in a statement on Zodiz brand is promoted by Coimbatore-based Zaimus Trends Pvt Ltd and is known for its affordable footwear promoted by Haryana-based India Pvt Ltd, has a strong presence across e-commerce acquisition is expected to provide KICL with a firm foothold in underserved and fast-growing consumer segments. Both brands retail products priced below Rs 1,000 per pair, catering to a quality-conscious and value-driven industry data, KICL said that footwear priced under Rs 1,000 accounts for nearly 80 per cent of total consumption, with the sector estimated to be valued between Rs 80,000 crore and Rs 85,000 crore annually."This is not just an acquisition; it marks the beginning of a new chapter that will unlock value for consumers, partners, and stakeholders," said KICL executive chairman Jinnah Rafiq company plans to focus its marketing strategy on tier-II and tier-III cities, offering products that align with evolving fashion sensibilities while ensuring comfort for daily wear, he noted that the Indian footwear market is undergoing a "profound transformation", with per capita consumption currently at 1.9 pairs per annum-a figure expected to double by domestic footwear industry is at a pivotal moment. India is witnessing a rapid shift in consumer preferences. Footwear is no longer seen as mere utility-it has evolved into a symbol of personal style and self-expression, he said.
