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IOL News
3 days ago
- Business
- IOL News
New era, new identity: Stormers unveil updated logo
New identity The Stormers unveiled their new logo as they continue to prepare for the new United Rugby Championship season. Photo: Stormers on X Image: Stormers on X The Stormers unveiled a fresh new logo on Thursday, updating the emblem that has represented the Cape Town-based rugby team for more than 25 years. The redesign comes as the franchise embraces a new era, reflecting both its growth and its connection with the communities that support it. 'We have seen some major developments to the way we operate and where we see ourselves going as a club. This felt like the right time to update our identity as we embrace a new era, with all of our stakeholders 'In it together' with us,' said Stormers Rugby CEO Johan le Roux. Le Roux added that the previous logo had long outlived its time. Get your news on the go, click here to join the IOL News WhatsApp channel. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Next Stay Close ✕ 'The previous logo was over 25 years old and past due an upgrade. This new logo holds far more symbolism, with the hoops of the jersey making up an icon that represents the unity of the various communities that support our team. But this is about far more than just a logo. This is a statement about how we see ourselves and the way we connect with those who support us. We want all of them with us every step of the way as we break new ground.' Director of Rugby John Dobson emphasized that the new identity aligns with the Stormers' broader mission to 'make Cape Town smile.' 'This team is one of the best-supported in the world. We have some of the most vibrant rugby communities and no shortage of passion at every level. This is a big step forward in many ways as we take the DHL Stormers from being a rugby team to so much more. We are 'in it together' with everyone who is coming on this exciting new journey with us,' Dobson said. The updated logo marks a symbolic step in the Stormers' evolution, reflecting both their history and their ambitions as they look to the future. IOL Sport
IOL News
3 days ago
- Sport
- IOL News
Stormers Rugby launches new logo, embracing a bold identity to unite fans
The Stormers will no longer have their iconic logo on the heart of the jersey as the team embraces change with a brand new logo ahead of the start of the new URC season. Image: BackpagePix Stormers Rugby stepped into a bold new era on Wednesday as they revealed a changed logo for the side ahead of the 2025/26 rugby season, stating that an upgrade was long overdue. While the change is set to meet resistance from parts of their supporters' base, the decision-makers of the company, the Red Disa Group, feel the time for change is right since they have taken over. After rescuing the Stormers from bankruptcy, after which the side captured the inaugural United Rugby Championship title (URC) against expectations, the next step for the Cape side was to continue with progress off the field. The hoops of our jersey, the shape of our stadium, the iconic bolt and constant movement towards a better future. Read more here: — DHL Stormers (@THESTORMERS) August 13, 2025 For over 25 years, the Stormers' previous logo, featuring a lightning bolt through the S, served the side, only slightly changing in appearance since the dawn of the team in Super Rugby. However, the logo revamp is set to take the team and business in a new direction as they look towards further success on the European rugby landscape. The Stormers will face Leinster next month in the opener of the URC in Cape Town, and the hosts are set to don their new logo on the chest for the first time, as well as the latest kit by Adidas, which looks set to rejoin the Cape outfit ahead of the new season. The decision to rebrand was not taken lightly by the owners, and they consulted with various role-players, including the players and fans. According to a Stormers release, the logo features the iconic hoops of the Stormers jersey wrapping around and interlocking in a striking design that gives a nod to the heritage of the team, while also showing constant movement as the Stormers head towards an even brighter future. 'The hoops connect with a subtle lightning bolt in the centre, while the shape of the logo itself invokes the dimensions of the team's home ground – DHL Stadium in Cape Town. The new era is framed by the mantra that we are all 'In it together'.' Johan le Roux, CEO of Stormers Rugby, expressed the necessity for this evolution, stressing that the updated identity aligns with the club's ambitions. even as a cheetah fan i like the new Stormer's logo ! but i think we can understand why some other people is being trigger by it 😅 — Oom Rugby (@Oom_Rugby) August 13, 2025
The Citizen
3 days ago
- Sport
- The Citizen
Stormers unveil new identity and logo ahead of URC season
The new logo features interlocking hoops in the shape of Cape Town Stadium. The Stormers will show off a new logo when the next United Rugby Championship season gets underway next month. Gone is the 'lightning bolt' and in comes a hooped design, iconic of the Stormers and Western Province jerseys. In their announcement of the new identity and logo the Stormers said 'the iconic hoops of the Stormers jersey wrapping around and interlocking in a striking design gives a nod to the heritage of the team, while also showing constant movement.' They add 'the hoops connect with a subtle lightning bolt in the centre, while the shape of the logo itself invokes the dimensions of the team's home ground – Cape Town Stadium. 'The new identity is about far more than just a new logo. The Stormers' unique strength is the incredible diversity of communities that come together to be united under the blue and white banner of the team. 'Players, coaches, staff and supporters from all walks of life are connected every weekend as they will the team on, while a stable of incredible sponsors and the local business community play a major role in creating a special environment which draws on the strongest school and rugby systems in the world. 'All of these communities come together and elevate a club which enjoys unrivalled rugby heritage and a pipeline of talent which is unparalleled.' The hoops of our jersey, the shape of our stadium, the iconic bolt and constant movement towards a better future. Read more here: — DHL Stormers (@THESTORMERS) August 13, 2025 'In it together' Stormers Rugby CEO Johan le Roux said that the new identity seeks to bring the club's brand in line with the ambitions of the team and the business. 'We have seen some major developments to the way we operate and where we see ourselves going as a club. This felt like the right time to update our identity as we embrace a new era, with all of our stakeholders 'In it together' with us. 'The previous logo was over 25 years old and past due an upgrade. This new logo holds far more symbolism, with the hoops of the jersey making up an icon that represents the unity of the various communities that support our team. 'But this is about far more than just a logo. This is a statement about how we see ourselves and the way we connect with those who support us. We want all of them with us every step of the way as we break new ground,' he said.
The South African
3 days ago
- Business
- The South African
Stormers drop new logo: Here's what it looks like
The DHL Stormers have refreshed their visual identity with a sleek new logo that encapsulates the team's spirit, history, and community ties. The updated emblem reinforces the franchise's commitment to evolution while remaining rooted in the iconic imagery that fans hold dear. The DHL Stormers have taken a bold step forward by unveiling a revamped logo that strikes a perfect balance between tradition and modern dynamism. The new design retains the distinctive 'S' at its core, but refines it with cleaner, sharper lines – enhanced with a curved, stylised bolt that injects speed and power into the symbol. The iconic oval frame remains, preserving brand continuity and making the logo instantly recognisable to long-time supporters. However, the refreshed colour palette leans into deeper, richer tones of blue, contrasted with a striking red flash at the centre – visually evoking lightning, motion, and raw energy. By modernising the logo without erasing its heritage, the Stormers have created an emblem that respects the legacy of the franchise while signalling its readiness for the future. The sleeker 'S' is both elegant and dynamic; the red bolt dramatically bisects the shape, hinting at forward momentum and electrifying performance. This refinement reflects the Stormers' position at the forefront of South African rugby, a team with deep colonial roots yet firmly grounded in the present. The logo's bold clarity means it will translate well across digital platforms, merchandise, and branding collateral – a crucial move as the team deepens its global reach in competitions like the URC and Champions Cup. Stormers Rugby CEO Johan le Roux said that the new identity seeks to bring the club's brand in line with the ambitions of the team and the business. 'We have seen some major developments to the way we operate and where we see ourselves going as a club. This felt like the right time to update our identity as we embrace a new era, with all of our stakeholders 'In it together' with us. 'The previous logo was over 25 years old and past due an upgrade. This new logo holds far more symbolism, with the hoops of the jersey making up an icon that represents the unity of the various communities that support our team. 'But this is about far more than just a logo. This is a statement about how we see ourselves and the way we connect with those who support us. We want all of them with us every step of the way as we break new ground,' he said. Director of Rugby John Dobson said that this new identity goes hand-in-hand with the team's mission to make Cape Town smile. 'This team is one of the best-supported in the world. We have some of the most vibrant rugby communities and no shortage of passion at every level. This is a big step forward in many ways as we take the DHL Stormers from being a rugby team to so much more. We are 'in it together' with everyone who is coming on this exciting new journey with us,' he added. Chief Commercial Officer Leontine De Sutter said that the new brand identity seeks to highlight the deep connection between the team and their fans. 'Our new identity and the campaign that we have launched seeks to bring our team and the communities that make us who we are closer than ever before. The 'In it together' campaign and our brand film beautifully encapsulate the essence of our team and our new brand proposition,' she said. Fans will find a renewed sense of pride in the updated crest, it's familiar yet fresh, iconic yet sleek. It speaks to Cape Town's vibrant energy and the team's ever-evolving identity. With this refined logo, the Stormers have both paid homage to their past and embraced the future in one powerful visual statement. Let us know by leaving a comment below, or send a WhatsApp to 060 011 0211. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
