Latest news with #JoelYashinsky
Business Wire
2 hours ago
- Business
- Business Wire
Burger King® Introduces the Latest 'Whopper® by You' With a Crispy Onion Twist on the Classic
MIAMI--(BUSINESS WIRE)--Following the BBQ Brisket Whopper – the first innovation in the newly launched 'Whopper by You' platform – Burger King is giving Guests an all-new take on the flame-grilled classic inspired by their cravings, and it's a bacon and onion lover's dream. With layers on layers of flavor, the Crispy Onion Whopper is the ultimate mix of sweet, savory and crunch that BK fans have been asking for. The Crispy Onion Whopper features more than ¼ lb.** of beef flame-grilled to perfection topped with crisp lettuce, juicy tomatoes, creamy mayo, melty American cheese, bacon and crunchy pickles with golden onion rings, crispy onions and a sweet & smoky BBQ sauce. For a smaller taste of crunchy, onion-y deliciousness, BK is also offering the latest Whopper innovation as a Whopper Jr. – similar to the BBQ Brisket Whopper. 'Burger King Guests have been loving the recently launched BBQ Brisket Whopper, so we're excited to bring another Guest-inspired creation to our menus,' said Joel Yashinsky, Chief Marketing Officer, Burger King US&C. 'Like the BBQ Brisket Whopper, the Crispy Onion Whopper is a result of listening to our Guests, and we can't wait to see what else they come up with that could make its way to BK restaurants in the future.' Guests can continue to share their next great Whopper innovations via the 'Whopper by You' platform by visiting With each qualifying submission, Guests can redeem one of several special Royal Perks rewards assigned at random, including $0.01 Whopper sandwich each week for a year, free hamburgers, cheeseburgers, or Whopper Jr. sandwiches with purchase, and more.*** To find your nearest Burger King restaurant or to learn more about the new BBQ Brisket Whopper and 'Whopper by You' platform, visit *Limited time at participating US restaurants, while supplies last. **Weight based on pre-cooked patty ***Royal Perks account registration required. Must be 18+. U.S. only. Terms apply. See ABOUT BURGER KING ® Founded in 1954, the Burger King ® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper ® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories. Nearly all Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at or the newsroom at and follow us on Facebook, Instagram, X and TikTok.
Yahoo
16-07-2025
- Business
- Yahoo
Burger King debuts new sandwich, created by Whopper fanatics
Burger King has released a new menu item that was created by fans of the famous Whopper burger. As of Tuesday, July 15, customers can order the 'BBQ Brisket Whopper, a smoky, savory twist on the flame-grilled classic, inspired by what Whopper fanatics across the country have been asking for,' the fast-food chain announced. The Whopper features a slow-cooked BBQ brisket, onions, American cheese and a sweet and golden BBQ sauce on a quarter pound beef patty with lettuce, tomato and mayo. The burger is also on the menu as a Whopper Jr. for those who wish to have 'all the same mouthwatering ingredients' but are looking for a smaller size. 'As the brand known for 'Have It Your Way,' we want to continue letting our Guests tell us what they want – and when it comes to our iconic Whopper sandwich, they have a lot of ideas,' Joel Yashinsky, Chief Marketing Officer, Burger King US&C said in a statement. 'We're excited to kick off the 'Whopper by You' platform with the BBQ Brisket Whopper, a flavor profile that our Guests requested and we are very excited to answer with an overwhelming 'You Rule'!' The 'Whopper By You' platform allows customers to help shape the Burger King menu by submitting their dream Whopper creations. 'Whether it's a spicy twist, a crave able remix, a cheese-loaded mashup or anything in between, all creative culinary dreams are encouraged and welcome,' Burger King wrote. More about the platform can be found here. More Business News Mass. delivery service closes, lays off more than 60 drivers University Staff Association employees demand fair contracts from UMass Springfield remembers heroism of Gunnery Sgt. Thomas Sullivan, 10 years after Tenn. terror attack Big E Trust grants power up West Springfield's community programs Nationwide recall: Inch-long plastic shards found in popular yogurt products, FDA says Read the original article on MassLive. Solve the daily Crossword
Daily Mail
11-07-2025
- Entertainment
- Daily Mail
Burger King announces new Whopper
Published: | Updated: At BK, celebrities don't rule the menu – Guests do. That's why this summer, Burger King is ushering in a new era of the iconic Whopper sandwich with the all-new 'Whopper by You' platform that makes our Guests the star of the menu. The platform kicks off with the BBQ Brisket Whopper, a smoky, savory twist on the flame-grilled classic, inspired by what Whopper fanatics across the country have been asking for. The BBQ Brisket Whopper features slow-cooked BBQ brisket, crispy onions, American cheese and a sweet & golden BBQ sauce, all piled on a ¼ lb.** flame-grilled beef patty with lettuce, tomato and creamy mayo. And, for the first time, BK is offering its new Whopper innovation as a Whopper Jr., with all the same mouthwatering ingredients for those seeking a smaller taste of BBQ goodness. 'As the brand known for 'Have It Your Way®,' we want to continue letting our Guests tell us what they want – and when it comes to our iconic Whopper sandwich, they have a lot of ideas,' said Joel Yashinsky, Chief Marketing Officer, Burger King US&C. 'We're excited to kick off the 'Whopper by You' platform with the BBQ Brisket Whopper, a flavor profile that our Guests requested and we are very excited to answer with an overwhelming 'You Rule'!' 'Whopper by You' empowers Guests to help shape the menu at Burger King by submitting their dream Whopper creations. Whether it's a spicy twist, a craveable remix, a cheese-loaded mashup or anything in between, all creative culinary dreams are encouraged and welcome. Plus, with your first 'Whopper by You' creation, Guests can redeem*** a special Royal Perks offer assigned at random – ranging from $0.01 Whopper sandwich each week for a year to free hamburgers, cheeseburgers, or Whopper Jr. sandwiches with purchase, and more. Starting July 15, share your dream Whopper at – because the next mouthwatering innovation could just be a 'Whopper by You.' To find your nearest Burger King restaurant or to learn more about the new BBQ Brisket Whopper and 'Whopper by You' platform, visit Burger King's website. Limited time at participating US restaurants, while supplies last.
Yahoo
09-07-2025
- Business
- Yahoo
Burger King's Next Whopper Could Be Your Idea
Burger King is launching a BBQ Brisket Whopper and has a second customer-suggested take on the sandwich planned, the company said. The burger chain wants customers to suggest other iterations for its Whopper. Crowd-sourcing is having a moment in dining, with McDonald's and Arby's also changing their menus in response to consumer seem to have more cred with fast-food chains these days. Burger King will start serving customer-suggested remakes of the Whopper—beginning with a BBQ brisket version—on July 15, the company said Wednesday. The chain, owned by Restaurant Brands International (QSR), plans to keep the collaborations coming, launching a 'Whopper By You' platform through which customers can suggest new iterations of the sandwich that may make it on to the menu. Multiple diners urged Burger King to bring back a smoky BBQ flavor, which inspired the BBQ Brisket Whopper, spokeswoman Chelsea Buda said in an email. The next 'Whopper by You' sandwich is already lined up, she said, and additional suggestions will be welcome at "We want to continue letting our Guests tell us what they want,' Joel Yashinsky, chief marketing officer of Burger King U.S. and Canada, said in a statement. Fast-food chains have sought to bring back inflation-weary diners, largely by offering value meals and other price promotions. But dining operations are also in a crowd-sourcing phase: McDonald's (MCD), for example, credited consumer demand for the return of the Snack Wrap, a chicken strip wrapped in a tortilla with lettuce and cheese. 'Fans never gave up on the Snack Wrap, inspiring the ultimate comeback,' the company said last month. In the pizza world, Papa John's (PZZA) executives acknowledged a drumbeat of demand for a stuffed-crust pie when it launched them in March. And Arby's in February said that it would permanently bring back Potato Cakes, citing its customers' "excitement" and "disappointment" at their past comings and goings and inviting fans to sign on to a "pre-class action lawsuit"—under which Arby's agrees to distribute $1 million in food to signees—if it discontinues the hashbrown-esque wedges before the end of 2026. 'We listened to their pleas on social media, and we aren't going to let Arby's get away with removing Potato Cakes from the menu again,' Jeff Baker, chief marketing officer at Arby's, said in a statement. Read the original article on Investopedia Sign in to access your portfolio
Miami Herald
09-07-2025
- Entertainment
- Miami Herald
Burger King's new Whopper is what fans have been asking for. What's on it?
Fans of Burger King Whoppers soon can sink their teeth into a new option. The BBQ Brisket Whopper hits menus Tuesday, July 15, for a limited time at participating Burger King restaurants nationwide, according to the Miami-based burger chain. A smoky twist on the original, the new sandwich features an all-beef patty piled with BBQ brisket, crispy onions, American cheese and a golden barbecue sauce, Burger King said in a news release. It's also topped with lettuce, tomato and mayo and served on a bun. Those with a smaller appetite can order the sandwich as a Whopper Jr., Burger King said. Pricing information wasn't immediately available. It's Burger King's latest iteration of its signature 'flame grilled' Whopper, which debuted in 1957. The BBQ Brisket burger is also the first creation to come out of the new 'Whopper by You' platform, which invites fans to dream up their very own Whopper creations. 'As the brand known for 'Have It Your Way,' we want to continue letting our Guests tell us what they want — and when it comes to our iconic Whopper sandwich, they have a lot of ideas,' Joel Yashinsky, chief marketing officer for Burger King US&C, said in the release. Last year, Burger King released a trio of limited-time Whopper sandwiches created by fans as part of its 'Million Dollar Whopper' contest, McClatchy News reported. The finalists included a fried pickle ranch Whopper, a maple bourbon Whopper and a Mexican street corn Whopper. Fans had a shot at a $1 million prize and saw their creations featured on menus nationwide, Burger King said. The new BBQ Brisket Whopper will be available for a limited time, though the burger chain didn't say for how long. Find your nearest Burger King here.
