Latest news with #JomBeliLokal
Free Malaysia Today
6 hours ago
- Business
- Free Malaysia Today
‘Buy Malaysian' campaigns to boost local products, fruits
Armizan Mohd Ali, the minister for domestic trade, with a visitor to the ministry's cost of living carnival in Johor Bahru today. (Bernama pic) PETALING JAYA : A government campaign to buy Malaysian goods, 'Jom Beli Lokal 2025' has been launched to support local businesses and reduce dependence on imports, while a campaign to buy local fruits will be launched next week. The 'Jom Beli Lokal' campaign, by the ministry of domestic trade and cost of living, is aimed at boosting sales of local products, strengthening the domestic economy, and supporting small enterprises. On July 5, the agriculture and food security ministry will launch its 'Eat Local Fruits' campaign in Tawau, Sabah, which will later be expanded nationwide. The Jom Beli Lokal initiative will help increase income for local entrepreneurs and showcases the quality of local products as competitive alternatives,' said domestic trade and cost of living minister Armizan Mohd Ali at the launch in Iskandar Puteri today, reported Bernama. The campaign will involve the government, private sector, and civil society, with promotions at shops and expanded efforts through online platforms such as TikTok, Shopee, and Lazada. Previous campaigns in 2023 and 2024 have generated RM347 million in sales from nearly 700,000 product listings online. Agriculture and food security minister Mohamad Sabu (left) with items made of pineapple fibre at a Pineapple Day exhibition in Johor Bahru today. (Bernama pic) In Johor Bahru, agriculture and food security minister Mohamad Sabu said the government will strengthen the Eat Local Fruits campaign to reduce reliance on imported fruits and boost farmers' income. He urged all federal and state agencies to serve local fruits at official events to show support for farmers. Local fruits such as pineapples, durians, jackfruit, and avocados have shown strong domestic and export market potential, he said. The campaign comes after Prime Minister Anwar Ibrahim ordered government departments to stop using imported food at official events. Mohamad also praised the Malaysian Pineapple Industry Board for raising pineapple output beyond RM1 billion and commended Sarawak's development of the Sarawak Gold 1 variety, which matures faster and is disease-resistant.
The Sun
9 hours ago
- Business
- The Sun
KPDN launches KBBM 2025 to boost local MSME sales in Malaysia
ISKANDAR PUTERI: The Ministry of Domestic Trade and Cost of Living (KPDN) has launched the 2025 Buy Malaysian Goods Campaign (KBBM) under the theme 'Jom Beli Lokal' to strengthen domestic economic growth and support local entrepreneurs. Minister Datuk Armizan Mohd Ali highlighted that the campaign aims to enhance sales value and market penetration for Malaysian-made products while reducing reliance on imports. 'This initiative directly supports local entrepreneurs and contributes to national economic growth,' he said during the launch at Puteri Harbour Convention Centre. The campaign will involve multiple ministries, government agencies, and private sector collaboration to promote local products as a preferred choice. Armizan emphasised that KBBM will expand to e-commerce platforms, leveraging partnerships with major operators like TikTok, Shopee, and Lazada. 'E-commerce plays a crucial role in reaching wider audiences, and we recorded over RM347 million in sales through KBBM in 2023 and 2024,' he added. The three-day Southern Zone Roadshow in Johor marks the beginning of a nationwide tour, covering five additional zones. The event includes consumer advocacy programmes, local product exhibitions, and government agency showcases. Deputy Minister Datuk Dr Fuziah Salleh, Johor Menteri Besar Datuk Onn Hafiz Ghazi, and state committee chairman Lee Ting Han were also present at the launch.
Barnama
9 hours ago
- Business
- Barnama
KPDN Launches KBBM 2025 To Boost Sales Of Local MSME Products
ISKANDAR PUTERI, June 27 (Bernama) -- The Ministry of Domestic Trade and Cost of Living (KPDN) today launched the 2025 Buy Malaysian Goods Campaign (KBBM), themed 'Jom Beli Lokal' (Let's Buy Local), to boost local product sales and reduce reliance on imports. Its Minister Datuk Armizan Mohd Ali said the campaign focuses on efforts to boost sales value and penetration of local products, strengthen domestic economic growth and assist local entrepreneurs and micro, small and medium enterprises (MSMEs). 'This campaign directly supports income generation for local entrepreneurs while also contributing to the nation's economic growth,' he said. 'At the same time, this initiative creates a platform to showcase the quality of local products as a preferred choice, thereby reducing reliance on imported goods,' he said during the KPDN 2025 Roadshow and the launch of KBBM at the Puteri Harbour Convention Centre here today. He said the implementation of KBBM is not solely driven by KPDN, but also involves various ministries and government agencies through a 'whole-of-nation' approach 'We also call for the participation of the private sector and non-governmental organisations (NGOs) to strengthen the movement to prioritise quality and competitive local products,' he said. Armizan added that the campaign will be carried out physically through promotions at business premises and expanded to e-commerce platforms in collaboration with major platform operators. 'This e-commerce approach is important, as it has vast potential to showcase local products to a wider market,' he said. He said the KPDN also recorded a sales value of more than RM347 million through KBBM throughout 2023 and 2024, involving almost 700,000 stock keeping units (SKUs) through three major e-commerce platforms, namely TikTok, Shopee and Lazada.
