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Business Wire
07-07-2025
- Sport
- Business Wire
Gear Up for Gameday: GilletteLabs Launching Official NFL Licensed Razors Ahead of the 2025 Season
BOSTON--(BUSINESS WIRE)--Gillette, the Official Shave of the NFL, is elevating the gameday experience this NFL season with an exclusive lineup of GilletteLabs Official NFL Licensed Razors. Designed for fans to take pride in every detail of their gameday ritual, these special edition team razors deliver Gillette's best shave * while letting fans rep their team with every stroke. Whether you're gearing up to tailgate, cheering from home, or celebrating a weekend win, this is gameday grooming at its best. Bringing the buzz of gameday to the everyday, the new razor collection features 12 unique GilletteLabs designs, each styled with the iconic team colors and signature marks of beloved NFL franchises. Featured teams include: the Chicago Bears, Cincinnati Bengals, Dallas Cowboys, Detroit Lions, Green Bay Packers, Kansas City Chiefs, New England Patriots, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Seattle Seahawks and Tampa Bay Buccaneers. 'The fandom of the NFL is unmatched and extends well beyond a stadium's seats. Now fans' everyday grooming routines can reflect the same passion and energy they feel each gameday,' said John Claughton, Vice President of North American Grooming at Procter & Gamble. 'Our longstanding partnership with the NFL paired with Gillette's grooming expertise is delivering a must-have razor to the grooming aisle this season. This razor is truly the best a fan can get, bringing the connection every fan feels with their team to their shave routine.' Each razor is crafted with precision and engineered to deliver Gillette's best shave * for fans. Featuring Gillette's best blades and FlexDisc technology, this special edition razor is designed to go the distance of the NFL season and beyond. With blades that last 50% longer ** for up to 30 shaves per cartridge, needing less frequent replacements and delivering a lower cost per shave **, GilletteLabs is every fan's must-have grooming tool to experience the pride and confidence of gameday, every day. Since 2009, Gillette has proudly partnered with the NFL, consistently delivering high-quality grooming products that unite fans through precision technology and unmatched performance. Recent collaborations have included the NFL Salute to Service Razor in support of the Tragedy Assistance Program for Survivors (TAPS), which helps provide compassionate care for the families of America's fallen military heroes. GilletteLabs Official NFL Licensed Razors are available for online presale at select retailers now and will begin rolling into stores nationwide starting later this month. Fans will find full availability of all 12 officially licensed team razors online and in-store at select retailers by mid-August. Check out for specifics on team and retailer availability throughout the season. *Also available as heated **On average vs. Fusion5 For additional team-specific product imagery, media may contact About Gillette For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams, and creams), skin care, aftershaves, antiperspirants, deodorants, and body wash. For more information and the latest news on Gillette, visit About Procter & Gamble P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always ®, Ambi Pur ®, Ariel ®, Bounty ®, Charmin ®, Crest ®, Dawn ®, Downy ®, Fairy ®, Febreze ®, Gain ®, Gillette ®, Head & Shoulders ®, Lenor ®, Olay ®, Oral-B ®, Pampers ®, Pantene ®, SK-II ®, Tide ®, Vicks ®, and Whisper ®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at
Boston Globe
11-02-2025
- Business
- Boston Globe
Revolution announce Gillette as new jersey sponsor entering 2025 season
Considering the Revolution were the first event at Gillette Stadium in 2002 — during the brief period it was known as CMGI Field — Tuesday's announcement is somewhat of a full-circle moment. Advertisement 'We are delighted to expand our relationship with Gillette through this new jersey sponsorship, strengthening our relationship with an iconic New England brand that shares our local roots and has been with us since the very beginning of our club,' said Revolution president Brian Bilello in a statement. 'This exciting new chapter in our partnership will create even more opportunities for Gillette to engage with our loyal fans as they help us grow the game here in New England.' Get Starting Point A guide through the most important stories of the morning, delivered Monday, Wednesday, and Friday. Enter Email Sign Up Using augmented reality and the stadium's End Zone Militia, the team and Gillette will launch a 100-foot jersey with the new logo from the top of the company's South Boston headquarters. The new secondary kit will get a public unveiling Wednesday via a custom-wrapped Old Town Trolley, which will tour assorted Boston landmarks beginning at 11 a.m. at the Old North Church. The tour will include fan giveaways, as well as the opportunity to buy the new jersey, and will expand to include stops in the other five New England states across the remainder of the week. 'Gillette has a long-standing legacy across sports — both in our Boston backyard with teams like the Revolution, and globally. We are thrilled to expand our partnership with the Revolution, bringing the presence of the Gillette brand to the forefront of MLS fans and consumers nationwide,' said John Claughton, vice president of grooming for Gillette North America. Advertisement The Revolution open their season on Feb. 22, when they visit Nashville SC. Michael Silverman can be reached at
