Latest news with #JohnAchkar
Campaign ME
31-07-2025
- Entertainment
- Campaign ME
OLX or Dubizzle? Debate ends as brand lets consumers choose its name in Lebanon
After years of public debate and confusion between 'OLX' and 'Dubizzle' in Lebanon, the brand finally decided to let its devoted community of users pick its name through a digital-first and influencer-leaning campaign that put both these names to a public vote. To ask users whether they preferred 'OLX' or 'Dubizzle'. the brand teamed up with 11 Lebanese comedians who contributed hilarious content, highlighting the ongoing name confusion and encouraging audiences to vote through Instagram polls and a dedicated landing page. The entirely digital-first campaign ran across: Social media (Instagram, Facebook, TikTok): Organic influencer-led content and polls. Eleven Lebanese comedians, including John Achkar, Peterwenmaken, Ohmyjad, Gstrings, Patrick Daoud, Farix, Amal Taleb, Basit Nation, Ali Ettihad, Kimo Wazen, and Fouad Yammine, contributed hilarious content highlighting the ongoing name confusion and encouraged their audiences to vote through Instagram polls. Digital advertising: Meta and Google ad campaigns driving traffic to a dedicated voting landing page. Owned channels: OLX Lebanon's OLX Lebanon's social media platforms , app and website amplified the voting call to action.. The humorous, and highly effective, campaign was brought to life by OLX Lebanon's in-house creative design team, influencer management experts The Goat Agency, media planning and buying agency Mindshare, while Moving Frame supported with the CGI reveal video and Cachoeira supported with the PR and communications. Beyond a branding exercise, the campaign made a statement about how brands ought to listen to their audience, prioritise brand equity and remain agile enough to act on consumer sentiment. OLX Lebanon tapped into nostalgia, local loyalty, and people-powered marketing to reclaim its position — and identity — in Lebanon. Objectives and success of the OLX Lebanon campaign OLX Lebanon began with the the objective of resolving years of public debate and confusion between the names 'OLX' and 'Dubizzle' by directly involving its community in the decision. The campaign aimed to: Reaffirm OLX's position as Lebanon's #1 classifieds platform. Build deeper emotional connection and trust by empowering users to choose the brand's name. Turn an ongoing cultural conversation (the OLX vs. Dubizzle debate) into a participatory branding milestone, reinforcing OLX's agility and willingness to listen to its audience. These objectives were translated beyond a traditional rebranding into an interactive, shareable, and digital-first campaign. View this post on Instagram A post shared by Karim wazzan (@kimo_wa) Because OLX Lebanon's user base is highly active online, the brand felt that a digital and social-first strategy was the natural fit. The campaign intended to meet people where they already spend their time and provide an immediate, frictionless way to participate. The brand chose a social media approach to maximise reach, leverage humour and tap into virality through relatable content. Digital ads ensured targeted amplification and voting conversion. By avoiding traditional offline channels such as billboards and radio, OLX kept the campaign participatory and real-time, matching its focus on community engagement and transparency. The campaign ran from 26 June 2025 to 30 July 2025. The success of the campaign was measured through: Public participation: More than 100,000 votes across social polls and the landing page. Engagement metrics: Influencer content drove high interaction rates, achieving 2 million in reach and 120,000 in engagement. Brand sentiment: Positive social mentions and nostalgic sentiment reaffirmed OLX's emotional bond with its users. The result? More than 87 per cent of the 100,000+ consumers who voted chose OLX, delivering a decisive and community-backed outcome to the brand name. CREDITS: Client: OLX Lebanon [formerly also known as Dubizzle] Creative design: OLX Lebanon in-house team Influencer management: The Goat Agency Media planning and buying: Mindshare MENA CGI reveal video: Moving Frame PR and communications: Cachoiera
Arab News
02-06-2025
- Entertainment
- Arab News
He tries and triumphs: John Achkar's ‘AAM JARRIB' scores big in Abu Dhabi
ABU DHABI: Lebanese comedian John Achkar, who is on a world tour, touched down in the UAE capital on Sunday night as part of Abu Dhabi Comedy Season. For the latest updates, follow us on Instagram @ Achkar performed his latest special, 'AAM JARRIB' ('Trying' in English), before upcoming stops in London, Paris and Sydney on a tour that wraps up in October. 'John has been trying new things for 34 years, and he's still trying,' his grandmother sang in a video that opened the show. A post shared by John Achkar (@johnachr) At 34, Achkar claims he does not like trying new things — but as the show unfolds, it is clear he excels at turning the discomfort and quiet fulfillment of those rare efforts into comedy gold. He paces the stage, piecing together absurd real-life misadventures — a botched sailing trip or an outrageously inappropriate skydiving incident — into hilarious anecdotes. At one point, Achkar calls out what he jokingly dubs a modern epidemic — ADHD — which he says has become a socially accepted excuse to dodge plans. Fittingly, his performance is a whirlwind of energy: Fast-paced, delightfully chaotic and entirely on brand. True to form, Achkar's commentary on Lebanon is bold but affectionate. He jokes that almost every restaurant blasts the internet-famous patriotic anthem 'Lebanon Will Return,' even as the country teeters on the edge of war. The satire is sharp, never cynical. A post shared by John Achkar (@johnachr) Behind him, a detailed sketch of the Lebanese coastline hangs throughout the performance — a quiet yet unmistakable tribute to his identity. The show ended on the perfect note as the same anthem he mocked earlier blasted through the speakers, with the crowd bursting into applause and laughter — a full-circle moment. In 'AAM JARRIB,' John Achkar does not just try — he soars. And the audience, just as energized as he is, soars with him.
Web Release
10-05-2025
- Entertainment
- Web Release
Bkerzay en Musique Returns for its Second Edition in Summer 2025
Entertainment Web Release Selection By Editor_wr On May 10, 2025 Following the resounding success of its inaugural edition, Bkerzay en Musique returns this summer for a second season of unforgettable live performances in one of Lebanon's most breathtaking destinations. Set within the lush eco-village of Bkerzay, nestled in the heart of the Chouf mountains, this open-air concert series blends music, nature, culture, and community for a one-of-a-kind summer experience. Taking place over four evenings in July and August, the festival is thoughtfully curated to celebrate regional talent, foster cultural exchange, and highlight Lebanon's rich artistic heritage in an immersive natural setting. 2025 Lineup: July 12 : A Tribute to Zaki Nassif — In partnership with the AUB Zaki Nassif Program for Music, the festival opens with a powerful homage to one of Lebanon's most beloved composers. July 31 : Soumaya & Lubnan Baalbaki — The celebrated siblings join forces for a captivating performance fusing classical and contemporary Arabic music. August 2 : John Achkar — A refreshing twist in the lineup, this evening features acclaimed Lebanese stand-up comedian John Achkar. August 22 : Aziz Maraka & Anthony Adonis — The season concludes with a vibrant fusion of Arabic pop, funk, and orchestral rhythms from two of the region's rising musical stars. More than just a music festival, Bkerzay en Musique is a holistic summer celebration. Guests can enjoy artisanal food, immersive cultural experiences, and the serenity of nature — all under the stars in one of Lebanon's most ecologically conscious destinations. Full details can be found on Website: Bkerzay en Musique Returns for its Second Edition in Summer 2025 Comments are closed.
