New era, new identity: Stormers unveil updated logo
Image: Stormers on X
The Stormers unveiled a fresh new logo on Thursday, updating the emblem that has represented the Cape Town-based rugby team for more than 25 years.
The redesign comes as the franchise embraces a new era, reflecting both its growth and its connection with the communities that support it.
'We have seen some major developments to the way we operate and where we see ourselves going as a club. This felt like the right time to update our identity as we embrace a new era, with all of our stakeholders 'In it together' with us,' said Stormers Rugby CEO Johan le Roux.
Le Roux added that the previous logo had long outlived its time.
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'The previous logo was over 25 years old and past due an upgrade. This new logo holds far more symbolism, with the hoops of the jersey making up an icon that represents the unity of the various communities that support our team. But this is about far more than just a logo. This is a statement about how we see ourselves and the way we connect with those who support us. We want all of them with us every step of the way as we break new ground.'
Director of Rugby John Dobson emphasized that the new identity aligns with the Stormers' broader mission to 'make Cape Town smile.'
'This team is one of the best-supported in the world. We have some of the most vibrant rugby communities and no shortage of passion at every level. This is a big step forward in many ways as we take the DHL Stormers from being a rugby team to so much more. We are 'in it together' with everyone who is coming on this exciting new journey with us,' Dobson said.
The updated logo marks a symbolic step in the Stormers' evolution, reflecting both their history and their ambitions as they look to the future.
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